People In Hanoi Research Articles

Determinants of electric motorbike purchasing intention among consumers in Hanoi City, Vietnam

Climate change is one of the biggest challenges facing human development in the coming decades. To cope with climate change, greening transportation becomes one of the most important solutions, including the key role of consumers. This study aimed to determine the factors affecting customer’s intention to buy electric motobikes in Hanoi, Vietnam. We used the theory of planned behavior to develop research models. Study data was collected by convenient sampling method through a survey with 600 participants in Hanoi. The study used SPSS 22.0 software to perform descriptive statistics, Cronbach’s Alpha test, Exploring Factor Analysis and multiple linear regression for data processing. The results showed six factors including Environmental awareness, Attitude, Perceived behavioral control, Attractiveness of other means, Subjective norms and Promotion policies had significant impact on the customers’ intention to buy electric motorbikes, of which factor Attractiveness of other means had the most decisive influence. From results, the paper discussed and gave some managerial implications to enhance the intention to buy electric motorbikes of people in Hanoi and expand proposals to other cities in Vietnam.

Evaluating public sentiment towards transport policies: A causal analysis of the motorbike ban in Hanoi

Controversial transport policies, such as the proposed ban on non-electric motorbikes in Hanoi, Vietnam, often challenge the status quo and spur resistance among road users. This paper aims to unpack the causal implications of the motorbike ban, with an emphasis on elucidating potential transformations in urban mobility patterns and public sentiment in Hanoi. The research methodology is rooted in an mixed-methods approach. It begins by applying Spatial Propensity Score Matching (SPSM) to a bespoke transport survey to mitigate geographical confounding in the identification of the ban’s causal effects on societal attitudes and behaviours. Subsequently, it applies Ordinal Logistic Regression to quantify the causal influences of diverse socio-economic and demographic factors on public opinion towards the motorbike ban. Together, these methods yield a robust analysis of the policy’s prospective impacts.Through this framework, the study provides insights into the key factors influencing individual’s opinion on controversial transport policies, such as the motorbike ban in Hanoi. Specifically, the approach reveals 4 key geographical insights into socioeconomic status, public transport perception, motorbike dependency, and automobile affinity among people in Hanoi.

The formation of entrepreneurial intentions: Study in young people in Vietnam

This study aims to determine the extent to which various factors influence the entrepreneurial intentions of young people in Hanoi, based on 372 survey responses. The study also examined factors such as initial capital and self-confidence, finding that they do not significantly impact entrepreneurial intentions. One of the significant factors identified is the influence of startup experience. Additionally, institutional support plays a significant role in shaping the entrepreneurial intentions of young individuals in Hanoi. The study's results highlight key policy implications for both policymakers and educational institutions.

Research on the Behavior of Gen Z on Using of Green Tourism: The Role of Knowledge Sharing

Purpose: The main objective of this study is to clarify the role of knowledge sharing about green tourism on tourists’decision to use tourism services. Theoretical framework: This study applies the theory of planned behavior (TPB) as a basis framework to determine the factors that affect tourists’ decisions. Design/Methodology/Approach: This study used quantitative research methods with data collected through questionnaires with respondents of young people in Hanoi, Vietnam. The results were 288 valid questionnaires processed with structural equation modeling (SEM) through SPSS and Amos software. Findings: This study confirms the influence of attitude factors, and perceived behavioral control on Gen Z's decision to use green tourism services. Moreover, the study confirms the role of knowledge sharing about green tourism as an antecedent factor that shapes the mechanism influence of green perception of Gen Z in the relationship between attitude and decision to use green tourism services. Research, practical & social implications: This study helps administrators have a deeper insight into the importance of knowledge sharing activities in training, recruitment and orienting sustainable development policies towards raising awareness about the goal of building sustainable development. building and developing a green economy in general and the tourism industry in particular. Originality/Value: This study has shown that knowledge sharing builds and leads to positive attitudes about green tourism services. This is a new contribution of the study with providing evidence in identifying the primary factors in the relationship between attitudes and decisions to use green tourism services.

