National E-commerce Research Articles

How e-commerce development affects urban carbon emissions: Evidence from China

Under the dual constraints of ensuring economic growth and achieving the "dual carbon" goals, the impact of e-commerce development on urban carbon emissions has become a new frontier in this era. This study utilizes urban panel data from 2008 to 2021 to systematically investigate the specific effects and mechanisms of e-commerce on carbon emissions from both theoretical and empirical perspectives. The research reveals that pilot policies such as the construction of national e-commerce demonstration cities significantly reduce carbon emissions, a conclusion that holds true even after a series of robustness tests. Further exploration indicates that promoting green innovation and enhancing energy efficiency are vital mechanisms through which pilot policies of national e-commerce demonstration city construction drive carbon emission reductions. Regions in the eastern and southern parts of the country, along the Yangtze River Economic Belt, non-resource-based cities, and peripheral cities are better positioned to leverage the digital economy dividend to advance carbon emissions reduction. This study contributes to a deeper understanding of carbon reduction and the social impacts of e-commerce development.

ONLINE STORE AS A COMPONENT OF E-COMMERCE AND DIGITAL BUSINESS TRANSFORMATION

This article examines the issue of managing an organization in the context of digital business transformation. The process of searching and optimizing methods and tools of digital transformation is relevant, this is especially evident in the field of e-commerce. In the article, the authors provide an overview of the e-commerce market, its leaders are highlighted. Based on the analysis of the structure and features of the development of global and national e-commerce markets, three categories are identified: 'large and mature', 'catching up' and 'waiting markets'. The dynamics of the global e-retail trade volume and the dynamics of sales volume of the Russian e-commerce market are considered. The concept of 'e-commerce' is clarified, the positive and negative sides of the development of e-commerce are highlighted. Depending on the types of subjects initiating interaction, the types of information and economic interaction or types of e-commerce are fixed. The article notes that information and communication technologies (ICTs) contribute to the organization and optimization of a number of business processes that are the basis of e-commerce: electronic data exchange, e-commerce and marketing, the formation of information and analytical systems of the organization. The authors emphasize that from the point of view of marketing, one of the most interesting components of e-commerce, its trading platform is online stores. The definition of the concept of 'online store' is given. By analyzing the entire variety of online stores represented in the modern business space, the authors classify them according to the methodology of doing business and the type of platform, by the type of organization of sales and trading activities, by product range and type of relationships with suppliers. The proposed classification allows you to: identify the entire range of online stores; streamline these tools; facilitate the search and justification of the choice of optimal methods of digital business transformation.

The role of e-commerce demonstration zones in carbon emission reduction: Harmonizing economy and environment

The convergence of economic growth and environmental preservation has become a crucial objective for governments worldwide. As the digital economy helps transform industries, its carbon-reducing effect has been continuously validated. Technological innovation, policy support, and the promotion of trade openness are ways to encourage the greening of the digital economy. Currently, China is vigorously building a national e-commerce demonstration zone (EDZ). Hence, the main purpose of this study is to explore how e-commerce, as an important part of the digital economy, can help reduce carbon emissions (CE). Based on the panel data of 276 prefecture-level cities in China from 2007 to 2019, the empirical results obtained under the difference-in-difference model are that the establishment of EDZs can bring 0.0463 units of reduction in CE. The effect of suppressing CE is more significant for some regions located in the west, with larger city sizes and relatively scarce resource endowments. Distinguishing from the common paths of industrial structure, technological innovation, and optimal allocation of resources, this study also reveals the regulating role of economic openness in the mechanism analysis and finds that increasing foreign direct investment can effectively promote EDZs to reduce CE. The findings of this paper emphasize the practical significance of EDZs for energy saving and emission reduction, promoting green and high-quality development, and provide valuable references for managers and policy makers.

Can e-commerce narrow regional economic disparities? Evidence from national e-commerce demonstration cities policy in China

Can e-commerce narrow regional economic disparities? Evidence from national e-commerce demonstration cities policy in China

How does the national e-commerce demonstration city pilot policy boost economic growth? Evidence from China

How does the national e-commerce demonstration city pilot policy boost economic growth? Evidence from China

Can E-commerce development policies promote the high-quality development of agriculture?-A quasi-natural experiment based on a China's E-commerce demonstration city.

