Although nurses have long championed for patients and sought to provide high-quality, patient- and family-centered care, our healthcare system too often fails to provide optimum services. The Robert Wood Johnson Foundation (RWJF), the largest US-based health and healthcare philanthropy, and the AARP Center to Champion Nursing in America, part of the largest US consumer organization, have joined forces to help remake our healthcare system. The two organizations have embarked on a Campaign for Action that builds on the blueprint in the Institute of Medicine (IOM) report “The Future of Nursing: Leading Change, Advancing Health” 1 Institute of Medicine The Future of Nursing: Leading Change, Advancing Health. The National Academies Press, Washington, DC2010http://www.nap.edu/catalog/12956.html Google Scholar for transforming the nursing profession to enhance the quality and value of healthcare. RWJF has long invested in nursing programs, and AARP has advocated social change on behalf of older people for more than 50 years. With the backing of RWJF and AARP, nurse leaders have a unique opportunity to truly transform our profession and improve patient care. Although nurses have long championed for patients and sought to provide high-quality, patient- and family-centered care, our healthcare system too often fails to provide optimum services. The Robert Wood Johnson Foundation (RWJF), the largest US-based health and healthcare philanthropy, and the AARP Center to Champion Nursing in America, part of the largest US consumer organization, have joined forces to help remake our healthcare system. The two organizations have embarked on a Campaign for Action that builds on the blueprint in the Institute of Medicine (IOM) report “The Future of Nursing: Leading Change, Advancing Health” 1 Institute of Medicine The Future of Nursing: Leading Change, Advancing Health. The National Academies Press, Washington, DC2010http://www.nap.edu/catalog/12956.html Google Scholar for transforming the nursing profession to enhance the quality and value of healthcare. RWJF has long invested in nursing programs, and AARP has advocated social change on behalf of older people for more than 50 years. With the backing of RWJF and AARP, nurse leaders have a unique opportunity to truly transform our profession and improve patient care.