Motorcycle Industry Research Articles

Optimizing Motorcycle Manufacturing Sustainability through the Integration of Waste Heat Recovery and Metal Scrap Recycling: A Process Engineering Approach

The automotive industry manufacturing has experienced rapid growth 2–3 times by 2050, with motorcycles constituting around 30% of vehicles worldwide, but this increase in production has significantly heightened the demand for raw materials and energy. A major challenge arises in managing material waste and waste heat generated during the manufacturing process. This research aims to develop a framework that optimizes the synergy between material waste recycling and waste heat recovery to enhance the sustainability of the motorcycle industry, reduce waste, and lower energy consumption. The design leverages waste heat from the melting process to preheat raw materials, raising temperatures from around 50 °C to 350 °C before melting, thereby reducing additional energy needs, lowering emissions, and decreasing operational costs. Utilizing waste heat for preheating not only mitigates environmental impact and thermal load but also significantly improves energy efficiency, ultimately resulting in cost savings and optimized resource use. Utilizing waste heat directly for preheating raw materials has effectively lowered energy consumption by as much as 30%. This approach not only improves operational efficiency but also decreases production costs and minimizes environmental impact, offering a more sustainable solution for the manufacturing sector.

Development of a Motorcycle Parts Search Platform with a Design Thinking Approach

In the motorcycle industry, finding spare parts is a big challenge for vehicle owners. This is due to the complexity of the parts market as well as the diverse needs of users. To overcome this challenge, an innovative approach is needed in designing a parts search system that is not only effective but can also meet diverse needs. This research aims to apply the Design Thinking method in designing a motorcycle parts search and gain a deep understanding of the needs and challenges faced by users, as well as create better solutions that are by these needs. This research applies a Design Thinking approach that involves a series of stages such as Empathize, Define, Ideate, Prototype and Test. Data was obtained through direct observation, interviews with related parties, and analysis of existing problems. The results of the study show that the majority of users are men (80%), with the dominance of entrepreneurs (43.3%) and Generation Y (76.7%). The app is also attractive to Bachelor's graduates (43.3%) and users with high needs (53.33%). Important factors that increase the app's benefits include a search feature by name and complete product details. The implementation of motorcycle parts search using Design Thinking is expected to help the company strengthen its brand image as a service provider that is responsive to user needs and increase customer loyalty through a better experience in the parts search process.

The Influence of Brand Image, Product Innovation, and Marketing Content on Purchasing Decisions Honda Scoopy Motorbikes in Denpasar City

Changes in consumer preferences in the motorcycle industry demand companies to enchance their marketing strategies to meet the need for efficient transportation amidst intense market competition. Denpasar serves as a prominent commercial hub, facilitating the acquisition of information. This research carried out in Denpasar, a city divided into four districts, with the objective of evaluating the impact of brand image, product development, and marketing content on the purchasing decisions for Honda Scoopy scooters in the region. A quantitative, descriptive research approach was employed. The target population included motorcycle riders who did not currently own a Honda Scoopy. A purposive sampling method was utilized, resulting in a sample 100 respondents. Data were collected using a structured survey consisting of 18 questions designed to measure each variable. The responses from the 100 participants were analyzed using multiple regression analysis with SPSS Statistics 26. The results indicate that brand image substantial impacts on consumer decision-making. Marketing content also affects these decisions, while product innovation has a substantial and positive effect on purchasing choices. The coefficient of determination (R²) is 73.4%, suggesting that brand image, product innovation, and marketing content collectively explain 73.4% of the variance in purchasing decisions. Factors that are not included in the regression model have an impact on the remaining 26.6%. Therefore, can surmised that brand image, product development, and marketing content significantly impact purchasing decisions.

