Mobile Wallet Applications Research Articles

Brand commitment as predecessor to the factors of continuance intention

AbstractJapanese consumers have always been placed as one of the most highly loyal consumers in the world who are committed to purchasing certain brands for products in many different industries, such as automobiles, luxury goods, and electronics, to name a few. However in recent years, there is evidence to suggest that brand commitment in Japan is decreasing. In this study, we collected data from consumers in 2018 and again in 2023 using the same instrument to ascertain the change in brand commitment as a predecessor of consumer satisfaction, loyalty, and habit and ultimately their impacts on continuance behavior in using mobile wallet applications. We did not find the relationship between satisfaction and continuance intention to be significant in the 2023 model, unlike earlier. The results of this 5-year study comparison revealed that brand commitment was found to be a predecessor construct to both Japanese consumer satisfaction and habit across the years. It was also found that loyalty mediated the relationship between both habit and consumer satisfaction with continuance intention of mobile wallet applications usage. In summary, we found that brand commitment was significant in its relationship to satisfaction, loyalty and habit both in the 2018 and 2023 studies. This indicates a sustained and strong level of brand commitment in the mobile applications context by Japanese consumers. With this research, the knowledge on the well-known constructs of brand commitment, consumer satisfaction, loyalty, habit, and continuance intention have been extended in the area of mobile wallet applications. The findings provide up-to-date insights that have high relevance and important managerial implications in the international marketing research context beyond Japan.

User Experience (UX) Components of Mobile Wallets Influencing the Post-adoption Behavior of Millennials in the National Capital Region (NCR) of the Philippines

The rapid growth and development of the Internet have changed how people use technology and commerce. Although mobile wallets have become increasingly popular, there is still a lack of research regarding the future viability of the market's adoption of mobile wallets in light of potential risks and emerging alternative concepts. With this, this research investigated how millennials' post-adoption behavior is influenced by the user experience (UX) components in mobile wallet applications, focusing on Filipino millennials. This quantitative study used a descriptive correlational research design to survey 200 regional-based millennials from a population of 1,383,672 mobile wallet users. This study addressed this gap by identifying six vital UX components: aesthetic appeal, security and reliability, ease of use, convenience, information accuracy, and speed and efficiency. Data collection involved an online questionnaire on digital platforms, ensuring data reliability through rigorous testing. Advanced statistical tools, including regression analysis and Partial Least Squares Structural Equation Modeling (PLS-SEM), were utilized for analysis. Despite recognizing the positive contribution of the other components in influencing post-adoption, results have shown that only two, security and reliability and ease of use, of the six identified UX components significantly influence Millennial users' post-adoption behavior towards mobile wallet applications. This result may align with the subject's primary purpose, usage, and motivation, as well as the direct influence of the components on trust, daily utility, risk reduction, competitiveness, regulatory adherence, and user preference adaptation.

To Study the Students Behaviour on Use of Mobile Wallets

In the present scenario, Mobile phones are used everywhere. The digital wallet or Electronic wallets has made everything possible just one bit. The Mobile Wallet Applications have made users to pay any bills, college fees and manage their money transaction to any place at their convenience. The cash money in the digital format is a generally Mobile wallet Applications linked with credit card or debit card or online banking system. There are various Application of Mobile Wallets such as Google Pay, Paytm, PhonePe, Freecharge, BHIM, AmazonPay and so on. This paper will give the student’s points of view on use of Mobile Wallets and other methods of payments, college fees and other purchases.

QR codes during the pandemic: Seamful quotidian placemaking

During the COVID-19 pandemic, one technology for contact tracing has come to dominate – QR codes. As a technology pioneered in Japan two decades ago and mainstreamed in China, QR codes have quickly become part of quotidian placemaking. While locations such as China have fully incorporated QR code technology into everyday contexts including public transport and mobile wallet applications, QR codes in the West were relatively overlooked. That was, until the pandemic. In this article, we examine some of the ways QR codes are being imagined and reimagined as part of public placemaking practices. In order to do so, we begin with a short history of QR codes – emerging in Japan, becoming mainstream in China and their consequent uptake globally. We then discuss the methods of our Australian study conducted during the pandemic and the seamful/seamless findings from our study.

