Perceptions Of Value Research Articles

Service technology experiences and service manner: a conceptual model of customer expectations, emotional responses and outcomes in hospitality

Purpose This paper aims to explore service technologies (STs) and how they impact customer experiences. While existing research has focused on consumer adoption of STs, this study takes a qualitative approach to understand how these technological advancements shape customer experiences through customer perceptions of the service manner exhibited by these technologies. Design/methodology/approach The qualitative, in-depth interviews revealed themes such as expectancy confirmation-disconfirmation and congruence versus incongruence in customers’ perceptions and responses to service robots. Findings The findings highlight the significance of ST capabilities, including physical appearance, functionality and interactional experience, in shaping customer expectations and satisfaction. Based on qualitative results, ST characteristics, including Customer Emotional Responses, Functional and Relational Performance, Customer Expectations (hedonic and utilitarian) and Outcomes (Value perceptions and Behavioral Intentions), are integrated into a proposed conceptual model based on Robotic Role Theory. Originality/value The study emphasizes the need for businesses to optimize ST interactions to enhance the overall customer experience based on customer and ST characteristics.

Influence of context on engagement with COVID-19 testing: a scoping review of barriers and facilitators to testing for healthcare workers, care homes and schools in the UK

ObjectiveThe UK government’s response to the COVID-19 pandemic included a ‘test, trace and isolate’ strategy. Testing services for healthcare workers, care homes and schools accounted for the greatest spend and...

The Challenges of Chastity, Self-Restraint, and Abstinence in the Digital Age: A Quranic, Hadith, and Psychological Study of the Effects of Social Media

The significance of this topic lies in the role of religious awareness in strengthening ethical values among individuals and communities, with its profound impact on shaping social and moral concepts that contribute to the construction of a stable society. This research seeks to explore the extent to which religious awareness influences individuals' behaviors and perceptions of ethical values, as well as the role of various media in reinforcing these values. The research addresses the question: Can religious awareness bring about real, tangible changes in individuals' behaviors and their perceptions of ethical values in the modern world? The methodology used in this study is descriptive-analytical, focusing on examining Quranic verses and prophetic hadiths related to the topic in order to understand their implications in safeguarding individuals and communities psychologically, healthily, socially, economically, and politically. Data were collected through surveys and opinion polls to assess the impact of religious awareness on ethical values. The key findings highlight that religious awareness plays a pivotal role in promoting ethical values, confirming that individuals exposed to religious content adopt more positive behaviors and values in their daily lives. The study also reveals that various media platforms, such as religious sermons and videos, significantly contribute to shaping and altering ethical attitudes. In conclusion, the research emphasizes the importance of religious guidance as an effective tool for achieving moral change and reinforcing values within society.

Examining the Factors Influencing Consumer Perception and Attitude Towards Psychological Pricing

This study examines the factors influencing consumer perception and attitude towards psychological pricing, with the primary objective of identifying how price sensitivity, perceived value, emotional appeal, and brand trust affect consumer decisions. Using a sample of 99 respondents, data were collected through a random sampling technique, and regression analysis was conducted using SPSS to analyze the relationships between the variables. The results reveal that price sensitivity has a significant positive effect on consumer perception (β = 0.663, p = 0.000), indicating that consumers perceive products as more affordable when priced just below rounded figures, such as ₹999 instead of ₹1,000. In contrast, perceived value, emotional appeal, and brand trust did not show significant effects on consumer perception, suggesting that these factors are less influential in the context of psychological pricing. The model explained 49.6% of the variance in consumer attitudes, highlighting the importance of price sensitivity as the main driver. The statistical significance of the regression model (F = 23.116, p = 0.000) further supports the relevance of price sensitivity in shaping consumer behavior. To finish, it concludes that psychological pricing strategies, more so the ones dealing with price sensitivity, can influence consumers' perception of affordability and value. However, other factors have limited effect, which requires further research to determine additional variables that may affect consumer attitudes towards pricing. It is relevant for marketers and businesses since it gives insights about pricing policies and consumer behavior with regards to different contexts in pricing policies. Keywords: Psychological pricing, consumer perception, price sensitivity, and emotional appeal