INFLUENCE OF COUNTRY OF ORIGIN, BRAND IMAGE, AND PERCEIVED QUALITY ON INTEREST IN BUYING NMAX BRAND MOTORS IN PONOROGO (CASE STUDY OF PONOROGO DISTRICT COMMUNITY)

General Background: In the competitive motorcycle industry, factors such as Country of Origin (COO), Brand Image, and Perceived Quality significantly influence consumer purchasing decisions. Specific Background: Understanding the influence of these factors on consumer interest, particularly for popular models like the Yamaha NMAX, is crucial for effective marketing strategies in specific regions such as Ponorogo. Knowledge Gap: However, limited research has been conducted to explore the simultaneous effects of these variables on consumer purchasing interest, especially in less urbanized areas like Ponorogo, where consumer preferences may differ from urban centers. Aims: This study aims to analyze the influence of COO, Brand Image, and Perceived Quality on the interest in purchasing Yamaha NMAX motorcycles in Ponorogo, both individually and collectively. Results: The findings indicate that while COO has a statistically significant influence, the relationship is negative, suggesting that other factors outweigh the impact of COO in shaping purchase interest. Conversely, Brand Image and Perceived Quality both exhibit positive and significant effects on consumer interest, highlighting their roles as critical determinants in the purchasing decision process. Novelty: The study's novelty lies in its exploration of these variables in a less-studied, regional context, providing new insights into consumer behavior outside major urban centers. Implications: The results suggest that marketing strategies for Yamaha NMAX in Ponorogo should prioritize enhancing Brand Image and Perceived Quality rather than emphasizing COO, as these factors are more influential in driving purchase interest. These findings contribute to a nuanced understanding of regional consumer behavior, which can inform targeted marketing efforts and product positioning in similar contexts.

CUSTOMER SATISFACTION REGARDING HONDA BIKES

Customer satisfaction regarding Honda bikes is a critical aspect of assessing market performance and brand loyalty. In recent years, Honda has consistently strived to enhance customer satisfaction through various strategies encompassing product quality, after-sales service, and innovation. Key factors contributing to customer satisfaction include reliability, fuel efficiency, performance, and design aesthetics. Honda's commitment to research and development ensures the incorporation of cutting-edge technology, resulting in bikes that meet or exceed customer expectations. After-sales service plays a pivotal role in enhancing customer satisfaction, with Honda establishing a widespread network of service centers to address maintenance needs promptly. The availability of genuine spare parts further reinforces customer trust and satisfaction.Feedback mechanisms such as customer surveys and online reviews allow Honda to gauge satisfaction levels and identify areas for improvement continually. Incorporating customer feedback into product development processes enables Honda to tailor offerings to meet evolving consumer preferences effectively.Moreover, Honda's emphasis on sustainability and eco-friendliness resonates well with environmentally-conscious consumers, further bolstering satisfaction levels. Through a holistic approach encompassing product quality, service excellence, innovation, and sustainability, Honda consistently strives to foster high levels of customer satisfaction, thereby solidifying its position as a leading brand in the motorcycle industry. Keywords : Honda bikes,customer satisfaction,product quality, performance, reliability, design,affordability,after-sales service

Intra- and inter-sector spillover effects within a supply chain: Evidence from Taiwan electric motorcycle industry

This study adopts a TVP-VAR based connectedness approach to investigate dynamic spillover effects of stock return in the supply chain of Taiwan's electric motorcycle. The decomposition of spillovers into intra- and inter-sector parts finds that the intra-sector connectedness is larger than the inter-sector one. Our results further suggest the midstream sector as the main transmitter of shocks as taking either intra-sector or inter-sector effects into consideration. We also find that inter-sector spillovers diminish with the echelon distance in the supply chain. The results provide insights for investors in assessing how stock returns shocks transmitted in the supply chain.

Optimisation of the Partial Runner Set-up Process in Plastic Injection Moulds Using Eight Steps in the Motorcycle Industry

Purpose: This study aims to analyse the causes of partial set-up work that is not optimal and provide solutions to the sub-optimal set-up work on family-type moulds in type A. Methodology/Approach: This study uses an 8-Step improvement approach combined with several methods, including Focus Group Discussion (FGD), Quality Cost Delivery Safety Moral (QCDSM), and Specific Measurable Achievable Relevant Timebase (SMART) method. Findings: This study found the cause of the partial set-up work being less than optimal due to problems with the Man, Method, and Machine factors. The results of this study show that the set-up time decreased from 240 minutes to 73.4 minutes or 68%. Meanwhile, the process cost for the partial set-up itself decreased from $75 to $3 or decreased by 97%. Research Limitation/implication: This research has limitations in the partial set-up process, which is less than optimal in plastic injection family-type moulds in the Motorcycle Industry. Originality/Value of paper: This research has value in optimising the production of plastic injection family-type moulds by reducing set-up time and operational costs for making spare parts in the Motorcycle Industry

