Articles published on Multi-channel Dissemination
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- Research Article
- 10.1016/j.jclinepi.2026.112313
- May 6, 2026
- Journal of clinical epidemiology
- Sumanth Kumbargere Nagraj + 15 more
Understanding What Works in Disseminating Clinical Practice Guidelines - A Qualitative Evidence Synthesis.
- Research Article
- 10.15408/bat.v32i1.50484
- Apr 15, 2026
- Buletin Al-Turas
- Riyan Adi Putra + 1 more
Purpose This study aims to critically examine the documentation processes of the Gambang Kromong intangible cultural heritage and to analyze the operational constraints faced by a grassroots movement, specifically the Tukang Tabuh Community. Method This research adopts a qualitative approach utilizing a case study design. Primary data were collected from three key informants through semi-structured in-depth interviews, participant observation, and documentary analysis. The validity of the data was rigorously established using both methodological and source triangulation. Results/findings The findings reveal that the community successfully transitioned from static live recording methods to an active digital audio engineering methodology using a track-by-track technique, complemented by historically valid visual curation. Furthermore, significant operational constraints—including cognitive "repertoire shock," financial limitations, and instrumental deficits—were effectively mitigated through oral memory incubation, budget rationalization for soundproof studio rentals, and multi-instrumentalism strategies. Multichannel dissemination employing bilingual metadata also proved highly effective in converting oral traditions into global information assets. Conclusion The Tukang Tabuh Community has successfully formulated an adaptive archival advocacy model, demonstrating that grassroots communities can independently and effectively safeguard collective memory. It is strongly recommended that this community-led digital preservation model be replicated by other cultural entities. Future research should investigate the long-term technological sustainability and infrastructure of such independent digital repositories
- Research Article
- 10.4102/sajim.v28i1.2041
- Jan 29, 2026
- South African Journal of Information Management
- Jackline Estomihi M Kiwelu + 1 more
Background: Rural community libraries are increasingly recognised for providing localised knowledge, yet their potential to support agricultural extension services and improve access to postharvest knowledge in Uganda remains underexplored. Objectives: This study examined the postharvest information needs of smallholder maize farmers and explored how community libraries can be leveraged to translate and repackage research-based knowledge to meet these needs. Method: A mixed-methods parallel design was employed. Data were collected from a survey of 312 maize farmers, personal interviews and two focus group discussions (FGDs) with 22 extension workers and four librarians. Desk research was conducted to analyse relevant documents. Quantitative data were descriptively analysed using SPSS, while qualitative data were thematically coded and interpreted with ATLAS.ti. Results: Farmers face critical knowledge gaps in storage, drying, value addition, credit access, pest management, marketing and insurance. Although limited in reach, rural community libraries are underutilised, yet hold potential as localised hubs for translating and repackaging research-based knowledge into farmer-relevant formats. Strengthening libraries’ roles through policy support, funding, partnerships and multi-channel dissemination could enhance knowledge access, reduce postharvest losses, increase farmer incomes and improve food security. Conclusion: Current top-down knowledge sharing inadequately meets farmers’ needs, while rural libraries’ untapped capacities limit access to relevant agricultural knowledge. Contribution: The study identifies community libraries as key knowledge intermediaries and proposes their integration into extension systems to promote effective knowledge translation (KT) and improvement in postharvest practice.
- Research Article
- 10.55927/fjsr.v4i10.597
- Nov 11, 2025
- Formosa Journal of Sustainable Research
- Fathia Azzara Mumtaz + 1 more
This study examines the implementation of communication strategies by the Public Relations Division of the Central Bureau of Statistics (BPS) in disseminating public information, particularly statistical data, under the Public Information Disclosure policy. Using a descriptive qualitative approach, data were collected through interviews, observations, and documentation during the research period. The analysis applies Anwar Ariffin’s communication strategy framework supported by the POAC concept (Planning, Organizing, Actuating, Controlling). Findings indicate that BPS applies systematic strategies through audience-based planning, message design, media selection, and multichannel dissemination such as social media, press releases, and outreach. Despite limited human resources and complex data formats, BPS ensures adaptive and structured communication, contributing to effective public information dissemination.