As a new business model, E-commerce brings new changes to the global economy and society. So, can E-commerce development policies promote high-quality agricultural development? This article regards the pilot construction of national e-commerce demonstration cities as a quasi-natural experiment for the development of e-commerce. Based on the E-commerce pilot and economic and social development data of national prefecture-level cities from 2004 to 2018, the agricultural total factor productivity calculated by the Fare-Primont index method is used as the characterization of the quality of urban agricultural development, and an empirical model is constructed under the progressive Differences-in-Differences framework. This paper empirically tests the overall impact of E-commerce development on the high-quality development of agriculture and its sources, analyzes the heterogeneity and dynamics of the impact, and investigates the possible impact mechanism. The result shows that from the overall impact and its sources, the development of E-commerce in cities has a positive impact on the high-quality development of agriculture, and the impact is mainly due to its role in promoting technological innovation and economies of scale. From the perspective of heterogeneity, the larger the population size of a city, the more significant the level of e-conomic development or Internet development. From the perspective of the dynamic impact, the positive impact of e-commerce development becomes more significant over time. With the passage of time, the impact of E-commerce on high-quality agricultural development policies shows a trend of first increasing and then decreasing. Overall, this study provides empirical evidence for the rationality and effectiveness of policies and measures related to E-commerce to promote the high-quality development of agriculture.

Digitalization and innovation: How does the digital economy drive technology transfer in China?

The launch of China's National E-commerce Demonstration Cities (NEDC) has significantly contributed to a dynamic e-commerce sector, spurring the digital economy. While existing studies have examined the digital economy's impact on technological and environmental innovation, our research extends this by exploring its influence on technology transfer. We employ the staggered difference-in-differences methodology to delineate a pronounced and favorable influence of the digital economy in driving various dimensions of technology transfer, such as strength, in-strength, out-strength, degree, indegree, and outdegree. Our analysis indicates that the digital economy notably drives technology transfer via two key methods: upgrading industrial structure and promoting the factor market. Delving further, we identify diverse impacts influenced by institutional distance, geographical closeness, and high-tech IPC classifications. These observations provide a fresh understanding of how the digital economy influences technology transfer.

The Role of E-Commerce in Encouraging the Indonesian Economy during the Covid-19 Epidemic as a Form of Modern Entrepreneurship

The number of sectors in online business makes business actors who want to invest need to guess what online businesses are popular and profitable in the current era of the COVID-19 pandemic, such as e-commerce, edutech and health. startup business sectors, precisely because of this pandemic, experienced a significant increase in business where online health platforms such as Halodoc became popular because they helped the public who only wanted to consult and diagnose health online. The e-commerce business is also a major need for the public in transacting on during this pandemic, considering that people are afraid to shop directly so that purchases of some necessities are made online through e-commerce platforms. In addition to the well-established national e-commerce business platforms, local e-commerce platforms are also emerging, especially to meet basic needs. Young people in several cities create local e-commerce platforms to help the process of buying goods from consumers to the market. Next, there are startup business collaboration tools, such as the Zoom and GotoMeeting applications, which have become popular in the era of the COVID-19 pandemic. Foreign companies have taken opportunities in this sector, considering that there are still few or no players taking advantage of the collaboration tools startup business. People are increasingly avoiding public places and offline retail stores, so online sales for some sectors are increasing. Reporting from neilpatel.com, conversions for the food, health and pharmaceutical sectors increased significantly. The food sector experienced an increase of 55%, health 19%, and pharmaceuticals 11%. In the United States alone, online sales are predicted to increase by up to 12% of their total spending in 2020. From these results, it can be concluded that behind the many benefits of online e-commerce business, there are still many impacts for other offline businessmen who do not use media. social as a means of business.

Study on the Energy Saving and Emission Reduction Effect of Electric City Construction

Based on the data of China's prefecture-level city statistical yearbooks and environmental yearbooks from 2003 to 2018, the energy-saving and emission reduction effects of China's e-commerce model city construction are analysed using the multi-period double-difference method. It is found that the construction of national e-commerce model cities significantly reduces environmental pollution and energy consumption and significantly improves the structure of energy consumption, and that this effect is influenced by factors such as the level of marketisation, the degree of environmental regulation and the degree of informatisation. The estimation results of the mediated effect model show that the construction of national e-commerce demonstration cities promotes energy conservation and emission reduction mainly through the channel of industrial structure transformation and upgrading. The relevant policy implication is that the establishment of national e-commerce model cities is another important way to promote energy conservation and emission reduction, which helps to improve the quality of the ecological environment, reduce environmental risks, improve the level of ecological civilisation and develop a green economy.

