Overseas Consumers Research Articles

Analyzing the Influential Factors on Overseas Consumers' Purchase Intention

Florasis, a leading and great domestic brand in China, has ventured out of the country and produced excellent achievements in a short period of time, despite the fact that all Chinese brands have a strong willingness to move overseas. The purpose of this paper was to investigate the impact of marketing strategy on the purchase intentions of international consumers. This study examines the Florasis case by integrating Marketing Mix Theory and Florasis's overseas sales statistics. Finally, it was discovered that it performs exceptionally well in three areas: product design, numerous distribution channels, and promotion. Based on the Florasis brand's current strengths, this report makes three recommendations for its future development: improve product quality, improve brand service, and send distinct messages to different audiences. The case study of Florasis in this research has important implications for other Chinese firms expanding internationally. Chinese brands will go global more efficiently if they learn from their triumphs and improve on their flaws.

Research on the Willingness of Overseas Consumers to Purchase Chinese E-Commerce Products Based on Consumer Ethnocentrism, Product Quality Perception and Consumer Animosity

Research on the Willingness of Overseas Consumers to Purchase Chinese E-Commerce Products Based on Consumer Ethnocentrism, Product Quality Perception and Consumer Animosity

Creation of an Area Brand in the Protected Territories of Mount Etna and Alcantara River

The implementation of an efficient and effective strategy, capable of relaunching the economy of a territory and increasing its attractiveness, is now more desirable than ever. Among all possible tools, a particular European discipline has certainly found confirmation in areas with a high presence of quality productions and areas with a high sustainable value supply: the Area Brand. The aim of this paper is to increase the awareness of the readers about these approaches, related to a territory with a great development potential and a high capacity of arousing great interest even among overseas consumers and stakeholders. In particular, we considered the Sicilian territory related to Protected Areas of Messina and Catania, located in the area of "GAL Terre dell'Etna e dell'Alcantara". In this work, the brand implementation process starts with the preliminary phase, specifically with the mapping and evaluation of the production processes that may be useful and functional to a possible targeted integration of this strategy.

쿨 재팬(Cool Japan) 전략 고찰을 통한 한국 전통복식 글로벌화에 관한 탐색적 연구

Hanbok, traditional Korean clothes, has changed from daily wear to ceremonial clothes just in 100 years since the 19th century. Hanbok, worn only on special occasions such as holidays and weddings, has been reduced to disposable clothing worn through rental rather than purchase, and the Hanbok industry is in a crisis. On the other hand, the traditional Japanese clothing, the Kimono, links the past and the present. The motivation of this study was started by noting a new boom in Kimono. As the world pays attention to Korean style and Hallyu(Korean Wave), it is meaningful to study traditional Korean clothes. Therefore, this study explored the future direction of the Hanbok by examining the globalization strategy of traditional Japanese clothes and the Cool Japan strategy as Japan’s cultural policy. The result is the following; First, it is necessary to take a dual approach of establishing an identity for Korean fashion, which is rising due to the overseas Korean wave, and a correct recognition strategy for the next generation in Korea. Second, it is challenging to succeed abroad simply because of the pride in being fashionable in Korea. Like Japan’s Cool Japan strategy, it is thought that a systematic approach is needed to globalize Korean traditional clothing in the context of the spread of Korean traditional culture at the national level. To this end, it is urgent to develop a design code that can represent Korea’s identity. Finally, the government should survey on the preference and perception of overseas consumers about Hanbok and provide information to related companies and local administrative agencies. It is judged that the government-level preference and perception survey data for Hanbok can be used as primary data for private companies to advance overseas.

Modified atmosphere packaging combined with CO2 and 1-methylcyclopropene prolong the storability and maintain antioxidant properties of cherry tomato

Modified atmosphere packaging combined with CO2 and 1-methylcyclopropene prolong the storability and maintain antioxidant properties of cherry tomato

Influencing Factors of Cross-Border E-Commerce Consumer Purchase Intention Based on Wireless Network and Machine Learning

