Online Business Research Articles

Viral Marketing and Follower Engagement in a Selected Online Business in Shandong Province, China

Viral Marketing and Follower Engagement in a Selected Online Business in Shandong Province, China

A systematic approach to guerrilla marketing in online business

A systematic approach to guerrilla marketing in online business

Modification of Online Communication in the Context of Culturally Determined Features of Communicative Behavior

This study investigates the communicative behavior of English-speaking professionals in institutional online exchanges. The background for this research lies in the growing importance of digital communication in business and the recognized need in linguistics for a deeper understanding of its pragmatic and linguacultural aspects, especially as remote work and international collaborations expand. The purpose of the study is to establish the specifics of the manifestation of distancing in institutional online communication through reference to its verbal markers. The empirical material comprises transcripts of earnings calls from a prominent American corporation, offering authentic examples of contemporary business discourse in a teleconference format. Communicative-pragmatic and linguacultural approaches employed to reach the goal preconditioned the use of definitive, contextual, and communicative functional methods. The communicative-pragmatic perspective of the study was focused on identifying the features of the verbal behavior of communicants, manifested in the preference for certain communication strategies within the digital communication format. The linguacultural focus of the study made it possible to reveal the linguistic embodiment of communication strategies as well as to analyze the correlation of linguistic analysis data with culturally specific features of speech behavior. The main result of the analysis reveals a discernible trend towards reduced distancing in English-language business online communication compared to traditional offline discourse. This suggests a significant adaptation of culturally ingrained communication norms in response to the affordances of digital formats, prioritizing immediacy and perceived closeness. The relevance of this research extends to tracking best practices in online professional communication, particularly in cross-cultural interactions where perception of subtle changes in communicative norms is vital for effective collaboration and relationship building in the digital age. The prospects of the investigation suggest further study of the problems associated with the shifts in the boundaries of social communication in the framework of Internet communication.

THE IMPACT OF ARTIFICIAL INTELLIGENCE ON THE BUSINESS TRANSFORMATION OF FEMALE ENTREPRENEURS

Innovations and breakthroughs happen in the blink of an eye in today's technology era, making this the most exciting period in human history. Industrial robots, self-driving automobiles, fitness watches, and online tutorials are examples of Artificial Intelligence (AI) technology advancements. Artificial intelligence (AI) has become a significant aspect of our daily life, with implications for mankind, society, and business. The previous several years have been phenomenal for artificial intelligence, and nearly every company is now altering its strategy and business models to incorporate AI into all commercial activities. Artificial intelligence (AI) is a rapidly growing and popular industry topic. Artificial intelligence is already being used in a wide range of fields, including business and daily life. Artificial intelligence in business could lead to a shift towards more efficient, cost-effective, and precise marketing techniques. By incorporating AI into marketing practises, an entrepreneur can gain a significant competitive advantage over other online businesses. Aside from marketing, it may also be used to renovate businesses with fresh ideas. It also handles complex issues, resulting in enormous corporate growth. As a result, in this study, we will investigate the expansion of the business sector and entrepreneurs through the application of AI topology and its function in many fields of business. However, because businesses are currently uninformed of the implications of AI adoption, its impact must be managed. The goal of this essay is to look into the impact of artificial intelligence on female entrepreneurs' business transformation. Artificial intelligence, which is already widely accepted, provides a wide range of options and has the potential to transform the workplace. AI will assist companies in planning for the challenges that will come as a result of the rapid improvements in technology in human life and industry. AI has been proved to have a favourable impact on all corporate operations by increasing sustainability and market leadership. Key Words: Artificial Intelligence, Female Entrepreneurs, Business Transformation

Exploring the Impact of Consumer Trust on Purchase Intentions in Social Commerce: A Case Study of Saudi Arabia

The rapid growth of electronic commerce, driven by technological advancements, has led to the emergence of social commerce (s-commerce), where social media platforms facilitate online transactions. Despite these advancements, consumer trust remains a critical factor for the success of online businesses due to the inherent uncertainties and perceived risks of virtual transactions. This study investigates the impact of consumer trust on social e-commerce among Saudi online consumers. By examining trust as a mediating factor, the study explores various dimensions such as communication, word-of-mouth marketing, economic viability, transaction safety, reputation, and information quality. Quantitative data were collected through a survey distributed across social networking sites, targeting frequent s-commerce users in Saudi Arabia. Structural equation modeling using partial least squares was employed to analyze the data. The findings reveal that reputation, transaction safety, and economic viability significantly enhance consumer trust, whereas information quality and communication show negligible effects. Additionally, consumer trust positively influences word-of-mouth intentions. This research contributes to the literature on online consumer behavior and provides insights for social commerce businesses in Saudi Arabia to develop strategies that enhance consumer trust.

