Perceptions Of Media Research Articles

Admissions and advertising: Students’ perception of social media advertising as a recruiting tool

A qualitative study was performed to understand how students perceive, interpret and are influenced by social media advertising during the college search. Students reported that they are open to advertising, expect advertising and assume higher education institutions (HEIs) will engage in business-like activities. Furthermore, they assess the health of HEI brands based on the quality and relevancy of their advertising and interpret frequency and production quality as indicative of education quality. This study focuses on social media advertising in a broad sense.

게임 IP 활용에 대한 미디어 산업 종사자들의 인식 연구

콘텐츠 산업에서 게임의 높은 위상에도 불구하고 게임 중심의 OSMU 성공 사례는 상대적으로 부족하다. 본 연구는 미디어 간 IP 활용에서 이와 같은 게임 미디어의 소외 현상에 주목하고, 게임 산업 종사자 10인과 영화, 드라마, 방송, 출판, 웹콘텐츠 등 미디어 산업 종사자 10인을 심층 인터뷰하였다. 인터뷰는 게임의 IP 활용을 둘러 싼 산업적, 미디어적, 문화적 문제들을 중심으로 진행되었고 다음과 같은 결과를 얻을 수 있었다.<BR> 산업적 관점에서 게임은 자기충족적인 IP 활용 모습을 보여주었다. 게임 내·외부종사자들은 게임의 특수성으로 인해 게임의 사용자 특성이 다른 미디어와는 근본적으로 다르다고 생각했다. 이 때문에 미디어 간 IP 활용 보다는 플랫폼 전환이나 시리즈화 같은 게임 내부에서의 IP 활용이 더 활발한 편이었다.<BR> 미디어적 관점에서 게임 내부 종사자들은 주로 게임을 놀이적 미디어로 인식하고 있었으며 외부 IP의 활용에 회의적 입장을 보였다. 게임 외부 종사자에게서는 게임 IP 활용의 저해요소로 ‘게임은 서사가 방대하다’와 ‘게임은 서사가 빈약하다’라는 극단적 인식 차이가 동시에 나타났다.<BR> 문화적 관점에서 게임 산업은 주류 문화로 인정받지 못하고 있었다. 게임 외부 산업 종사자들은 게임을 대규모의 안정적 시스템을 갖춘 미디어 산업으로 인지하고 있었다. 그러나 게임 문화나 게임 산업 전반에 대해서는 10~20대 위주의 하위문화, 팬덤 중심의 폐쇄적 취향문화 등으로 받아들이고 있었다.<BR> 이와 같은 연구 결과를 통해 변화하는 미디어 환경 속에서 게임 IP 활용에 관한 문제를 확인하였다.

Impact of US Drama Binge-Watching in the Emirates: Third-Person Effect and Cultural Self-Conceptual

The study investigates respondents’ perception of the negative effects of US drama binge-watching on their cultural values as compared with its perceived effects on the cultural values of others. The study helps in understanding the extent to which Arab residents in the United Arab Emirates (UAE) perceive media’s imperialist influence upon themselves as compared with others. It examines the perceptual and behavioral components of the third-person effect (TPE) in relation to binge-watching TV. Cultural background traits (individualism and collectivism) are studied as an intervening variable. The results showed that binge-watchers of US drama tend to perceive the potential negative influences of US drama to exist more for others than for themselves. The presence of individualist vs collectivist cultural tendency did not have a significant impact on the workings of TPE. The perceptual component of TPE was proved, while the behavioral component was not significant. This research was funded by the Zayed University Office of Research 2019.

University Student Perceptions of Social Media as a Learning Resource in China and the U.S.A

The purpose of this study was to investigate university students’ perceptions of social media as a learning resource (SM-LR) in China and the USA in terms of their attitudes, perceived usefulness and behavioral intentions. An instrument used for this study was adapted from a prior validated survey based on the Technology Acceptance Model. The sample population consisted of 241 respondents from universities in China and the USA. The results suggested that most respondents (>75%) from each nation had used social media for learning purposes and that they shared similar understandings and definitions of social media. However, significant differences by nation were found concerning students’ attitudes, perceived usefulness and behavioral intentions. Most respondents from China were more positive about SM-LR than their counterparts from the USA. Also, respondents who had previously used social media for learning were more positive about SM-LR. No correlations were found between students’ self-reported academic performance and their attitudes, perceived usefulness, or behavioral intentions. Proposed areas of future research are discussed.

