This article investigates the underexplored phenomenon of technology transfer office (TTO) bypassing in academic entrepreneurship. While TTOs are established to centralize and support intellectual property-based commercialization, a significant portion of entrepreneurial projects avoid the TTO. Relying on both economic (transaction cost theory) and ethical (Tyler's justice model) considerations, this study explores the motivations and contextual factors behind a researcher's decision to commercialize an invention using means other than the TTO. This multiple case study employs an in-depth exploratory qualitative approach to investigate five academic entrepreneurs across different disciplines in Canadian universities who chose to bypass their TTO, often in contravention of institutional policies. Our findings reveal a complex interplay among individual motivations, institutional policies, and market realities. We identified four paths of awareness and strategic intent in this process ranging from unintentional non-compliance to tactical avoidance which challenge a simplistic perception of TTO bypassing as merely unintentional rather than deliberate. The study also reveals four overlapping contexts that promote TTO bypassing: confidence in personal expertise, previous negative experience of using the TTO, peer-influenced skepticism, and external partner challenges. Furthermore, the findings show that the reasons for bypassing include both economic and ethical motivations which steer academic entrepreneurs toward alternative, privately managed commercialization paths. The article concludes with some implications for university managers and policymakers related to how to address the multifaceted motivations for TTO bypassing.
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