Modern Food Marketing Research Articles

Проблемы современного состояния сельского хозяйства Пермского края

The modern world food market is showing stable trends due to increasing demand for agricultural products. The article examines the state of agriculture in the Perm region, analyzes the structure of the livestock complex, the dynamics of sown areas and agricultural products in the context of livestock and crop production sectors.

ЗАБЕЗПЕЧЕННЯ НАЦІОНАЛЬНОЇ ПРОДОВОЛЬЧОЇ БЕЗПЕКИ В УМОВАХ ГЛОБАЛІЗАЦІЙНИХ ПРОЦЕСІВ

The article examines the concept of food security as a key component of national stability in the context of globalization processes. The role of the agricultural sector and state regulation in ensuring food self-sufficiency is highlighted, indicators of self-sufficiency, availability and consumption of food in Ukraine are analyzed. Along with this, the global food security index (GFSI) of Ukraine and the value of its components in 2021-2022 were studied. An analysis of the dynamics of the value of the food basket in Ukraine for the years 2019-2024 was carried out and the processes affecting the formation of this value were identified. Ukraine, with its favorable climate and abundant natural resources, is a significant player in global agriculture. It produces enough food not only for its domestic market but also for export, particularly in staple commodities like wheat, corn, and sunflower oil. These agricultural products support both self-sufficiency and Ukraine's role as an important exporter. The positive and negative aspects of globalization, its impact on the structure of exports and imports are analyzed in detail, and the key threats to the country's food security, particularly in war conditions, are identified. The state initiatives and legal acts introduced to improve Ukraine's food safety are examined in detail. The article also suggests directions for increasing the stability of the food system in Ukraine. In conclusion, while Ukraine's agricultural potential is significant, addressing global and domestic challenges is critical for securing long-term food security. By supporting domestic production, diversifying trade, and improving food quality control, Ukraine can not only maintain its food independence but also strengthen its global position. In particular, this can be achieved by providing financial and technological support to farmers, encouraging sustainable farming practices, and investing in agricultural innovation. A focus on innovation, infrastructure development, and sustainability will allow the country to better navigate the complexities of the modern food market and safeguard its food systems for future generations.

Panicum decompositum, an Australian Native Grass, Has Strong Potential as a Novel Grain in the Modern Food Market.

Native Millet (Panicum decompositum) is a native grass species that was used as a staple food by many Australian Aboriginal communities. In this study, the potential for using Native Millet (NM) as a novel flour in the modern food market was investigated. Intact grain and white and wholemeal flours from two populations of NM were compared to bread wheat cv. Spitfire (SW) using a range of physical and chemical tests. The baking properties of NM flour were assessed using basic flatbreads made with 25:75 and 50:50 (NM:SW) mixes of wholemeal flour with 100% SW wholemeal flour used as the control. The grain size of NM was found to be smaller than SW. Milling yield, defined as the proportion of flour obtained from a whole seed, for NM was 4-10% lower than SW under the same moisture conditions used for tempering (drying) wheat. The properties of wholemeal flour indicated that NM flour has lower viscosity and low flour pasting ability compared to SW. This is likely due to the low starch content and high fibre content of NM seed. Wholemeal flour derived from NM had a protein content of 13.6% compared to 12.1% for SW. Based on a sensory analysis using an untrained panel, the distinct colour and texture may negatively affect the acceptance of NM flour by the consumer, but taste and aroma was not found to differ among samples. There were strong indications that the novelty of NM flour may help outweigh any limitations to consumer acceptance, making it a valuable product in future food markets.