Determinants of Continuance Intention to Use Mobile Wallet Services : Light Users vs Heavy Users

Mobile technologies and rapid popularity & usage among the businesses and consumers have led to revolutionary changes in the way the goods and services are marketed and consumed. The impact of mobile based communication strategies among modern marketers are more commonly witnessed with the revolutionary growth of mobile applications and their usage. One of the significant developments of mobile technologies that prove to be beneficial to both businesses and customers is the introduction of mobile payment systems, otherwise known as mobile wallet applications. Despite many mobile wallet users in India, it is highly challenging for service providers to understand the motivations behind customers to be loyal because of divergent customer segments and their needs. Hence, this study aimed at identifying the factors that determine the mobile wallet users’ intentions to continue using a specific service provider and how this behaviour would be different across the customer groups based on their usage. This paper proposed a theoretical research framework and validated the same with empirical data with the help of multivariate data analysis techniques, including exploratory factor analysis, t-test, and MANOVA. Perceived usefulness, perceived ease of use, perceived enjoyment, and satisfaction were found to be the significant factors influencing users' intention to continue using mobile wallet applications. Finally, the results revealed that light users and heavy users differed significantly in terms of their overall post-adoption behaviour on mobile wallet applications.

Does the reputation of the provider matter? A model explaining the continuance intention of mobile wallet applications

ABSTRACT This study proposes a new model of technology adoption in a mobile wallet application context, which includes the provider’s reputation and profession, trust, perceived value, and security of mobile wallet applications. Based on a survey of 382 users, a structural model was verified. A multi-group analysis was conducted to verify the moderating impact of the provider’s profession. Our results confirm the impact of the provider’s reputation on trust and perceived security; both verified as antecedents of the continuance intention. Besides, the provider’s profession moderates the impact of reputation on trust. The study suggests that mobile wallet application providers focus on reputation in their communication strategy to build and maintain trust. In addition to the moderating role of the providers’ profession, verifying provider’s reputation as a factor enhancing the trust and perceived security of the mobile wallet application constitutes the main originality of this paper.

Augmenting integrity and scalability in mobile payment applications using blockchain

The transactional information from the mobile wallets is offloaded from the mobile device to the mobile transaction server. The transaction involves various communication standards, confidential transaction information to ensure flawless transaction of data. There exist several encryption techniques to preserve confidentiality, hashing schemes to prove the integrity, signature schemes to prove the identity in the mobile transaction using mobile wallet applications. Even though mobile wallet possesses secure algorithms, the transactions are facing security issues such as double spending, lack of dispute redressal issue, lack of forward secrecy, lack of anonymity in the transaction and security. Therefore, Blockchain based Mobile transaction Scheme is proposed to solve the security issues including integrity, double spending and improve scalability. This paper presents a strategy which implements blockchain framework by using irreversible keys for mobile wallet applications. The proposed scheme proves to be secure against the security attacks and enhances integrity and scalability compared to the existing schemes.

Financial Technology Innovation in the Mobile Payment Market

In the context of the digitalization of the financial sector, which is an integral feature of the development of the modern world economy, mobile payment technologies are becoming an urgent direction for the development of payment systems. Due to the fact that digital interaction between economic entities is actively developing, convenient instant non-cash payments are essential for consumers of financial services. The research analyzed the dynamics of the current state of the world and Russian market of mobile payments, including payments by QR-code, and the prospects for their development. The concept of mobile payment is given and the classification features of the global mobile payment market are highlighted. The article reflects the current trends in the global mobile payments market. We examined widely used mobile wallet applications that are available worldwide due to rapidly growing demand. For the Russian payment system, the study of foreign experience in the application of financial technologies in the field of mobile payments seems to be necessary due to the possibility of adapting and introducing advanced developments into the internal financial market.

Satisfaction with Applications Fuels the Growth of Mobile Wallet Use in Thailand

In this research, we study factors such as consumer attitudes and personal innovativeness in order to understand the effect of loyalty on satisfaction with mobile wallet applications in Thailand. We developed a research model, based upon previous research, where we propose and examine four constructs. In general, consumer attitudes and personal innovativeness loaded strongly on both loyalty and satisfaction with the Thai consumers sampled. We found strong support for all of the hypothesized relationships, albeit some at different strength levels. It was found that consumer attitudes are an extremely strong factor that increases loyalty and improves satisfaction with mobile wallet applications in Thailand. We also found a very strong impact of satisfaction on loyalty with Thai consumers. This study helps to understand how specific factors influence consumer satisfaction with mobile wallet apps, and what drives consumers’ decisions to be loyal and satisfied customers.

