Mobile Communications Industry Research Articles

Exploring the Formation Mechanism of Radical Technological Innovation

This paper identifies three stages in the radical technological innovation process, namely formation process in niches, breaking out of niches and entering regimes, and new regime formation. It then adopts Multi-level Perspective (MLP) to explore the formation process, operating mechanism, breakthrough path, and impact factors of radical technological innovation. A three-phase model, which includes formation of radical innovation, breakout of radical innovation, and new regimes construction, is proposed to analyze radical technological innovation. The model is adopted in a case study to analyze the leapfrogging development of technologies in China’s mobile communication industry. This paper enriches technological innovation theory and provides supports for policy making and guidance for industries/enterprises practices regarding technological innovation in emerging economies.

Herd behaviour along the consumer buying decision process - experimental study in the mobile communications industry

With the dissemination of web technologies, the transparency of other people's opinions has increased tremendously, thus the possibilities of observing other consumers' decisions have also risen. Consumers may take a shortcut to follow a herd — according to which people discount their own information to imitate others. Nonetheless, despite a large body of literature exploring the topics of herd behaviour, little is known about it in the context of the individual decision-making phases before, during, and after buying. This study, examines consumers' decisions in the context of mobile communications products, using a survey experiment. The findings show that subjects use the information from others as cues in making buying decisions, whereby the influence decreases along the buying process and in the post-buying phase, where people no longer seem to follow the herd. Additionally, recommendations of other consumers exert a stronger influence on subject choices than those of experts. Finally, friends seem to influence consumers' choices more than social networks.

A Study on Advertisement and Marketing Strategies on Xiaomi Brand in Coimbatore City

With the intense development and growth of China’s mobile communication and technology industry, many manufacturers have come up to take the advantage of growing market of mobile phone users. Approximately 1 billion people own a smartphone. This has led to birth of many of the world’s famous mobile phone brands. One of the major brands, emerged in 2010 was Xiaomi. In this paper, background of Xiaomi’s, its marketing strategies, business models have been presented. Also, comparative analysis of marketing strategy of Xiaomi and other manufacturers has been done to understand the reasons for the market success and the exponential growth exhibited by the company. The current state of information available through various platforms has been used to perform the study. It has been inferred that, the primary reason for this exceptional growth has been the product quality at cheaper rate with a focus on customer feedback and requirements. The testimony to this fact is its ever-expanding portfolio into various domains such as smart TVs, Speakers, home appliances, personal computers to name a few.

Internationalization Patterns of European Mobile Network Operators

The mobile communication industry is one of the most important industries, because it contributes almost five percent to the global GDP and provides the platform for most technological innovations like internet of things (IoT) or digitalization. The purpose of this qualitative, multiple-case study is to explore the internationalization patterns of the four major European mobile network operators (MNO) Deutsche Telekom, Orange, Vodafone, and Telefonica using the Uppsala Internationalization Process Model (UIPM) and the cultural, administrative, geographical, and economic distance (CAGE) distance framework as conceptual frameworks. The findings suggest that European MNOs opt for an active market entry strategy while using a “buy” market entry form to benefit from business opportunities in foreign markets with a high administrative and political proximity and identified government ownership as an impact factor on the speed of internationalization. These findings confirm and add to the current research about MNO’s internationalization patterns and offer important insights for practitioners. There is a need for additional research with other case study firms to replicate the research findings and quantitative methods to strengthen their generalizability.

Uso de Dados de Telefonia Móvel para Obtenção de Informações Turísticas

Este artigo apresenta a experiência do Estado do Espírito Santo na obtenção de dados turísticos a partir de informações de uso de telefonia móvel. O avanço tecnológico do setor de comunicação móvel, o aumento nas taxas de penetração nos mercados, sejam estes desenvolvidos ou em desenvolvimento, tornaram os telefones móveis parte da vida cotidiana. Em todo mundo é crescente o número de pesquisas relacionadas ao turismo em que são utilizados dados de telefonia móvel. Neste sentido, o objetivo principal deste estudo é apresentar a metodologia utilizada para a obtenção e análise de dados turísticos, de viagens domésticas, por meio de Big Data através de registros de telefonia móvel no Estado do Espírito Santo, sudeste do Brasil. Para tal, a Secretaria de Estado do Turismo do Espírito Santo firmou um contrato com a empresa Telefônica Data S.A., utilizando a tecnologia denominada “Smart Steps”, para a realização de pesquisas turísticas em 20 municípios e uma análise de todo o estado. Os dados utilizados correspondem a temporada de verão (janeiro) dos anos de 2016 e 2017. Com os resultados será possível auxiliar e orientar a gestão do turismo.

