Motivational Factors Research Articles

Can purchasing food souvenirs be a gastronomic experience per se?

PurposeThis study aims to determine if the process of purchasing food souvenirs constitutes a gastronomic experience concerning food souvenirs that have demonstrated their value in the tourism industry.Design/methodology/approachThe current study used a qualitative research approach to achieve this goal and collected data from 24 domestic tourists through in-depth interviews. The data obtained were subjected to content analysis.FindingsFive main themes arose from the content analysis: food souvenir attributes, motivational factors, gastronomic interest, cognitive and emotional evaluations and behavioral factors. It is noteworthy that among these factors, food souvenir attributes, motivational factors and gastronomic interest take place before purchasing these products, cognitive and emotional evaluations during the purchase and behavioral factors after the purchase.Originality/valueAs a result, with the findings obtained in the study, it has been proven with a theoretical model that the process of purchasing food souvenirs is equivalent to the gastronomic experience process, and it has been discovered that this purchasing process can be an experience in itself. The current research offers several practical implications in addition to this significant theoretical contribution.

Regularity & on-Time Salary is the Key to Retain Teachers

Eachers are without a doubt the most important individuals in our society. They provide children a sense of purpose, set them up for success as global citizens, and inculcate in them a desire to succeed academically and in life. Instructors have a big influence on students' academic success, personal growth, and lifetime learning. Salary plays a vital role in the life of a teacher. Equitable compensation is essential for drawing in and keeping exceptional teacher, inspiring them to deliver their best work, and creating a happy workplace. In the end, it benefits both school and employees by increasing productivity, lowering attrition rates, and improving job satisfaction. Teachers’ turnover is a crucial matter for students as well as school. School should take steps to reduce teacher turnover as it negatively effects the student’s achievement, appointment of less effective and efficient teacher and costly for school. Through this study, the researcher tries to prove that if the salary is paid regularly on time, teachers will continue in the same institution for long period of time in comparison if it is not paid regularly. On time salary works as motivational factor for teachers. Hence it can reduce the teachers’ turnover. As a result, regularity & on-time salary is the key to retain teachers.

Motivational Factors Influencing Research Productivity among Higher Education Faculty

Research productivity is a crucial subject for researchers and students, as research results will impact the entire society positively. This study explores the motivational factors that enhance faculty research productivity. Interpretative phenomenological analysis as part of the descriptive qualitative approach was used to interpret the data. Results shows the seven factors that were extracted namely availability of grants and financial resources to support research activities, access to state-of-the-art laboratories, libraries, and research spaces, provision of rewards or recognition for research achievements, opportunities for attending conferences, workshops, and gaining advanced knowledge in their field, clear goals for research output tied to career progression and personal aspirations, integration of research responsibilities as a core component of faculty roles and expectations, access to modern software, hardware, and other technological aids essential for research. It is highlighted that that access to grants and financial resources empowers researchers to complete projects, innovate, and sustain long-term initiatives. Modern facilities, such as laboratories and libraries, foster creativity, interdisciplinary collaboration, and equitable opportunities for researchers. Recognition of research achievements and professional development programs, including training and workshops, motivate researchers to strive for excellence and enhance their skills. Conferences and seminars support networking, global collaboration, and cultural exchange, while clear research goals aligned with career progression ensure impactful contributions. Institutional support in overcoming time management challenges and bridging technological gaps further enables researchers to work efficiently and effectively. These resources, opportunities, and expectations are essential for colleges to establish policies that prioritize research excellence, foster academic growth, and align faculty responsibilities with institutional and career development goals.

Identifying latent mobility as a service preference segments among college students

The penetration of shared mobility services is spreading worldwide, leading to the restructuring of the existing transportation system. Mobility as a Service (MaaS) is presumed to answer the challenge of utilizing several transport modes including emerging services, where travel planning, booking options, payment methods, and ticketing solutions are integrated into one single application. MaaS promises several benefits, but studies on motivational mechanism behind the technology adoption are still lacking and usually rely on structural equation modelling approach. In this study, we apply latent class cluster analysis using attitudinal variables as indicators to examine the motivational factors in adopting MaaS, revealing the heterogeneity in preferences among college students. Based on the results, five clusters are identified, namely MaaS neutral, MaaS enthusiast, MaaS opponent, MaaS avoider, MaaS lover. College students with high environmental consciousness and seeking variety are more enthusiastic about MaaS, while others coming from higher-income households are likely to adopt MaaS. The negative precautions regarding MaaS should be decreased by respecting data privacy and providing easy-to-use MaaS applications, while the perceived safety risks should be eliminated by providing emergency features. Finally, some policy recommendations are drawn based on the identified clusters of university students.