Application of End User Computing Satisfaction Method to Analyze Customer Satisfaction in Using Mobile Application of National E-Commerce Travel Company

This study aims to ascertain perceived usefulness and service variables together with the degree of user satisfaction with the online travel agent application using the end-user computing satisfaction (EUCS) technique. Scholars employ a quantitative methodology. Questionnaires and literature reviews were the data collection techniques utilized to get the information required for this study. Respondents or clients who have downloaded or utilized the online travel agency application comprise the population used in this study. Purposive sampling is one of the sample techniques that the researcher utilized. One hundred individuals made up the sample. Microsoft Excel and the SmartPLS application version 3.3.9 are used for data processing. The measurement model, also known as the outer model, and the structural model, often known as the inner model, are the two models used in inferential data analysis using SmartPLS. According to the analysis's findings, user happiness is significantly impacted by and related to the content variable. User happiness is significantly impacted by and related to format variations. User satisfaction is significantly impacted by and related to the ease-of-use attribute. User happiness is influenced by and related to the perceived usefulness variable. User happiness is significantly impacted by and related to the service variable. In the meantime, user satisfaction is unaffected by the variables in this study that are rejected, specifically the accuracy variable, which is unrelated to user pleasure with the online travel agent application. User happiness is unaffected by the timing variable.

Matrix model-based Analysis of e-commerce development and urban entrepreneurial activity

Abstract China’s e-commerce market size, the most active and best-developed component of the digital economy, has become an essential driver of economic growth and urban entrepreneurial activity. This paper analyzes e-commerce development and urban entrepreneurial activity through BCG matrix. It establishes the framework of AHP-SWOT hierarchical analysis model combining with SWOT matrix model and AHP hierarchical analysis. In the development of e-commerce, the national e-commerce turnover in 2020 is 37.21 trillion yuan, with a year-on-year growth rate of 57.60% in 2014. Meanwhile, in 2020, the number of e-commerce employees reaches 60 million, which is 1.23 times of the number in 2014. Due to the rapid development of the economy and e-commerce, resulting in urban entrepreneurial activity is also gradually rising, the number of private enterprises in 2012 grew from 5254870 to 18921928 in 2020, an increase of up to 260%. 2020, the number of new market entities is 27,495,700, the country’s entrepreneurial activity is a year-on-year upward trend. Through the development of e-commerce and urban entrepreneurial activity, the quality of employment and entrepreneurship in society is promoted to a higher level.

Can urban e-commerce transformation improve economic resilience? a quasi-natural experiment from China.

The impact of urban e-commerce transformation on economic resilience can help a country improve its ability to resist risks and seize the initiative in economic development. This study examines the impact of the construction of the National E-commerce Demonstration City (NEDC) on economic resilience using the staggered different-in-differences approach using a sample of 282 Chinese cities from 2006 to 2020. The results show NEDC construction significantly strengthens urban economic resilience. This result remains robust after undergoing placebo test, exclusion of other policies interference, and examining endogeneity. Furthermore, noteworthy heterogeneity exists in the effect of NEDC construction on urban economic resilience, particularly in eastern, developed regions, and cities with high Internet penetration. The mechanisms analysis indicates that NEDC construction enhances urban economic resilience by expanding the scale of urban employment and enhancing market dynamism. Overall, this study refines the causal relationship between e-commerce development and urban economic resilience, providing empirical evidence and policy insights for China and other countries to enhance urban economic resilience and stabilize macroeconomic fluctuations.