Social Adaptation of the Elderly to Digital Transformation of Society: The Sociological Research in Hanoi Capital and Ho Chi Minh City (Vietnam)

Introduction. The population aging in Hanoi Capital and Ho Chi Minh City (Vietnam) coincides with the development of the 4th Industrial Revolution and digital transformation. The article aims to analyze the current state of social adaptation of elderly people in Vietnam to the digital transformation of society through their attitudes and levels of accessing and using to certain types of digital technologies in the economic, political, social and cultural field. Materials and Methods. The sociological survey of 984 elderly people in Hanoi and Ho Chi Minh City was conducted from May to September 2022. SPSS version 25.0 was used for statistical analysis and quantitative testing. The national census reports and population aging data were also analyzed. Results. Elderly people are poorly aware of the function and usefulness of some digital technologies, although this technologies are quite popular, necessary, and even created only for them. Therefore, they do not have good access to them. The main reasons are ignorance, the absence of help and guidance. However, elderly people believe that digital technologies will help them live happier and more convenient. Discussion and Conclusion. Equipping the younger generation with digital knowledge and skills is a necessary preparation for the goal of “active aging” in digital era. The government needs more relevant projects to improve the social adaptation of elderly people; pay attention to the best solution to the digital divide for elderly people being in rural area, poor group, low education and living alone. The results of this article provide some important implications for state agencies, elderly associations, family institutions and the elderly. This results will supply ideas to build necessary solutions and policies for the elderly in the digital era.

ADL/IADL limitations and related factors in older adults in 3 Northern provinces Vietnam

This cross-sectional study aimed to identify the prevalence and factors related to the activities of daily living (ADLs) and instrumental activities of daily living (IADLs) among elderly people in Ha Noi, Ninh Binh, and Quang Binh in 2018. In total, 2448 participants were interviewed and measured using an adapted short version of Katz ADL Index and Lawton IADL Scale. The study showed a high prevalence of ADL and IADL disability (29.1% and 33.1%, respectively) in older adults. The risks of ADL and IADL limitations increased with age, gender ( higher in females), individuals withlower incomes, who had a history of chronic diseases, who self-rated poor health status, reported a moderate or severe somatic pain and who had weak grip strength. People who were still employed and regularly performed heavy physical activities had a lower chance of ADL and/or IADL limitations. We suggest that ADL/IADL limitations should be taken in account for any potential health care strategies and interventions for elderly population.

BODY COMPOSITIONS AND ITS ASSOCIATION WITH DISLIPIDEMIA IN OVERWEIGHT/OBESE ADULTS AGED 40-60 IN HANOI

To describe the body composition of overweight/obese adults and its association with some blood lipid index in overweight/obese adults in Hanoi. Method: A cross sectional study among 80 overweight/obese adults aged 40-60 in Hanoi, from August, 2020 to October, 2020. Results: Among overweight and obese people, the percentage of high cholesterol were 57,5%, the percentage of high LDL cholesterol were 65,0%, the percentage of high triglyceride were 58,8%. Linear regression showed that there were positive associations between LDL cholesterol with body fat mass, percent body mass and visceral fat (p<0.05) and negative association between HDL cholesterol with weight, BMI index, body fat mass, and visceral fat (p<0.05). Conclusions: The percentage of total cholesterol, high LDL cholesterol and triglyceride among overweight and obese people in Hanoi were high (57,5%, 65,0% and 58,8%, respectively). Some body composition indexes might have correlation with blood lipid indexes, but further studies need to be done to confirm these correlations.

EFFECTS OF SOCIAL MARKETING ON ATTITUDES AND BEHAVIOR RELATED TO ROAD TRAFFIC IN HANOI CITY

Dangerous and risky actions while traveling on traffic routes that threaten the health, spirit and life of vehicle drivers and others. However, to raise community awareness, make them care about traffic safety behavior takes time and influence attitudes to create behavior change in a sustainable way. Research based on Ajzen’s theory of planned behavior [1, 2] and the theory of social marketing was conducted to identify the factors influencing the road traffic attitudes and behaviors of people in Hanoi and the degrees of their influence. The results show that road traffic attitudes are affected, in descending order, by partnership, resources, distribution, promotion, price, product, and public. The road traffic behavior of people is determined, in descending order, by age, moderator variables (the law and the validity of the law and weather), attitude, and education level. Based on the results, several recommendations to government officials and policymakers have been made.

Viewing advertisements in social networks: the attitude-intention inconsistency revisited

