Price Perception Research Articles

Pengaruh Persepsi Harga dan Inovasi Produk Terhadap Keputusan Pembelian Hijab Rabbani di Kota Salatiga dengan Religiusitas Sebagai Variabel Pemoderasi

The large Muslim population in Indonesia creates opportunities for entrepreneurs to develop and market their products, especially in the field of Muslim fashion. The aim of this research is to find out how much influence price perceptions and product innovation have on purchasing decisions with religiosity as a moderating variable at the Rabbani company in Salatiga City, especially in the hijab product category. This research is a descriptive quantitative research with primary data obtained from the method of distributing questionnaires to 130 respondents who had purchased hijab products at the Rabbani shop in Salatiga City via Google Form using a purposive sampling technique. Based on the T test and MRA test, it shows that there is a positive and significant influence from the price perception variable on the purchasing decision variable, product innovation on purchasing decisions. There are also positive and significant results from the interaction between price perceptions and religiosity on purchasing decisions and significant positive results from product innovation on purchasing decisions. Therefore, it is important for the Rabbani company to continue to pay attention and maintain consumer satisfaction so that it can continue to compete with similar products.

Pengaruh Kualitas Produk, Kualitas Pelayanan dan Harga Terhadap Loyalitas Pelanggan di Toko Kopi Bersaudara

This research aims to find out: (1) the influence of product quality on customer loyalty at a Toko Kopi Bersaudara, (2) the influence of service quality on customer loyalty at a Toko Kopi Bersaudara, (3) the effect of price perceptions of customer loyalty at a Toko Kopi Bersaudara, and (4) the influence of product quality, Service quality, and price perception of customer loyalty at a Toko Kopi Bersaudara. This research is a quantitative descriptive study with a customer population at a coffee shop. Samples taken as many as 100 people with the survey data collection method using a questionnaire as a research instrument. Data analysis in this study includes validity test, realiability test, multiple linear regression analysis, F test (simultaneous test), T test (partial test), and analysis of coefficient of determination (R²). From the results of this study indicate that the variable of the product, service quality, and price perceptions have a positive and significant influence on customer loyalty at a Toko Kopi Bersaudara. The results of the research obtained based on the F test are Fcount> Ftable (64,535> 3,090) and the value of the sig. 0,000 <0.05 so the product quality variable, customer quality and price perception simultaneously have a positive and significant effect on customer loyalty (Y) at a Toko Kopi Bersaudara. Service quality is the most dominant variable affect customer loyalty at the Toko Kopi Bersaudara.

Pengaruh Kualitas Produk, Kualitas Pelayanan, Lokasi dan Persepsi Harga terhadap Keputusan Pembelian di Steak Moen-Moen Depok Jawa Barat

This research was designed to investigate product quality, service quality, price perceptions, and location at the Moen-Moen Steak restaurant located in Depok, West Java. The research population involved regular and potential consumers of Steak Moen-Moen in Depok. Through this research, it is hoped that in-depth insight can be gained into consumer preferences and perceptions of the key aspects that influence their experience at this restaurant. The data collection method used was accidental sampling with the application of the Roscoe technique, and the number of samples involved reached 100 respondents. The results show that the variables product quality, service quality, location and price perception influence purchasing decisions simultaneously. Partially, the two variables, service quality and price perception, influence purchasing decisions. However, the other two independent variables, namely product quality and location, do not influence purchasing decisions.