Modeling customer choice behavior in hotel blind-box consumption

Purpose The blind-box concept has been applied in hospitality contexts to increase purchase intention and enhance marketing efficiency by triggering customers’ curiosity and interest. However, few studies have explored how customers react to different types of information gaps embedded in such hospitality blind-box products. This study aims to address this research gap through the theoretical lens of prospect theory and information gap theory. Design/methodology/approach Two experimental studies were conducted in a hotel context to investigate whether and how customers’ perception and behavioral intention toward blind-boxes might vary depending on the presence or absence of horizontal or vertical attribute gap indication embedded in blind-box product design. Findings The results indicate that the presence of vertical gaps enhances the perception of value for money and downstream purchase intention, whereas the presence of horizontal gaps moderates the main effect of vertical gaps. Practical implications This study provides practical insights for designing future mystery marketing campaigns in hospitality industry. Industry practitioners could consider incorporating various types of information gaps in hospitality blind-box products to attract consumers effectively. Originality/value This study is one of the first initiatives to examine the application of blind-box concept in hotel sector through the lens of unknown hotel attributes instead of known attributes from two-dimensional information gaps. The delineation of diverse effects not only enriches the theoretical landscape of consumer behavior in the context of mysterious consumption but also offers actionable insights for practitioners.

To Study the Mediating Role of Brand Consciousness Among Social Media and Buying Behaviour

The effect of social media influence on buying behavior: the moderating role of brand awareness, brand value perception and brand loyalty the first one is to establish how these brand-related factors are influenced by social media and subsequently the buying behaviour of consumers. This study employed a quantitative research technique and the survey research method; the respondents were 100; the sampling technique used was simple random sampling. The research question was tested using regression analysis on SPSS to determine the relationship between social media influence and buying behavior with brand consciousness as the mediator. The results indicated that social media influence has a positive impact on buying behavior, and brand awareness, brand value perception, and brand loyalty do not significantly affect the purchasing behavior of consumers. The findings of the study underscore the importance of social media in influencing consumer behavior indicating that social media is a major determinant of brand interaction and purchasing decision. Nevertheless, the mediating impact of brand-related variables was significantly lower suggesting that social media may directly influence purchase behaviour. Therefore, this study highlights the relevance of social media as a marketing communication tool and offers a conceptual framework that maps social media’s influence on consumer decision-making process as well as the directions for future research to understand the interdependency between social media and brand factors in consumers’ purchase decisions. Keywords: Social Media Influence, Buying Behavior, Brand Awareness, Brand Value Perception and Brand Loyalty.

THE SIGNIFICANCE OF VALUE ORIENTATIONS OF CORPORATE CULTURE IN SHAPING HR STRATEGIES

The article delves into the significance of corporate culture as a foundational element in developing HR strategies for contemporary enterprises. The study highlights the increasing relevance of corporate culture in the context of globalization, technological advancement, and shifting employee expectations, emphasizing its role in fostering sustainable growth and competitive advantage. This research aims to create a robust framework for integrating corporate values into HR management practices to enhance organizational efficiency and employee satisfaction. The methodology employed in this study includes a combination of quantitative and qualitative research methods. Employee surveys were conducted to evaluate perceptions of corporate values, motivation, and team dynamics, while qualitative analysis explored deeper insights into leadership practices, communication efficiency, and organizational cohesion. The findings underline the importance of a well-defined corporate culture that aligns employee goals with the strategic objectives of the organization. A strong corporate culture is shown to encourage innovation, transparent communication, and higher employee engagement, resulting in improved overall performance and long-term organizational resilience. Key outcomes of the study include the identification of critical factors influencing corporate culture, such as clarity of organizational mission, adaptability to change, and the provision of opportunities for professional growth. The research demonstrates that incorporating value-driven HR strategies, including comprehensive onboarding processes, skill development programs, and the use of advanced digital tools, strengthens corporate identity and promotes collaboration. From a practical perspective, the article offers actionable recommendations for managers and HR professionals, enabling them to effectively utilize corporate culture as a strategic resource. These include fostering open communication channels, creating programs for employee recognition, and ensuring a balance between work and personal life. By aligning HR practices with the values embedded in corporate culture, organizations can build a cohesive, motivated, and high-performing workforce capable of navigating the challenges of modern business environments. This study contributes to the growing field of HR management by emphasizing the transformative power of corporate culture in achieving organizational excellence and sustainable growth.