PurposeThis study provides a framework to explain the attitude–intention gap in viewing advertisements in social networks. Going beyond the literal and evaluative inconsistency issues in measuring factors with theory of planned behavior (TPB), the authors propose and test a theoretical framework with possible moderators to the relationship between the attitude and behavioral intention.Design/methodology/approachTwo surveys were conducted to test the theoretical framework, one with students and the other with working people in Hanoi, Vietnam. After testing measure reliabilities and validities, hypotheses were tested with regressions using SPSS.FindingsIn general, the attitude was still found to have a positive relationship with the behavioral intention. However, the attitude–intention gap still exists as trust in social network was found to moderate the relationship between the attitude and intention with the working people sample while trust in brands advertised facilitate the relationship with the student sample. Interestingly, involvement was not found to moderate the relationship.Practical implicationsSeveral practical implications can be recommended. In general, the marketing strategy for managers is still to develop positive attitude by consumers toward viewing advertisements. However, personalization strategy should be taken with care in advertisement in social network. Providing consumers with perceived privacy control may help enhance the advertisement effectiveness. Finally, building trusts, on or off the social network, should be optimized to increase the users' intention to view advertisements in social network.Originality/valueThis research offers a new explanation for the attitude–intention inconsistency in general and for viewing advertisements in social networks in particular. Going beyond the measurement issues, the research suggests looking at the process under that the attitude can be formed and activated to impact on the intention. Moreover, mixed findings from two comparable samples provide nuanced insights for different groups of consumers.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-10-2021-0563.

Employer Brand and Application Intentions of Young People in Hanoi

Employer brand is becoming an important factor determining the effectiveness of attracting human resources, especially high-quality human resources of enterprises. Employer branding is built by businesses but its attractiveness is subjective to potential candidates in the specific economic, cultural and social context of the region and country. The article analyzes and inherits published studies to give the concept of employer brand and the elements constituting the remployer brand and the relationship between employer brand with the potential candidate's intention to apply for a job. Survey results on the evaluation of young people in Hanoi about the attractiveness of employer brands are compared with existing research results to show regional differences of employer brands. On the basis of research results, the article makes some conclusions and recommendations related to the construction and communication of employer brand in order to improve the effectiveness of attracting and maintaining human resources of the organization general and businesses in particular.
 Keywords: Employer Brand, Intention to Apply, Young People in Hanoi, Employer Brand Development, Employer Brand Communication

Escaping from Air Pollution: Exploring the Psychological Mechanism behind the Emergence of Internal Migration Intention among Urban Residents.

Rapid urbanization with poor city planning has resulted in severe air pollution in urban areas of low- and middle-income countries. Given the adverse impacts of air pollution, citizens may develop ideation of averting behaviors, including migration to another region. The current study explores the psychological mechanism and demographic predictors of internal migration intention among urban people in Hanoi, Vietnam—one of the most polluted capital cities in the world. The Bayesian Mindsponge Framework (BMF) analytics was used to construct a model and perform Bayesian analysis on a stratified random sampling dataset of 475 urban people. We found that migration intention was negatively associated with an individual’s satisfaction with air quality. The association was moderated by the perceived availability of a nearby alternative (i.e., a nearby province/city with better air quality). The high migration cost due to geographical distance made the moderation effect of the perceived availability of a faraway alternative negligible. These results validate the proposed psychological mechanism behind the emergence of migration intention. Moreover, it was found that male and young people were more likely to migrate. While the brain drain effect did not clearly show, it is likely due to complex underlying interactions of various related factors (e.g., age and gender). The results hint that without air pollution mitigation measures, the dislocation of economic forces might occur and hinder sustainable urban development. Therefore, collaborative actions among levels of government, with the environmental semi-conducting principle at heart, are recommended to reduce air pollution.

Prevalence of illicit drug consumption in a population of Hanoi: an estimation using wastewater-based epidemiology

Illicit drug use is a serious issue in Vietnam, but information about their prevalence is scarce, mainly based on seizure data. Wastewater-based epidemiology (WBE) is an alternative tool for obtaining such information, especially when stigma related to drug use can hinder survey approaches. The study aimed to apply WBE to assess the prevalence of use of a range of illicit drugs in an urban population of Vietnam. A total of 184 wastewater samples were collected at two different sites along a sewage canal, receiving sewage from over 400,000 people in Hanoi, Vietnam, in three different periods between 2018 and 2020. Illicit drugs and their metabolites were measured by direct injection using liquid chromatography-tandem mass spectrometry. The results were back-estimated, normalised to per capita daily consumption for assessement of consumption patterns and trends. Most drugs were detected in all the samples except cocaine, benzoylecgonine, amphetamine indicating a low prevalence of cocaine and amphetamine use. The estimated consumption level of methamphetamine was varied from 119.5 to 553.5 mg/d/1000 pp. The market of illicit drugs in Vietnam has changed from opiates to amphetamine-type simulants, and methamphetamine has replaced heroin as the No.1 drug, its use can be as much as 3 times more than heroin use. Moreover, we observed the considerable and potentially increasing level of ketamine consumption in Hanoi. No statistical difference was found in daily consumption per capita among days of the week for any drugs, both legal (codeine, methadone) and illegal (methamphetamine, MDMA, ketamine and heroin), suggesting the drugs were consumed mainly by regular users. This study provides important information related the illicit drug consumption in Vietnam, which will help to formulate appropriate drug control policies in this country.