The Collision of digital and green: Digital transformation and green economic efficiency

Enhancing the green economy efficiency (GEE) is crucial for building a sustainable economy. How can the rapidly advancing digital transformation contribute to this process? The paper empirically examines the direct and spatial spillover effects of digital transformation on cities’ GEE in China. This study utilizes the National E-commerce Pilot City (NEPC) policy as a quasi-natural experiment of regional digital transformation and employs the staggered difference-in-differences (DID) method with heterogeneous effects. The findings reveal that (i) implementing the NEPC policy significantly increases urban GEE by 2.6%, corresponding to a 16% increase in the mean of GEE. This effect is particularly pronounced in non-resource-based cities and cities with high Internet penetration. (ii) The mechanism test shows that the pilot policy positively affects GEE by promoting green structural transformation, enhancing green innovation, and strengthening public environmental concerns. (iii) The study highlights a positive spatial spillover effect of the NEPC policy on the GEE of nonpilot cities. (iv) The adoption of the NEPC plays a pivotal role in advancing energy use and carbon emission efficiency. This paper expands the existing knowledge on the green development effects of the digital economy while offering valuable policy insights for building an “Inclusive Green Economy”.

Toward a low carbon path: Do E-commerce reduce CO2 emissions? Evidence from China

To address global climate change, achieving carbon peak and carbon neutrality has become a global consensus. However, the means to simultaneously achieve carbon reduction and promote green economic development, particularly in developing countries, require further investigation. This study evaluates the impact of e-commerce on CO2 emissions. Through an examination of the effects of the National E-Commerce Demonstration City (NEDC) policy from 2006 to 2017, this paper reveals that e-commerce growth facilitated by the NEDC policy resulted in a 7.89% reduction in total CO2 emissions and a per capita reduction of 1.1146 tons in the pilot cities. Mechanism analysis demonstrates that the upgrading of industrial structure, development of digital finance, and the growth of innovation and entrepreneurship serve as primary pathways for this impact. The robustness of the findings is supported by parallel trend tests, placebo tests, and additional sensitivity analyses. Furthermore, the research reveals that the NEDC policy exhibits a more significant reduction in CO2 emissions in cities with higher levels of economic development and non-resource-based cities. Welfare analyses show that the NEDC policy has significant socio-economic effects. These findings provide new evidence on the environmental effects of the digital economy and offer insights into achieving carbon neutrality.

The Impact of E-Commerce Transformation of Cities on Green Total Factor Productivity

The e-commerce-oriented transformation of cities is an important measure to enhance the vitality of economic development, improve the efficiency of resource allocation, and provide a new boost to the green and high-quality development of regions. Taking the quasi-natural experiment of national e-commerce demonstration city construction as the starting point, using the panel data of 281 prefecture-level cities in China from 2005 to 2021, we measure the green total factor productivity of cities by using the super-efficient SBM model with non-expected outputs and the global reference GML index method, and use the multi-period propensity score matching double-difference method to examine the impact of urban e-commerce-oriented transformation on the green total factor productivity of the city and the intrinsic mechanism of the effect. The results show that the urban e-commerce transformation policy can significantly promote regional green total factor productivity, and this result still holds after a series of robustness tests, such as changing the time point of the policy, randomly selecting the placebo proposal for the treatment group, and changing the matching method; the effect is regionally heterogeneous, and is more pronounced in large cities, non-provincial capitals, eastern cities, central cities, and non-resource-based cities; the urban e-commerce transformation mainly promotes the improvement of urban green total factor productivity through three channels: the industrial structure upgrading effect, the economic agglomeration effect, and the green technology innovation effect.

A study on the impact mechanism of internet embedding on rural E-commerce entrepreneurship

In the context of the rapid development of global Internet and e-commerce, rural e-commerce entrepreneurship has become an important driving force for rural e-commerce development. Using micro-survey data from five national e-commerce demonstration counties in China, this paper empirically examines the impact of Internet embedding on rural e-commerce entrepreneurship and the mediation effect of social capital. The results show that farmers are more likely to choose an independent entrepreneurship channel than a cooperative entrepreneurship channel when the Internet is embedded in rural areas. Then, social capital plays a suppressing effect between Internet embedding and farmers’ e-commerce entrepreneurial choices. In addition, under the condition of Internet embedding, farmers with more social capital are more likely to choose cooperative e-commerce entrepreneurship channels.

