In the article, the author considers the organization of personalized learning of students of higher education by designing a pedagogical model of education. Personalized learning improves the educational process, as the student can build their own educational trajectory according to their individual needs, interests, preferences, and abilities. The proposed pedagogical model reveals the structure and content of personalized education of higher education institutions, the central figure of which is the student, his educational needs, interests, and abilities. We have identified the purpose of personalized learning, the principles and main stages that reflect the dynamics of its operation, as well as the pedagogical conditions for effective implementation of the proposed model. We have identified the basic principles of personalized learning. These are the principle of consciousness and activity of the student, accessibility and comprehensibility of the content of education, flexibility and adequacy of the educational process, the principle of consistency and dosage of educational content, social participation of participants in the educational process, control and self-control. The implementation of the model should be carried out in stages. These processes include the processes of initiation, diagnosis, and design, integration, with the latter process occurring cyclically. Pedagogical conditions are the main condition for the effectiveness of personalized learning. In the process of implementing personalized learning, it is advisable to adhere to the normative, socio-psychological, and organizational-pedagogical conditions of the educational process. The development of the model made it possible to identify certain characteristics of personalized learning. In particular, it allows to significantly increase the motivation to learn, to build an individual educational trajectory, to adapt the learning process in accordance with the student's interactions and through the mechanisms of electronic environment systems.
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