AI-Enhanced Professional Development: Effects on Secondary EFL Teachers' Digital Competencies and Affective Dimensions in Turkey

This mixed-methods investigation examines the efficacy of structured artificial intelligence (AI) training on secondary-level English as a Foreign Language (EFL) teachers' technological competencies and psychological dispositions within the Turkish educational context. AI technologies have a transformative potential for language acquisition processes, yet studies underlines that secondary EFL teachers frequently demonstrate insufficient proficiency in the selection and pedagogical implementation of appropriate AI applications. The integration of AI-based tools into language instruction presents significant opportunities for improving learner engagement and linguistic development. However, the actualization of these benefits remains contingent on teachers' technological literacy and affective orientations. The present study employed a convergent parallel design to assess the impact of a comprehensive AI professional development program on 40 secondary EFL teachers across four dimensions: anxiety toward AI implementation, attitudinal orientations, perceptions of educational utility, and digital materials development competencies. Quantitative analyses revealed statistically significant improvements across all measured constructs: diminished anxiety levels (-14.1%), enhanced positive attitudes (+7.5%), more favorable perceptions of AI's instructional value (+6.4%), and substantially improved digital materials creation skills (+18.5%). Furthermore, demographic variables functioned as significant moderators of intervention efficacy, with analyses indicating that younger female practitioners with prior technological experience demonstrated markedly greater improvements. A robust negative correlation (r = -0.634) between anxiety reduction and competency enhancement suggests that addressing affective barriers constitutes a critical prerequisite for developing teachers' technological capabilities.These findings underscore the necessity for differentiated professional development frameworks that account for practitioners' demographic characteristics and technological histories. By simultaneously addressing both technical competencies and psychological barriers to AI adoption, educational institutions can better prepare EFL teachers to support language acquisition in increasingly technology-mediated educational environments aligned with Common European Framework of References for Languages (CEFR) standards.

A STUDY ON IMPACT OF TEST DRIVE OF MARUTI SUZUKI ARENA ON PURCHASE DECISION BY CUSTOMERS WITH SPECIAL REFERENCES TO SILVASSA CITY

This report investigates the impact of test drives on customer purchase decisions within the context of Maruti Suzuki Arena in Silvassa City. The automotive industry is characterized by intense competition, making the test drive a critical component of the car-buying process. The primary objective of this study is to examine how test drives influence customer perceptions of vehicle quality, features, and overall value. Through a structured questionnaire distributed to 100 respondents, the research analyses demographic factors, customer experiences, and the effectiveness of test drives in shaping purchase intentions. Key findings indicate that test drives significantly enhance customer confidence and satisfaction, with variations in preferences based on age, occupation, and economic status. The study emphasizes the importance of personalized customer interactions and the need for dealerships to improve the test drive experience to foster brand loyalty and increase sales. Overall, the findings suggest that automotive marketers should leverage the test drive as a strategic tool to align with consumer expectations and enhance the overall buying experience.

Knowledge management in metaverse: does knowledge storage matter as a factor affecting adoption and acceptance?

Purpose This study aims to examine the behavioral intention of educators in higher education institutions regarding the adoption of knowledge management-driven metaverse technology (KM-D-MT). Grounded in unified theory of acceptance and use of technology 2 (UTAUT2), this research aims to enhance understanding of metaverse adoption factors, examining correlations among key constructs such as performance expectancy (PE), effort expectancy (EE), social influence (SI), facilitating conditions (FC), perceived value (PV), hedonic motivation (HM), stability and knowledge storage. Design/methodology/approach Using a cross-sectional design and a quantitative approach, this study collects 278 responses from medical college educators and employs structural equation modeling-partial least squares to analyze the data, assessing the reliability and validity of research instruments. Findings The findings reveal significant positive impacts of PE, PE, SI, FC, PV and HM on the behavioral intention to adopt KM-D-MT. Stability is identified as a key factor positively influencing knowledge storage. In addition, knowledge storage shows positive correlations with behavioral intention. This study highlights the transformative potential of metaverse technology in reshaping knowledge management processes. Originality/value In terms of originality, this research contributes significantly to theoretical perspectives by advancing metaverse research, extending UTAUT2 frameworks in the medical education context and contributing to knowledge management paradigms. The study’s exploration of metaverse adoption in Iraqi medical colleges provides valuable insights for global research and practical applications.

Family forest owner’s perspectives on headwater streams in boreal forests: Motivations, values, and conservation actions

Abstract Boreal headwater streams are vital for forest biodiversity and larger water bodies but face challenges from forest management. Understanding forest owner’s views is key for effective water management. Our research surveys family forest owners to explore: (1) their perception of stream value, (2) factors driving their willingness to protect streams, and (3) if motivations for forest ownership vary by residence. Most owners are motivated by recreation. Those living far from their forests prioritize landscape, heritage, and biodiversity more than nearby residents. While owners recognize the importance of biodiversity and water protection, this does not always influence their management choices. Owners who are familiar with the link between forest management and stream health are more willing to protect streams from logging impacts. These findings highlight the need for better advice and policies for forest owners on managing water quality and biodiversity.