북한 이동통신 산업의 발전과정 연구: 제도적 동형화 매커니즘을 중심으로

북한 이동통신 산업의 발전과정 연구: 제도적 동형화 매커니즘을 중심으로

COMPETITIVE STRUCTURE OF UKRAINIAN MOBILE COMMUNICATION MARKET: IS OLIGOPOLY UNAVOIDABLE?

The purpose of this research is to study the competitive structure of the Ukrainian mobile communications market. The order of analysis involves the determination of market concentration coefficients, structural (technological), strategic and administrative (regulatory) barriers to entry into the industry, as well as an assessment of existing problems in the market for traffic termination services. The technological features of the mobile market cause the fact that excessive competition can lead to a decrease in business margins, reduce the investment opportunities of operators and the industry as a whole and slow down the process of industry development.The obtained results serve as a basis for elaboration of principles of state regulation of branch processes. The use of state regulatory mechanisms to reduce the concentration of the mobile communications industry does not meet the long-term goals of improving efficiency. Regulation should be directed not at price but at product competition. Therefore, it is necessary to recognize the objectivity of a high level of industry concentration and to ensure the creation of a level playing field for all market participants and rules to prevent monopoly abuse by market leaders.

Analysis of Electromagnetic Energy Absorption in the Human Body for Mobile Terminals

The human body’s absorption of electromagnetic fields from communication enabled devices has consistently been a research topic for both researchers from universities and companies in the mobile communication industry. The absorption of electromagnetic fields could mainly result in two consequences: (a) antenna radiation efficiency of the device could deteriorate dramatically; and (b) a large amount of the radiated power could be dissipated into the human body, such as the hand, ear, scalp and brain, which is defined and described by Specific Absorption Rate (SAR). A comprehensive analysis of electromagnetic field absorption by the human body has been carried out to explain and answer some of the key questions in this area.

Analytical Modeling of Radio Network Performance for 5G (Non-Standalone) and It’s Network Connectivity

The traffic demand and prediction for the next decade would be mostly affiliated with the Internet of Things (IoT). Various challenges with mobile communication industry will be faced as the demand in high capacity, multi mobile devices (users) connected to the network, uplink power consumption on User Equipment (UE), and its effect on the life span of mobile phone. The major features of 5G as per user experience on the network are Ultra-Reliable Low Latency Communication (URLLC), Internet of Things (IoT), sustaining high rate Enhanced Mobile Broadband (eMBB), and connection density Massive Machine Type Communication (mMTC). This research work focuses on Non-Standalone (NSA) 5G New Radio (NR) early deployment on eMBB for achieving the required throughput. The 5G performance requirement is higher than 4G, which includes the capacity to support user experience downlink throughput with target value of 1 Gbps, millisecond-level of end-to-end latency, and high connection density of 1 million per square kilometer. Optimization is a vast topic, and this paper discusses the problems faced by users latching on 5G NSA network on the downlink and 4G Network on the uplink and suggests its solution.

Exploration and prospect of 5G application in telemedicine

The combination of network and medical field gave birth to telemedicine.The implementation of telemedicine can improve the uneven distribution of regional medical resources, reduce the working pressure of medical staff, shorten the distance between medical staff and patients and medical staff, and improve the timeliness of monitoring, diagnosis and treatment.The continuous development of telemedicine relies on the continuous innovation of network communication technology, the latest 5(th) generation wireless systems (5G) is bringing significant changes to mobile communication and other related industries by virtue of its advantages of high data rate and low latency. This paper reviews the development of telemedicine, introduces the characteristics of 5G technology, combines the research results of 5G technology applied in the medical field at home and abroad, and prospects the development of this field in the future.

A Case Study on Marketing Strategy of Xiaomi

With the intense development and growth of China's mobile communication and technology industry, many manufacturers have come up to take the advantage of growing market of mobile phone users. Approximately 1 billion people own a smartphone. This has led to birth of many of the world’s famous mobile phone brands. One of the major brand, emerged in 2010 was Xiaomi. In this paper, background of Xiaomi’s, its marketing strategies, business models have been presented. Also, comparative analysis of marketing strategy of Xiaomi and other manufacturers has been done to understand the reasons for the market success and the exponential growth exhibited by the company. The current state of information available through various platforms has been used to perform the study. It has been inferred that, the primary reason for this exceptional growth has been the product quality at cheaper rate with a focus on customer feedback and requirements. The testimony to this fact is its ever expanding portfolio into various domains such as smart TVs, Speakers, home appliances, personal computers to name a few.