FACTORS INFLUENCE ON CUSTOMER PURCHASE INTENTION VIA LIVETREAM: CASE OF VIETNAM

The main purpose of this study is to propose and empirically test a conceptual model that clarifies shopping behavior via livestream on Facebook platform of people in Hanoi. The data was collected from at least 240 random Facebook users. The analysis results show that Facebook users tend to buy goods via livestream when they feel that the product quality, design, and product policy are convincing enough for them. In addition, there are other factors that also influence purchasing decisions, such as technology quality, perceived value of style and attitude, reliability, product trust in the relationship between consumers and sellers such as livestream style, KOLs, sound & background… From there, theoretical and managerial contributions, as well as finding out limitations and future research directions are also discussed in the body of this paper Keywords: Shopping, Livestream, Livestream Products, Livestream People, Livestream Culture, Online Shopping.

Youth Access to Public Space during COVID-19 Pandemic in Hanoi, Vietnam. A descriptive study

Vietnam is considered to overcome COVID-19 pandemic rather successfully by applying strict measures to prevent transmission, including quarantine and social distancing. It has created impacts on youth access to public space. This is a case study on young people in Hanoi, Vietnam based on the combination of an online survey with 325 respondents and 15 in-depth interviews. The study focuses on reviewing the relations between knowledge of COVID-19 with attitudes toward pandemic control and access to public spaces among youth in order to learn about factors that may influence social distancing and their accessibility to public space.

Seroprevalence of Tissue and Luminal Helminths among Patients in Hanoi Medical University Hospital, Vietnam, 2018.

A serological survey was performed using ELISA to estimate the prevalence of tissue and luminal helminthic infections among hospital patients in Hanoi region, Vietnam. An overall seroprevalence of tissue and luminal helminthiases was 64.0% (95% CI 61.2–66.8) among 1,120 patients who visited Hanoi Medical University Hospital, Vietnam in 2018. The highest seroprevalence was observed against Toxocara spp. (59.0%), followed by Strongyloides stercoralis (46.3%), Gnathostoma spp. (25.5%), cysticercus (12.8%), Angiostrongylus cantonensis (10.5%), Fasciola spp. (11.1%), and Clonorchis sinensis (8.7%). Mono-infection by one species (11.1%) was lower than multiple infections (53.0%) (P<0.05). The seroprevalence in males (59.3%) was lower than in females (66.2%) but not statistically significant (P>0.05). Children (<15 years) revealed lower seroprevalence (34.0%) than adults (68.4%), and the age group 51–70 years revealed the highest seroprevalence (76.0%). Among the seropositive patients, eosinophilia (≥8.0%) was noted in 80.2%. The present results suggested active transmission of various tissue and luminal helminths among people in Hanoi, Vietnam.

Where do People Interact in High-rise Apartment Buildings? Exploring the Influence of Personal and Neighborhood Characteristics.

Early studies conclude that high-rise apartment buildings present challenges for people’s quality of life, resulting in social isolation, social annoyance and anonymity for residents. Nevertheless, empirical research into factors supporting social interaction in high-rise apartment buildings is still scarce. This study aims to investigate how often and where people in high-rise neighborhoods interact, and how this is affected by personal and neighborhoods characteristics. A mixture of both quantitative and qualitative methods was used including social interaction diaries and questionnaires among 274 residents, in-depth interviews with 45 residents and objective measurement of the physical environments in four high-rise apartment buildings for low in-income people in Hanoi, Vietnam. Results demonstrate that social interaction is influenced by a number of personal and neighborhood characteristics. Furthermore, most social interactions—also gathering and accompanying playing children—take place in the circulation areas of the apartment buildings. However, the use of these spaces for different purposes of interaction is found to have negative impact on people’s privacy, the feeling of safety and cleanliness of the shared spaces. The findings of this study provide information for planners and designers on how to design and improve high-rise apartment buildings that support social interaction.