REFLEXOS DA CULTURA: CONSUMO, UNIFORMIDADE E A ILUSÃO DE DIVERSIDADE

The phenomenon of cultural standardization in contemporary society is closely tied to the illusion of diversity promoted by mass consumption. Globalization and digital technologies contribute to the dissemination of hegemonic cultural patterns, masked under the guise of plurality. The cultural industry plays a central role in this process, offering cultural products that appear diverse but, in reality, follow a uniform and standardized model. This false diversity is reflected in consumption, where choices seem varied but adhere to a market logic that prioritizes profitability over authenticity. Such a context reduces cultural authenticity and threatens regional identities, replacing them with global models of easy assimilation. Simultaneously, the entertainment industry consolidates narratives that reinforce this homogenization, shaping perceptions of cultural value. However, local resistance, through cultural movements and preservation initiatives, challenges this hegemony. These efforts promote authentic cultural expressions and value local identities, even amid the leveling influence of globalization. Thus, cultural consumption reveals a mirror effect: it reflects uniformity masked as plurality while concealing the profound impacts of this logic on global cultural diversity.

DESIGNING SUSTAINABLE MATERIALS: THE ROLE OF MATERIAL PERCEPTION IN CONSUMER ACCEPTANCE

Material perception is vital in designing new materials and products that consumers widely accept, especially in the case of sustainable materials like biobased composites, which are unfamiliar to the average consumer. Understanding the effect of visual and tactile characteristics of the biobased composites on the formation of material perception could help material engineers and designers create sustainable and high-value materials. In this study of biobased composites, the semantic differential method is used to assess material attributes (in digital and physical settings), along with the qualitative assessment of material characteristics. These attribute ratings and qualitative descriptors help evaluate sensory qualities and generalise their influences on material perception. It is observed that respondents refer to past material experiences to define materials, especially the ones with uncertain attributes. While visual/tactile inconsistencies are a hallmark of natural products, such irregularities in materials with evidence of human interaction (e.g., weaving, geometric patterns) lead to poor perception of beauty and value. Fibreness is a strong signifier of naturality and warm and earthy tones reinforce this perception. Visual and tactile attributes influence perceptions of beauty and values, pointing to their bimodal nature; this also emphasises the role of sensory characteristics in creating desirable biobased composites.

How do people perceive listeners?

Listening is essential in shaping social interactions, relationships and communication. While listening research has generated significant insights on how speakers benefit from good listening, one fundamental question has been largely overlooked: how do people perceive listeners? This gap is crucial for understanding how perceptions of listeners impact relational dynamics. In three studies (two preregistered; total N = 1509), we assessed the attributes and behaviours associated with good and bad listeners, and whether the favourability of these attributes and behaviours impact downstream consequences. In Study 1, participants identified an acquaintance they judged as a good or bad listener. Good listeners were rated higher in positive listening attributes and behaviours, which mediated their perceived warmth, competence and values. Study 2 replicated this using a reverse correlation technique: one sample generated faces of a good or bad listener, which were then evaluated by a second, naïve sample. Consistent with Study 1, good listener faces were rated higher in positive listening attributes and behaviours, mediating perceptions of warmth, competence, humility and values. Study 3 extended Study 2 by showing that the effects were not due to a general positivity bias, demonstrating the significant interpersonal consequences of being perceived as a good or bad listener.

Human wisdom vs artificial intelligence: handmade production and product creativity evaluations

PurposeThis research examines the effect of handmade production (vs AI-made) on product creativity (dual dimensions of originality and usefulness) evaluations.Design/methodology/approachThis paper is based on the investment theory of creativity and the experimental method, and the hypothesis is verified through student and non-student samples.FindingsHandmade production having higher creativity evaluations than the AI-made production. This effect is mediated by the perception that handmade products are perceived as having wisdom imparted to them. Furthermore, the handmade effect is moderated by perceived value. Specifically, when consumers’ perceived value of the product was high, this facilitated the handmade effect on product creativity evaluations. However, in low-perceived value contexts, the handmade effect diminished (originality) or even reversed (usefulness).Practical implicationsFor companies, handmade cues are an effective means of marketing new products, especially effective in highlighting product attributes such as originality and novelty. In addition, it is relevant for companies to understand the differences between human and AI labour in consumer perception.Originality/valueConsidering the mediating role of wisdom perception and the moderating role of value perception, the results of the study contribute to the understanding of the relationship between handmade methods and product creativity evaluation. Additionally, this study fills in new influences on the evaluation of product creativity.