Customer’s Perception and its Impact on Market Share of Mobile Communication Industry with special Reference to Thanjavur Town

Customer fulfillment is a main factor for the business environment. But it is not easy task for the business people. Because trends, preferences, technology are changing from day to day factors. On the other hand, competition is the most important factor, so every business facing this kind of problem. But the fact is one who meets out the customer satisfaction level or to give more than their desire level that company will acquire the ‘leadership position’ in the market. Now, the above condition repeats in mobile network sector, Indians are very price sensitive customer so who will focus the price sensitive market segment the opportunity is there. Based on the minds of customer the operators are following the strategy, the current trend is said to be “competitors kill strategy” in order to get attention in the minds of Indian customers. In this study focused on the customer’s perception towards the new entry of operator into market and how its affect the already existing operators in the market. But the fact is, in the present situation, the network operator faces problems like, political, economical, social and technological problem. One who tackle the situation and satisfy the customer that network operator will retain their level. So this study is about customer perception and satisfaction towards their mobile network. “Change is the only thing which cannot be change”.

이동통신 이용자의 지각된 고객가치가 고객만족도 및 고객충성도에 미치는 영향: 고객자산가치 모형을 기반으로

Korean mobile communications service providers are switching their axis of competition towards the retention of their own customers. However, the theoretical framework and experience in the industry for customer relation management(CRM) which is necessary for customer retention is insufficient in this market. Considering these aspects, this study is to develop measurement items for CRM in mobile communication industry and to verify the causal relationship between items based on the framework of customer equity drives. 495 samples from online survey questionnaire were collected from smartphone users in terms of three types of customer value, satisfaction, and customer loyalty to the mobile service provider, and empirically tested using a structural equation modeling technique. The results show that the theoretical model of customer equity driver is also fitted into this industry and confirm the casual relationships between the constructs of the model. Customer value elements are antecedents of customer satisfaction and customer loyalty, customer satisfaction partially and fully mediate the impact of customer value elements on customer loyalty. However, differently from other industry such as airline or hotel industry, relationship value was revealed as the most important factor on satisfaction in mobile communication industry.

An institutional analysis of environmental management in the Korean mobile communications industry

Environmental sustainability in the mobile communications industry can affect corporations not only in the sector but also in other industries by providing solutions to cope with environmental issues. However, despite the significance of environmental sustainability in the industry, there has been a lack of academic attention. This study investigated the environmental issues in the mobile communications industry by adopting an integrated and holistic approach to corporate sustainable management. In addition, the environmental management of mobile network operators was analyzed using the framework of institutional theory. To investigate the environmental management of mobile network operators, we carried out a case study on three Korean mobile network operators including SK Telecom, KT, and LG Uplus. The results demonstrated that economic and environmental issues were mostly found in the mobile communications industry, and the mobile network operators have actively coped with these issues. Their environmental management was relatively active, and regulatory, mimetic and normative mechanisms were working simultaneously. This study provides some meaningful implications for practitioners and policymakers.

Sustainable Competitive Position of Mobile Communication Companies: Comprehensive Perspectives of Insiders and Outsiders

The identification of a sustainable competitive position in enterprises is a common concern of information science and sustainable development research. Achievement of sustainable competitive position and superior performance is the first priority of business organizations. However, the existing research focuses on technology competition and light market competition. The research proposes a comprehensive framework for identifying an enterprise’s sustainable competitive position based on a two-dimensional perspective of insiders (enterprise self-positioning) and outsiders (public cognition), including enterprise technology competition identification based on technology proximity, and enterprise market competition identification based on URL co-occurrence analysis. Based on the patents collected using the Derwent Innovation Index (DII) and the URL data collected from the Internet, the sustainable competitive position of mobile communication companies is identified from two dimensions of insiders and outsiders. QAP (quadratic assignment procedure) correlation analysis shows that these two dimensions are complementary. The two-dimensional perspective is integrated to comprehensively analyze the sustainable competitive position of Huawei, and thus obtain valuable information. In order to achieve the sustainability of competitive position in the industry, mobile communication enterprises must improve their management level (marketing characteristics of management and low cost structure), and must also have the ability to break through the governance system (rigid characteristics of governance) in a timely manner, and gain the ability to create value for customers in the long run (enhancement of public cognition and public image, and customer loyalty). Meanwhile, the mobile communication industry is a typical network externality market. If the companies want to obtain a sustainable competitive position in the competitive landscape, they need to manage user’s expectations, expand the foundation of users, achieve extensive cooperation and alliances with manufacturers of complementary products, and improve the quality and reputation of their brands.