In recent years, with the continuous development of Internet technology and the deepening of economic globalization, cross-border e-commerce has become a new international trade model and an important growth point of foreign trade. With the popularity of international trade, domestic consumers have a deeper understanding of foreign products and brands and willingness to purchase, but at this stage, cross-border e-commerce transactions are not as close to domestic online shopping, and a few have business opportunities. PortUnity is the first among overseas consumers and some avant-garde consumers with a sense of consumption. Most people have not yet reached real cross-border e-commerce, so cross-border e-commerce has broad development potential on a global scale. As a high-tech field, cross-border e-commerce has few relevant theories and literature. Therefore, this article aims to explore the influencing factors of consumer purchase intention of cross-border e-commerce based on a wireless network and machine learning and to provide decision support for the management and operation of e-commerce in order to promote the better development of cross-border e-commerce. This article analyzes the influencing factors of consumers' intention in cross-border e-commerce shopping by combining literature research and empirical research. With the support of wireless networks and machine learning, perceptual-based ease of use and perceived usefulness of the original TAM, the individual influencing factors of cross-border e-commerce consumers' purchase intention and e-commerce platform factors are summarized according to the characteristics and technology acceptance model of cross-border e-commerce. In this questionnaire survey, the author fully explored the survey value of each respondent, and all the 100 questionnaires were successfully recovered, with a 100% utilization rate of data. The research results of this article show that in addition to the originally perceived usefulness and perceived ease of use, consumers' income level, education level, age, gender, service, safety index and price of cross-border e-commerce platform, and other factors also affect the cross-border consumption frequency of consumers.

Comparing liking and attitudes of Chinese immigrants in New Zealand towards drinkable yoghurt: an exploratory study

Comparing liking and attitudes of Chinese immigrants in New Zealand towards drinkable yoghurt: an exploratory study

STRATEGI KEMENTERIAN EKONOMI, PERDAGANGAN DAN INDUSTRI JEPANG DALAM MEMPERKUAT SOFT POWER DAN MENINGKATKAN PENDAPATAN INDUSTRI KREATIF MELALUI KEBIJAKAN COOL JAPAN/CREATIVE INDUSTRIES TAHUN 2010-2016

ABSTRACT Until 2010 Japan's popular culture is still a popular culture product, but post-2010 popularity of Japanese popular culture products began to decline. Facing this situation Japan's Ministry of Economy, Trade and Industry (METI) initiated Japan to popularize Japan's popular culture and increase the revenue of Japan's creative industries that produce popular culture contents through the Cool Japan/Creative Industry policy. This policy aims to promote Japanese popular culture content with the theme of Cool Japan abroad and also to increase the revenue of Japanese creative industries. With the formulation of this policy is expected to become an alternative source of declining Japanese national income. METI will then conduct cultural diplomacy as a strategy of this policy in several countries including the United States, France and Singapore by holding cultural events in these countries as a means of promoting and influencing the interest of overseas consumers. Keywords: METI, Cool Japan/Creative Industry, Popular Culture, Cultural Diplomacy

Analysis of food choice motivation according to health consciousness of overseas consumers: focus on American and Japanese consumers

Analysis of food choice motivation according to health consciousness of overseas consumers: focus on American and Japanese consumers

Analysis of launch strategy in cross-border e-Commerce market via topic modeling of consumer reviews

Spurred by the policy of China’s Belt and Road Initiative, Chinese e-Commerce companies have found great opportunities in selling goods overseas. The cross-border e-Commerce shares similarities of launch and marketing strategies with domestic e-Commerce, but also has substantial differences. How to make strategic adjustments to better adapt to the overseas market is of great concern to cross-border e-Commerce companies. Analyzing behaviors of overseas consumers could offer an effective way to address this issue and has attracted great interest of researchers. Consumer comments, cheap and abundant by its nature, provides an easy access for analysis of consumer behaviors. In this paper, we focus on consumer reviews of a specific product, the cellphones, and apply topic modeling techniques to investigate the differences between behaviors of domestic and overseas consumers. We find that consumers from domestic and overseas focus on different aspects of product. In addition, the foreign consumers care more about product quality and tend to make description of technique details. On the contrary, domestic buyers pay more attention on consumer services and intend to comment in generalities. All these findings could help e-Commerce companies design better launch strategies in cross-border e-Commerce market.

Environmental indicators of banana production in Brazil: Cavendish and Prata varieties

Environmental indicators of banana production in Brazil: Cavendish and Prata varieties

MALAYSIA OIL PALM INDUSTRY-ENVIRONMENTAL CONCERNS AND PRESENT SCENARIO: PART 2: AN ALTERNATIVE FUTURE ENVIRONMENTAL DIRECTION

In part 1, the presently available environmental schemes applicable to the oil palm industry have been outlined. At present environmentally speaking, the Malaysian oil palm industry is attempting to secure recognition for the Malaysian Sustainable Palm Oil (MSPO) Certification Scheme which is based on a Malaysian standard drawn up by the industry. This move was spearheaded with the support from industry organisations and members facilitated by MPOB. The MSPO scheme will be mandatory for the Malaysian oil palm industry in the near future and is parallel to the Indonesian Sustainable Palm Oil scheme (ISPO). This paper advocates the establishment of a national scheme for environmentally friendly oil palm products based on the ISO 14000 family of standards. With this proposed claim, Malaysian palm oil and oil palm products can then be marketed or branded as environmentally friendly products. As the ISO 14000 family of standards fully supports the environmental sustainability aspect, products accepted as being environmentally friendly can be deemed to be produced sustainably. Since the scheme is based on the ISO 14000 family of standards and independently certified as such by independent third party assessors, this scheme will have a good chance of being accepted by overseas consumers and buyers of Malaysian palm oil and oil palm products. Keywords: Palm oil, environmentally friendly, sustainability, ISO 14000 standards, independent certification, MSPO, environment labelling, branding.