Analysis of Traditional Values and Social Dynamics in Modern Society

This research examines the perceptions of traditional values among ethnic minorities of southern Kazakhstan, the changes these values undergo, and the societal challenges and tensions associated with cultural values. It explores stable understandings of cultural values, analysing their influence on social attitudes and institutions. In doing so, the research examines the socio-economic, cultural, and institutional dimensions of traditional values, identifying key issues and mechanisms that influence their development. Additionally, it examines the influence of traditional values on the social dynamics of contemporary society, providing a nuanced understanding of their intricate interrelationships. The study explains how traditional values shape the formation of social institutions by analysing theoretical frameworks and empirical data. A scholarly literature review provides the theoretical basis, while empirical data were gathered through an online survey. The findings reveal a close relationship between traditional values and societal customs. In southern Kazakhstan, traditional values are shown to strengthen social stability, even as the country undergoes transformations influenced by globalisation, technology, and media. While the younger generation embraces innovation, older generations emphasise preserving traditional practices. Although certain emerging traditions are deemed unnecessary, core traditional values are vital for reinforcing national identity. The study concludes that preserving traditional values is essential for maintaining cultural identity and social stability while embracing modern innovations. This balanced approach fosters a resilient and harmonious society that respects its heritage while adapting to the challenges of the contemporary world. This research contributes to a deeper understanding of the role of traditional values in modern society.

A study on the mechanism of live streamer's behavior characteristics affecting consumers' impulsive buying: The role of perceived value and social identity.

A study on the mechanism of live streamer's behavior characteristics affecting consumers' impulsive buying: The role of perceived value and social identity.

The Effect of Perceived Value, Customer Satisfaction, and Switching Cost on Customer Loyalty

This study examines the effects of Perceived Value, Customer Satisfaction, and Switching Costs on Customer Loyalty using a quantitative approach with 150 respondents. Data were collected using a Likert scale (1–5) and analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS). The findings reveal that all three constructs significantly influence customer loyalty, with perceived value having the strongest impact. Customer satisfaction and switching costs also demonstrate positive and significant relationships with loyalty, highlighting their critical roles. The study concludes that enhancing perceived value, ensuring customer satisfaction, and increasing switching costs collectively strengthen customer loyalty. Practical implications for businesses include strategies to enhance value perception, address customer satisfaction, and create switching barriers. These findings contribute to understanding loyalty formation and offer actionable insights for improving customer retention.

Budget Control Model to Improve the Perception of Public Value, From the Perspective of Peruvian Students

The The objective was to propose a budget control model to improve the perception of public value, from the perspective of the Peruvian student . Applied research, non-experimental, quantitative, cross-sectional, descriptive and propositional design. The population and sample were 70 students. The technique was the survey and the instrument the questionnaire. The results show that there are deficiencies in the qualification of the teaching work 44.3%, the risks are not correctly identified 44.3%, there is a deficiency of formats to control the delivery of teaching materials 37.1%, regarding satisfaction with the public value there is no economic support 48.6%, 40% consider that the achievement of cultural results is not correctly raised. It was concluded that the budget execution control proposal improves the satisfaction of the public value according to the judgment of experts who determined it favorable and is applicable, also, the design of the proposal includes the strengthening of human resources management, risk management, inter-institutional articulation among others that will achieve student well-being.

The problem of Russian voters' perception of democratic values in the context of attitudes to the West

This article critically examines the prevailing discourse surrounding Russian political culture within the context of modern Russian history. A prominent strand within this discourse posits a “genetic” predisposition of Russian voters towards authoritarianism. However, the author argues that this assumption is unfounded, citing the rich empirical evidence provided by the analysis of election campaigns at both the federal and regional levels. These campaigns demonstrate a more nuanced and dynamic political consciousness among Russian voters, characterized by fluctuations between openness and democracy on the one hand, and a more closed, authoritarian orientation on the other, depending on the historical context. The author emphasizes that while attitudes towards the West - whether perceived as friendly or hostile - significantly influence political consciousness, they do not constitute the sole determinant. Furthermore, the article criticises the tendency to assess the quality and development of democratic institutions in Russia solely through the lens of Western standards. Such assessments, the author argues, often rely on simplistic and mythologized assumptions about Russian political culture. The author concludes that the primary focus for Russia's future development should be the cultivation of authentic and “original” democratic traditions within Russian society, independently of its relationship with the West.