The relationship between grit and L2 willingness to communicate among Chinese undergraduate students: the contributions of foreign language enjoyment and anxiety

Despite having received more than a decade of English education, many Chinese undergraduate students still face the problem of acquiring communicative competence in English. It has been convincingly argued that the willingness to communicate (WTC) in a second language (L2) is one of the determinants of one’s communicative competence in that language. Therefore, in recent years, the WTC among L2 learners across different cultural and educational contexts has attracted increasing attention from the academic community. A variety of motivational, emotional, and situational factors have been scrutinized for their direct and indirect effects on L2 WTC. However, the personality factor of grit in shaping L2 WTC has been insufficiently investigated, and the possible mediating effects of L2 emotions (e.g., foreign language enjoyment and anxiety) have been relatively under-explored. Based on a sample of 820 Chinese undergraduate English majors, this study investigated the influence of the two dimensions of grit, i.e., perseverance of effort (PE) and consistency of interest (CI), on two types of L2 WTC, i.e., meaning-focused and form-focused L2 WTC; and explored the possible mediating effects of foreign language anxiety (FLA) and three sources of foreign language enjoyment (i.e., FLE-private, FLE-atmosphere, and FLE-teacher) in their relationship. It was found that: (1) PE significantly positively predicted meaning-focused and form-focused L2 WTC; (2) FLE-private, FLE-atmosphere, and FLA partially mediated the relationship between PE and meaning-focused/form-focused L2 WTC; (3) FLA exerted a masking effect in the relationship between CI and meaning-focused L2 WTC, while fully mediating the relationship between CI and form-focused L2 WTC. The results of this study can provide implications for the cultivation of L2 WTC among Chinese undergraduate English majors.

Exploring the Motivations, Preferences, and Barriers of Camper Segments by Self-Determination Theory: A Path to Cultivating Camping Tourism

ABSTRACT This study presents the emergence of camping as a trendy form of sustainable tourism development. Although camping tourism has clear potential, the current body of knowledge about it as an alternative form of tourism, a development strategy, or a market for cultivation remains far from sufficient. The current study utilizes self-determination theory to explore the segmentation of campers based on their characteristics. A total of 324 self-administrative questionnaires were collected from car campers or tent campers in 10 government and private campsites in Hong Kong. Three segments of campers were identified: independent thinkers, self-determinant campers, and drifters. By investigating the motivation factors, perceived importance of various camping products and camping barriers for each camper segment, valuable insights with timely suggestions are provided to foster camping tourism.

Our relationship is hanging by a thread: the intrinsic demotivation of talents in developing economies and their reluctance to quit

PurposeThis study aims to contribute to the talent management literature by addressing an important yet relatively under-researched issue: talent demotivation, an active process in which an individual’s intrinsic motivation diminishes over time. Specifically, we explore why talents become intrinsically demotivated and why, despite this, they choose to stay with their organization. We draw on self-determination theory (SDT) to provide answers to these critical questions.Design/methodology/approachWe used a multiple-case study approach involving in-depth, semi-structured interviews with 40 participants, including talents, managers, HR personnel and co-workers from three large high-tech companies in Iran. We conducted a qualitative analysis using theory-driven and data-driven coding, supported by MAXQDA software, to ensure a rigorous and iterative data analysis process.FindingsThe research identifies several key demotivating factors, including a lack of authority, feelings of humiliation and unfulfilled psychological needs related to autonomy, competence and relatedness. Additionally, it introduces two new psychological needs: positive value creation and a constructive ambience. Despite the prevalence of demotivating factors, many talents chose to stay due to extrinsic motivational factors such as competitive compensation, alignment with societal expectations and professional networking opportunities.Originality/valueThis study contributes to the literature by examining the demotivation process of talents as a subtle phenomenon rather than solely focusing on retention strategies. It extends SDT into a developing economy context, accounting for specific socio-cultural factors and introducing two new psychological needs that are particularly important for talents. The findings provide valuable insights to help improve talent-management practices within similar contexts.

