Purpose – The performance measure approach (PMA) is widely adopted for reliability analysis and reliability-based design optimization because of its robustness and efficiency compared to reliability index approach. However, it has been reported that PMA involves repeat evaluations of probabilistic constraints therefore it is prohibitively expensive for many large-scale applications. In order to overcome these disadvantages, the purpose of this paper is to propose an efficient PMA-based reliability analysis technique using radial basis function (RBF). Design/methodology/approach – The RBF is adopted to approximate the implicit limit state functions in combination with latin hypercube sampling (LHS) strategy. The advanced mean value method is applied to obtain the most probable point (MPP) with the prescribed target reliability and corresponding probabilistic performance measure to improve analysis accuracy. A sequential framework is proposed to relocate the sampling center to the obtained MPP and reconstru...