The purpose of this paper is to review some of the problems we face in designing this basic course in Production and Operations Management and to present the results of a quasi experiment that was conducted with a basic Production and Operations Management course at the graduate level. When discussing or developing strategy for a course or when deciding, for example, whether to use a computer game or simulation or what type of case, it is useful that we remind ourselves about the educational environment in which we operate. Most of us are familiar-with the changing setting of the production function in the business and industrial environment. We have better analytical tools, information systems and considerable computer capacity. We have a wider choice of materials and processes but shorter product life. International trade opportunities have brought about the internationalization of domestic firms with simultaneous pleas for protection from foreign price competition. Production costs are rising in the face of simultaneous demands for higher product quality and greater variety. We have the increasing economic importance of the less productive service industries, and, of course, there are pressures on business management to accept more social responsibility. In conclusion, it would appear that greater and more explicit attention must be given to the motivational objectives of a course, especially for Production and Operations Management. Not all students will become excited by the challenges to be met in a career in Production and Operations Management, but all need to be more convinced of the role it plays in the management of an enterprise.
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