Oppo Smartphone Research Articles

The Power of Atmosphere, Gifts, and Interaction: Exploring Hedonic Value's Mediation in Repurchase Intention for Oppo Smartphones

The Power of Atmosphere, Gifts, and Interaction: Exploring Hedonic Value's Mediation in Repurchase Intention for Oppo Smartphones

The Effect of Marketing Mix on Decisions to Purchase Oppo Brand Smartphones at Plaza Simpur Center in Bandar Lampung

Purpose: This study aims to determine how the marketing mix influences consumers' decisions to purchase Oppo smartphones at Plaza Simpur Center in Bandar Lampung. Methodology: A proportional random sampling method was used to select 100 customer respondents. This study employs a quantitative methodology, involving the selection of a specific area for investigation and the collection of data through documents, interviews, and questionnaires. Results: The marketing mix has a significant impact on consumers' decisions to buy Oppo smartphones at Plaza Simpur Center in Bandar Lampung. Limitations: The study focuses solely on Oppo, a well-known smartphone brand, and does not examine the effects of increased marketing on other competing brands or in other shopping centers. Contribution: The study's findings provide valuable insights for marketers and marketing firms in developing effective marketing mix strategies for sales in Lampung province.

Pengaruh Kesadaran Merek dan Asosiasi Merek Terhadap Keputusan Pembelian Smartphone Oppo (Studi Kasus Konsumen Counter Oppo Plaza Millenium Medan)

This study aims to determine the influence of Brand awareness and Brand Associations on Purchasing Decisions on OPPO Smartphones (Case Study of Oppo Plaza Millennium Medan Consumer Counters)". This research uses quantitative methods with non-probability sampling techniques. With a total sample of 108 people who are consumers from the Oppo Plaza Millennium Medan counter. The data collection technique in this research was carried out by distributing questionnaires whose measurements were on a Likert scale and processed statistically using multiple linear regression analysis and hypothesis testing with the t-test, F test, and coefficient of determination (R2), which were previously data. It has been tested using validity, reliability, and classic assumption tests—the data’s processing using the SPSS For Windows 25.0 program. Based on partial hypothesis testing, there is no influence or significance between Brand Awareness and Purchasing Decisions, with a value of count < Tabel, 1.221 < 1.982, and a sig. 0.225 > 0.05. Brand Association positively and significantly influences Purchasing Decisions, with a value of count> Tabel, 7.250 > 1.982, and a sig. 0.000 < 0.05. Furthermore, the research results show that the variables Brand Awareness and Brand Association simultaneously have a positive and significant effect on purchasing decisions. This can be seen from the value of Fcount > FTabel, 49.443 > 2.30, and the sig level. 0.000 < 0.05. The coefficient of determination test shows a value of 0.549, which means that the influence of brand awareness and brand associations on purchasing decisions is 54.9%. In contrast, other variables outside this research influence the rest.

ANALISIS PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN YANG DIMEDIASI OLEH CITRA MEREK SMARTPHONE OPPO

This study aims to analyze the effect of product quality, price, and promotion on purchasing decisions mediated by brand image. This study uses a survey of 110 students of the Faculty of Economics and Business, Muhammadiyah University of Surakarta who have purchased Oppo smartphones as research objects. The findings of the study indicate that product quality, price, and promotion significantly affect brand image. However, the effect of price on brand image is not significant. In addition, this study reveals that brand image significantly mediates the effect of product quality and promotion on purchasing decisions. These findings emphasize the importance of having a positive brand image in influencing consumer purchasing decisions. The conclusion of this study is that companies should prioritize building a positive brand image and providing high-quality products at attractive prices. By promoting products effectively, companies can influence consumer perceptions and ultimately increase sales. This study provides valuable insights for companies in designing more effective marketing strategies and optimizing factors that influence consumer purchasing decisions.