Enhancing the performance of V Rossi wheels for motorcycles through finite element analysis using Solidworks

Enhancing motorcycle wheel performance has significant implications for rider stability, maneuverability, and comfort. In this context, finite element analysis has emerged as a crucial method for understanding and enhancing wheel performance. This study aims to delve into the potential of utilizing Solidworks to elevate the performance of V Rossi motorcycle wheels. By blending contemporary engineering principles with advanced simulation technology, the research presents a structural analysis and response of V Rossi wheels to various load conditions. Through innovative design and the integration of Solidworks Simulation, the study seeks to provide profound insights into the motorcycle industry. Solidworks proficiently calculates strain and stress on motorcycle wheel rims, facilitating numeric computation and streamlined design processes. Additionally, Solidworks adeptly handles scaling and meshing while accurately determining the strain and stress required for the wheel rims. The V Rossi wheels are ideally suited for contemporary usage with the ever-evolving modern landscape and the current millennial era.

Royal Enfield’s Plan RE 2.0: Turbulence in Two-wheeler Market

Eicher Motors Limited, custodian of the revered Royal Enfield (RE) motorcycle brand, faced a pivotal moment in 2019 when Siddhartha Lal, the long-standing Managing Director and Chief Executive Officer, stepped down, handing over leadership to Vinod Dasari. RE had enjoyed a decade-long dominance in India’s mid-segment motorcycle market (250–750cc). However, recent years ushered in formidable challenges, including stringent emission norms, evolving tax structures, disruptions in transportation and the rise of electric vehicles. RE navigated the competitive landscape amid the advent of global brands and was caught in a milieu of choices—ranging from product innovation to global expansion. The new leadership, led by Dasari, aimed to strike a delicate balance, addressing challenges in the domestic market and emerging and mature global markets. This case examines the strategic dilemmas and multi-pronged challenges faced by RE as it sought to reshape its trajectory and evolve under Dasari’s guidance during a transformative period in the motorcycle industry.

Assessment of Occupational Health Hazards and Safety Needs of Commercial Motorcyclists in, Uasin Gishu County, Kenya

In Kenya, the commercial motorcycle (boda boda) industry is one of the largest informal sector employing over 2 million riders and is a source of livelihood to 5 million Kenyans. Unprecedented levels of youth unemployment in Uasin Gishu County have driven novice riders to venture into the boda boda business with minimal recourse of the occupational hazards and risks they will be exposed to. The objective of the study was to generate data on predominant occupational health hazards among commercial motorcyclists in Uasin Gishu County, Kenya. The study used a cross-sectional research design. A two-stage cluster sampling technique was used to select study participants to the desired sample size of 368. Qualitative and quantitative data was collected using questionnaires and the Hazard Identification, Risk Assessment and Control measures (HIRAC), tool. The data was analyzed using descriptive and inferential statistics. From the findings, psychosocial, physical and ergonomic hazards featured as the predominant occupational hazards among commercial riders in Uasin Gishu County. The results revealed that stress is a significant psychosocial health hazard affecting the wellbeing and safety of boda boda riders in the County. Additionally, the study established that the prolonged static sitting posture adopted by riders is a key ergonomic risk factor thus predisposes riders to the risk of developing work-related musculoskeletal disorders. This study recommends for interventions aimed at enhancing capacity and behavior change in the boda boda sector through refinement of the training curriculum, concerted sensitization on statutory requirements and strict enforcement of safety laws to enhance occupational safety in the boda boda industry during the 2nd UN Decade of Action for Road Safety 2021-2030.