Are Japanese Consumers Concerned with Brand Commitment

In this research, we study factors such as brand commitment in order to understand the affect of loyalty and satisfaction on continuance intention with mobile wallet applications in Japan. We developed a research model, based upon previous research constructs, where we propose and examine the four constructs. The main research question in this research is: what is the extent that brand commitment affects satisfaction, loyalty, and continuous intention of Japanese consumers with respect to mobile wallet applications? Two recent data collection efforts yielded a total sample of 513 consumers using mobile wallet apps. While we expected to find brand conscious Japanese consumers to be satisfied and loyal, as well as continuous users of certain mobile apps, our data shows that brand commitment is only statistically significant with satisfaction. This means that brand does not predict consumer loyalty or continuous intention. This finding is interesting, as Japanese consumers have long been known to be brand conscious consumers. There are several potential explanations for this finding, one of which the Japanese consumer mindset is changing. We found supporting literature showing that consumers in Japan are becoming more price conscious. Additionally many of the consumers in our sample were younger in age and might be more price-sensitive.

How Consumer Attitudes Improve Repurchase Intention

In this research, we study factors such as perceived ease of use, perceived usefulness and personal innovativeness in order to understand the consumer attitude construct to affect loyalty, satisfaction and repurchasing intention of mobile wallet applications in Thailand. We developed a research model based upon previous research where we propose and examine seven constructs. In general, thirteen out of fifteen hypotheses are supported by variables related to mobile technology adoption, usage and retention with the 461 Thai consumers sampled. Personal innovativeness, perceived usefulness, and perceived ease of use strongly loaded on consumer attitudes for mobile wallet applications as originally hypothesized. It was found that consumer attitudes are the key factor that drives satisfaction, increases loyalty and improves repurchase intention of mobile wallet applications in Thailand.

The Impact of Inertia as Mediator and Antecedent on Consumer Loyalty and Continuance Intention

This study builds on existing loyalty literature and theories, and extends to include consumer attitudes impact on continuous intention and loyalty based on relationship marketing and information systems. Three structural equation models built from a survey of 458 mobile Thai consumers revealed that inertia was the strongest factor among all constructs in predicting consumer loyalty and continuance intention, either as mediator or antecedent. Support was found for all of the hypothesized relationships for consumers using mobile wallet apps, except for the path between loyalty and continuance intention. Though the direct effects of consumer attitudes were more or less constant, satisfaction became insignificant when inertia acted as a mediator. As an antecedent to both consumer attitudes and satisfaction, inertia significantly increased the explanatory power of continuance intention and loyalty. This study provides new insights into factors that influence loyalty and continuance intention in the context of mobile wallet applications.

Mobile Wallets’ Business Models: Refining Strategic Partnerships

Abstract Background and Purpose: Though Mobile Wallets have the potential to entirely substitute their physical predecessor, many Mobile Wallets narrow their operations to one particular feature. This might be because of strategic business- model design choices to position themselves strategically as intermediates between users and business partners (third parties) in more delimited markets. Thus, Mobile Wallet Applications (MWAs) often represent platforms in narrow two-sided market structures. Design/Methodology/Approach: The paper focuses on the economics of such platforms by the means of a business model analysis. It examines how business partners are integrated in four MWAs’ strategies: Key Ring, FidMe, Apple Passbook and Qustomer. Results: The paper shows that MWAs strive to incorporate not only a large quantity of partners but also such with a high brand value (quality of partners) in their organization design. These partners shape their service design since none of the platforms offer products or services themselves. Hence, MWAs are dependent on the third parties’ capacity and willingness to fulfill engagements and meet the customer demands. Conclusion: MWAs - though concerned with the inclusion and management of loyalty points and schemes - do not leverage the possibility to generate revenue via third parties’ loyalty points. Theoretically, MWAs could reward or redeem loyalty points themselves.