Motivational Factors for Labiaplasty: A Systematic Review of Medical Research

Background/Objectives: Labiaplasty is an increasingly popular female genital plastic surgery; however, the motivational factors for women who undergo this procedure are controversial and not fully understood. This review aims to analyze the current medical research addressing the motivational factors behind the increasing prevalence of this procedure. Methods: Included studies met the following components: Population (women of any age who have undergone labiaplasty), Exposure of Interest (labiaplasty), and Outcome (motivational factors). The following databases were screened to identify relevant studies: PubMed, Scopus, and Web of Science, using the search strategy (Motivation OR Rationale OR Motive OR Reason OR Incentive) AND Labiaplasty. After analyzing the retrieved studies (n = 221), two studies (n = 2) strictly met the established eligibility criteria and were included in the results section. One additional study was incorporated after reviewing the reference lists of eligible studies. Results: The observed motivations for labiaplasty included purely aesthetic reasons, purely functional impairment, and a combination of both. However, when both factors were considered, functional impairment was typically identified as the primary reason, while concerns about appearance were considered secondary. From a more concrete perspective, it has been noted that negative comments and experiences contribute to the distress surrounding labial appearance. Conclusions: The majority of patients undergoing labiaplasty do so for a combination of functional impairment and aesthetic reasons. These motivations may be influenced by external factors. Additionally, there is a scarcity of studies focusing solely on women who have undergone labiaplasty within the broader context of genital cosmetic surgeries.

How Facebook Mediated COVID-19 Risk Communication: Evidence from Chinese External Media During the Winter Olympics

With the widespread adoption of social media worldwide, countries are increasingly using these platforms to manage potential risks and disseminate their content. This study examines the communication effectiveness of six Chinese external media outlets on Facebook during the Winter Olympics, focusing on their COVID-19 coverage. Using structural equation modelling, we analysed how information presentation and dialogue intervention impacted communication effectiveness. The results indicated that scientific risk description, effective risk information dissemination, and heightened risk awareness in information presentation, as well as dialogue expansion in dialogue intervention, significantly enhanced the communication effectiveness of Facebook. However, dialogic contraction had no significant effect. Technical functionality mediated the relationship between information presentation and communication effectiveness but did not show a significant mediating effect for dialogic intervention. Achieving optimal communication outcomes through social media requires a comprehensive consideration of contextual and motivational factors.

How does perceived overqualification hinder employees’ intention to share knowledge?

Facilitating voluntary knowledge transfer and identifying the motivational factors behind it are essential aspects of human resource management (HRM) research. However, the extent to which overqualified employees can serve as potential knowledge sources in sharing remains uncertain, with inconsistent conclusions in the literature. This study explores how perceived overqualification affects employees’ intention to share knowledge, by integrating equity theory and self-categorization theory. Specifically, we propose that perceived overqualification impedes employees’ intention to share knowledge through two motivation mechanisms: reduced affective commitment (organization-oriented) and increased interpersonal conflict (coworker-oriented). Additionally, we examine the moderating role of power distance orientation. Data from 264 Chinese employees collected at two timepoints reveal that perceived overqualification negatively affects intention to share knowledge through reduced affective commitment and increased interpersonal conflict. Furthermore, a high-power-distance orientation mitigates the negative indirect effect of perceived overqualification on intention to share knowledge via affective commitment. These findings contribute to the understanding of the motivational factors underlying knowledge sharing and practical insights for fostering effective knowledge flow. The moderating effect of power distance orientation, as a crucial individual difference, also offers actionable guidance for HRM practitioners and team supervisors in effectively managing employees with diverse cultural value orientations.

Inclusive Education in Philippine Secondary Schools: Teachers' Readiness and Competencies Study

This study investigated the relationship between the demographic profile of secondary school teachers and their readiness to implement inclusive education, focusing on knowledge, skills, attitudes, and practices. The objectives were to assess how variables such as age, gender, educational attainment, field of specialization, length of service, and professional development opportunities correlated with teachers' readiness for inclusive education. The research questions centered on identifying significant relationships between these demographic factors and various dimensions of readiness. A descriptive-correlational research design was employed, involving a sample of 30 randomly selected teacher-respondents from a public secondary school in the Philippines. Data were collected using a survey questionnaire that measured teachers' knowledge, skills, attitudes, and practices related to inclusive education. The study found that educational attainment and relevant training had significant positive correlations with teachers' knowledge and skills in inclusive education. Conversely, age, gender, and length of service showed weak or no significant correlations. These findings implied that enhancing teachers' qualifications and providing professional development are crucial for improving inclusive education practices. The study's findings strongly recommended prioritizing advanced training programs, aligning evaluations with inclusive education competencies, and conducting further research on intrinsic motivational factors.