Analysis of Service Quality, Brand Trust and Price Perception on Customer Satisfaction in the Prodia Surakarta Clinic Laboratory

Health is one of the essential human needs that cannot be ignored, especially when planning and carrying out daily activities. The existence of health services is an important part of national development, especially as it is supported by government programs in collaboration with the private sector so that people have the opportunity to get good services. Examining the impact of service quality on customer satisfaction is the goal of the study. Testing the influence of brand trust on customer satisfaction. Testing the influence of price perceptions on customer satisfaction. Evaluating how customer satisfaction is impacted by service quality, brand trust, and price perception. This study employs a quantitative descriptive approach with a survey method. The population used was Prodia Surakarta Clinical Laboratory customers who had used its services and a sample of 90 respondents, using a purposive sampling technique. Meanwhile, multiple linear regression analysis tools, F test, coefficient of determination, and t test. Based on the test results, the influence of the service quality variable (X1) has a positive and significant effect on satisfaction. Satisfaction is significantly influenced by the trust variable (X2). Customer satisfaction is positively and significantly impacted by the price perception variable (X3).

Effects of perceived value dimensions on customer brand loyalty towards luxury cars

PurposeThe research aims to examine the influence of perceived value (PV) dimensions on brand loyalty of luxury car owners and to examine the mediating role of attitudinal loyalty (AL) between PV dimensions and behavioral loyalty (BL).Design/methodology/approachPrimary data for the study were gathered from the luxury car owners in Kerala, India. The construct measurements have been adopted from previous research studies. Structural equation modeling with the partial least square (PLS) technique was used to analyze the measurements and conceptual model.FindingsThe findings show that out of four PV dimensions among luxury car owners, the hedonic value (HV) significantly influences their AL. Economic value influences BL, and social values have an impact on AL as well as BL, but the relationship of functional value with any is not supported by the results. AL is a strong predictor of BL, and it actively mediates the relationship of HV and symbolic value with BL.Practical implicationsThe manufactures of luxury cars provide more importance to hedonic and symbolic elements while launching new models and consider the price perceptions of the targeted customers while making decisions related to brand attachment and brand loyalty.Originality/valueThis study contributes to the decision-making of the rapidly growing vehicle market by examining the perceptions and by providing the effects of perceived values among luxury car owners. Also, it extends the literature by developing a framework for PV dimensions on AL and BL and also incorporated the mediating role of AL.

Price Perception and Promotion on Honda Motorcycle Purchase Decision on CV. Various Motorcycles

Does Price Perception and Promotion affect Honda Motorcycle Purchase Decisions? Benefits of research For companies, this research is expected to help as well as contribute thoughts in strategies to increase sales volume. The method used in this study uses multiple linear regression analysis with the analysis tool used is SPSS version 26. This method is deliberately used to partially test and the coefficient of determination of the influence or not between variables. The number of samples from this study amounted to 106 respondents and the sample size was determined based on consideration using the hair formula (2010) The results of the study found that based on the results of analysis using the SPSS Program found that the variable X1 or Price Perception had a significant effect on the Purchase Decision of Honda Motorcycles because the sig value of 0.029 was smaller than 0.05 and t_calculate 2.212 ˃ t_table 1.984 and variable X2 or Promotion

THE EFFECT OF ONLINE SALES STRATEGY, SERVICE QUALITY, AND PRICE PERCEPTION ON CUSTOMER LOYALTY AT KUKUME BEAUTY

This research aims to investigate the influence of online sales strategies, service quality, and price perceptions on customer loyalty at Kukume Beauty. The research was conducted through a survey of 300 customers randomly selected from the Kukume Beauty database. Data was collected using a questionnaire consisting of questions related to online sales strategies, service quality, price perceptions, and level of customer loyalty. Data analysis was carried out using the multiple regression method. The research results show that online sales strategies have a significant positive influence on customer loyalty. Likewise with service quality, which also significantly influences customer loyalty. Apart from that, price perception also plays a role in forming customer loyalty, although its influence is not as big as online sales strategies and service quality.

THE INFLUENCE OF PRODUCT QUALITY, PRICE PERCEPTION AND LOCATION ON CUSTOMER SATISFACTION AT WARMINDO BAROKAH KEDUNGMUNDU

The purpose of this research is to analyze the influence of product quality, price perception and location on customer satisfaction at Warmindo Barokah Kedungmundu. The population in this study were Warmindo Barokah Kedungmundu customers. The research method used was purposive sampling. The data used were 99 respondents using the questionnaire data collection method. Data analysis uses instrument tests, multiple linear analysis and model tests. The results from respondent data prove that product quality has a positive effect on customer satisfaction. Price perception has no effect on customer satisfaction and location has a positive effect on customer satisfaction.

