Oppo Smartphone Research Articles

Pengaruh Iklan terhadap Minat Beli Konsumen pada Produk Smartphone Oppo

This study aims to determine (1) What is the consumer's perception of OPPO smartphone advertising (2) What is the buying interest of OPPO smartphone consumers (3) How does advertising affect the purchase interest of OPPO smartphone consumers. This research method is inferential statistics that are descriptive and verification. The definition of advertising is taken according to Kotler and Keller (2018; 631) where advertising is any payment from a non-personal company and promotion of ideas, goods, or services by identified sponsors, while Buying Interest According to Sciffman and Kanuk (in Adi, 2015: 36) is an attitude consumer who are happy with these objects by paying money or by sacrifice.
 The research data were obtained by distributing questionnaires about advertisements and asking 50 respondents to buy consumers. The analysis technique used in this research is simple linear regression analysis using the IBM SPSS statistics application. The results of this study indicate that advertising and consumer buying interest show high and the influence of advertising on consumer buying interest in OPPO Smartphone products is significant.

The Effect of Product Innovation on Repurchase Intentions Mediated by Consumer Satisfaction of Oppo Smartphone Users

This study aims to determine the effect of product innovation on repurchase intentions mediated by consumer satisfaction on Oppo smartphone users at NAROTAMA University, UBAYA and UKWMS. This study was conducted in the city of Surabaya using path analysis data analysis techniques. The sample size obtained by using the purposive sampling method was 99 respondents. Based on the results of the analysis, it was found that product innovation has a positive and significant effect on consumer satisfaction for Oppo smartphones. Product innovation has a positive and significant effect on the repurchase intention of Oppo smartphone consumers. Consumer satisfaction has a positive and significant effect on the repurchase intention of Oppo smartphone consumers. Consumer satisfaction mediates the positive effect of product innovation on the repurchase intention of Oppo smartphone consumers. The advice recommended by the Oppo smartphone company is to provide the latest innovations for Oppo smartphone products so that users can comfortably use their products and an evaluation is held for each of the latest products or variants, to be able to see the user's needs.

Pengaruh Citra Merek dan Kualitas Produk Serta Desain Produk Terhadap Keputusan Pembelian Smartphone Oppo di Badilan Grosir Singaraja

This research aims to examine the effect of brand image and product quality as well as product design on purchasing decision, either simultaneously or partially. The research design used in this research is causal quantitative. The subjects in this research are consumers who own an Oppo Smartphone and buy it at Badilan Grosir Singaraja and the objects of this research are brand image, product quality, product design and purchase decisions. The sample in this study amounted to 100 respondents. The data were collected by means of a questionnaire and analyzed using multiple linear regression analysis. The results showed that (1) brand image and product quality and product design had a positive and significant effect on purchasing decisions (2) brand image had a positive and significant effect on purchasing decisions (3) and product quality had a positive and significant effect on purchasing decisions (4) Product design has a positive and significant effect on the purchase decision of an Oppo Smartphone at Badilan Grosir Singaraja.

PERAN PROMOSI SEBAGAI VARIABEL INTERVENING PADA KEPUTUSAN PEMBELIAN PENGGUNA OPPO SMARTPHONE

This study aims to find clarity about the role of promotion as a mediating variable on the relationship between product quality and price perception with purchasing decisions, by designing and forming a research model. This research approach is quantitative, explanatory. The population in this study were users of oppo smartphones in Surabaya. The research sample was 150 respondents who were determined using the non-probability method and purposive sampling. The analysis technique uses SEM Pls. The results showed that the research model was accepted with a Q-Square value of 0.573. This study also shows clarity that: product quality has no effect on promotion. Perception of price has an effect on promotion, and promotion has an effect on purchasing decisions. The results also explain that: the promotion variable acts as a positive mediation on the relationship between product quality and price perception with purchasing decisions.