ANALISIS PERLINDUNGAN HAK KEKAYAAN INTELEKTUAL ATAS DESAIN WEBSITE ATAU HOMEPAGE DALAM KEGIATAN USAHA ONLINE

Protection of intellectual property rights (IPR) on website design or homepage in online business activities is an important aspect that needs to be considered by business people in the digital era. This research aims to analyze the various forms of IPR protection that can be applied to website design, including copyright and trademark. Website designs and the resulting content are automatically protected by copyright in accordance with Law No. 19 of 2002, which is valid for 50 years from publication. Although copyright registration is not required, it provides advantages in terms of legal defense against infringement. In addition, elements such as logos and product names require brand registration to obtain stronger legal protection. The research also identifies the challenges that work owners face in prosecuting IPR infringement in cyberspace, including cost and time. With the increasing use of the internet in business, awareness of the importance of IPR protection has become essential to maintain the authenticity and value of digital assets. The results of this analysis are expected to provide insight for businesses in protecting their works online

PERATURAN HUKUM PERDATA NASIONAL DI ERA DIGITAL HAMBATAN DAN KESEMPATAN DALAM MELINDUNGI DATA PRIBADI

The digital era has had a significant impact on various aspects of life, including from the perspective of national civil law. The use of digital technology and the internet has given rise to various new sectors such as e-commerce, e-education, and e-health, which have encouraged the creation of new challenges in the civil law system, especially regarding the protection of personal data, electronic contracts, and online business transactions. In the context of civil law, the protection of personal rights and personal data is an important issue, considering the increasingly widespread collection and use of personal data. Apart from that, the development of e-commerce and e-government requires regulations that are able to protect consumer rights, as well as ensure the security of data and transactions in the digital world. This article analyzes the challenges and opportunities that arise in protecting personal data in the digital era as well as the importance of adaptive regulatory updates to face rapid technological advances. This research uses a normative approach with descriptive analysis. Researchers focus on national civil regulations relevant to personal data protection in the digital era, including the Personal Data Protection Law (UU PDP). The goal to be achieved is in order to know, understand; What is the Role of National Civil Law Regulations in the Digital Era? Barriers and Opportunities in Protecting Personal Data. The results of this research are that this research contributes to the understanding of personal data protection regulations in Indonesia and how civil law can adapt in the context of the digital era. The results of this research also enrich legal literature related to legal challenges in the digital era and provide new views regarding the implementation of regulations in the technology sector.

Consumer Legal Protection in Online Transactions: Challenges and Opportunities in Indonesia's Digital Economy

This study examines the legal protection of consumers in online business transactions in Indonesia, an issue that has become increasingly critical in the digital era. Advances in information technology have transformed traditional commerce into e-commerce, offering convenience while also introducing various risks, such as fraud, product non-conformity, and breaches of consumer data privacy. Employing a normative juridical method with a statutory approach, this research analyzes the implementation of Law No. 8 of 1999 on Consumer Protection and the Electronic Information and Transactions Law (ITE Law) in resolving e-commerce disputes. The findings reveal that despite the existence of legal regulations, significant challenges persist in the implementation of consumer protection, primarily due to low consumer awareness of their rights and weak law enforcement. The novelty of this study, compared to previous research, lies in its empirical approach to identifying the legal challenges consumers face in online transactions. In addition to examining existing regulations, this study investigates real cases of e-commerce fraud in Indonesia that have led to financial losses for consumers. The study underscores the importance of consumer education, stricter supervision of online business operators, and the development of more effective dispute resolution mechanisms. By highlighting the necessity of synergy between the government, business operators, and society, this research contributes to the formulation of more adaptive policies to strengthen consumer protection in the digital economy.

