This paper is concerned with the formulation of neural associative memories. Centered around the fundamental issue of the memory storage, we examine the deficiencies associated with the standard Hopfield net. To overcome the problems, we pursue a data-driven design approach by modifying the configuration of the Hopfield net to allow hidden structures. As important results, we show how the well-known sum-of-outer product rule can be utilized to explore the freedom provided by the hidden structures leading to the desired memory performance.
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