- Research Article
- 10.54254/2753-7064/2025.ns29126
- Nov 5, 2025
- Communications in Humanities Research
- Hanjin Liu
In the media environment where mobile internet has deeply penetrated and fragmented content consumption by the audience has become the mainstream, short dramas have achieved explosive growth thanks to their characteristic of "micro-sized content" (single episode duration ranging from 1 to 10 minutes, highly condensed narrative, and production cycle compressed to within several months). In 2024, the total online viewership exceeded 10 billion times. Their "short, simple, and fast" content production logic and multi-channel dissemination form are in stark contrast to the traditional film and long drama-based media and entertainment industry. For a long time, traditional film and television capital operations have followed a slow-paced model of "large-scale capital investment, long production and polishing period, and single copyright/box office channel recovery". This model not only has limitations such as high capital threshold and low turnover efficiency, but also faces the industry pain point of weak risk resistance. Meanwhile, the rapid development of short dramas not only strongly impacts this traditional model but also forces traditional film and television capital to actively adapt - by adjusting the investment layout of "light and heavy assets combination", optimizing the fast-paced content production process, innovating the profit mechanism of platform sharing and e-commerce linkage, and introducing data-driven precise decision-making methods to adapt to the new trend. This transformation not only injects new vitality into traditional film and television capital but also promotes the capital logic of the film and television industry to shift from "scale priority" to "efficiency priority", opening up efficient and diverse high-quality development paths for the industry in the media transformation.
- Research Article
- 10.56975/jaafr.v3i11.500882
- Nov 1, 2025
- JOURNAL OF ADVANCE AND FUTURE RESEARCH
- Aditi Tripathi + 2 more
In India, the traditional pharmacovigilance (PV) model has been predominantly “drug-centric,” relying on spontaneous adverse event reporting by healthcare professionals. However, chronic under-reporting, low public awareness, variable healthcare access, and socio-linguistic diversity limit the effectiveness of conventional systems. To bridge this gap, a shift toward patient-centric pharmacovigilance is emerging, in which patients (and/or caregivers) are active partners in detecting, reporting, and understanding adverse drug reactions (ADRs). This review examines the rationale, challenges, and innovative approaches for implementing patient-centric PV in India, emphasizing digital, community-based, and communication strategies tailored to the Indian context. We begin by establishing the conceptual underpinnings of patient-centric PV, defining its principles as a move from passive reporting to active partnership and then explore the specific imperatives in India: under-reporting, low health literacy, genetic and phenotypic heterogeneity, polypharmacy, and the use of traditional medicine. The role of the Pharmacovigilance Programme of India (PvPI) in promoting patient engagement is scrutinized. Next, we catalogue and assess innovative reporting strategies: mobile apps (with vernacular options), QR codes, integration with EHRs, AI/NLP mining of unstructured patient narratives (in social media or call transcripts), and leveraging pharmacists and patient support groups as intermediaries in reporting. Strategies to counter under-reporting such as simplified forms, feedback loops, and assurance of confidentiality are also discussed. In the domain of risk communication, we emphasize culturally appropriate messaging (multilingual, plain language summaries, info graphics), multi-channel dissemination (social media, radio, local campaigns), and two-way feedback mechanisms (helplines, interactive Q&A) to foster informed decision-making. We then critically examine challenges: verifying data quality from patient reports, digital divides, and infrastructure limitations at ADR Monitoring Centers (AMCs), and health/digital literacy constraints. The regulatory landscape current PvPI guidelines, alignment with global best practices, and gaps is analyzed. We conclude with future perspectives: embedding patient input in risk minimization plans, pharmacogenomics-based individualized risk profiling, sustained patient education, and closed feedback loops for continuous improvement. This review is intended as both a scholarly synthesis and a promotional narrative for elevating patient voice in India’s drug safety systems. It is hoped that by highlighting innovations and pragmatic pathways, stakeholders (regulators, industry, academia, NGOs) will accelerate adoption of patient-centric pharmacovigilance, ultimately strengthening drug safety and patient trust in India.