Student Perceptions of Augmented Reality (AR) Media in Calculus Courses

Learning media plays an important role in the learning process. The development of technology and science also has an impact on the development of learning media. One of the learning media developments that are currently still new is learning media using Augmented Reality. Augmented Reality is an application that combines the real world with the virtual world in two-dimensional or three-dimensional form which is projected in the real environment at the same time. This research is a descriptive study conducted by using a questionnaire to students. The descriptive analysis in this study examines students’ perceptions of Augmented Reality media in Calculus Learning. Augmented Reality media response in terms of aspects of Media Design, Material Content and Benefits. The results obtained by an average Augmented Reality media design is 85.7 with a decent category, the average Augmented Reality Media Material Content is 83 with a decent category and the average aspect of benefits is 83.5 with a decent category. Based on the rearata, the score for the observation aspect of AR learning media is 84.07 with a decent category. However, many improvements are needed, including a reduction in application capacity and 3-dimensional display.

Particularities of media systems in the West Nordic countries

AbstractThis study compares the media systems of the West Nordic countries, namely the Faroe Islands, Greenland, and Iceland. All three countries are democratic welfare states with considerable institutional transfer from the larger Nordic countries. It is argued that the West Nordic media systems fit into the “Nordic model” when it comes to the perception of media as cultural institutions as well as the central role of public service media. On the other hand, the micro-size of the media systems in the West Nordic countries makes them vulnerable, and makes editorial independence more difficult compared with their larger Nordic neighbours. In particular, media outlets within these micro-size media systems seem more susceptible to clientelism, and journalists seem more inclined towards self-censorship. This article highlights how interplay between small size and distinct local factors shape the media system in each of the West Nordic countries.

Development and validation of video-based learning media to increase competency achievement in civil engineering education

The purpose of this research is to develop and know the performance of video animation-based learning videos for measuring pegs from road curves, in the Geomatics Practice subject for civil engineering education students, and to find out the level of feasibility of instructional videos developed in the application of vocational practice learning processes. This type of research is research and development (R&D) that uses the 4D model. Data collection uses interviews aimed at lecturers who teach in vocational practices and questionnaires to assess eligibility in the context of media and materials, which aimed at media experts, material experts, and students who are analysed using quantitative data. The results of the feasibility of developing video animation on material expert perceptions obtained a value of 82.121% which is included in the very feasible category, the perception of media experts obtaining a media value of 93.444% included in the very feasible category, students’ perceptions get a value of 88,136 which is included in the very feasible category.

Corrective Actions in the Information Disorder. The Role of Presumed Media Influence and Hostile Media Perceptions for the Countering of Distorted User-Generated Content

ABSTRACT In recent times, distorted information has frequently been discussed as a serious problem for democracies. There are concerns that such information spreading via social media may lead to severe effects, such as a decline in social cohesion. Apart from platforms and journalistic organizations, users play a decisive role in preventing the spread of distorted information by flagging, reporting or countering. The current study contributes to the literature by providing new insights into users’ motivations for engaging in this important task. Building on literature on biased perceptions and presumed influences, and using a German random-quota survey (N = 2,973) we showed that the countering of distorted information is influenced by hostile media perceptions and the presumed influence on the individual but not by perceived influences on others. If users experience personal attacks online and perceive user-generated content as important for their own opinion formation, they are more likely to become active in fighting distorted information.

White America, threat to the status quo, and affiliation with the alt-right: a qualitative approach

While racial and political tensions have ebbed and flowed throughout American history, one thing makes the current moment distinct—the invasive presence of information through technology. Therefore, the polarization and bias of certain media outlets may exacerbate perceived differences between racial and ethnic groups, political parties, religions, and so forth, increasing tensions and the gaps between ‘us’ and ‘them.’ Using qualitative data from a study of the Alt-Right, we analyze the relationships between perceptions of social concerns, feelings of status threat, perceptions of media and technology, and affiliation with the Alt-Right among White Americans. In general, we find three primary themes regarding Alt-Right affiliation for White Americans: (1) threats to us, (2) return to the good ole days, and (3) faux news. Our findings yield valuable insight into the complex relationships between internalized and institutionalized racial hierarchies and extremist ideologies for White Americans. Implications for policy and research are discussed.

