Personalized Service Selection Research Articles

High-Order Social Graph Neural Network for Service Recommendation

Driven by proliferation of the Service-Oriented Architecture (SOA), the quantity of published software services and their users keeps increasing rapidly in the service ecosystem; thus, personalized service selection and recommendation has remained a hot topic. Recent studies have revealed that users’ social connections may help better model their potential behaviors. Therefore, in this paper, we study how users’ high-order social networks may help improve service recommendation as well as its explainability. Two observations are set forth. First, a user’s service preference may be influenced by his trusted users, whom in turn influenced by their social connections. Second, such chained influences will not remain static and equally-weighted, as a user’s confidence over his social relations may vary confronted with different targeted services. We thus introduce a novel High-order Social Graph Neural Network (HSGNN) to support social-aware service recommendation. The key idea of the model is a graph convolution-based, multi-hop propagation module devised to extract the high-order social similarity signals from users’ local social networks, and encode them into the users’ general representations. Afterwards, a neighbor-level attention module is constructed to adaptively select informative neighbors to model the users’ specific preference. Extensive experiments in a real-world service dataset show that our HSGNN makes service recommendation more accurately, i.e., by 4.71% in terms of normalized discounted cumulative gain (NDCG), than state-of-the-art baseline methods.

A Comprehensive and Unified Approach to Web Service Trust Evaluation Based on Uncertainty Methodology.

Web services have the advantage of being able to generate new value-added services based on existing services. To effectively compose Web services, the composition process necessitates that the services that will participate in a given composite service are more trustworthy than those that provide similar functionality. The trust mechanism appears to be a promising way for determining service selection and composition. Existing trust evaluation approaches do not take into account customer expectations. Based on fuzzy set theory and probability theory, this work proposes a unique Web service trust evaluation approach that is notable for its ability to provide personalized service selection based on customer expectations and preferences. The proposed approach defines trust as a fuzzy notion that is related to prior experiences and ratings, and expresses trust in two different forms. This work mainly solves two key issues in Web service trust architectures, bootstrapping trust for the newcomer services and deriving trust for composite services. The proposed approach combines the solutions to numerous issues in a natural way. The case study and approaches comparison demonstrate that the proposed approach is feasible.

Digital Support to Multimodal Community-Based Prehabilitation: Looking for Optimization of Health Value Generation.

Prehabilitation has shown its potential for most intra-cavity surgery patients on enhancing preoperative functional capacity and postoperative outcomes. However, its large-scale implementation is limited by several constrictions, such as: i) unsolved practicalities of the service workflow, ii) challenges associated to change management in collaborative care; iii) insufficient access to prehabilitation; iv) relevant percentage of program drop-outs; v) need for program personalization; and, vi) economical sustainability. Transferability of prehabilitation programs from the hospital setting to the community would potentially provide a new scenario with greater accessibility, as well as offer an opportunity to effectively address the aforementioned issues and, thus, optimize healthcare value generation. A core aspect to take into account for an optimal management of prehabilitation programs is to use proper technological tools enabling: i) customizable and interoperable integrated care pathways facilitating personalization of the service and effective engagement among stakeholders; ii) remote monitoring (i.e. physical activity, physiological signs and patient-reported outcomes and experience measures) to support patient adherence to the program and empowerment for self-management; and, iii) use of health risk assessment supporting decision making for personalized service selection. The current manuscript details a proposal to bring digital innovation to community-based prehabilitation programs. Moreover, this approach has the potential to be adopted by programs supporting long-term management of cancer patients, chronic patients and prevention of multimorbidity in subjects at risk.

Personalized service selection using Conditional Preference Networks

Top-k and skyline techniques have been used to address preference based queries for effective service selection. However, they do not consider the dependencies between attributes in user preferences. In this paper, we focus on developing top-k indexing methods based on Conditional Preference Networks. We first determine whether the correlation among service attributes is clear and definite. After that, we employ dimensionality reduction to reduce the dimensionality of the service space. We then use top-k query to further improve the scalability. We conduct extensive experiment and compare with other competitive indexing mechanism to demonstrate the effectiveness of the proposed approach.

A Customer-Centric Trust Evaluation Model for Personalized Service Selection

Trust is a very important criterion when service customers select desired Web services from a cluster of Web services with the same function. Most existing trust models cannot effectively implement personalized service selection with regard to consumer preferences and expectations. This paper designs a novel trust management method based on peer-to-peer network and presents a customer-centric trust evaluation model for personalized service selection. The trust evaluation model firstly maintains consumer-to-consumer trust values that are calculated according to preference similarity between customers, secondly gathers ratings on services submitted by other consumers, then synthesizes customer-to-customer trust and these ratings to generate personalized consumer-to-service trust, and finally selects the desired services according to the expected trust levels presented by customers. This paper conducts some experiments to demonstrate the details of service selection. Experimental results show that this model has good applicability to implement personalized service selection. The proposed model well simulates the reality.

Psychological model based attitude prediction for context-aware services

Context-aware computing is useful in providing individualized and automated services; so far it has focused on acquiring extra-personal and observable context such as location, weather and activity. By comparison, only very little research has been completed acquiring intra-personal and perceived context, despite its usefulness and diverse applications such as healthcare, marketing and smart homes. In particular, one of the most important psychological factors in personalized service selection and provision is individual attitude. Hence, the purpose of this paper is to propose a novel methodology of acquiring individual attitude context data for a more sophisticated context-aware service. We developed a model based approach to estimate the positive feedback of target services and products based on individual stimuli, which are regarded as external context. Models and corresponding modules are collected from research models on attitudes. To show the feasibility of the ideas proposed in this paper, we developed and examined a prototype system through laboratory experiments.