Komunikasi Pemasaran Amanda Parfume Di Kota Medan

This research analyzes the marketing communication strategy of Amanda Perfumes in Medan City in facingcompetition in the perfume industry and digital transformation. This research uses a qualitative descriptivemethod through interviews with the owner of Amanda Perfume, namely Mr. Ahmad Maulana, observations werecarried out directly at the Amanda Perfume shop address, Jl. Marelan 9 ,Medan Marelan District, Medan, NorthSumatra and the researchers' literature study used the AIDA Marketing Communication Theory (Attention,Interest, Desire, Action). The research results show that Amanda Perfume has utilized social media Facebookand Instagram to market its products, but there are still challenges to optimize the use of consumer data andcontent quality. The application of online business principles and integrated marketing strategies based ondigital technology has proven to be important for building brands and increasing competitiveness.Recommendations include improving digital content as well as data analysis to personalize marketing. It ishoped that these findings can help local businesses develop adaptive and effective marketing strategies in thedigital era

Investigating Consumer Behavior in Internet Shopping

Objectives: as the Internet shopping has become a standard way of doing business, the aim of this paper is to describe and analyze the Internet usage behavior in purchasing stages of customers in selected countries. Theoretical Framework: Trenz (2015) differentiated 3 stages of the purchasing process – pre-purchase stage, purchase stage and post-purchase stage. Hence, in this study, we focus primarily on behavior in pre-purchase stage of Internet shopping. Method: secondary data from the Consumer Barometer and from World Bank was used. The data was analysed using software IBM SPSS and Microsoft Excel. Descriptive statistics was used in order to test the two main hypotheses using Pearson correlation coefficient, the third hypothesis was tested with the use of F-test and t-test. Results and Discussion: there is a significant negative correlation between development indicators of nations and the use of Internet in pre-purchase stage. Research Implications: the less developed markets are more suitable for developing online business, thus are more suitable for this kind of business. Originality/Value: there is a significant difference between countries in the use of Internet during pre-purchase stage in the following activities: discovery of relevant brands online, watching relevant videos online, looking for redeemed offers, coupons or promotions online and getting locations/directions online for the sake of smart and sustainable consumption.

Beyond virtual walls: how instructor humility shapes the learner online learning experience

The benefits of learner–instructor interaction in traditional face-to-face educational settings is widely acknowledged. However, we have a limited understanding of how to improve such interactivity in online settings. This study finds that instructor humility is key to learner–instructor interaction in virtual settings: it indirectly affects learner satisfaction through learner–instructor interaction and learner intrinsic value. Learner self-efficacy moderates this indirect effect such that this impact is stronger at higher levels of learner self-efficacy. In Study 1, we employed a four-wave survey of 133 college students taking online business courses to empirically test the moderated mediation model. In Study 2, we conducted an experiment involving 420 participants that further confirmed the relationship between instructor humility and learner online learning experience. The discussion highlights theoretical and practical implications for the delivery of online education, as well as limitations and future research directions.

Analysis of the Influence of Machine Learning on Sales Prediction and Stock Management in Online Business

Online businesses continue to experience rapid development along with digital transformation that drives efficiency and competitiveness. However, one of the main challenges faced is the uncertainty in predicting sales, which can cause an imbalance between demand and stock. The inaccuracy of this prediction often results in overstock or understock, thus increasing operational costs and decreasing customer satisfaction levels. This study aims to analyze the effect of implementing Machine Learning (ML) algorithms on the accuracy of sales predictions and the efficiency of stock management in online businesses. Historical sales data collected from e-commerce platforms were processed using Random Forest and Long Short-Term Memory (LSTM) algorithms. The results showed that the ML algorithm was able to increase the accuracy of sales predictions by up to 20% compared to traditional methods. In addition, the implementation of ML-based predictions allows for more efficient stock management with a decrease in the level of overstock by 15% and a reduction in the risk of understock by up to 25%. These findings not only strengthen the literature related to the role of intelligent technology in digital business management but also offer practical guidance for online business actors to improve their operations through Machine Learning technology. Thus, this study makes an important contribution to digital transformation strategies in a competitive online business ecosystem.

Digital Technology Adaptation Challenges to Enhance Growth and Security of Corporate Online Businesses

Digital Technology Adaptation Challenges to Enhance Growth and Security of Corporate Online Businesses

Impact of Online Business on the Offline Business

To explore the growth of online trade and it has a great threat to retailers. Retailers covers major part of our Indian market and there was a larger population which is dependent on the retail stores to get their things. But nowadays the large number of customers are increasilngly shifting to the e-commerce. this paper is to analyse the factors which helps to growth of the online business.Factors include convience of time, cost effectiveness, and many more which leads to online shopping and because of these offline business are facing various challenges. additionally, the study investigate that what strategies is used by offline business to retain in this competitive world.it also finds that offline business has facing decrease in sales and profit. it is very tuft for small business to survive in this era. They are facing fear of losing their livelihood because of online business as their profitability of is very much affected by it but still they are trying new new strategies like giving free home delivery and many more to survive in the market. the study has limited time, cost and area but we have tried to give our best effort to the study to give the best result

