Lee Hyo-seok’s short story, When Buckwheat Blossoms Bloom, regarded as a pioneering work of modern Korean pure literature, primarily takes place in Bongpyeong Village, located in Pyeongchang, Gangwon Province. To preserve and highlight the classical identity of this literary work within its authentic setting, this project aims to create a tourist park through storytelling centered on “time and space.” By leveraging immersive media technologies—such as Virtual Reality (VR) and Augmented Reality (AR)—the project seeks to create a multifaceted “Memorial Space,” where visitors can experience pure literature from diverse and interactive perspectives. Published in 1936, When Buckwheat Blossoms Bloom poetically portrays nostalgic memories linked to the unique landscape of Bongpyeong Village. In the story, the protagonist, Heo Saeng-won, is a pockmarked, left-handed itinerant merchant who travels from market to market every five days, accompanied by his donkey. On a summer evening, after concluding his business at Bongpyeong Market, Heo meets a younger merchant named Dong-i. As they walk together along paths blooming with buckwheat flowers, their journey weaves together Heo’s recollections and the narrative surrounding Dong-i’s origins, seamlessly integrating dimensions of time and space. This study systematically designs the narrative journey of Heo Saeng-won and Dong-i along the buckwheat-blossomed road, enhancing it through spatial and temporal storytelling. Essential elements—including the donkey, Lee Hyo-seok’s birthplace, bookstores frequented by literary figures, and contemporary memories—are structured into a coherent storyline. Within the narrative, the “road” that Heo Saeng-won and Dong-i traverse symbolizes modern life’s meaning and collective memory, while the buckwheat flowers bathed in moonlight represent a powerful, emotional space and metaphor for life itself. Significantly, this “road,” expressed through environmentally friendly, authentic Korean terms, is envisioned as a year-round tourist attraction designed to resonate profoundly with future generations who have not experienced the past firsthand, extending naturally into virtual environments. The tourist spaces of the Lee Hyo-seok Literature Museum, therefore, will adopt a “space-telling” approach, emphasizing the narrative concept of the “road.” Fields abundant with buckwheat flowers, the donkey, Lee Hyo-seok’s birthplace, and literary-themed bookstores will be seamlessly interlinked as elements of a single, immersive narrative. Within virtual reality, this “road” will act as a storyteller, transforming the experience into an enduring cultural heritage that deeply impresses visitors from around the globe and future generations. Literature mirrors both past and present, and literary sites serve as meaningful bridges connecting these temporal layers. Through stories crafted around time, space, and classic literary identity—enhanced by advanced immersive media technologies—this approach enables the creation of a themed village connecting exhibition halls, literary villages, and IT educational facilities. As a result, the Lee Hyo-seok Literature Museum and surrounding area could become a globally recognized cultural destination, hosting literary festivals, providing regional cuisine, attractions, and entertainment, thus ensuring the past continues to thrive in the present while establishing sustainable connections to the future.
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