Commercial Motorcycle Operations in Tanzania: An Analysis on Youth Livelihood Improvement in Dar es Salaam City

The commercial motorcycle industry is growing rapidly in many developing countries, including Tanzania, where there are 589,936 registered commercial motorcycle taxis, with approximately 35,000 operating in Dar es Salaam City. While existing literature explores the role of the motorcycle business in creating employment opportunities in Africa and Tanzania, there is a lack of substantial evidence regarding its contribution to the livelihoods of young operators in Dar es Salaam. To bridge this gap, this study engaged 138 participants from five municipalities in the Dar es Salaam Region, utilizing a mixed research approach with data collected through structured questionnaires and in-depth interviews. Quantitative data were analyzed using descriptive statistics with IBM SPSS Statistics (24), presented in tabular format, while qualitative data underwent thematic analysis. The study found that motorcycle business significantly contributed to youth's livelihood and had multiplier effects. It recommends empowering youth to own motorcycles and conducting more research on the business's contribution to the GDP. The study also suggests empowering females to engage in business operations since the business is mainly dominated by male.

Does strategic agility and innovation capability have an impact on firm performance? A study on the Indonesian motorcycle industry

Agility and innovation are two of the most important capabilities that organizations have to deal with in disruptive environments. This research aims to examine the effect of strategic agility and innovation capability on firm performance in the Indonesian motorcycle industry. The research was conducted on 208 companies comprising both OEM (original equipment manufacturer) and tier 1 component suppliers in the supply chain of the Indonesian motorcycle industry. The validity was tested using the content, construct and convergent validity tests, the construct reliability was tested using the one-shot measure reliability test, and the hypothesis testing was carried out using structural equation modeling. The results show that innovation capability has a significant direct effect on strategic agility and firm performance, but in contrast to previous research findings, strategic agility does not have a significant direct effect on firm performance. In addition, strategic agility does not mediate the relationship between innovation capability and firm performance. These findings provide practical guidelines for the motorcycle industry in Indonesia to focus on developing innovation capabilities, particularly process innovation, which is related to the industry's ability to manufacture products at a lower cost and become a pioneer of the latest technology in its field. In the current conditions, companies are advised to focus more on other types of agility, such as operational or supply chain agility rather than strategic agility.

Generational cohorts’ social media acceptance as a delivery tool in sub-Sahara Africa motorcycle industry: The role of cohort technical know-how in technology acceptance

Scholars have explored the applicability of social media technology in diverse fields. However, its significance as a delivery tool in the sub-Saharan Africa (SSA) motorcycle industry lacks literature. Motorcycles for product delivery are one of SSA's largest informal employments to generational cohorts. Motorcycles are crucial for product mobility and passenger conveyance in SSA, and it is currently the most outsourced logistics that drive the SSA online commerce ecosystem. With the financial challenges of the SSA motorcycle industry, generational cohorts of this economic sector have adopted social media technology for delivery purposes. Even though this phenomenon is realized among the predominated Generation (Gen) X, Y, and Z, no research has explored the area. However, motorcycle studies are based on actors, organizations, politics, forms of service regulation, safety, health, environmental impacts, and spatial patterns, creating a significant gap in social media adoption, usage, and importance. Therefore, the study aims to assess the effects of the factors influencing the recent adoption of social media technology for delivery operations and the difference in social media acceptance and application between Gen X, Y, and Z in the SSA motorcycle industry using the Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB). The novel findings show the theoretical extension of the adopted theories by introducing cohorts' technical know-how (TKH), which positively influences cohorts' social media adoption and application. It also confirms the differences in generational cohorts' technology intelligence and acceptance. Generally, perceived usefulness, perceived ease of use, subjective norms, perceived behavioral control, and attitude influence generational cohorts to adopt social media for delivery purposes. Cohorts' perceived risk was insignificant, and the predictors of the TAM and TPB model partially mediate the positive relationship between TKH and intention to use social media as a delivery tool. The study's findings have theoretical and business implications, which are discussed in detail in the conclusion. But generally, the findings will service as a guide for logistics companies to integrate a cost-effective technology into their system. It will help policymakers of the various African states to revise the ban on motorcycle usage for commercial purposes.