EFFECT OF E-COMMERCE, PUBLIC RELATIONS AND CUSTOMER RELATIONSHIP MANAGEMENT ON PURCHASE DECISIONS (CASE STUDY OF OPPO BRAND SMARTPHONE USERS IN WTC SURABAYA)

Business competition will look increasingly fierce. With the development of technology, information, communication and knowledge, companies will increasingly realize that the company's goal is no longer how to increase sales volume but is more prioritized on creating customer satisfaction in making purchasing decisions. The population in this study were all visitors to WTC Surabaya. The sample used in this study were 105 respondents. The sampling technique used in this study was accidental sampling. The results of the study that the independent variables consisting of E-Commerce, Public Relations and Customer Relationship Management partially and significantly influence the purchasing decisions of OPPO brand smartphones at WTC Surabaya are accepted and proven. The E-Commerce variable has a dominant influence on purchasing decisions for OPPO brand smartphones at WTC Surabaya, which is accepted and proven. The conclusion of this study is that the independent variables consisting of E-Commerce, Public Relations and Customer Relationship Management have a partial and significant effect on purchasing decisions for OPPO brand smartphones at WTC Surabaya, which are accepted and proven true based on the t count > t table and the significant value is smaller. of 0.005. The E-Commerce variable has a dominant influence on the OPPO smartphone purchase decision at WTC Surabaya has the largest beta coefficient value among the Public Relations and Customer Relationship Management variables.

PENGARUH ASOSIASI MEREK, KESETIAAN MEREK, KESADARAN MEREK, DAN CITRA MEREK TERHADAP EKUITAS MEREK PADA PENGGUNA SMARTPHONE OPPO

The very high growth of smartphone users in Indonesia makes companies that issue smartphone products have to try to be the best among other smartphone companies. Currently, OPPO is in second place in the smartphone market share in Indonesia in the second quarter of 2019. The aim of this study is to determine brand association, brand loyalty, brand awareness and brand image have an influence on brand equity. The sampling technique was carried out by purposive sampling. The questionnaire was distributed to 150 respondents in Karawaci Tangerang who were OPPO smartphone users. The results of this study indicate that there is an effect of brand association on brand equity, meanwhile, brand loyalty, brand awareness, and brand image have no influence on brand equity.

PENGARUH EKUITAS MEREK ( BRAND EQUITY ) TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO (STUDI KASUS PADA MASYARAKAT KOTA BIMA)

This research aims to find out the influence of brand equity variables on oppo smartphone purchase decisions on the people of Bima City. This type of research is associative, the research instrument used is a likert-scale questionnaire. The population in this study is the entire community of Bima City who have bought Oppo smartphone products whose numbers are not known with certainty (unknowns population). The sample in this study was as many as 50 respondents using the unknown population formula, a sampling technique used that is purposive sampling. The data collection techniques used in this study are observations, questionnaires and library studies. The data analysis techniques used are validity test, reliabiity test, simple linear regression analysis, simple correlation coenphysien, determination coefficient and t test. Based on the results of analysis and hypothesis testing states that there is an influence of Brand Equity on Oppo Smartphone Purchase Decisions (case studies in the people of Bima City) with a moderate level of relationship intensity and a magnitude of influence of 30.8%.

Analysis of Product Knowledge and Shopping Experience on Intention to Buy an Oppo Smartphone at Shopee with Perceptions of Risk

SMARTPHONE is considered a device that helps in everyday life, especially during the Covid-19 pandemic. One of the smartphones that have the largest market share in Indonesia is Oppo, but amid the sharp increase in smartphone online sales, Oppo's online sales are not showing an increase. Even though currently, there are various types of online shopping destinations, one of which is the marketplace, which provides shopping convenience and complete information about products. This is expected to form a good shopping experience and product knowledge to reduce consumer risk perceptions about creating online purchase intentions, so the purpose of this study is to analyze the effect of product knowledge and shopping experience on purchase intention with risk perception as an intervening variable. This research is quantitative. Respondents are residents of Surabaya who have made purchases at Shopee. The sample used was 110 people. The withdrawal used the snowball sampling technique. The research instrument was a questionnaire, then the data obtained were processed by PLS-SEM. The results show that product knowledge contributes to purchase intention. The shopping experience does not contribute to purchase intentions. Product knowledge and shopping experience contribute to risk perception. Meanwhile, the indirect relationship shows that risk perception is proven to mediate the relationship between product knowledge and shopping experience variables with purchase intention.