- Research Article
- 10.62569/fijc.v3i2.192
- Sep 11, 2025
- Feedback International Journal of Communication
- Adamkolo Ibrahim + 2 more
The Boko Haram insurgency has inflicted profound disruption on communities in northeast Nigeria, with Gujba Local Government Area (LGA) among the most severely affected. Although transitional justice (TJ) initiatives have been introduced to address human rights violations, youth participation has remained limited and largely symbolic. This article examines the specific roles that young people occupy in TJ processes in Gujba LGA and proposes a strategic communication framework to enhance their substantive engagement. A mixed methods design was employed, with quantitative data from a structured survey of 300 youths (187 male, 113 female) and qualitative insights drawn from 13 key informant interviews. Findings reveal that while 40% of respondents have ever attended TJ events, attendance is typically confined to community reconciliation (60%), with minimal involvement in policy workshops (25%). Youth contributions frequently remain logistical or testimonial rather than consultative. Demographic analysis indicates higher participation among those aged 20–24 and individuals with post-secondary education, whereas farmers and young women face pronounced barriers. Drawing on framing and diffusion theories, the article outlines a seven-step advocacy campaign encompassing tailored messages in local languages, multi-channel dissemination (radio, town criers, mobile messaging) and culturally sensitive formats (women only sessions, youth led media). Preliminary pilot data suggest that targeted messaging can raise awareness from 35% to over 60% and increase active speaking roles among participants by 30%. The proposed framework offers policymakers and practitioners a replicable model for transforming youth from passive observers to active stakeholders in TJ, thereby strengthening the legitimacy and effectiveness of post conflict recovery processes.
- Research Article
- 10.62569/fijc.v2i3.192
- Sep 11, 2025
- Feedback International Journal of Communication
- Adamkolo Ibrahim + 2 more
The Boko Haram insurgency has inflicted profound disruption on communities in northeast Nigeria, with Gujba Local Government Area (LGA) among the most severely affected. Although transitional justice (TJ) initiatives have been introduced to address human rights violations, youth participation has remained limited and largely symbolic. This article examines the specific roles that young people occupy in TJ processes in Gujba LGA and proposes a strategic communication framework to enhance their substantive engagement. A mixed methods design was employed, with quantitative data from a structured survey of 300 youths (187 male, 113 female) and qualitative insights drawn from 13 key informant interviews. Findings reveal that while 40% of respondents have ever attended TJ events, attendance is typically confined to community reconciliation (60%), with minimal involvement in policy workshops (25%). Youth contributions frequently remain logistical or testimonial rather than consultative. Demographic analysis indicates higher participation among those aged 20–24 and individuals with post-secondary education, whereas farmers and young women face pronounced barriers. Drawing on framing and diffusion theories, the article outlines a seven-step advocacy campaign encompassing tailored messages in local languages, multi-channel dissemination (radio, town criers, mobile messaging) and culturally sensitive formats (women only sessions, youth led media). Preliminary pilot data suggest that targeted messaging can raise awareness from 35% to over 60% and increase active speaking roles among participants by 30%. The proposed framework offers policymakers and practitioners a replicable model for transforming youth from passive observers to active stakeholders in TJ, thereby strengthening the legitimacy and effectiveness of post conflict recovery processes.
- Research Article
- 10.64357/neya-gjnps-mrkncmn-09
- Jan 1, 2025
- NEYA Global Journal of Non-Profit Studies
- Anna Neya Kazanskaia
Effective reporting and communication are critical components of non-profit program management, enabling organizations to demonstrate achievements, foster transparency, and engage stakeholders. This article examines structured approaches for producing clear, concise, and compelling reports that integrate quantitative data, qualitative insights, and storytelling techniques. It highlights the use of standardized formats, visual aids, and multi-channel dissemination to enhance accessibility and engagement. Case studies from health, education, and agricultural programs illustrate practical applications, showing how combining data, narratives, and visual storytelling strengthens credibility, supports fundraising, and fosters community participation. By adopting these strategies, non-profits improve accountability, stakeholder trust, and organizational learning, ultimately maximizing program impact.