THE INFLUENCE OF BRAND AWARENESS, PERCEIVED QUALITY, BRAND ASSOCIATIONS, AND BRAND LOYALTY ON THE BRAND EQUITY OF OPPO SMARTPHONES

Brand equity is a set of assets and values associated with a brand. Several factors influence it, namely brand awareness, perceived quality, brand associations, and brand loyalty. This research is expected to provide insight to understand the influence of brand awareness, perceived quality, brand associations, and brand loyalty on the brand equity of Oppo smartphones. This research used purposive sampling as the sampling method, the questionnaire as the data collection method, and distributed to 145 students of the Faculty of Business, PGRI University of Yogyakarta. The data were evaluated using validity and reliability tests and analyzed with partial, simultaneous, and multiple linear regression tests. Partial positive impact is shown by brand awareness, brand association, and brand loyalty on brand equity. However, perceived quality has a negative effect on brand equity. The simultaneous impact is shown by brand awareness, perceived quality, brand association, and brand loyalty on the brand equity of the Oppo smartphone. However, this research has a small sample size and limited variables used; future research is expected to expand the sample size and include new variables.

PENGARUH ELECTRONIC WORD OF MOUTH DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI CITRA MEREK (STUDI PADA PENGGUNA SMARTPHONE OPPO DI UNIVERSITAS HKBP NOMMENSEN MEDAN)

This study aims to determine and analyze the effect of electronic word of mouth and price perceptions on purchasing decisions through brand image (Study on OPPO smartphone users at HKBP University Nommensen Medan). This research approach method uses quantitative methods with a sampling technique that is purposive sampling, with a sample of 100 respondents. To analyze the results of this study using path analysis (path analysis). The research results show 1). Electronic word of mouth has a positive and significant effect on purchasing decisions for OPPO smartphone users at HKBP Nommensen University Medan. 2). Price perception has a positive and significant effect on purchasing decisions for OPPO smartphone users at HKBP Nommensen University Medan. 3). Electronic word of mouth has a positive and insignificant effect on purchasing decisions through brand image on OPPO smartphone users at HKBP University Nommensen Medan. 4). Price perception has a positive and insignificant effect on purchasing decisions through brand image on OPPO smartphone users at HKBP Nommensen University Medan. 5). Electronic word of mouth and price perceptions together have a positive and insignificant effect on purchasing decisions through brand image on OPPO smartphone users at HKBP University Nommensen Medan.

The Influence of Prices and Advertising on Decisions Purchase Oppo Smartphones at Imelda Teluk Phones in South Nias

Android-based smartphones are a very effective and efficient digital technology communication tool that is really needed by the public in carrying out their mobility and activities in the digital economy. The Oppo smartphone is already widely known among the public. This research aims to analyze the influence of price and advertising on purchasing decisions for Oppo smartphone products at Imelda Mobile Telukdalam South Nias. This research is quantitative descriptive research using manual data obtained incidentally (accidental slice) and analyzed using validity test methods, reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis analysis. The results of the research show that price has no effect on purchasing decisions with a value of tcount<ttable or 0.978<1.980, while advertising has a positive and significant effect on purchasing decisions as indicated by a value of tcount>ttable or 2.173>1.980. Simultaneously price and advertising have a significant positive influence on purchasing decisions. with a value of Fcount> Ftable or 4.506> 3.07. Thus, many people make purchases of Oppo smartphone products.

THE INFLUENCE OF INNOVATION, ADVERTISING, QUALITY AND BRAND TRUST ON THE PURCHASE DECISIONS OF OPPO SMARTPHONES BY STUDENTS

This study aims to analyze the effect of product innovation, advertising, product quality and brand trust on purchasing decisions for Oppo smartphones. This research was conducted on the campus of the Pelita Indonesia Institute of Business and Technology, Faculty of Business, located on Jl. General Ahmad Yani no. 78-88 Pekanbaru. The population in this study were students of the Faculty of Business, Pelita Indonesia Institute of Business and Technology, totaling 2,671 people. The sample method was determined using the slovin formula so that 100 people were obtained. The sampling technique used was the accidental sampling technique. Data analysis in this study used multiple linear regression. Based on the partial research results, product innovation has no positive effect, while advertising, product quality, brand trust has positive effect on purchasing decision on faculty business student at Pelita Indonesia Institute Business and Technology.