Анализ рынка функционального питания: российский и международный аспект

The modern food market is undergoing a period of rapid development following the changes in marketing technologies and consumer behavior patterns. Nowadays, people pay more attention to the quality and composition of food products, as well as their functional properties. The present article reviews the international and Russian market of functional foods in order to define the consumer demand for new specialized products.
 The methods included data comparison, grouping, and systematization. The analysis involved Russian and foreign papers published in 2018–2022 and registered in Scopus, eLibrary, Cyberleninka, and the Library of the Russian Foundation for Basic Research. It also covered the National Demography Project, the Healthy Nutrition Project, and the Strategy for Improving the Quality of Food Products through 2030. 
 Consumers’ growing interest in improving their health and immune system proved to be the key factor in the functional food market. The COVID-19 pandemic intensified such trends as the priority of healthy, high-protein, and low-sugar foods. Japan and the USA are the current leaders on this market. Russia supports healthy food policy at the state level.
 The functional food market is likely to become the most promising and competitive sector of global food economy. Consumer demand for these products is steadily growing: the volume of demand for functional food products will reach 17 trillion rubles by 2027. However, Russian food science needs more research in this area to catalyze import substitution. The Omsk Agrarian University has numerous projects that are meant to increase the competitiveness of the domestic functional food industry.

Topical issues of public support for agricultural sector of Kazakhstan

Due to the specific features inherent in agriculture, public support is a prerequisite for the development of modern agro-industrial production and food market, and achievement of the country's food security. In the context of globalization of socio-economic processes, it is impossible to increase the efficiency and competitiveness of domestic agricultural sector without strengthening public financial assistance. Purpose – main directions of state regulation of agroindustrial complex are considered, which make it possible to stimulate the growth of labor productivity, ensure rational consumption rates, economic and physic al availability of food products, combination of imports and domestic production, and realize export potential. Methods – analytical, comparative analysis, generalization, logistical, systematic approach. Results – it is noted that the State is pursuing a systemic institutional policy. Taking into account international requirements, Kazakhstan is building a new system of financing AIC. Problems that need to be addressed as soon as possible are shown: low solvency of the population, significant difference in the level and quality of life of urban and rural residents, underdeveloped market infrastructure, shortage of qualified specialists in rural areas, the need to improve pricing mechanism, and low degree of investment activity. Conclusions – significant amount of allocated state funds are oriented to support crop and livestock production sectors, modernize agricultural machinery, use modern technologies in order to increase competitiveness of agricultural products in Kazakhstani and international markets. When implementing agricultural policy of the Republic of Kazakhstan, the experience and trends in development of agricultural production in developed countries, its profitability are taken into account.

Technology Improvement of Minced Fish from Pond Fish and Quality Assessment of Culinary Products from It

The fishery of the Caspian Sea basin plays an important role in providing the Southern Federal District population with food. Along with the coastal and marine fishery development due to the new area assimilation and underutilized facilities, the aquaculture production is a promising direction for the fishery development of the Southern Federal District. A man suggests to solve the efficient utilization problem of pond fish by developing relatively cheap, but high-quality public catering products, particularly various semi-finished products. When processing pond fish into minced fish, it is possible to obtain products of different quality classes differing in color, consistency, possible shelf life, and direction of use. Improving the minced fish production technology discovers new, more rational and modern ways of processing fish raw materials: processing into minced fish solves the production economic task, production of minced fish culinary products both natural and with additives enables expanding the fish products range on the Russian market. At the same time, a man solves the technological problem: since the pond fish has many small bones, when ground into minced fish, small bones either remain in the separator or are very finely minced; at the same time, the fish edible part yield reaches 40-60%, whereas when filleted is only 28-33%. As for the market, in recent years, consumer interest in food products that contain ingredients beneficial to human health has increased. The processing of pond fish into minced fish and the development of products based on it fall into the modern food market structure in general and the fish market in particular.

The Price of Fish in French Supply Contracts (1538-1751): A Quantitative Approach to the Early Modern French Fish Market

This quantitative study of commodity prices examines the early modern food market, a period and topic widely neglected by historians owing to a lack of data or palaeographic expertise that has prompted scholars to turn their attention to later periods. Despite the ubiquitous presence of fish in European food markets, specialists have difficulty identifying its consumption levels or price. This paper provides a large panorama of qualitative observations about food provisioning practices and the cost hierarchy of commodities on the French market from the sixteenth to the eighteenth century. We conclude that sea fish became an affordable alternative source of protein in the general diet. Our research demonstrates that cod fish occupied a good place on the French food market, competing successfully against top-selling commodities such as meat.