Pengaruh Daya Tarik Iklan, Citra Merek, dan Persepsi Harga Terhadap Minat Beli Layanan Netflix Covid-19

The Covid-19 pandemic, which began in 2020, has altered societal behavior patterns, including an increased reliance on online streaming services such as Netflix. This article analyzes the pandemic's impact on Netflix's services and the factors influencing post-pandemic user purchase intent. Through data and news quotations, this article highlights the significant growth of new Netflix users during the pandemic and the company's response to increased demand. Additionally, previous research on advertising appeal, brand image, and price perception is examined to understand how these factors affect user purchase intent. The research findings indicate that purchase decisions significantly influence user purchase intent for Netflix services. This finding is consistent with previous studies emphasizing the crucial role of advertising appeal in influencing purchase intent. Furthermore, a positive brand image has been proven to increase user purchase intent. However, in the context of price perception, no significant impact on purchase intent was found, underscoring that price does not significantly affect online customer purchase intent. In conclusion, to enhance user purchase intent and decision-making, it is important to consider advertising appeal and brand image aspects in Netflix's marketing strategy.

Pengaruh Kualitas, Presepsi Harga, Dan Citra Merek Terhadap Minat Beli Ulang Produk The Executive Di Kota Semarang Dengan Keputusan Pembelian Sebagai Variabel Intervening

The fashion industry is currently very competitive. Most fashion brands provide necessities that are used in everyone's lives. The fashion in question is clothes from the executive. This research aims to examine the influence of quality, price perception, and brand image on the decision to repurchase executive products in Semarang City with the purchase decision being an intervening variable. The method used in this research is quantitative. The method for obtaining samples used a purposive sampling technique using 175 respondents using questionnaires via Google form. In the data analysis process, SMARTPLS is used. The results of data processing imply that brand image does not have a significant influence on repurchase interest in the executive products in Semarang, while price and product quality have a significant influence on purchasing decisions and repurchase interest in the executive brand in the city of Semarang. Keywords: Quality, Price Perception, Brand Image, Purchase Decision and Repurchase Intention

Pengaruh Kualitas Produk, Persepsi Harga, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Kedai Kopi Konnichiwa

This study aims to assess the influence of product quality, price perception, and service quality both partially and simultaneously on purchasing decisions for Konnichiwa coffee. The research method utilizes a quantitative approach involving 130 samples selected intentionally (purposive sampling), while data collection is conducted through questionnaire distribution using the Google Form platform. Data processing involves assessing validity, reliability, T-tests, and F-tests. The analysis results indicate that product quality significantly influences purchasing decisions, with a significance level of 0.027. Meanwhile, perceptions of price and service quality also have a very significant influence on purchasing decisions, with a significance value of 0.000. Keywords: product quality; price perception; service quality; buying decision

The Role of Price Perception in Interest in Buying Smartphones Through Optimization of Product Quality and Brand Image

The Role of Price Perception in Interest in Buying Smartphones Through Optimization of Product Quality and Brand Image

The Influence Of Product Quality, Price Perceptions, And Sales Promotions On Purchasing Decisions

This study aims to: (1) To determine the effect of Product Quality on Purchasing Decisions, (2) To determine the effect of Perceived Price on Purchasing Decisions, (3) To determine the effect of Sales Promotion on Purchasing Decisions, (4) To determine the effect of Product Quality, Price Perceptions, and Sales Promotion on Purchasing Decisions. The number of samples is 386 respondents using the Slovin formula. The data analysis method used is multiple linear regression analysis to determine the effect of Product Quality, Perceived Price and Sales Promotion on Purchasing Decisions in case studies of House of Donatello at Bogor. Data testing is done by using Statistical Package for the Social Scientist (SPSS) Software.Based on the test, the following data are obtained: (1) There is an effect of Product Quality on Purchasing Decisions (2) There is an effect of Perceived Price on Purchase Decisions (3) There is an influence of Sales Promotion on Purchase Decisions (4) There is an influence between Product Quality, Perceived Price, and Sales Promotion on Purchasing Decisions. Keywords: Product Quality, Price Perception, Sales Promotion, Purchase Decision