Pengaruh Brand Image, Harga, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Smartphone Merek Oppo Pada Toko Handphone Mbahjo Cell Dibandar Kota Kediri

This study discusses the influence of brand image, price, and service quality on the purchase decision of OPPO brand smartphones at the MbahJo Cell mobile phone store in Kediri city. This study aims to determine and explain the results of the influence of brand image, price, and service quality on the purchase decision of OPPO brand smartphones at the MbahJo Cell mobile phone store in Kediri City. This type of research uses associative research using quantitative methods. The sample in this study was only on consumers who were making a purchase decision on OPPO smartphones at the MbahJo Cell mobile phone store as many as 102 consumers. The sampling technique uses Non-Probability Sampling with the Accidental Sampling method. Data collection techniques use questionnaires that have been tested for validity and reliability. The data analysis technique used is a classical assumption, multiple linear regression. The result of this study is that there is a significant influence of brand image on purchasing decisions with a value of Sig. 0.000 < 0.05. There is a significant influence of price on purchasing decisions with values of Sig. 0.037 < 0.05. There is a significant influence of service quality on purchasing decisions with a value of Sig 0.000 < 0.05. There is a simultaneous influence of brand image, price, and service quality on purchasing decisions with a Sig. value of 0.000 < 0.05.

Analisis Regresi dan Korelasi Antara Kualitas Produk terhadap Keputusan Pembelian Produk Smartphone Oppo di Kota Pariaman

This study is entitled regression analysis and correlation between product quality and purchasing decisions for Oppo smartphone products in Kota Pariaman. Statistical science can be used in estimating consumer purchasing decisions involving product quality. The number of respondents amounted to 16 data taken by the proposive sampling method. The method used is Simple Linear Regression. The result of the equation is Y ̂=184.41-0.6X. The degree of relationship or Pearson correlation between variables X and Y is 77.7% which is categorized as having a high relationship. While the results of the F test obtained F count of 47.85 and F table of 4.6, because the results of F count were greater than F tables, which meant that the product quality variable had an effect on the purchasing decision variable.

PENGARUH KUALITAS PRODUK, HARGA, DAN CITRA MEREK TERHADAP NIAT BELI SMARTPHONE OPPO

The purpose of this study was to explain the effect of each product quality, price, and brand image variable on the purchase intention of Oppo smartphones in Denpasar. The population of this research is smartphone users in Denpasar. The sample was determined by purposive sampling method consisting of 120 respondents. Data was collected using a google form questionnaire. The analysis technique uses multiple linear regression analysis. The results of the study show that product quality has a positive and significant effect on the intention to buy Oppo smartphone products. This means that the better the quality of the product, the higher the consumer's purchase intention. Price has a positive and significant effect on the intention to buy an Oppo smartphone. This means that the more affordable the price of the product, the better the price competitiveness, the more in accordance with the quality, and the more suitable the price is with the benefits, the intention to buy Oppo smartphones will also increase. Brand image has a positive and significant effect on purchase intention. This means that the better the brand image that is embedded in the minds of consumers, the higher the consumer's purchase intention for Oppo smartphones. 
 Keywords: Consumer behavior, product quality, price, brand image, purchase intention

DETERMINANTS OF OPPO SMARTPHONE PURCHASE DECISION MAKING AMONG STUDENTS (CASE STUDY OF GUNADARMA KARAWACI STUDENTS)

This study aims to analyze the effect of product quality, price and brand image on purchasing decisions on Oppo smartphones partially and simultaneously. Respondents in this study were 100 respondents, the sampling technique used was purposive sampling technique using the Slovin formula. The data collection method uses an online questionnaire. The data analysis technique used is multiple linear regression analysis test, t test, classic assumption test, coefficient of determination test, f test using SPSS 20 for windows. The results of this study indicate that partially product quality and brand image have an effect on purchasing decisions, while price has no effect. Simultaneously product quality, price and brand image have a significant effect on purchasing decisions with a determination coefficient of 65% influenced by these three variables, namely product quality, price and brand image, and the rest are influenced by variables outside the research

PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO (STUDI PADA KONSUMEN SMARTPHONE OPPO DI AAN CELL KALIWUNGU KENDAL)

The purpose of this study is to analyze the influence of each of the free variables of product quality, brand image, and price perception on purchasing decisions as bound variables. The population in this study were Oppo smartphone buyers at AAN Cell Kaliwungu Kendal. Primary data were obtained using questionnaires while secondary data using literature studies. The sampling method was carried out using purposive sampling techniques with a total sample of 100 peope. Based on the resuls of SPSS version 24.0 shows, that the test of the research instrument shows, that all indicators are valid and all variables are reliable. Based on the F test, it shows that all free variables silmutanly affect purchasing decisions. Based on the results of the regression coefficient and t test, it shows that product quality variables have a positive and significant effect on purchasing decisions, brand image variables have a positive and significant effect on purchasing decisions, brand image variables have a positive and significant effect on purchasing decisions, and price perception variables have a positive and significant effect on purchasing decisions.

Analysis The Influence of Country of Origin and Brand Image on Purchase Intentions through Customer Uncertainty (Study Case on OPPO Smartphone)

Changes in trade activities have occurred as a result of changing times, and technical improvements have benefited corporations or business players in extending or growing markets that are no longer restricted to a single nation but may penetrate other countries. The emergence of foreign products, such as mobile phones, widen the choices of mobile phones in the Indonesian market. The majority of mobile phone brands purchased by Indonesian consumers are from China, despite the fact that the majority of the world regards China as having product stereotypes or product images that are of poor quality, cheap, and frequently counterfeited, resulting in a discontinuity with the product image they have. This study examines and analyses the effect of country of origin and brand image on purchase intentions through customer uncertainty on OPPO smartphone. The study sample included customer over 18 years old who has purchased and used OPPO smartphone. The sample in this study was 200 respondents. The method used in this study is a structural equation model (SEM) with the help of AMOS software for hypotheses test. The results of this study show country of origin and brand image has a negative effect on customer uncertainty, country of origin and brand image has a positive effect on purchase intention, whereas customer uncertainty has a negative effect on purchase intention. This study significantly extends managerial implications for OPPO to focus heavily to solve customer uncertainty by advertising product performance and giving detailed information about the product (such as label) to lower customer uncertainty and encourage customer to have intention to purchase OPPO smartphone. secondly, to solve customer uncertainty OPPO need to eliminate China’s (OPPO country of origin) stereotype as a country with a poor product.

Analisis Pengaruh Online Review di Youtube, Citra Merek, dan Persepsi Harga terhadap Keputusan Pembelian Smartphone Oppo

This study aims to determine the effect of Online Review (X1) on Yotube, Brand Image (X2), and Price Perception (X3) on the Purchase Decision (Y) of Oppo Smartphones. This type of research is a quantitative research by taking samples from students of the Faculty of Economics, Universitas Sarjanawiyata Tamansiswa Yogyakarta batch 2019 - 2020, as many as 93 people who have purchased Oppo brand smartphones as research subjects. Sampling used purposive sampling technique, and data collection was carried out by survey method by distributing questionnaires. The data was processed using the SPSS application by conducting data quality tests, classical assumption tests, multiple regression tests, t tests and coefficients of determination tests. Based on the test results in this research, it shows that the Online Review variable on YouTube and the price perception have a positive and significant effect on the Oppo Smartphone Purchase Decision. While the Brand Image variable has a positive but not significant effect on the Oppo Smartphone Purchase Decision.

