By combining research on banal and unconscious nationalism with cognitive psychology, this article outlines a novel framework for so-called “implicit nationalism.” In the first part of the article, I detail how different events, symbols, and discourses affect nationalist attitudes and sentiments beyond conscious awareness and control. I argue that certain events and symbols affect implicit—but not necessarily explicit—nationalism by changing the accessibility of implicit nationalist associations. In the second part of the article, I use this framework to analyze the 2014 FIFA World Cup. The study consists of a natural experiment, including respondents from Germany, Brazil, and the United Kingdom. Winning the World Cup increased implicit nationalism in Germany, and losing decreased implicit nationalism in Brazil and the United Kingdom. Importantly, winning and losing had no corresponding effect on explicit nationalism in any country. The article concludes by discussing the implications for research on nationalism and implicit cognitions.
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