National E-commerce Model City Construction and Common Wealth: Empirical Evidence from Chinese Cities

Realizing common wealth is the essential requirement of socialism with Chinese characteristics, and the construction of national e-commerce model cities provides a new opportunity for the realization of common wealth. The article measures the construction of national e-commerce model cities and the level of common wealth based on dummy variables and multidimensional indicator system for 282 Chinese cities data from 2011 to 2021, and explores the causal effect of the construction of national e-commerce model cities and common wealth. It is found that the construction of national e-commerce model cities can significantly increase the level of common wealth. This paper examines the impact of the pilot policy of national e-commerce demonstration cities on the level of common wealth through a series of tests such as PSM-DID, parallel trend test and placebo test. Based on the conclusions of the study, suggestions are made to further strengthen the construction of national e-commerce demonstration cities, provide policy protection according to local conditions, and rationalize the construction around the demonstration cities.

E-Commerce Development and Green Technology Innovation: Impact Mechanism and the Spatial Spillover Effect

Green technology innovation (GTI) is critical for economic development and environmental protection. This paper investigates the influence of the National E-commerce Demonstration Cities (NEDC) policy on GTI using a multi-period Difference-in-Difference (DID) model and data from prefecture-level Chinese cities. The findings indicate that the NEDC policy considerably facilitates GTI in China. The conclusion withstands a comprehensive set of robustness tests and remains valid even after considering potential endogeneity issues. A dynamic analysis reveals an increasing influence of the NEDC policy on GTI over time. The paper identifies producer services agglomeration, internet development, and financial support as channels through which the NEDC policy affects GTI. A heterogeneity analysis demonstrates that the NEDC policy’s influence on GTI is more pronounced in larger cities with a higher degree of marketization and increased levels of human capital. Moreover, the NEDC policy exhibits spatial spillover effects, supporting GTI advancement in both local cities and neighboring regions. This study provides insights into how emerging market economies can leverage e-commerce for green development.

Practical Study on Cross-border E-commerce Competence Cultivation for Vocational College Students based on the Integration of Posts, Courses, Competitions and Certificates

With the continuous advancement and deep implementation of China's "Belt and Road" strategy, cross-border e-commerce has become an important pillar of our country's foreign trade. In order to better promote the training effectiveness of cross-border e-commerce professionals in vocational colleges in China and address the imbalance between talent supply and demand in the market, this study focuses on the research of cultivating cross-border e-commerce competence among vocational college students based on the integration of "posts, courses, competitions and certificates". From the perspective of integrating "occupational courses", this study aligns the training of highly skilled cross-border e-commerce professionals with the needs of economic and social development and industrial transformation and upgrading, based on the skills standards of enterprise positions. From the perspective of integrating "competition courses", this study promotes the integration of competition-oriented courses by drawing on the concepts of the National E-commerce Competition's Cross-border E-commerce Live Streaming Competition and the Belt and Road Countries' E-commerce Skills and Data Analysis Competition. From the perspective of integrating "certification courses", this study organically combines vocational education and vocational training, using enterprise work tasks as carriers and incorporating enterprise certification content to cultivate students' analytical and problem-solving abilities. By focusing on the core courses reform, improving students' comprehensive quality, aligning with "real projects" in enterprises, achieving the integration of teaching resources, and implementing strategies such as deep integration of "1" and "X", this study aims to enhance the cross-border e-commerce competence of vocational college students.

The Energy-Saving Effect of E-Commerce Development—A Quasi-Natural Experiment in China

This study provides a viable path to save energy by means of e-commerce development. Taking the national e-commerce demonstration cities (NEDC) pilots policy implemented in China as a quasi-natural experiment, based on the city panel data from 2006 to 2019, this study applies the multi-period difference-in-difference (DID) method to evaluate the effect of NEDC on energy saving in pilot cities. The empirical results suggest that the NEDC policy obviously contributes to energy conservation. The treated cities reduced energy consumption by 14.2% as a result of the implementation of NEDC, relative to the untreated cities. The conclusions remain valid after conducting robustness tests such as placebo test, instrumental variables regression, propensity score matching-difference-in-difference (PSM-DID), and synthetic difference-in-difference (SDID). The NEDC achieves energy-saving effects through technological innovation, industrial restructuring, and economic agglomeration. Furthermore, the heterogeneity analysis indicates that, in cities with high levels of human capital, well-developed information infrastructure, non-resource-based cities, and favorable business environments, the impact of NEDC on energy saving is more significant. Analysis of spatial effects shows that the implementation of NEDC has negative externalities, increasing energy consumption in the surrounding area. In the context of the digital economy, this paper presents new insights on the relationship between e-commerce and energy consumption and provides policy direction for countries looking for energy-saving solutions.