Digital Marketing Strategies to Increase Online Business Sales through Social Media

The development of technology and information has changed the habits of modern society, including in the use of the internet and social media. Globally, Indonesia holds the fourth-largest internet user base. Consequently, social media has emerged as a primary platform for digital activities, including digital marketing. This marketing approach leverages social media and the internet to enhance the reach and impact of product or service promotion. This study conducts a systematic literature review (SLR). The review analyzes digital marketing strategies implemented through social media. Data were collected from various sources such as journals, articles, and books. The results of this study aim to understand effective digital marketing methods in increasing sales through social media.

Expanding horizons in the Middle East: evaluating the Hair Addict’s strategies for growth

Research methodology The case was developed using a combination of primary and secondary data collection. The main source of primary data collection was an interview with the founder of The Hair Addict, Doaa Gawish, in August 2023, with later follow-up calls to clarify some aspects of the business model and obtain more specific information. For secondary sources of information, the authors relied on the company website, as well as a couple of published interviews with the founder in an online business magazine [1] and an independent news website that covers Egyptian news, culture and lifestyle topics (Makary, 2021). The case also relies on macroeconomic and industry data obtained from various databases and research report providers, which are referenced in the case and teaching note.

Skills-Based Curriculum is an Innovative Way to Respond to the Demands of Globalization

Skills-based Curriculum is an educational approach that focuses on developing students' practical abilities and soft skills, which are highly relevant in the era of globalization and the Industrial Revolution 4.0. By emphasizing applicative skills such as critical thinking, creativity, collaboration and communication, this Curriculum aims to prepare students for the challenges of the world of work and everyday life. This study aims to explore the benefits, challenges and strategic steps in implementing a skills-based curriculum. The study also highlights best practices at SMAN 10 Tasikmalaya that successfully integrate vocational programs in the skills-based Curriculum, such as cosmetology, automotive, and online business classes. This research uses a literacy study method that involves collecting, analyzing and synthesizing data from various sources, such as scientific journals, policy reports, books and related articles. Through this method, researchers were able to gain a deeper understanding of the theories, concepts and practices that have been applied in various educational contexts. The research also compared the implementation of skills-based Curricula in various schools, including SMAN 10 Tasikmalaya, to identify the supporting and inhibiting factors. The results show that although this Curriculum improves students' work readiness, challenges such as limited infrastructure, teacher readiness and evaluation systems still need to be overcome. Therefore, cooperation between the government, schools and industry is needed to ensure the successful implementation of the skills-based Curriculum.

Exam Proctoring in Online Business Education: Empirical Insights and Strategic Recommendations

This study examines the impact of exam proctoring on student performance in online MBA courses. Following the literature, this topic remains relatively understudied in graduate-level online business courses, particularly those focusing on economics. Using data from two sections of an online MBA economics course – one with proctored exams and one without – the study identifies a significant performance gap, with students in the proctored setting achieving lower scores. The findings further suggest that proctoring methods and students' comfort with proctoring technology can influence performance. Based on these results, strategic recommendations for improving exam practices in online MBA programs are provided.

Legality of Transitioning Residential Homes for Online Business from the Perspective of Citizen’s Rights and Obligations

Legality of Transitioning Residential Homes for Online Business from the Perspective of Citizen’s Rights and Obligations

TikTok Strategies for Nurturing Business Viability for Online Start-Up Sellers in Cebu City Philippines

This study investigates which of the five TikTok strategies (con-tent format, engagement tactics, hashtag usage, paid advertising, and live streaming) is most effective in driving sales growth, and to provide feasible recommendations in increasing profitability for online start-up sellers and aspiring business owners based on the findings of this study. Addressing the gaps in understanding how TikTok can be effectively utilized by online start-up sellers in Cebu City. This study utilized a quantitative research method and uses the Principle Component Analysis (PCA) to identify the most effec-tive TikTok Strategy in leveraging sales growth. The results reveal that the principal component represents 73.70% of the total vari-ance. The findings revealed that there is a clear indication that all of the five (5) TikTok strategies have an effect in increasing sales growth. The result showed that live streaming is the most effective TikTok strategy, which would boost platform efficiency and en-gagement while paid advertising to be the least effective when it comes to gaining sales growth. These findings contribute to the existing literature by providing insight towards how these factors can affect the sales growth of online sellers or businesses that are utilizing TikTok to market and sell their products and services.