We report the design, synthesis, and characterization of two new carbazole-based organic dyes PC1–2 as potential sensitizers for NiO-based p-type dye-sensitized solar cells (p-DSSCs). The D-A-π-A’ configured PC1 dye comprises a thienyl unit as a π-spacer and a malononitrile as an end-capping acceptor unit, whereas in PC2, the cyanovinylene group serves as an acceptor unit and a thienyl group acts as a donor unit in a D–A–D configuration. These molecules achieved excellent solubility due to their long-branched alkyl chains. The current work encompasses their structural, photophysical, thermal, electrochemical, theoretical, and photoelectrochemical studies, establishing structure–property relationships. PC1–2 exhibit λabs and λemi in the range of 389–404 and 448–515 nm, respectively, with a band gap in the range of 2.88–2.92 eV. Electrochemical studies confirm the feasibility of electron injection, regeneration, and recombination. The introduction of an additional electron-withdrawing group (cyanovinylene group) on the dye PC1 skeleton endows it with a higher dye loading capacity, high hole injection, and a strengthened intramolecular charge transfer (ICT) effect, resulting in a redshifted ICT absorption with a higher molar extinction coefficient. Among the two new dyes, the device based on PC1 achieved the highest power conversion efficiency (PCE) of 0.027% with a short-circuit current density (JSC) of 1.29 mA·cm–2, open-circuit voltage (VOC) of 67 mV, and fill factor (FF) of 31%, whereas the device with dye PC2 performed less efficiently (PCE: 0.018%, JSC: 0.92 mA·cm–2, VOC: 68 mV, and FF: 30%). Conclusively, the study provides insights into the intricacies involved in the structural modification of carbazole-based p-type dyads for the development of highly efficient DSSCs.
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