- Research Article
- 10.54844/ep.2024.0808
- Dec 31, 2024
- Editing Practice
- Guihua Yang + 3 more
Background: This study aims to systematically summarize the advantages of using a digital publishing platform for scientific and technological journals based on extensible markup language (XML)-integrated production. It also seeks to analyze the effects of the fusion of digital production and new media practices in order to provide a reference for China's digital publication of scientific and technological journals and its combination with new media. Methods: Taking Acta Scientiae Circumstantiae as an example, this study builds a model of digital production and new media fusion publishing for scientific and technological journals based on XML integration by reviewing the shortcomings of traditional production models. The advantages and practical applications of digital production and new media fusion publishing are analyzed. Results: The adoption of an XML-integrated production platform results in producing content once and its diverse publication. Single articles or entire issues can be quickly released, allowing these to be immediately published four months ahead of the network first release and thus shortening the publication cycle. The platform is seamlessly connected with journal websites and WeChat, achieving simultaneous priority publication and full-issue publication on the PC and mobile ends and realizing media convergence and multichannel dissemination. During the initial period, the average downloads per article significantly increased, with single-article downloads reaching 1961 times. Conclusion: Using an XML-integrated production platform can optimize the publishing process, improve the level of digitalization, and increase work efficiency. It helps shorten the publication cycle, accelerate the speed of dissemination, and enhance the academic influence of a journal.
- Research Article
- 10.54097/ym3e1k84
- Dec 24, 2024
- Highlights in Business, Economics and Management
- Shiyue Chen + 2 more
Researchers have found that celebrity endorsements have a significant impact on brand fandom effects; however, there is still a lack of a unified explanation for the underlying consumer psychology and behavioral issues. With the increasing prevalence of celebrity endorsements, consumer reactions to such marketing strategies have become an important topic in the current research field. Scholars have observed that celebrity endorsements play an important role in enhancing brand fandom effects, yet the psychological motivations and behavioral patterns in this process lack a unified theoretical framework for complete explanation. Therefore, the core of this study is to explore how celebrity endorsements can promote significant progress for brands in the market. The study adopts a process tracing method in case study analysis, focusing on an in-depth exploration from the perspectives of consumer psychology and purchasing behavior. Through this method, the study aims to reveal how celebrity endorsements affect consumer perceptions, attitudes, and ultimate purchasing decisions, and how these factors collectively contribute to the enhancement of brand market performance. By leveraging spokespersons who are highly aligned with the brand image and have a positive image, and through extensive multi-channel dissemination, Miu Miu has successfully sparked heated discussions on social media, and its sales have also achieved significant growth, thus occupying a leading position in the luxury goods market. The brand's strategy focuses on in-depth market insight, flexible communication methods, and continuous strategy optimization, providing valuable references and insights for brands in various industries.
- Research Article
- 10.22158/wjeh.v6n5p60
- Oct 14, 2024
- World Journal of Education and Humanities
- Qiongyu Xiong
The TV series To the Wonder, adapted from a prose work, has garnered phenomenal attention with its high-quality content and poetic and healing style. The drama has achieved success in script adaptation by creating quality text content, and it has provided audiences with fresh aesthetic experiences by using visual language and poetic and scattered cultural narrative. At the same time, the content's dissemination and marketing are based on a multi-media matrix, with multi-channel dissemination, and it has explored a new path for diverse expression of prose works through the creation of IP-based derivative products in the film and television industry.