The INFLUENCE OF COUNTRY-OF-ORIGIN AND BRAND IMAGE ON PURCHASE INTENTION OF OPPO SMARTPHONE WITH PERCEIVED QUALITY AS INTERVENING VARIABLES

The purpose of this study was to examine the effect of country-of-origin and brand image on purchase intention through perceived quality as a variable intervening. The approach used in this research is a quantitative approach and data collection methods using survey method. Respondents in this study were students of the State University of Jakarta who had or are currently using Oppo smartphone. Where, in this study, 216 respondents were obtained from various faculties at the State University of Jakarta. The processed data is then used to test seven hypotheses using Structural Equation Modeling (SEM). The results of this study are: first, country-of-origin has a positive and significant effect on perceived quality; second, brand image has a positive and significant effect on perceived quality; third, country-of-origin has no significant effect on purchase intention; the fourth, brand image has no significant effect on purchase intention; fifth, perceived quality has a positive and significant effect on purchase intention; sixth, perceived quality can be a mediating variable on the relationship between country-of-origin and purchase intention; seventh, perception quality can be a mediator variable on the relationship between brand image and purchase intention.
 Keywords: Country-of-Origin, Brand Image, Perceived Quality, Purchase Intention, Oppo Smartphone

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO

The purpose of this study is to analyze the effect of product quality and price on purchasing decisions for Oppo smartphones, empirical studies; Pesona Square Mall Depok, Depok Town Square, Margo City Depok, ITC Depok and Depok Mall. The number of respondents who were sampled was 100 people, with the sample criteria; (i). Oppo smartphone users, and (ii). ever been to Pesona Square Depok Mall, Depok Town Square, Margo City Depok, ITC Depok or Depok Mall. Sampling using nonprobability sampling technique. The method uses purposive sampling, namely the sampling technique with certain considerations, so the samples selected are people who meet the criteria mentioned above. By using the Roa Purba formula, the methods used in it include; Analysis of the validity, reliability, classical assumption test, multiple linear regression analysis, F test, t test and coefficient of determination (SPSS Version 22). The result is that Product Quality (X1) does not have a significant effect on Purchase Decisions (Y), meaning that the quality of Oppo smartphone products is not a determining factor in purchasing decisions. While the price variable (X2) has a positive and significant effect on Purchase Decision (Y), meaning that the higher the price of the Oppo smartphone, the more it will increase the purchasing decision.
 Keywords : Product Quality, Price, Purchase Decision

PENGARUH PERSEPSI HARGA TERHADAP MINAT BELI SMARTPHONE OPPO

This study aims to analyze the effect of price perception on Oppo smartphone buying interest in the community of Sukamulia Village Dusun II, Pagar Merbau District. This research uses a quantitative descriptive approach. With a population of 1,174 respondents with a tolerance limit of 10% which is calculated by the Slovin formula, a total sample of 92 respondents was obtained with a sampling technique using random sampling techniques. Data collection was carried out by giving a list of statements to respondents, namely the people of Sukamulia Village Dusun II, Pagar Merbau District. This study uses the technique of simple Linear Regression Analysis, t test, and the coefficient of determination. The results of multiple linear regression analysis obtained Y = 3.292 + 0.389X. Partial test results (t test) indicate that price perception variable it has a significant effect on buying interest in oppo smartphones. This can be seen from the value of t arithmetic (3,080)> t table (1,662) with a significant 0.003 < 0.05. With an R square value of 0.521. This means that the effect of variable X on variable Y is 52.1%, while the remaining 47.9% is influenced by other variables not included in this study.