The Influence of "Moge" Motorcycles on the Design Trends of Automatic Scooters in Indonesia

This study investigates the impact of the entry of large scooters, commonly known as "Moge," on the development of automatic scooter design trends in Indonesia. Through an in-depth analysis, this paper elucidates how the phenomenon of Moge entering the Indonesian market since 2008 has transformed the landscape of motorcycle design, particularly within the mid-range segment. Firstly, the research identifies that the design characteristics of Moge, including a robust appearance, minimalist graphics usage, and diverse color options, have influenced the design of mid-range daily scooters in Indonesia. In this context, the study highlights changes in the design of popular scooter models such as the Honda Vario. Moreover, the study demonstrates that these design changes are not solely influenced by technical and aesthetic aspects, but also by social factors, government regulations, lifestyle trends, and consumer preferences. Understanding these changes provides insights into how motorcycle industry stakeholders should respond to consumer demands and adapt to evolving government regulations. Furthermore, the paper underscores the pivotal role of key product designers in the decision-making process within the motorcycle industry. By integrating an understanding of government policies, research innovation, design adaptability, and active consumer communication, motorcycle industry players can be better prepared to address challenges and seize opportunities in a dynamic market. In order to maintain competitiveness and business sustainability, the paper recommends that motorcycle industry stakeholders should continuously comprehend shifts in government policies, invest in research and innovation, create flexible and adaptive designs, and engage in active interactions with consumers. By combining the key role of product designers in the decision-making process, the Indonesian motorcycle industry can achieve sustainable growth and retain its position in an ever-evolving market.

Evaluating MotorCycleApp: A Mobile Application Mechanic Finder for Repair and Maintenance Servicing

The remarkable surge in demand for motorcycle repair and maintenance services within the motorcycle industry can be attributed to the growing number of motorcycles in the Philippines. This paper presents the development of the MotorCyclepp mobile application, designed to facilitate the finding of motorcycle mechanics in Metro Cebu, Philippines. With this app, riders can effortlessly locate and choose from a list of available mechanics within their vicinity and send service requests accordingly. Simultaneously, mechanics can conveniently review the received requests and decide whether to accept or decline them. Once a request is accepted, the service begins, and upon completion, both parties can conclude their transactions and provide feedback messages. The Input-Process-Output (IPO) model was employed as the system’s methodology. The user interface (UI) design was created using Unified Modeling Language (UML), such as a use case diagram, sequence diagram, and class diagram. The evaluation procedures utilized the ISO 9126 model, which examines five quality characteristics: functionality, reliability, usability, efficiency, and portability, for data analysis. The results revealed that the app is unique and interesting but requires further improvements. The significance of this research to the body of literature and the industry will provide future researchers with a valuable reference for advancing mechanic finder app innovations. Keywords: finder, information technology, ISO 9126, mobile application.

Forecasting of Motorcycle Product Sales in Indonesia Using the ARIMA Method

This research aims to analyze selling of motorcycle products when economic growth slowed down and effected of Covid 19 using the ARIMA method problems causing the downturn of motorcycle market in 2023. The study used a quantitative approach with secondary data sourced by The Indonesian Motorcycle Industry Association (AISI) from January until December 2020 to January until December 2022. The data were analyzed using the ARIMA method and Minitab aplication to calculate, identify and predict the patterns and trends with time series for sales of motorcycle products in the following years in 2023. The results show that predictable using ARIMA method and Minitab aplication is affected by sale of motorcycle market in 2023. The ARIMA method was able to capture the patterns and trends of the sale motorcycle products and predict its future sale. The study found that the based on data from the Indonesian Motorcycle Industry Association (AISI) domestic motorcycle sales is expected to experience fluctuations in the short term but will likely trend upward in the long run for motorcycle companies and can predict purchasing power by consumer.