Risks and Benefits of Using Social Media in Dermatology: Cross-sectional Questionnaire Study.

Dermatological information on social media is often presented by nondermatologists. Increasing the online engagement of trained dermatologists may improve information quality, patient education, and care. Our study assesses dermatologists' perceptions of social media and patterns of use to identify barriers limiting engagement. In our cohort study, a 36-item online survey was distributed to dermatologists in the United States; responses were captured on a 1-100 sliding scale. Of 166 initiated surveys, 128 valid responses were submitted. Dermatologists showed greater concern for social media risk-related issues (mean 77.9, SD 15.1) than potential benefits (mean 61.8, SD 16.4; P<.001). Leading concerns were poor patient care, nonevidence-based information, and breaching patient privacy. Benefits included interphysician collaboration, patient education, and public health awareness. The most avid and enthusiastic social media users were millennials (mean total optimism score 67.5, SD 14.9) and baby boomers (mean total optimism score 63.1, SD 11.2) compared with Generation X dermatologists (mean total optimism score 52.2, SD 16.3, P<.001). Of 128 dermatologists, 103 (82.4%) plan on increasing their social media use (P=.003). Predictors showing an intent to increase future social media use were younger age, integration into professional use, and an optimistic view (r2=.39; P<.001). Dermatologists perceive the risk of social media to be considerable but still intend to increase its use, likely recognizing the value and importance of social media to the field.

How COVID-19 Triggers Our Herding Behavior? Risk Perception, State Anxiety, and Trust

People have felt afraid during the outbreak of coronavirus disease 2019 (COVID-19), because a virus is an invisible enemy. During the pandemic outbreak, society has become worried about the spread of infections and the shortage of protective equipment. This common fear among the public subsequently deepens each person's fear, increasing their belief in the content reported by the media and thus actively compelling these individuals to engage in the behavior of panic buying. In this study, we explored the effects of the public's risk perception, state anxiety, and trust in social media on the herding effect among individuals. The study was based on an online questionnaire survey and convenience sampling. The results showed that the public's risk perception increased their state anxiety and then deepened their willingness to wait in line for a purchase. In addition, the more people that trust the message delivered by the media, the more actively they will join the queue to buy goods. This study also found that anxiety had a greater impact on the public's willingness to wait for a purchase than trust in social media. Therefore, the top priority for the government should be to reduce the public's state anxiety and then reduce the herding effect.

Rose-Colored Glasses: Competing Media Perceptions of the Pete Rose Betting Scandal

In a 2004 autobiography, legendary player Pete Rose confessed to gambling on baseball games, even those that included his Cincinnati Reds. The passage of time has clarified much about the betting scandal that plagued Major League Baseball (MLB) in 1989. Over the course of the six-month saga, Rose’s denials and his adversarial relationship with the Commissioner’s Office shrouded MLB’s investigation in controversy. This study explores the press coverage of the scandal in 1989 and determines that the Cincinnati press was more sympathetic to, and supportive of Rose than out-of-market coverage, represented in this investigation by The New York Times. These findings are consistent with previous research that indicates that local media favors hometown institutions during times of crisis. This study expands that theory by demonstrating that favoritism extends to individual players whose connection to the city is significant, and furthers our understanding of the media’s role in shaping the narratives of scandal.