MALAYSIAN OIL PALM INDUSTRY-ENVIRONMENTAL CONCERNS AND PRESENT SCENARIO: PART 1: ENVIRONMENT CROSSROAD

From an environment point of view, the global oil palm industry is at a crossroad. Organisations in the industry are finding it increasingly difficult to meet the new criteria introduced by the Roundtable on Sustainable Palm Oil (RSPO), in addition to the high cost of implementation of RSPO and certification and the low premium for certified oil. Malaysia and Indonesia have established and implemented, or in the process of establishing, their own domestic version of sustainable palm oil, i.e. Malaysian Sustainable Palm Oil (MSPO) and Indonesian Sustainable Palm Oil (ISPO). This is in line with their own national objective of controlling the destiny of their national oil palm industry rather than being subjected to external control which may clash with their national social responsibilities. Part 1 of this two part article outlines the majority of organisations implementing environment sustainability schemes that may impact the oil palm industry. The impacts are dictated by the concerns of overseas consumers and buyers of palm oil products, which in tum, are dependent on their national requirements and the influence of regional non-government organisations (NGOs). The impacts of MSPO and ISPO are explored in slightly greater depths as these are implemented on a national scale by their respective national organisations on their indigenous oil palm industry. The impasse faced by RSPO is also highlighted. Keywords: Oil palm, environment schemes, MSPO, RSPO, ISPO, ISCC, POIC, environment impasse.

Successful strategic alliances with international partners: key issues for small- to medium-sized enterprises

As international markets grow, many small- and medium-sized enterprises (SMEs) are finding lucrative opportunities to serve overseas consumers and source from overseas suppliers. The impact of information technology has made world-wide communication easier and more rapid. Some SMEs are literally 'born global', ready to do business on the internet. For many SMEs, this new commercial frontier offers both great promise and the challenge of determining: What are the key drivers of success in new and unknown international markets? This article focuses on this question from the perspective of strategic alliances in the global business environment. It develops a model to guide SMEs in managing overseas partners or allies that will 'fit' best with their company and their ambitions. The model provides SMEs with both strategic and tactical dimensions that are key international business arena. This article guides SMEs to 'get it right' when selecting allies in overseas markets.

Developing a Suitable Methodology for Integrated Supply Chain Analysis in the Australian Beef Industries: a Research Proposal

The Australian Beef Supply Chain is the chain or sequence of all activities from the breeding property to the domestic or overseas consumers. The objective of this research is to describe beef supply chains in Australia and to explore and measure the performance of such chains (i.e. efficiency, effectiveness, and productivity). In addition to this it is to suggest alternative configurations for these supply chains that enhance performance of the businesses concerned and to develop a new design methodology for integrated supply chains based on process modeling, performance analysis and optimization of production and inventory distribution networks.

Ethical perspectives of the Australian live export trade

To examine the ethical perspectives of the Australian live export trade. The perspectives of farmers and other industry personnel, overseas consumers, the Australian public, veterinarians and the assumed interests of transported animals are compared in relation to the ethical consequences. Animal welfare, societal, personal and professional ethics are identified and the ratification of different perspectives considered. There are positive and negative aspects of the trade for each stakeholder group, and the overall position adopted by any individual reflects their perspective of the balance of these components. The debate as to whether Australia should continue with the trade will be best served by consideration of the interests of all parties in the trade, including the consumers and animals, which are among the most affected by the trade. There is a need for further research to address the major welfare problems for the animals, an openness to inspection on the part of the trade and balance in media reporting.