Development of fermented product using dispersion from domestic breeding peas

Currently, there is a steady trend in the world aimed at finding new raw protein sources and their industrial processing into functional food products. The modern food market is represented among other things by non-alcoholic beverages from plant raw materials (vegetable "milk", fermented plant drinks), combined fermented milk products of complex raw materials, which are becoming popular among consumers and are in high demand among the population. The study shows the possibility of using pea grains of Bashkir Research Institute of Agriculture BashSC RAS (BRIA, Republic of Bashkortostan) varieties in the technology of obtaining fermented products. Consumer qualities, the chemical composition of pea varieties of the BRIA selection (Chishminsky 95, Chishminsky 229, Pamyati Khangildin, Yuldash) and their ability to germinate have been investigated. The possibility of their use for obtaining a plant dispersion intended for manufacturing fermented products from plant raw materials has been established.

THE MAIN DIRECTIONS OF REGULATION OF ACTIVITY OF THE FOOD MARKET

The main directions of regulation of the activity of the food market in modern economic conditions are considered in the article. The study of the issues related to the food problem in the article shows that, the process of strengthening the differences in the level of economic development between countries, monopolization of international markets and inequality processes of development factors are observed in modern market economy condition. Population around the world began to grow and forming a shortage of food products. This problem is becoming more global. From this point of view, it should be noted that the political and economic impact of developed countries are intensified under the globalization processes. The analysis shows that the processes of limiting the possibility of meeting the demand of the population for food products by local sources in the globalized world are causes with negative results. This process also has a serious impact on economic security. Food security is an integral part of the state's national security system and creates favorable conditions for the stable life of society. The article shows that the food market also serves members of society and the provide growing demands of the population for food products. The efficient formation of the food market creates favorable conditions for the protection of economic viability of producer and consumer segments, as well as expansion of relations between the city and the village. Based on the analysis of the article, it was concluded that the activity of the food market must be regulated by the market mechanism with experience of developed world countries. For to achieve efficient operation of the food market must be regulate the food market through legal and economic mexanizms by the state. The food market should be provide as the main guarantor of social stability in society. At the same time, in article identified the current problems related to the regulation of the activity of the modern food market, and also put forward proposals and recommendations for their elimination.

Analysis of the problems of the functioning of the food security institutional mechanism

The efficient functioning of the food security institutional mechanism is an important factor in providing the population with vital foodstuffs. It is the efficient relationship between traditional food demand institutions and modern food market regulation institutions that catalyzes the development of an efficient food security mechanism. The efficient functioning of modern institutions of the food security system is possible with an efficient system of institutional integration. That is why the need to highlight the problems of forming and efficient functioning of the institutional mechanism is important for finding ways to improve the existing food security system. At present, Ukraine's food security system is at an active stage of institutional transformation, which contributes to building an efficient link between agricultural production, the country's population, and the green economy. According to the SWOT analysis of the food security institutional mechanism, it can be concluded that the set of existing formal and informal institutions needs significant reform and improvement, as they should stimulate production, the competitiveness of Ukrainian products in both domestic and foreign markets, and affordability of agricultural products for citizens. According to the PEST-analysis of the institutional mechanism of the food security system, it can be concluded that to ensure the efficient functioning of the food security system, the state should build an efficient strategy for agro-industrial complex development and a strategy to provide the population with quality food products, bring the existing regulatory framework in line with modern market requirements and international standards, increase the level of technical and technological equipment of agro-industrial production, etc. In order to improve the current situation, the following areas of regulation of the food security institutional mechanism are proposed: strengthening the role of formal institutions in the domain of agro-industrial production and food security, ensuring the transformation of formal institutions in accordance with international law, stimulating development and creating incentives for informal institutions in the food security domain, ensuring strong interconnection and efficient interaction between formal and informal institutions of the food security mechanism.