Communities of Darkness? Users and Uses of Anti-System Alternative Media between Audience and Community

The hopes regarding the positive impact of the Internet and digital participation in civic society have faded in recent years. The digital realm is now increasingly discussed regarding its role in putting democracy in jeopardy and polarizing public debate by propagating extremist views and falsehoods. Likewise, the perception of so-called alternative media as beneficial carriers of counter-public spheres and as important complements to mainstream positions in social debate has flipped. Alternative media are now often associated with the “Wicked web” of disinformation, political populism, or even radicalization. Following Quandt’s (2018) notion of ‘dark participation’ and Phillips and Milner’s (2017) description of the Internet as ambivalent, this article asks, whether the same holds true for the users of alternative media: a segment of the audience traditionally discussed in terms of community, engagement, participation, and strong ideological identification with progressive political causes. Do users of ‘dark’ alternative media bond with their media in similar ways to constitute communities of darkness? Based on interviews with 35 users of alternative media from a left-leaning, right-wing, Russian-tied and/or conspiracy spectrum users, uses of alternative media are pictured as grey rather than black or white. The findings illuminate the ambivalences within alternative media users as audiences and communities. Ambivalences are found regarding the use of alternative sources as audience or community members, regarding a shared attitude of criticality and anti-systemness, which connects trans-medially and trans-ideologically, as well as the experienced comfort of community, which can become a main motivation for use.

Analysis of Students’ Perceptions of Online Learning Media During the Covid-19 Pandemic (Study of E-learning Media: Zoom, Google Meet, Google Classroom, and LMS)

Learning in the pandemic period requires students to be able to use a variety of online learning media. Zoom, Google meet, Google classroom, and LMS platforms are the most frequently used media. Students' behavior to use learning media is influenced by perceptions of the learning media. This study aimed to describe the ease and usefulness perceptions that students feel about the various available learning media. This research is designed as quantitative research with a survey approach. Data analysis was carried out using descriptive statistics. The results show that students' perceived ease of learning media, namely Zoom, Google meet, Google classroom, and LMS, is perceived as relatively easy. Zoom is an application/platform that is considered the easiest of the other media, while LMS is considered more complicated than the other three media. Meanwhile, this study's results also show that the perspective of the usefulness of the learning media is considered to have good benefits. Zoom is the application/platform that is considered the most useful from other media, while LMS is considered less useful than the other three media.

업무특성이 조직 내 대인 매체 선택에 미치는 영향: 구성원의 매체 인식을 중심으로

본 논문은 조직영역에서 많은 연구가 이루어지지 못했던 업무특성과 조직 내 대인 매체 간의 관련성을 검증하며 이를 구성원들의 대인 매체들에 대한 인식을 중심으로 살펴보고자 하였다. 분석결과 다음과 같은 사실을 알 수 있었다. 첫째, 조직 내 구성원이 자주 선택하는 절대적 매체 1순위는 면대면이었고 다음으로 2순위 매체는 이메일, 3순위 매체는 유선전화 순서로나타났는데 이는 곧 다양한 매체환경에서도 조직에서는 면대면과 이메일 등 전통적인 매체들이 카카오톡 등 새로운 기술매체들보다 아직까지 선호도 우위에 있다는 결과를 보여주었다. 둘째, 본 연구의 가장 중요한 관심 중 하나였던 업무특성과 매체 인식 간의 상관분석에서는 유용성 요인과 용이성 요인이 가장 높은 상관관계를 보였다. 셋째, 업무 상호의존성은 업무모호성과 마찬가지로 용이성 요인과 상대적으로 높은 상관관계를 나타내었고 다음이 매체 풍요도, 사회적 실재감과 유용성 순으로 큰 차이는 보이지 않았다. 이는 각각의 충돌의 지점, 즉 구성원들에게 업무가 상호의존적일 때 매체풍요도와 용이성 요인이 충돌하고 사회적 실재감은 유용성 요인과 충돌하며 매체 인식과 선택을 결정하게 된다. 넷째, 조직에서 구성원들은 업무 모호성이 높으면 면대면 만남을 선호하고 업무 모호성이 낮다면 이메일 매체의 사용빈도가 증가하였다.

Peer Attachment, Fathering, Social Media Use and Perception of Premarital Sexual Attitude among Teenagers

This study aimed to analyze the links among peer attachment, fathering, social media use, and the perception of premarital sexual among adolescents. Two hundred and four high school (SMA) students and 114 Vocational High School (SMK) students voluntarily participated in this online survey. Results showed fathering was negatively associated with the perception of premarital sex among adolescents in which participants with positive experiences in fathering would report low score in perception of premarital sexual. On the other hand, social media use was significantly linked to the high score of perception of premarital sexual. Regression analysis indicated participants’ dating experience, lack of fathering experience and high social media use to be predictors for the perception of premarital sex among adolecscent.