Beyond the Plate: A Bibliographic Literature Review of Motivational Domains in Food Tourism Research

ABSTRACT The rise of culinary attractions has significantly impacted tourist preferences, highlighting the importance of food tourism in the travel industry. Therefore, studying food tourism motivation is crucial, as it can impact tourist behavior and the overall success of local tourism economies. This study employs a bibliographic literature review approach, systematically analyzing 53 empirical studies to map the evolution of the food tourism motivation research field. By examining the frequency of research measures or items used in each study, this study gained insights into the field’s development, including scope, popularity, context, and period. The significance of this study lies in the extraction of 1,013 motivation items from previous studies, which were condensed into 85 motivational factors and clustered into 18 domains within four dimensions. This resulted in the development of a food tourism motivation model. This model has practical implications, serving as a strategic tool for policymakers, tourism practitioners, and academics to develop targeted tourism-related initiatives and research.

An integrated model examining frontline employee willingness to work with retail service robots

PurposeBy integrating individual characteristics, technology acceptance model and motivation theory, this research develops a conceptual model to investigate how frontline employee (FLE) characteristics (FLE change self-efficacy and FLE innovativeness) and motivational factors (perceived usefulness, perceived enjoyment and perceived social presence) affect willingness to work with retail service robots (RSR).Design/methodology/approachSurvey data from 321 FLEs in retail stores (convenience stores, supermarkets, drug stores and mass merchants) recruited in Taiwan were collected and used to test the research hypotheses.FindingsResults showed that FLE characteristics and motivational factors influence willingness to work with RSR both directly and indirectly (i.e. mediated through attitude). FLE change self-efficacy and perceived social presence have stronger effects than other variables. The findings also confirmed attitude as a mediating variable, showing that attitude partially mediated the effects of all antecedent variables on willingness to work with RSR.Practical implicationsResults indicated that FLEs with higher change self-efficacy were more likely to hold positive attitude and be willing to work with RSR. Hence, managers may try to use internal marketing practices (e.g. internal communication, advocacy for successful cases and RSR training programs) to increase FLE change-related self-efficacy and reduce anxiety about RSR adoption, thereby increasing their willingness to work with RSR.Originality/valueTheoretically, this research extends the current understanding of the antecedents of FLE response to and behavior toward working with RSR that have been called by previous scholars. From the managerial perspective, this study provides some suggestions for managers to develop and implement RSR that facilitates FLE-robot collaboration.

Certified Teacher Performance: Principal Leadership Organizational Culture Rewards and Work Motivation

Purpose of the Study: This study aims to analyze the causal relationship between the leadership of madrasah heads, organizational culture, and the provision of rewards on the work motivation and performance of certified teachers in Madrasah Ibtidaiyah Negeri (MIN) in Bireuen Regency. In particular, it seeks to uncover both the direct and indirect effects of these organizational factors on teacher performance through the mediating role of work motivation. Methodology: The research adopts an ex post facto design and employs exploratory quantitative analysis. A sample of 242 certified teachers was selected using random sampling, with a significance level of 0.05. Data were analyzed using path analysis to identify the magnitude and direction of influence among the variables. Main Findings: The findings reveal that the leadership of the madrasah head, organizational culture, and the provision of rewards each have a significant total effect both directly and indirectly on teacher performance. Leadership influences performance through motivational pathways, while organizational culture and reward systems serve as structural supports that reinforce professional commitment and productivity. Novelty/Originality of this Study: Unlike previous studies that often isolate one or two variables, this research presents a comprehensive and integrative model that simultaneously evaluates multiple external (leadership, culture, rewards) and internal (motivation) factors. Conducted in a unique institutional and geographic context public Islamic elementary schools in Bireuen Regency this study contributes novel empirical evidence relevant to performance improvement strategies in faith-based educational environments, especially in the post-certification era of Indonesian teacher reform.

Motivation Matters: Elucidating Factors Driving Exercise in People with Parkinson Disease.