Problematic aspects of the classification of food flavorings for customs purposes

This article highlights the problems associated with the peculiarity of the classifi cation of food flavorings in accordance with the commodity nomenclature of foreign economic activity of the Eurasian Economic Union. As it is known, food flavorings are now becoming increasingly important: they are massively added to almost all food products on the modern food market to improve the properties of these products: to add, change or enhance taste (aroma). In this regard, there is a need to unify regulatory documents for their classification, which directly affects the determination of the reliable code of the EAEU Commodity Nomenclature of Foreign Economic Activity and the corresponding customs duty rate.

Орошение моркови: проблемы и перспективы

Purpose: to study modern approaches to the determination of irrigation regimes and water consumption for carrots during sprinkler irrigation. Discussion. Carrot is a vegetable crop in demand in the modern food market. In Russia, no more than 1–1.5 million tons of carrot root crops are currently cultivated, which covers the country's needs only by 70–80 %. The rest is replenished through imports. Under modern conditions, the increase of the vegetable crops yield, including carrots, is impossible without irrigation. Numerous studies confirm that, along with biological characteristics, climatic and other factors, irrigation affects the carrot yield, significantly increasing it in comparison with rainfed. The analysis of the recent research made it possible to note that the most common method of carrot crops watering is sprinkling. However, this requires significant volumes of irrigation water, and therefore, water-saving irrigation modes are in demand under modern conditions. It is known that the optimal soil water regime on carrot crops is formed when the moisture content is maintained at least 75–80 % HB. The critical period for moisture provision is from the carrots sowing to the appearance of their shoots, as well as the periods of the greatest frondescence and intensive root formation. Conclusions. Water regime management is achieved by irrigation differentiation by the plant growth and development phases, soil moisture regimes, as well as the depth of the wetted layer. The use of this methodological approach helps to reduce the total water consumption, to increase the efficiency of moisture use by crops. Using computational approaches to determine the elements of water balance, which make it possible to control the water regime of carrot crops is promising.

Biochemical tuber composition of promising potato hybrids

The consumption of potato as a food product in Ukraine is currently the main type of use. The Potato Research Institute of Sumy National Agrarian University implements a breeding program for the creation of new nematode-resistant intensive varieties with increased energy value. During 2016-2018, the biochemical composition of tubers of 21 hybrids, including 6 early-maturing, 12 middle-early, 3 middle-maturing, was studied using an infrared analyzer. Increased starch content (84%-80% per dry weight) was observed in 10%, high (73%-72%)-in 14% of the hybrids. Protein content in the tubers was at the level of 6.4% per dry weight, early-maturing hybrids turned out to be the most valuable ones (8.9-8.6%). The high content of vitamin C (89-86 mg%) was accumulated by the middle-early and middle-maturing hybrids, vitamin K (0.26-0.19 mg%)-by the early-maturing hybrids. 28% of hybrids with the maximum (2.2 mg%) potassium content were selected. The amount of nitrate in tubers of 48% of the hybrids did not exceed the maximum permissible concentration. The hybrids with increased and high starch content had a high caloric value ranging from 58 to 55 calorie/100 g. The selection of high-calorie hybrids will enable us to increase the competitiveness of future potato varieties of Sumy NAU breeding in the modern food market.

Comparison of Chemical Composition and Safety Issues in Fish Roe Products: Application of Chemometrics to Chemical Data.

Processed fish roes are acquiring considerable importance in the modern food market, entering more and more often as an ingredient in food preparation and as caviar substitutes. In this study, we defined quality, traceability and safety issues related to processed fish roe products from different species. The results obtained allowed to distinguish eggs originated from different fish species and to discriminate between fish roes and caviar samples obtained from four different sturgeons species. We observed that roes showed a trend of grouping according to ecological and reproductive habits of fish species. We highlighted the differences between eggs originated by farmed and freshwater fish, enriched in n6 polyunsaturated fatty acids (PUFAs), and all the others, in which n3 PUFAs were prevalent. In addition, we evaluated processed fish roes under a food safety point of view, combining microbiological analysis with the determination of organic acids, used in some products as authorized preservatives. Microbiological characterization has proved a general good hygienic level for these products. Organic acids determination showed values in compliance with European Union (EU) regulations in almost of samples; in some cases, we found a mismatch between the organic acids detected and what was reported in labels. Processed fish roes could be considered a safe product that can provide to human nutrition a valuable content of essential fatty acids.