Children and adolescent's perception of media device use consequences

Children and adolescent's perception of media device use consequences

Public opinion, media and activism: the differentiating role of media use and perceptions of public opinion on political behaviour

ABSTRACT To what extent do perceptions of public opinion effect individual support and political participation in political action? To what extent might media use moderate the role of public opinion in predicting political participation in the digital age? This study investigates these questions by analysing unique data from an experiment and a representative survey designed and conducted at the height of the summer 2011 protests in Israel. This study offers a new analytical model for studying activism by independently and simultaneously examining the direct and indirect effects of perceptions of majority support, individual support and media use on political behaviour. The experimental results suggest that perceptions of public opinion and media use did affect participation in the 2011 social movement. Specifically, increased perception of majority support for the movement led to increased rates of participation. Moreover, media use was inconsequential among those respondents who perceived that a majority of the public supported the protest. Digital media had a moderate effect on the association between perceptions and support for the protest movement, but there was no such effect with respect to mainstream media use. The findings provide new empirical insight into the effects of perceptions of public opinion and media use on political behaviour. In doing so, they help to explain the development of mass protest movements in the digital age and especially the potential effect of perceptions and media use in promoting the evolution of social movements as well as involvement in collective action in the digital age.

Emerging Adults and Gender Norms: Everyday Life Experiences, Media Perceptions, Attitudes, and Future Expectations

As media’s (e.g., television, movies, news) presence becomes increasingly prominent in individuals’ everyday lives, it is critical to consider how emerging adult men and women acquire gender norm information. Accordingly, this study explores how emerging adults’ everyday life gender norm experiences and media gender norm perceptions contribute to gender norm attitude formation and future gender norm expectations in family and career. Research has examined gender norm attitudes in relationship to everyday life, media, or future life expectations. Extending past research, this survey (n = 663) concurrently assesses the interrelationships between these constructs, employing social cognitive theory as a theoretical guide to frame hypotheses and interpret findings. Structural equation models (SEMs) illustrated emerging adults’ (M age = 20.32 years) traditional gender norm attitudes were positively correlated with traditional everyday life experiences and negatively correlated with traditional media perceptions. In each SEM, traditional gender norm attitudes positively correlated with traditional family division of labor expectations. Unexpectedly, male traditional gender norm attitudes negatively correlated with traditional career role allocation expectations. Finally, in both SEMs, only traditional everyday life experiences predicted traditional future expectations. Discussion focuses on the interplay between everyday life and media by considering the ways emerging adults may use each realm to shape gender norm attitudes and future expectations.

‘I am just a part of the community’: Amish and Ultra-Orthodox Women and the Third Person Perception

This article focuses on the third-person perception (TPP) of Amish and Ultra-Orthodox Jewish women. TPP’s central insight is that consumers believe media influences “her/him” (the third person) much more than “me” (the first person). Since media technologies pose challenges to these women’s sense of religious devotion, their TPP toward secular media contributes to the discussion about religion, gender, and media. The study uses quantitative and qualitative methodologies, including a survey, participant observation, and interviews, to answer three research questions: (1) Do Amish and Ultra-Orthodox women have the third-person perception, reflected by their estimation that the negative influence of secular media will be greater on others than on themselves? (2) What are these women’s perceptions of secular media’s potential danger to their community, family, and themselves? (3) What can we learn when comparing women’s perceptions in these two religious settings about secular media influences? The results show that nearly all Amish and Ultra-Orthodox women perceive that secular media holds potential danger for their community, family, and themselves and that no support exists in this study to argue that these women are experiencing the TPP. Their qualitative responses reflect their perceptions about potential dangers to their community, family, and selves. The comparison addressed the two groups’ key similarity: the high perception of the media’s risks and dangers. Simultaneously, it also reveals a key difference: Amish women keep thinking about their resources—mind, soul, and time—while Ultra-Orthodox women’s responses show that they are much more familiar with popular culture. [Abstract by author.]