Customer perception, integration behavior, and loyalty of internet of things enterprises

As cloud computing, big data, and artificial intelligence technologies continue to develop and be commercially applied, the emerging industry of the Internet of Things (IoT) is continuously growing. To maintain a competitive edge, the establishment and sustenance of customer loyalty are crucial for the sustained development of IoT enterprises. Thus, this study aims to identify the key factors driving the establishment of customer loyalty in the IoT context. Utilizing an anonymous self-administered questionnaire survey, original data from 211 individual IoT users were collected, and structural equation modeling was employed to analyze the collected data. The results indicate that customer price perception, customer service perception, and customer integration behavior significantly and positively influence customer satisfaction, and through the mediating effect of customer satisfaction, significantly and positively affect customer loyalty. Additionally, customer integration behavior also directly positively influences customer loyalty. These findings expand and enrich existing research in the marketing field on customer satisfaction and loyalty, providing recommendations and valuable insights for customer management practices of IoT enterprises.

The Effect of Product Quality, Price Perception on Purchasing Decisions with Purchase Intention as Mediating

This study aims to determine the effect of product quality and price perception on purchasing decisions through buying interest as a mediation on Yamaha motorcycle consumers in Jabodetabek and their understanding from an Islamic point of view. The sampling technique used is purposive sampling. Data were collected using a survey method with a questionnaire instrument. The data analysis method used is Partial Last Square Structural Equation Modeling (PLS-SEM) analysis. The results show that product quality has a positive and significant effect on purchasing decisions, and price perceptions have a positive and significant effect on purchasing. Decisions and product quality have a positive and significant effect on buying interest and price. Perceptions have a positive and significant effect on buying interest, and purchase intentions have a positive and significant effect on purchasing decisions; buying interest can mediate the effect of product quality on purchasing decisions, and buying interest mediates the effect of price perceptions on purchasing decisions. Managerial implications of the relationship between product quality, price perception, purchasing decisions, and the mediating role of purchase intention. In today's competitive market, understanding the factors that influence consumers' purchasing decisions is crucial for businesses to devise effective marketing strategies.

Value seeking, health-conscious or sustainability-concerned? Profiling fruit and vegetable consumers in Euro-Mediterranean countries

PurposeThe aim of this study was to investigate consumer preferences and profile their food-related lifestyles, as well as to identify consumer groups with similar attitudes/behaviours in the Euro-Mediterranean fruit and vegetable market.Design/methodology/approachA structured questionnaire was designed drawing from the food related lifestyles instrument and including other factors relevant to fruit and vegetable consumer preferences. The data were collected in an online survey with 925 participants in France, Greece, and Italy. A principal component analysis was conducted to interpret and examine consumers' fruit and vegetable related lifestyles. In addition, a cluster analysis was performed to identify different consumer segments, based on the core dimensions of the food-related lifestyle approach.FindingsIn each country, three primary consumer segments were distinguished. Health-conscious individuals were predominant in France and Greece, while quality-conscious consumers were prevalent in Italy. These classifications were determined considering various factors such as purchase motivation, perception of product quality, health concerns, environmental certifications, and price sensitivity.Originality/valueThe food-related lifestyle approach has been adapted instrument to create a customised survey instrument specifically designed to capture the intricacies of fruit and vegetable consumer preferences and priorities in three Euro-Mediterranean Countries.