Credence Attributes, Consumers Trust and Sensory Expectations in Modern Food Market: Is there a Need to Redefine their Role?

Nowadays, food has reached a great level of differentiation, linked to processes, products, and ethical issues as well (Aprile, et al., 2012; Grunert, 2002). Growing consumers awareness of specific product attributes related to health, origin, environment and ethical concerns is shaping a wider concept of food quality (Feldmann & Hamm, 2015; Grunert, 2005). In this scenario, modern agri-food sector builds a new quality construct by integrating search, experience and credence attributes in an innovative way (Oliver, 1980). In particular, the role of credence characteristics to achieve product differentiation is increasing in importance (Fernqvist & Ekelund, 2014). Following the wider concept of food quality, credence attributes cover different dimensions from health and production methods to environmental and social orientation (Moser, et al., 2011). Since such characteristics cannot be verified, credence attributes require standards or certifications to be communicated and to ensure consumers (Scarpa & Del Giudice, 2004; Meixner & Haas, 2016; Sheldon, 2017). This process led to a more specific and complex system of food public and private standards starting from basic elements as origin, to other credence aspects that are decreasingly linked to the intrinsic attributes of the product (Giampietri, et al., 2016).

Innowacje na rynku produktów żywnościowych z perspektywy polskich i czeskich konsumentów generacji Y

Nowoczesny rynek produktów żywnościowych jest rynkiem o wysokim poziomie innowacyjności, co jest konsekwencją zmian otoczenia, a wraz z nimi coraz bardziej zróżnicowanych oczekiwań konsumentów. Produkty żywnościowe służą nie tylko zaspokojeniu potrzeb podstawowych, ale także różnych hedonistycznych pragnień, sprzyjają zachowaniu smukłej sylwetki, wzrostowi sił witalnych, oszczędzają czas oraz chronią środowisko (Gutkowska, 2011). Obecnie na rynku zarysowują się dwie przeciwstawne tendencje z jednej strony nasilająca się globalizacja przyczynia się do ujednolicania postaw i zachowań konsumentów, a z drugiej - nasila się rola tożsamości, co skłania do regionalizacji. Przemysł spożywczy staje się coraz bardziej globalny. Rozwój międzynarodowych korporacji, przepływ kapitału i siły roboczej w skali międzynarodowej powodują dyfuzję kultur oraz wzrost tendencji do utożsamiania się z wartościami ponadnarodowymi. Jednak zjawisko homogenizacji potrzeb jest mniej zauważalne w obrębie produktów żywnościowych. Konsumpcja żywności ma najsilniejszy związek z kulturą kraju, a zatem w stosunku do konsumpcji przemysłowej jest mniej podatna na proces globalizacji. Znajomość postaw i zachowań konsumentów wobec innowacji może w znacznym stopniu przyczynić się do wzrostu innowacyjności podmiotu. Konsument jest nieocenionym źródłem informacji, niezbędnych dla producentów, zwłaszcza tych funkcjonujących w obszarach przygranicznych, w trakcie przygotowywania strategii marketingowych związanych z projektowaniem i wprowadzaniem nowych produktów na rynek. Obecnie nie ma jednego wspólnego stanowiska, czy decyzje zakupu produktów żywnościowych przez konsumentów generacji Y są determinowane przez globalne trendy, czy też są one wynikiem uwarunkowań lokalnych. Dlatego podjęcie tego problemu badawczego znajduje swoje uzasadnienie poznawcze z powodu jego niewystarczającego rozpoznania. Celem niniejszego artykułu jest identyfikacja percepcji innowacji na rynku żywnościowym przez konsumentów generacji Y. W postępowaniu badawczym wykorzystano analizę literatury przedmiotu i wyniki własnych badań przeprowadzonych wśród 606 konsumentów generacji Y, z obszarów przygranicznych Polski i Czech. Wyniki badań dowodzą, że młodzi konsumenci są otwarci na nowości. Innowacje na rynku żywności to kategoria subiektywna, a niektóre sposoby jej postrzegania były zróżnicowane ze względu na płeć oraz kraj pochodzenia respondentów.