Analysis Of Product Quality, Brand Image, And Country of Origin On Interest To Buy Oppo Smartphone (Case Study On Employees Of Air Anyir Bangka PLTU)

This type of study is a survey. The population in this study is the employee of PLTU Air Anyir Bangka who are using Oppo Smartphone product. The sampling method is saturated sample (census technique) with 92 respondents. Data analysis technique used is multiple linear regression. The results of this study indicate that: (1) product quality has no effect on buying interest with regression value of 1,564 with significant value 0,121; (2) brand image have positive effect on buying interest with regression value equal to 3,067 with significant value 0,003; (3) country of origin has no effect on buying interest with regression value of 0,227 with significant value 0,821; and (4) product quality, brand image, and country of origin have a positive effect on buying interest with a significance level of 0,000 meaning less than 0,05 (p0,05).

Analisis Perbandingan Brand Equty Dan Strategi Promosi Pada Produk Smartphone Samsung Dengan Oppo

In the very rapid development of the business world, many companies or entrepreneurs want their products to be known and liked by consumers. Especially in the development of smartphones that are so fast in technology. The use of smartphones in society is very broad, where almost every place exists and has become a necessity, because smartphones can support communication between humans. Among people, the top smartphone brands are Samsung Smartphones and Oppo Smartphones. The purpose of this research is to determine the difference between Brand Equity and Promotional Strategy on Samsung Smartphones and Oppo Smartphones. The sample used is purposive sampling technique and data collection is done quantitatively method. The analytical tool used is the T-test Differential Test with 100 respondents. From the results of the analysis obtained is a comparative analysis of brand equity for Samsung Smartphones and Oppo Smartphones, which are known to have significant differences. And the Samsung Smartphone Marketing Strategy and Oppo Smartphones are known to have no significant differences.

Buying Iintention Dilihat Dari Celebrity Endorsement Dengan Self Brand Connection Sebagai Variabel Mediasi Pada Smartphone OPPO Di Risal Cell Solok Selatan

This study aims to explain the effect of celebrity endorsement on buying intention through self brand connection on Oppo smartphones in Risal Cell, South Solok. The population of this study is OPPO Smartphone users in South Solok who are consumers who have purchased Oppo cellphones in South Solok Cellular Risal involving 87 respondents. Respondents were selected using accidental sampling technique and using the Slovin formula. This research uses quantitative research methods. The data obtained from primary data is through the distribution of questionnaires to respondents. The questionnaire was tested using validity and reliability tests to determine the accuracy and consistency of the questionnaire. Furthermore, the data collected from the questionnaire were analyzed using path analysis techniques. The results showed that Celebrity endorsement had a positive and significant effect on buying intention in Oppo Smartphones. Self brand Connection mediates Celebrity endorsement of Buying Intention on Oppo Smartphones.

THE CUSTOMER TESTIMONIAL REVIEW OF OPPO SMARTPHONE USER IN MANADO

The purpose of this research is to know The Customer Testimonial Review of Smartphone Brand at OPPO user in Manado. In accordance to achieve the purpose of this research, the testimonial was interviewed to 21 informants of OPPO Smartphone user. An in-depth interview is an unstructured one-to-one discussion session between a trained interview and a respondent, (Hair, Money, and Samouel, 2007). Based on the research result and discussion following conclusions can be drawn: most informants are satisfied with the OPPO smartphone, based on the features, performance, camera quality, design, sound, and comparable to its price. But one of the informant complain about the casing frame that easily peeled of and the unlock button are easily broken.

THE INFLUENCE OF BRAND IMAGE, PRICE, AND PRODUCT QUALITY ON PURCHASE DECISIONS (Empirical Study on Students of SMK Muhammadiyah 5 Kisaran)

The purpose of the study was to analyze the effect of Brand Image, Price and Product Quality on Consumer Purchase Decisions on OPPO Smartphones, especially Students of SMK Muhammadiyah 5 Kisaran. The method used is descriptive associative with a quantitative approach. The sample used in this study amounted to 90 respondents consisting of students of SMK Muhammadiyah 5 Kisaran. The results show that Brand Image, Price and Product Quality on Purchase Decisions simultaneously have a significant effect on purchasing decisions, but partially only product quality has no significant effect on purchasing decisions..