H\(_{2}\)O\(_{2}\) production in &lt;i&gt; Lactobacillus &lt;/i&gt; strains isolated from the intestinal microbiome of healthy people

Lactobacillus sp. in the digestive tract are capable of producing H2O2 to inhibit the growth of harmful bacteria and balance the gut microflora. In this study, we have isolated 115 strains of Lactobacillus spp. from stool samples of healthy people in Ha Noi. Of the 50 tested Lactobacillus strains, 9 strains were capable of producing H2O2, of which the Lac.VFE-14 strain produced highly H2O2 with a concentration of 2.183 mM, followed by Lac.VFE-08 strains (2.081 mM) and Lac.VFE-04 (2.067 mM). All three strains grew well in MRS medium supplemented with bile salts or adjusted to low pH value. With 0.3% of bile salt, the survival rates of these 3 strains were 99%, 95% and 97%, respectively. At pH 3.0, after 3 hours of cultivation, the survival rates of the three strains were 98.54%, 94.15% and 95.27%, respectively. In addition, each of the cell-free culture supernatants of these three strains that inhibit the growth of S. aureus ATCC-23235. The inhibition zone diameters of the three strains were 19.0±1.0 mm, 14.0±1.0 mm and 11.7±1.3 mm, respectively. The results of 16S rRNA gene analyses showed that Lac.VFE-14, Lac.VFE-08 and Lac.VFE-04 had high similarity scores with L. plantarum ZZU 23 (100%), L. rhamnosus JCM 1136 (99%) and L. plantarum S7 (98.65%), respectively. This study indicates that all three strains have the potential to be used as probiotics in the future.

The Difference in Geographical Culture and Borrowing Consumer Behavior of People in Hanoi and Ho Chi Minh City

The research aims at understanding the difference in geographical culture and consumer lending behavior in two cities (Ho Chi Minh City and Hanoi) in the context of fast growing consumer finance markets in recent years. This research used Hofstede's theory of culture (1980, 1991) and the development of Sharma's personal cultural aspects (2010) includes: Independence and interdependence, Power and social inequality, Risk aversion and ambiguity intolerance, Masculity and gender equality, Tradition and prudence. These cultural groups are used to explain how the geographical cultural differences affect consumer lending practices of the two cities. Thus, some implications in this paper can help consumer lending institutions have appropriate policies to improve the efficiency of their operations.

Public attitude towards restrictions on persons with mental illness in greater Hanoi area, Vietnam.

In recent years, there has been a growing awareness of the need to protect human rights in psychiatry. Within the last years, considerable effort has been made to reduce restrictive measures in mental health settings. Reducing restrictive measures within mental health care has also moved increasingly into the focus of public debate. This study aims, for the first time in a Southeast Asian sample, to explore whether socio-demographic factors affect public attitudes toward restrictions on mentally ill people in Hanoi, Vietnam. A general population-based survey (self-report questionnaire) was carried out in 2013 in the greater Hanoi area. The survey sample ( N = 813) was recruited according to the latest published census (2009) and micro-census (2013) in Vietnam and Hanoi with regard to the socio-demographic factors gender, age, urbanity, household size and marital status. Multinomial logistic regressions for odds ratios with 95% confidence intervals were calculated to examine the influence of epidemiological variables, like gender and age, on the public attitude toward restrictions imposed on mentally ill people in Vietnam. This study found, for the first time in a large Vietnamese sample, that gender and age were associated with public attitudes toward restrictions on mentally ill people. In detail, significantly fewer men endorsed compulsory admission to a hospital and abortion than Vietnamese women. In addition, endorsement of abortion was significantly higher in older people. The results offer some insight into roles of women in the Vietnamese society and might reflect the traditional gender expectations in Vietnamese families. Moreover, the results emphasize the need for supporting female psychiatric patients and their families within their communities and in the Vietnamese society.

Seasonality in mortality and its relationship to temperature among the older population in Hanoi, Vietnam

Background Several studies have established a relationship between temperature and mortality. In particular, older populations have been shown to be vulnerable to temperature effects. However, little information exists on the temperature–mortality relationship in Vietnam. Objectives This article aims to examine the monthly temperature–mortality relationship among older people in Hanoi, Vietnam, over the period between 2005 and 2010, and estimate seasonal patterns in mortality. Methods We employed Generalized Additive Models, including smooth functions, to model the temperature–mortality relationships. A quasi-Poisson distribution was used to model overdispersion of death counts. Temporal trends, seasonality, and population size were adjusted for while estimating changes in monthly mortality over the study period. A cold month was defined as a month with a mean temperature below 19°C. Results This study found that the high peak of mortality coincided with low temperatures in the month of February 2008, during which the mean temperature was the lowest in the whole study period. There was a significant relationship between mean monthly temperature and mortality among the older people (p<0.01). Overall, there was a significant decrease in the number of deaths in the year 2009 during the study period. There was a 21% increase in the number of deaths during the cold season compared to the warm season. The increase in mortality during the cold period was higher among females compared to males (female: IRR [incidence relative risk] =1.23; male: IRR=1.18). Conclusions Cold temperatures substantially increased mortality among the older population in Hanoi, Vietnam, and there were gender differences. Necessary preventive measures are required to mitigate temperature effects with greater attention to vulnerable groups.