Correction of the carbohydrate composition of specific foods

The development of modern society and the rapid pace of life, in the last few years have significantly changed people's attitude to their own health. Promotion of healthy lifestyles has shaped consumers interest in balanced nutrition. The modern man is a new approach to the selection of products. The development and change of modern food market puts producers the task of finding new technological and product solutions, one of which is the establishment deliveries of the new generation of “functional foods” and products of “special purpose”. The development and change of modern food market are forced to pay attention to some aspects of strategic development. Development strategy needs to be innovative. The outcome of the innovation process is the creation of a competitive product, which is a product of the process. In the food industry such an innovative process is the creation and production of products of functional and specialized purpose. Today's realities dictate the need for an innovative approach not only to the technology of food production, but also to search for new approaches in the promotion of goods for the consumer market. Enterprises committed to the production of natural food functional products and therefore are committed to using natural plant materials and derived functional food ingredients. Considered range innovation new functional ingredients for food industry enterprises engaged in the production of enriched and specialized products (phospholipids, inulin, erythritol, maltodextrin, isomaltulose, pea fiber, pea protein, pea protein isolate), as well as their impact on the human body. Special attention is paid to phospholipids, as they belong to the group of essential substances, which are indispensable for a person and enter the body solely through food. Therefore, the introduction into the human diet products with functional ingredients is an important element of nutrition of the population.

Oczekiwania konsumentów wobec innowacyjnych produktów żywnościowych pochodzenia zwierzęcego

The modern food market is characterized by very dynamic changes of its offer trying to meet the diverse and changing consumer preferences. At the same time, it is noted that among many new products on the market, there are some that exist longer, and others that do not, while the time of new products existing is determined mainly by the consumer acceptance. On the basis of both qualitative and quantitative data, it could be stated that consumers have relatively high level of acceptance of majority of the new food products of animal origin. However, higher consumer acceptance is stated for content modifications associated with reduction of components, which may have a negative effect on human health, whereas food products enrichment, even if associated with a positive impact on human health, was less accepted by consumers. The acceptance level of innovations in food products of animal origin depends on sociodemographic characteristics of consumers. Moreover, the level of acceptance is associated with innovators profile.

Adapting Contract Theory to Fit Contract Farming

This article discusses the current state of contract theory and its usefulness for conceptualizing issues related to agricultural contracting. The paper will explore the limitations of existing theory for applied work, and what methodological improvements are needed to enhance the usefulness of the theory to agricultural economists. One pervasive problem is that the economic literature on contracts is rather fragmented and the various methodological strands are narrow in their focus. As such, agricultural economists should engage in methodological research to develop applied contracting models that can capture higher‐order features of real‐world agricultural contracts while delivering generalizable comparative statics predictions because contracting continues to expand along the entire modern food marketing channel. In the latter part of this article, a simple model is developed to illustrate how classic methodological approaches can be combined with recent developments in contract and game theory to construct applied theory models that are useful for capturing some important features of agricultural contracts.

Demand for milk quantity and safety in urban China: evidence from Beijing and Harbin

Urban households account for most of the milk consumption in China, but their consumption is hampered by safety concerns. Using survey data collected in Beijing and Harbin in 2010, this paper simultaneously analyses urban households' milk consumption using a multiple linear model and their willingness‐to‐pay for milk safety using an ordered choice model. The results of this study show that as income increases, urban households consume more milk and are willing to pay a higher premium for milk safety. Modern food marketing channels play a positive role in stimulating milk consumption and building consumers' confidence in milk safety. The growth in the elderly population influences milk consumption positively, but their demand for milk safety is negatively affected by higher price. The combined analysis of households' demand for milk quantity and safety may be useful to the Chinese government in promoting the development of the domestic milk industry and to dairy firms in exploring the milk market in China.