Performance Analysis of Turbo Iterative Decoder with EXIT Chart

The mobile communication industry around the globe is striving for new technologies as future wireless cellular systems are necessary to provide higher user data rates and offer smooth user access to the backbone communication network. The efficient data compression methods and error correcting codes are two of the most prominent approaches that ease applications in the overhead-mentioned systems and services. The major focus of this paper is on the performance analysis of turbo compressive codes using EXIT charts. The major advantages of the EXIT chart technique are the fact that they can be computed quickly, making it much more convenient than the traditionally simulated BER performance curves. Furthermore, the EXIT charts are a powerful technique which allows analyzing the constituent decoders in an iterative decoder separately.

A Network Theory-Based Approach for Importance Assessment of Drafters in Standardization

In standardization, the selection of the most influential institutions in drafting standards of specific areas is essential for improving the structure of industrial standard system. However, this problem becomes highly complex due to the large number of drafters and their influences are difficult to measure. This paper presents a research framework for assessing the importance of drafters in standardization based on a two-layer network model formed by the citation relationship between standards and the co-authorship relationship between drafters. Firstly, multiple structural indicators are integrated by the AHP to evaluate the importance of standards. Secondly, the importance of drafters are assessed by designing multidimensional indicators and verified through the case study of China's mobile communication industry. The results show that our indicators can reflect the industrial leadership gained by the participation of standards-drafting. Finally, managerial recommendations are proposed for drafting standards.

Regulatory Implications of Multilateral Trade Liberalisation for the Global Services Market: The Case of the Trade in Services Agreement (TiSA)

This study aims to investigate the normative and economic implications of multilateral market openings and regulatory harmonisation of the global services sectors beyond the bilateral and WTO/GATS frameworks. The mobile communications industry serves as the initial benchmark analysis in order to empirically assess whether the multilateral liberalisation of the global services market can potentially respond more effectively to the growing transnational competition in production inputs, consumption outputs, and capital attraction in a broader pool of service-oriented economies. Ultimately, this study argues that the multilateral opening of the global services market is on balance beneficial to the domestic services industries, and as such the WTO/GATS framework can be superseded by further economic integration and regulatory harmonisation in future multilateral trade agreements currently under negotiation, such as the Trade in Services Agreement (TiSA).

The long march to catch-up: A history-friendly model of China’s mobile communications industry

This paper develops a history-friendly model of the process of catch-up by Chinese firms in the mobile communications industry. It aims to explain how the sectoral environment in terms of segmented markets and generational technological change facilitated the catch-up of domestic firms with respect to foreign multinationals. Segmented markets provided a nurturing environment in peripheral markets for the survival of domestic firms starting with low level capabilities in their infant stage. Generational technological change opened windows of opportunities for domestic firms to catch-up with foreign multinationals in new product segments. Segmented markets and generational technological change allowed domestic firms to leverage their initial advantages in peripheral markets to catch-up in core markets. Counterfactual simulations highlight that the process of catch-up was facilitated by relatedness across technological generations. This paper contributes to the literature on catch-up and industry evolution by illustrating the role of technological change and market regimes in the process of catching-up.

Fifth-Generation Technologies for the Connected Car: Capable Systems for Vehicle-to-Anything Communications

Two strong technology trends, one in the mobile communications industry and the other in the automotive industry, are becoming interwoven and will jointly provide new capabilities and functionality for upcoming intelligent transport systems (ITSs) and future driving. The automotive industry is on a path where vehicles are continuously becoming more aware of their environment due to the addition of various types of integrated sensors. At the same time, the amount of automation in vehicles increases, which, with some intermediate steps, will eventually culminate in fully automated driving without human intervention. Along this path, the amount of interactions rises, both in-between vehicles and between vehicles and other road users, and with an increasingly intelligent road infrastructure. As a consequence, the significance and reliance on capable communication systems for vehicleto-anything (V2X) communication is becoming a key asset that will enhance the performance of automated driving and increase further road traffic safety with combination of sensor-based technologies [1].