PENGARUH LOKASI, PERSEPSI HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI FORE COFFEE SHOP SURABAYA

This research aims to determine the influence of location, price perception and service quality on customer satisfaction at Fore Coffee Shop Surabaya. The population in this study was the people of Surabaya City, male and female, from young people to adults. With a research sample of 96 respondents, namely people who have made repeat purchases at Fore Coffee Shop Surabaya more than once. The method used in this research is a quantitative method with the SEM PLS analysis technique. The research results show that location, price perception, and service quality have a positive effect on customer satisfaction.

Pengaruh Persepsi Harga, Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Pelanggan di Jw Marriott Hotel Jakarta

The purpose of this research is to determine the influence of price perceptions, product quality and service quality of JW Marriott Hotel Jakarta on customer satisfaction, by applying quantitative methods and Accidental Sampling at JW Marriott Hotel Jakarta. The research results show a value of 0.874 with a significance of 0.384. With a significance of more than 0.05, HO is accepted, indicating that price perception has no partial effect on customer satisfaction at JW Marriott Hotel Jakarta. Product quality with a calculated t value of 3.108 and a significance of 0.002. This states that product quality also partially influences customer satisfaction at JW Marriott Hotel Jakarta. The t-count service quality results produce a value of 6.704 with a significance of 0.000. With a significance of less than 0.05, HO is rejected, which means that service quality has a partial effect on customer satisfaction.

Brand Image, Kualitas Produk dan Persepsi Harga terhadap Pembelian Ulang Produk pada KFC (Kentucky Fried Chicken) di Kabupaten Jember

This research aims to investigate the influence of Brand Image (X1), Product Quality (X2), and Product Repurchase (X3) on Repurchase. Descriptive and associative methods were used, with data collection through questionnaires and interviews. Data analysis involves descriptive statistical tests, data instruments, validity and reliability, as well as classic assumptions such as normality, multicollinearity and heteroscedasticity tests. Multiple linear regression, t test, and coefficient of determination were used to analyze the data. The results show that Brand Image (X1), Product Quality (X2), and Price Perception (X3) together influence repeat purchases (Y) by 47.5% (0.475), while 52.5% is influenced by these factors. others are outside the scope of the research. In conclusion, this research provides insight into the factors that influence repeat purchases and their relevance in the market context. Keywords: Brand Image, Product Quality, Price Perception, Repeat Purchase

Sustainability Science Communication: Case Study of a True Cost Campaign in Germany

The Anthropocene, marked by human-induced climate change, necessitates urgent action to address climate goals and respect planetary boundaries. While sustainability research provides knowledge, the first challenge lies in communicating the findings in an adequate manner to the public and several stakeholders, such as economic and political actors. Therefore, this study explores the significance of science communication in sustainability science, focusing on a case study—the True Cost Accounting (TCA) campaign by the University of Greifswald, Technical Institute of Nuremberg, and German retailer PENNY. TCA herein serves as a transparency tool, economic incentive, and discussion basis for sustainable consumption. This study investigates consumer perceptions of ecological prices of foods through a face-to-face survey during the 2023 PENNY campaign, comparing results to an informational campaign carried out in 2021. Findings indicate a high awareness of the true cost campaign in 2023, with 50.8% of participants hearing about it. Consumers’ willingness to pay true costs and potential behavior changes were explored. In comparison to results from the informational campaign of 2021, customers showed a decrease in this WTP when the true prices would actually impact their spending, indicating an attitude–behavior gap. In addition, a willingness to reduce the consumption of animal foods—if TCA was implemented—of 60.5% was determined, which suggests that TCA has the potential for sustainable behavior change. This study highlights factors that influence consumer attitudes and preferences regarding the inclusion of TCAs, such as environmental, social, and animal welfare costs. Customers’ understanding of increased prices—like, in this case, the compensation for environmental and social costs—is an argument in favor of true prices. The results emphasize the need for differentiated scientific communication strategies to bridge knowledge and action gaps in sustainability science.