Feeding value of pastures for ruminants

Perennial ryegrass is the primary forage component of ruminant diets in New Zealand. It is persistent and palatable, and immature ryegrass has a high nutritive value (NV). However, seed-head development substantially lowers its feeding value (FV) as fibre concentration increases, the rate and extent of digestibility decreases, and voluntary intake declines. Ryegrass pastures are susceptible to accumulation of endophytic and saprophytic fungi in dead material at the base of the sward, especially when mature and laxly grazed. Feeding forage legumes to ruminants grazing grass-dominant pastures will improve animal performance and lessen the reliance on a single species to meet all nutritional requirements. The FV of forage is a function of intake and NV, measured by chemical analyses and animal feeding trials. Performance of individual animals grazing forages is usually limited by energy intake because structural fibre can slow digestion and clearance from the rumen and because of competition between individuals for available feed. The use of metabolisable energy (ME) content of forage to signify FV can give a reasonable indication of animal performance, but it should be used in conjunction with chemical analyses to improve the accuracy of predictions. The relationship between FV, pasture production, animal performance and profitability is complex. The importance of skilled management to maintain pasture quality and optimise animal performance under inconsistent climatic conditions should not be underestimated. Acceptable animal performance with minimal veterinary intervention requires good nutrition, but the genetic potential of livestock in New Zealand cannot be met solely by grazing pasture, especially when a high utilisation of pasture is required to maintain quality and profitability. Producers are responding to industry demands to reduce the seasonality in supply of milk and meat by changing lambing and calving dates, and extending lactation length in dairy cows. Social changes include adoption of once-daily milking in the dairy industry. Some changes have necessitated increased use of supplements and others can be met by feeding forages with a higher FV than ryegrass, all of which require an improved knowledge of feed quality. This information is available through rapid and inexpensive near infrared spectroscopy (NIRS) analysis, enabling animal nutritional needs to be balanced by appropriate nutrient supply. It is essential that producers continue to improve animal welfare, limit excessive use of fertilisers and meet the demands of overseas consumers. Good nutrition, with an increased use of legumes and other forages to complement ryegrass pastures, will enable these objectives to be achieved.

Who bears the burden and who receives the gain?—The case of GWRDC R&D investments in the Australian grape and wine industry

AbstractIt is only when R&D levies are invested in the sectors in which they are raised that the distribution of the benefits among industry sectors is exactly the same as the incidence of the levies. This article examines the distributions of both costs and returns from the Australian grape and wine R&D investments and the divergence between the two distributions. The real shares of R&D costs are estimated through the incidence of the levies and compared with the nominal shares. Grape‐growers, winemakers and overseas consumers are shown to receive bigger proportions of gains than their proportions of costs, while the Australian government and other domestic parties as a group bear a much higher proportion of costs than returns. This article discusses implications of results for the equity issue between premium and nonpremium producers, the free‐rider issue for overseas consumers, and the justification of government funding of grape and wine R&D. [EconLit citations: Q16, Q18, and H43]. © 2003 Wiley Periodicals, Inc. Agribusiness 19: 355–366, 2003.

An equilibrium displacement model of the Australian beef industry.

Around $100 million has been spent annually on R&D and promotion in the Australian red meat industries in recent years. The R&D investments are made throughout the production, processing and marketing chain in both the grass and grain finished sectors. Promotion investments are made in both export and domestic markets. Despite this large investment of industry and government funds there is great uncertainty about the returns from these investments. Not only is it unclear what the total industry returns are but it is even less clear how producers and the community benefit from the many alternative investment options. Hence, it is unclear how funds should be allocated between these alternatives. Zhao (1999) addressed these issues in research for her PhD degree from the University of New England. An important component of this research was the development of an equilibrium displacement model of the Australian beef industry. The objective of this Report is to thoroughly document the model and the procedures followed in defining the price, quantity and market parameters (supply, demand and substitution elasticities) used in the model. The results of the base run are also reported. Twelve investment scenarios were considered relating to 1% shifts in the relevant supply or demand curves due to new technologies in individual sectors and promotion in export or domestic markets. For each scenario, total returns in terms of economic surplus gains and the distribution of total returns among individual groups, namely, among cattle producers, feedlotters, processors, exporters, retailers and domestic and overseas consumers, were estimated. Producers and domestic consumers were shown to be the main beneficiaries in all scenarios. The results indicated that, in general, producers receive larger benefit shares from on-farm research than from off-farm research. They also receive significantly larger shares from export marketing research and promotion than from domestic marketing research and promotion. In general, while they should prefer research investments over domestic promotion, they gain as large or even larger shares from export promotion than from various research scenarios.

The need for moral champions in global marketing

In order to portray the ethical and social responsibility implications of marketing potentially harmful products to vulnerable consumers in less developed countries, newly emerging democracies, and in newly industrializing countries, presents a descriptive model depicting relationships between the individual manager, the global company, the home market environment, the host market environment, the global business environment, and the target customer abroad. The model shows how these different influences may act on a manager to shape the ethical character of decisions affecting overseas consumers. Lays a conceptual basis for the argument presented in part two, supporting the need for moral champions. Recognizes and refutes counter‐arguments, assesses managerial implications and, in conclusion, outlines an agenda for future research.