Despite the known benefits of exercise for people with Parkinson disease (PwP), activity levels are not sustained over time due to various motivators and barriers impacting exercise adherence. Previously, studies on exercise adherence in PwP explored such barriers without describing or providing specific questions related to the determinants of motivation. Exercise adherence in people with Parkinson disease (PwP) can be improved by addressing 3 key perspectives on motivation: personal factors (age, sex, premorbid motivation level, time when PwP started exercising, exercise before diagnosis, self-compassion), disease-related factors (perceived disease severity, depression score), and environmental factors (distance to exercise therapy, weather conditions, encouragement received from partners). Six hundred seventy-two PwP from the Netherlands participated in an online survey that comprised questionnaires on demographics, depression, self-compassion, perceived disease severity, and additional questions on sports, motivation, and barriers related to sports. A multiple regression analysis was applied with current motivation as an outcome measure, and age, sex, perceived disease severity, premorbid motivation, depression, self-compassion, age starting exercising, and exercise before diagnosis as determinants. The results revealed that current motivation levels to exercise are associated with higher levels of premorbid motivation (b = 0.14), greater self-compassion (b = 0.32), lower age (b = -0.03), lower perceived disease severity (b = -0.10), and lesser degrees of depression (b = -0.10). Barriers stopping PwP from exercising were fatigue, weather conditions, and having less energy for other activities after exercising. Understanding these motivational factors and barriers helps shape and promote better exercise adherence and thereby ascertain greater symptomatic benefits for PwP. This study outcome gives health care professionals insight into determinants of motivation and exercise adherence, which will help enabling tailored approaches for improved engagement.

Factors Determining Acceptance of Internet of Things in Medical Education: Mixed Methods Study.

The global increase in the Internet of Things (IoT) adoption has sparked interest in its application within the educational sector, particularly in colleges and universities. Previous studies have often focused on individual attitudes toward IoT without considering a multiperspective approach and have overlooked the impact of IoT on the technology acceptance model outside the educational domain. This study aims to bridge the research gap by investigating the factors influencing IoT adoption in educational settings, thereby enhancing the understanding of collaborative learning through technology. It seeks to elucidate how IoT can facilitate learning processes and technology acceptance among college and university students in the United Arab Emirates. A questionnaire was distributed to students across various colleges and universities in the United Arab Emirates, garnering 463 participants. The data collected were analyzed using a hybrid approach that integrates structural equation modeling (SEM) and artificial neural network (ANN), along with importance-performance map analysis to evaluate the significance and performance of each factor affecting IoT adoption. The study, involving 463 participants, identifies 2 primary levels at which factors influence the intention to adopt IoT technologies. Initial influences include technology optimism (TOP), innovation, and learning motivation, crucial for application engagement. Advanced influences stem from technology acceptance model constructs, particularly perceived ease of use (PE) and perceived usefulness (PU), which directly enhance adoption intentions. Detailed statistical analysis using partial least squares-SEM reveals significant relationships: TOP and innovativeness impact PE (β=.412, P=.04; β=.608, P=.002, respectively), and PU significantly influences TOP (β=.381, P=.04), innovativeness (β=.557, P=.003), and learning motivation (β=.752, P<.001). These results support our hypotheses (H1, H2, H3, H4, and H5). Further, the intention to use IoT is significantly affected by PE and usefulness (β=.619, P<.001; β=.598, P<.001, respectively). ANN modeling enhances these findings, showing superior predictive power (R2=89.7%) compared to partial least squares-SEM (R2=86.3%), indicating a more effective identification of nonlinear associations. Importance-performance map analysis corroborates these results, demonstrating the importance and performance of PU as most critical, followed by technology innovativeness and optimism, in shaping behavioral intentions to use IoT. This research contributes methodologically by leveraging deep ANN architecture to explore nonlinear relationships among factors influencing IoT adoption in education. The study underscores the importance of both intrinsic motivational factors and perceived technological attributes in fostering IoT adoption, offering insights for educational institutions considering IoT integration into their learning environments.

Implementing High-Intensity Interval Training in Physical Education: Effects on Adolescents’ Exercise Motivation