The Influence of Country of Origin, Brand Image, and Brand Trust on Brand Loyalty in Oppo Smartphone Users

This study aims to determine the influence of the country of origin, brand image, and brand trust on brand loyalty partially. This study uses primary data collected by questionnaires. The data sample used is 120 respondents of Oppo smartphone users from the Faculty of Economics and Business, University of Muhammadiyah Malang. The sample collection technique is non-probability sampling with a purposive sampling method that provides certain criteria to the respondents. Respondents selected are active students of the Management, Accounting, and Development Economics study program class of 2017 who use smartphone Oppo released in 2017 to 2020. The data analysis technique used is multiple linear regression. The results of this study are 1) the variable country of origin has a significant effect on the variable brand loyalty, 2) the variable brand image has a significant effect on the variable brand loyalty, and 3) the variable brand trust has a significant effect on the variable brand loyalty.

PENGARUH KECERDASAN EMOSIONAL, KOMPETENSI KARYAWAN DAN PENGALAMAN KERJA TERHADAP KINERJA KARYAWAN (STUDI PADA INDUSTRI ROTI HARUM SARI BOYOLALI)

The research purpose was determined the effect of Product Quality, Product Price, Promotion and Service Quality on OPPO Smartphone Purchase Decision at Matahari Singosaren Surakarta. This research was conducted in Matahari Singosaren Surakarta with multiple linear regression analysis techniques. The sample is 100 respondents. Based on the analysis results can be known Variable Quality products, Product Price, promotion and Service Quality positively affect oppo smartphone purchasing decisions in Matahari Singosaren Surakarta. Price is the most dominant variable, this can be shown with the highest regression coefficient of 0.638. Based on the results of the determination coefficient, the calculation of the SPSS program obtained a value of R Square = 0.491. This value means that Variable Product Quality, Product Price, Promotion and Service Quality contribute 49.1% to purchasing decisions on OPPO smartphones in Matahari Singosaren Surakarta. While the remaining 50.1% is influenced by other factors outside the researchers.

ANALISIS PERSEPSI KONSUMEN TENTANG ATRIBUT PRODUK SERTA PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO (STUDI KASUS PADA TOKO TIA PONSEL DI KOTA PEMATANGSIANTAR)

This study aims to analyze consumer perceptions of product attributes and their effects on purchasing decisions for Oppo smartphones. Respondents used in this study were 79 people. The variables used are Brand (X1), Features (X2), Design (X3) and Purchase Decision (Y). Then the data obtained were analyzed using multiple regression analysis. From this analysis, a regression analysis was obtained: Y = 4,840 + 0,279X1 - 0,084X2 + 0,486X3 + e. Analysis of the coefficient of determination (R2) of 0, 594 means that 59.4% of variations in purchasing decision variables can be explained by brand, features and design variables, while the remaining 40.6% is not explained in this study. The results of the data analysis obtained show that the brand and design variables have a positive and significant influence on purchasing decisions at the Tia Ponsel Store, while the feature variables have no effect on purchasing decisions. And the variables of brand, features and design simultaneously influence purchasing decisions.

PENGARUH MARKETING MIX DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO DI MATAHARI SINGOSAREN SURAKARTA

The research purpose was determined the effect of Product Quality, Product Price, Promotion and Service Quality on OPPO Smartphone Purchase Decision at Matahari Singosaren Surakarta.This research was conducted in Matahari Singosaren Surakarta with multiple linear regression analysis techniques. The sample is 100 respondents. Based on the analysis results can be known Variable Quality products, Product Price, promotion and Service Quality positively affect oppo smartphone purchasing decisions in Matahari Singosaren Surakarta. Price is the most dominant variable, this can be shown with the highest regression coefficient of 0.638. Based on the results of the determination coefficient, the calculation of the SPSS program obtained a value of R Square = 0.491. This value means that Variable Product Quality, Product Price, Promotion and Service Quality contribute 49.1% to purchasing decisions on OPPO smartphones in Matahari Singosaren Surakarta. While the remaining 50.1% is influenced by other factors outside the researchers.

PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUASAN MAHASISWA PENGGUNA SMARTPHONE OPPO

This study aims to examine the effect of the price and product quality partially and simultaneously on student satisfaction using OPPO smartphones. The analysis method used is validity test, reliability test, multiple linear regression, partial test, simultaneous test, determination test (R-square). The data collection method used is by using a questionnaire that has been distributed to respondents. The population in this study was all STIE Amsir Parepare students who use OPPO smartphones. As for the research sample using the Tabachinik and Fidel sample technique, namely by multiplying the number of independent variables by 10-25. For the number of samples to be more proportional, the number of samples taken is 50 samples of students using OPPO brand smartphones. The results of the study show that price and product quality have a joint and significant influence on student satisfaction using the OPPO brand smartphone.