- Research Article
- 10.51594/ijarss.v6i9.1561
- Sep 9, 2024
- International Journal of Applied Research in Social Sciences
- Naomi Ugbala
This study explores the role of strategic communication in promoting business growth through enhanced financial literacy in underserved communities. The primary objective is to assess how tailored communication strategies can improve financial literacy among small business owners and contribute to economic development in marginalized areas. Using a case study approach, the research focuses on three diverse communities: Detroit, Michigan; the South Bronx, New York; and Native American reservations. Data were collected through interviews, surveys, and analysis of program reports to evaluate the effectiveness of various communication strategies. The results indicate that culturally relevant communication, community engagement, and multi-channel dissemination are critical in overcoming barriers to financial literacy. These strategies led to measurable improvements in financial behaviors, including better budgeting, increased savings, and access to credit, which in turn facilitated business growth. The discussion highlights the importance of trust-building and cultural sensitivity in financial education initiatives, suggesting that strategic communication is a key driver in the economic empowerment of underserved communities. Keywords: Strategic Communication, Financial Literacy, Business Growth, Underserved Communities, Economic Development, Case Study
- Research Article
3
- 10.32781/cakrawala.v18i1.682
- Jun 18, 2024
- CAKRAWALA
- Winda Anestya Ayunda + 1 more
The Jarwo Super innovation platform is identified as a framework for introducing Jarwo Super rice cultivation technology through the use of technological components developed for irrigated rice fields. This research examines the determining factors for the success of the collaboration process in producing agricultural innovation resulting from research and development in Indonesia. Using an innovation platform framework, this research conducted semi-structured interviews with relevant stakeholders, including researchers, policy makers, information disseminators, and local governments, to investigate multi-stakeholder perspectives. The Multi Channel Dissemination Structure (SDMC) of the Agricultural Research and Development Agency, which was created as a policy scheme starting with research, assessment, development, and application and feedback on technology, depicts actor collaboration. The findings of this study highlight the importance of three elements—demand-based participation (innovation evolution), capacity building, and commitment—for achieving multi-stakeholder collaboration. The first component, demand-based participatory, consists of implementation procedures, testing, evaluation, and research. further, the capacity building component indicates that a platform for experimentation, learning, and knowledge development is necessary for successful collaboration. The third factor is commitment which aims to encourage new developments, where the innovation platform can be a solution according to needs based on goals and vision and as a form of legitimacy for the innovation produced. We suggest that these factors can be of interest for practical application by experts to minimize uncertainty in innovation outcomes and increase the effectiveness of decision making.
- Research Article
2
- 10.1051/e3sconf/202236103007
- Jan 1, 2022
- E3S Web of Conferences
- Cahyati Setiani + 3 more
The aims of this study were to produce Inpari IR Nutri Zinc seeds and determine their development targets. The rice seeds produced in 2000 were 3,090 kg (1 ha), and in 2021, it was 6,155 kg (2 ha). The development location of Inpari IR Nutri Zinc is directed at areas that have a high stunting rate by paying attention to the suitability of agroecosystems. Some of the development obstacles encountered include the availability of seeds, resistance to crackle disease, lower productivity compared to previous varieties, and transaction costs. Policy steps that need to be carried out by the Government include i) producing rice seeds of the Inpari IR Nutri Zinc variety, ii) source seed assistance is given to seed producers, while extension seed assistance is given to farmers and the Agricultural Extension Office / Center for plot demonstration activities, iii) Farmers need to be encouraged to be able to adapt to new habits / plant varieties that are different from before, through socialization with the Multi-Channel Dissemination Spectrum (SDMC) approach, iv) The Government makes the programs to maintain national food security and nutrition a priority.
