The examination of the comprehensive effects of flagship projects on adjacent neighborhoods remains inadequately explored, particularly within developing countries. This scholarly void is expanding despite limited research on public space flagship projects. The current study delves into a problematic case study: Atigh Square, located within the historical center of Isfahan, Iran. This site has undergone substantial efforts to transform into a pedestrian-oriented public space, aimed at recapturing its original configuration fro the eleventh century. The 5 criteria of identity, economy, social, physical, and tourism features and 22 indicators attributed to them were extracted from the theoretical literature. Mixed methods research was pursued, using seminal publications, quantitative data from a questionnaire, and qualitative analysis of interviews conducted with several experts. Furthermore, the integration and connectivity of the area before and after regeneration was compared using Depth map software package. The results of the analysis show that the impact of the project in social, identity-related, infrastructural, and economic sub-criteria was weak, but it achieved relative success in terms of planning and tourism indicators. Besides, the sanitation sub-class received the highest rank whereas facilities and public services had the lowest rank among the sub-classes. As with the subjective and objective quality of life, the project was not a great success. Overall, although the project has considerably enhanced the physical and visual conditions of the area, it has failed to solve the social and economic problems of the surrounding fabric. The findings significantly contribute to the existing body of global literature concerning the impacts of flagship projects on surrounding areas, as the research explores diverse facets of these effects. The results underscore the necessity for flagship projects to be meticulously planned, taking into account not only the specific circumstances and challenges of local communities but also their integration into the broader socio-economic dynamics of the entire city.
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