The Effect of Country of Origin and Brand Credibility on Purchase Intention of Oppo Smartphone in Indonesia

Purchase intention reflects the consumer willingness to buy a product or service as a results of their evaluation process. Scholars agreed that country of origin play the important role to motivate the potential consumer to buy a product including smartphone, especially for those who do not have sufficient knowledge about the product. On the other hand, brand credibility also play important role as a driver for purchase intention as a results of company’s marketing efforts. The present study tries to investigate the purchase intention of Oppo smartphone by considering country of origin and brand credibility as predictors. Data collected from 369 respondents had been analysed with multiple regression analysis. The present study found that both country of origin and brand credibility simultaneously and partially have significant effect on purchase intentions.

Pengaruh Kualitas Produk, Iklan, Elektronic Word Of Mouth Dan Citra Merek Terhadap Minat Beli Smartphone Oppo (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Papua)

This study aims to determine the influence of product quality, advertisements, electronic words of mouth, and brand image on Oppo smartphone buying interests. This is a quantitative research with survey method. The population in this study are students of the Faculty of Economics and Business, Universitas Papua, with sample of 105 respondents, determined by the non-probability sampling technique. The analytical method used is the validity test and the reliability test using Cronbach's Alpha. The analysis technique used is the hypothesis and the multiple linear regression. The results of this study partially indicate that (1) a product quality has no effect on Oppo smartphone buying interest, as evidenced by the t-value of -0.662 and the significant value of 0.536 > 0.05, (2) advertisements have no effect on Oppo smartphone buying interest, as evidenced by the t-value of 1.067 and the significant value of 0.289 > 0.05, (3) electronic word of mouth has a positive effect on Oppo smartphone buying interest, as evidenced by the t-value of 4.999 and the significant value of 0.000 < 0.05, (4) and brand image has a positive effect on the Oppo smartphone buying interest, as evidenced by the t-value of 4.934 and the significant value of 0.000 < 0.05. The results of this study simultaneously indicate that product quality, electronic word of mouth and brand image have a positive effect on the buying interest of Oppo smartphone with a significant value of 0,000 < 0.005

PENGARUH ATRIBUT PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI FAKULTAS EKONOMI UNIVERSITAS SARJANAWIYATA

The objective of the study was to examine the influence between OPPO smartphone Product Attributes and the Word of Mouth of OPPO smartphones on purchasing decisions. The sampling technique in this study was using purposive sampling technique. The object in this study was OPPO smartphone users (students) Yogyakarta with a sample size of 92 respondents. This object is an OPPO smartphone user who accidentally meets the researcher and this object is in accordance with the researchers' criteria to be used as a data source. The testing is done with a hypothesis to determine whether or not an effect of variable X1 and variable X2 on variable Y. The results of this study prove that product attributes do not significantly influence the purchasing decisions. Word of Mouth has a significant effect on purchasing decisions. This proves that there is a simultaneous influence on the Word of Mouth and product attributes on purchasing decisions.

The Influence of Product Innovation and Brand Image on Customer Purchase Decision on Oppo Smartphone Products in South Tangerang City

This study aims to determine the effect of product innovation and Brand Image on Consumer Purchase Decisions of OPPO Smartphone Products in South Tangerang City. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study that product innovation has a significant effect on purchasing decisions by 42.1%, hypothesis testing obtained t count> t table or (8.274> 1.986). Brand Image has a significant effect on Purchasing Decision by 37.4%, hypothesis testing is obtained t count> t table or (7.488> 1.986). Product innovation and brand image simultaneously have a significant effect on purchasing decisions with the regression equation Y = 10.355 + 0.411X1 + 0.340X2 and the contribution of the effect is 50.4%, the hypothesis test is obtained F count> F table or (47.521> 2.770).