- Research Article
- 10.21082/fae.v38n2.2020.119-135
- Apr 26, 2021
- Forum penelitian Agro Ekonomi
- Enti Sirnawati + 1 more
<p>Downstreaming information of Indonesian Agency for Agricultural Research and Technology (IAARD) technology is carried out, among others, through the Multi Channel Dissemination Spectrum (MCDS). The SDMC employs various dissemination channels and actors to accelerate technology dissemination. MCDS discussions at the operating level are limited especially on how it contributes to more technology adoption. Referring to the Agricultural Innovation System, an innovation arises due to support of various subsystems ranging from technology providers, carriers, users, markets, policies, and interactions among subsystems. Likewise, the MCDS should be supported by its subsystems for an effective dissemination. This paper aims to contribute ideas on subsystems requirements in the implementation of the MCDS and how these subsystems can drive the delivered technology information to be adopted by users. The supporting subsystems (planning, approaches in the implementation process, policies, infrastructure) for technology implementation are essential in dissemination activities. As a system, MCDS does not only focus on delivering IAARD’s technology information, but the success of technological innovation must be supported by dissemination planning and its subsystems, technology application ecosystem, and interaction between potential users and technology producers.</p>
- Research Article
1
- 10.1155/2021/1863590
- Jan 1, 2021
- Wireless Communications and Mobile Computing
- Chuan-Chi Lai + 2 more
With the popularity of mobile devices, using the traditional client‐server model to handle a large number of requests is very challenging. Wireless data broadcasting can be used to provide services to many users at the same time, so reducing the average access time has become a popular research topic. For example, some location‐based services (LBS) consider using multiple channels to disseminate information to reduce access time. However, data conflicts may occur when multiple channels are used, where multiple data items associated with the request are broadcasted at about the same time. In this article, we consider the channel switching time and identify the data conflict issue in an on‐demand multichannel dissemination system. We model the considered problem as a data broadcast with conflict avoidance (DBCA) problem and prove it is NP‐complete. We hence propose the frequent‐pattern‐based broadcast scheduling (FPBS), which provides a new variant of the frequent pattern tree, FP∗‐tree, to schedule the requested data. Using FPBS, the system can avoid data conflicts when assigning data items to time slots in the channels. In the simulation, we discussed two modes of FPBS: online and offline. The results show that, compared with the existing heuristic methods, FPBS can shorten the average access time by 30%.
- Research Article
2
- 10.21082/jtidp.v4n1.2017.p23-30
- Mar 30, 2017
- Jurnal Tanaman Industri dan Penyegar
- Nusyirwan Hasan + 1 more
<em>West Sumatra is one of the cacao plantation development areas in the western region of Indonesia coverages 150,319 ha. However, its productivity and quality are low due to a little adoption of cacao culture techniques and quality by farmers. One of the strategies to accelerate and expand the adoption technology is utilization of multi-channel dissemination spectrum (MCDS). This research aimed to improve the adoption of cacao technology innovations and cacao quality by cacao farmers in West Sumatra. The research was conducted at two centre cocoa areas, i.e. Padang Pariaman and Pasaman, from March until December 2013. The research activities consisted of (1) a base line survey to determine the adoption level of innovation and the need for cacao cultivation and post-harvest technology, (2) the dissemination of technology based on the MCDS model, initiated with advocacy, field school, distribution of printed media, setting up of demonstration plots of technology innovation, and a field day; and (3) the final survey to determine the effect of technology adoption on improvement of cacao quality. The results showed that a low technology adoption was associated with farmers’s education levels and experiences. The technology needed by cocoa farmers at both locations were pruning, fertilizing, side-grafting technology, developing small canals for plantation sanitation and water conservation, pest and disease control technology, fermentation and drying of cocoa beans. The average increase in the adoption of technology innovations in Padang Pariaman and Pasaman districts was 45.54% and 53.31%, respectively. The adoption of fermented cocoa beans technology increased cocoa quality tobecome a class III-A and complied with the Indonesian National Standard.</em>
- Research Article
1
- 10.5121/ijcnc.2010.2210
- Mar 1, 2010
- International journal of Computer Networks & Communications
- Ahmad Saad Al-Mogren
In the wireless environment, dissemination techniques may improve data access for the users. In this paper, we show a description of dissemination architecture that fits the overall telecommunication network. This architecture is designed to provide efficient data access and power saving for the mobile units. A concurrency control approach, MCD, is suggested for data consistency and conflict checking. A performance study shows that the power consumption, space overhead, and response time associated with MCD is far less than other previous techniques.