Product Quality Optimization by Applying the Six Sigma Methodology: DMAIC in CV XYZ (A Case Study of an Indonesian Subcontractor Company)

Reflecting the increasing demand in the motorcycle industry, it requires brands to sustain their product quality to meet customer satisfaction. The quality of the end product depends on the quality of spare parts. Hence, local suppliers were critical in ensuring the product quality is fulfilled. This research is limited only to CV XYZ which is known as a motorcycle spare part third-party supplier that is based in Cimahi, Indonesia. Recently, they faced decreasing customer trust because they obtained a “D” score in Performance Quality written in the Performance Supplier Report January 2023 that is sent by one of their customers. This research aims to identify solutions for the improvement of product quality. The Six Sigma Methodology DMAIC is the basis of this problem-solving research. The author utilizes historical data and undertakes the recommendation given by the previous study in literature reviews. The analysis proved that the process needs repair according to Performance Supplier Report. Three root causes of the issue with the shaper tools were overused, hasty working behavior, and lack of a monitoring system. Currently, these root causes were improperly handled. So, solutions proposed include reconditioning and scheduling, job rotation procedures, and the Poka-Yoke: Cleaning Numerator.

Applying the Extended Technology Acceptance Model to Explore Taiwan’s Generation Z’s Behavioral Intentions toward Using Electric Motorcycles

With increasing global warming, environmental protection and green energy have become hotly discussed issues recently. Countries have proposed a net-zero carbon emission path, among which low-carbon transportation has been listed as the primary goal of each country. In Taiwan, which has the highest density of motorcycles in Asia, electric motorcycles are an environmentally friendly mobility solution that enjoys greater advantages for development because of their eco-friendly and energy-saving nature in the global context of environmental protection, energy conservation, carbon reduction, and sharing economies. This study applies the technology acceptance model and incorporates environmental concerns, value propositions, and government policies as variables to explore the behavioral intentions of Taiwan’s Generation Z toward using electric motorcycles. A total of 391 questionnaires were collected, and the correlation between variables was analyzed using partial least squares structural equation modeling (PLS-SEM). The study revealed that: (1) consumers’ perceived usefulness and perceived ease of use positively influence their attitudes toward using electric motorcycles; (2) consumers’ environmental concerns do not influence their attitudes toward using electric motorcycles; and (3) consumers’ attitudes toward using electric motorcycles, value propositions, and government policies positively influence their behavioral intentions toward using electric motorcycles. The above findings will have theoretical and practical implications in terms of academic reference and the motorcycle industry.

Preliminary study on-road test for performance evaluation of electric motorcycles in Viet Nam

In Vietnam, electric motorcycles (EMs) have recently emerged as reliable, eco-friendly alternatives to conventional gasoline-powered vehicles. However, because electric motorcycles are relatively new in the motorcycle industry in Vietnam, consumers often lack access to essential data for assessing the performance and construction quality of EMs, which in turn affects their purchasing decisions. To address this challenge, our research presents an experimental methodology and road-testing procedure for EMs, incorporating a range of assessment criteria. Our investigation focused on two VinFast integrated battery packs of Lithium-Ion (NMC) type with a capacity of 22 Ah, and two VinFast IMPES electric motorcycles. The study enlisted the participation of five male volunteers and involved traversing two distinct routes: a city route with an average distance of 10 km and a highway route with an average distance of 24 km. In total, the study encompassed over 4000 km of travel and 70 charge cycles. The results have shown that the energy consumption ranged between 18.1 and 20.1 Wh/km with an average energy consumption of 20.47 Wh/km, which is approximately 0.13 USD for 50 km. With an initial battery capacity of 28%, the average charging time is 3 hours 24 minutes, with a charging efficiency of 94%. The variance between the theoretical model and test results fell within the range of 24.46%. This methodology can be applied to various models of electric motorcycles, providing both manufacturers and users with a means to gather operational parameters and assess the critical performance aspects of these vehicles It is important to note that the outcomes are still influenced by the actions of the rider.

A Study on Consumer Purchasing Behaviour Towards Hero Motor Bikes

The present study aims to investigate customer purchasing behaviour towards Hero motor bikes. Both quantitative and qualitative data were collected from a sample of Hero motorbike customers. The research aims to identify the factors that influence customer buying decisions, including brand perception, product quality, price, and availability The study found that factors such as brand loyalty, affordability, fuel efficiency, and after-sales service were the key determinants of customer purchasing behaviour. Additionally, the study revealed that customers preferred to rely on recommendations from family and friends and advertisements to make informed purchase decisions. The findings of this study have important implications for marketing strategies aimed at attracting and retaining customers in the highly competitive motorcycle industry.