(1) Background: The aim of this study was to determine the effects of high-intensity interval training (HIIT) implemented in physical education classes on adolescents’ motivation for exercise. (2) Methods: This study involved 60 male adolescents (16.23 ± 0.6 years) recruited from a local high school who were randomly assigned to either the HIIT group or the control group (CG). The Exercise Motivation Inventory-2 (EMI-2) questionnaire was used to assess how participation in a HIIT program influenced the motivation to exercise among adolescents. The experimental program consisted of a 12-week HIIT program, integrated into the preparatory part of physical education classes. Sessions were held twice weekly, with each session lasting ~10 min. The HIIT group performed the Tabata protocol, which consisted of two 4 min sequences of eight different high-intensity exercises (burpees, split jumps, jumping jacks, push-ups, wall ball, crunches, frog jumps, and Russian twists), each lasting 20 s with 10 s rest intervals, separated by a 1 min recovery period. The control group conducted the traditional moderate-intensity warm-up exercises for the same total duration. After the warm-up protocols, both groups continued with the same physical education classes, which included a variety of instructional and moderate-intensity activities. (3) Results: A significant time × group interaction was observed for social recognition (p = 0.04; partial eta squared η2p = 0.079, medium effect), indicating that HIIT had a superior effect compared to CG. Affiliation also showed a significant improvement in the HIIT group (p = 0.02), while no significant changes were noted in the CG (p = 0.35). Similarly, competition significantly increased in the HIIT group (p = 0.02), whereas no significant differences were found in the CG (p = 0.74). For all other motivational factors, no significant effects of time or group factors were found (p &gt; 0.05). (4) Conclusions: This study highlights the positive effects of school-based HIIT on male adolescents’ motivation, particularly in the area of social recognition.

Examining motivational factors influencing self-explanation quality and mathematics achievement in online learning for junior high students

ABSTRACT This study examines the interplay between motivational factors, self-explanation quality, and mathematics achievement among 164 junior high school students in an online learning environment. We hypothesized that intrinsic motivation would positively correlate with self-explanation quality (H1) and that self-explanation would predict academic achievement (H2). Using factor and regression analyses, we found that engaging in challenging tasks significantly enhances self-explanation quality, while excessive metacognitive reflection detracts from it. Notably, reading confidence does not consistently translate into effective self-explanation, underscoring the importance of domain-specific self-efficacy. In terms of mathematics achievement, clear learning goals and math confidence emerge as positive predictors, whereas external pressures and high engagement coupled with stress negatively affect performance. Interestingly, while mathematics grades strongly predict self-explanation quality, the reverse is not observed – self-explanation skills do not directly predict grades. These results highlight the critical role of tailored motivational strategies, goal-setting, and cognitive engagement in optimizing online learning outcomes, providing actionable insights for educational interventions and system design.

Understanding determinants of student behavioral intention in Singapore’s AI education: insights from the situated expectancy-value theory

ABSTRACT Recent research in AI education has investigated motivational factors that influence students’ learning intentions and experiences. However, prior studies often combined these factors into a single construct, without differentiating the multi-dimensional facets of value beliefs. Given that each dimension of task value beliefs and cost perceptions independently predicts students’ performance and choices rather than a cumulative effect, the distinction could help researchers to gain a better understanding of motivation mechanism, which in turn, helps educators to design more effective and engaging AI courses that better align with students’ needs and expectations. Guided by situated expectancy-value theory (SEVT) and the theory of planned behavior (TPB), this study investigated the role of supportive environment and expectancy-value-cost beliefs in shaping university students’ behavioral intention in AI education. A total of 609 university students participated in this study. The findings highlighted the significant role of expectancy-value beliefs in motivating students’ intention to learn and use AI. While effort cost negatively affected this intention, emotional cost positively influenced intention to acquire AI knowledge. Additionally, background factors were identified that interact with expectancy-value-cost beliefs to impact behavioral intention. This study provides both theoretical and practical implications for AI education.

Changes in physical activity, sedentary behaviors, and associated motivation after multidisciplinary rehabilitation program for chronic low back pain patients.

Physical activity (PA) is recommended as a primary treatment to reduce pain and improve function in chronic low back pain (cLBP). However, adherence to PA guidelines and the limitation of sedentary behavior (SB) remain challenging for cLBP patients. While some studies focus on PA promotion, past results are mixed, and the role of SB has not been thoroughly investigated. This observational study aims to assess changes in PA and SB levels among cLBP patients participating in a rehabilitation program (RP) and explore related changes in both explicit and implicit motivational factors. Patients wore an accelerometer for 1 week before the RP (T1) and 3 months afterward (T4) to measure PA and SB. At the start (T2) and at the end (T4) of the RP, we measured motivation, including implicit attitudes, toward these two behaviors. Between T1 and T4 (n = 33), the results show a significant decrease in SB. Between T2 and T3 (n = 62), all motivational variables were significantly more in favor of an active lifestyle, but implicit attitudes did not significantly change. This study shows that an RP can transform behavior determinants and reduce SB but is less efficient to increase PA levels. It also emphasizes the need to work with patients to enhance adherence and objectively measure behaviors in the future.