The mission of higher education institutions is to prepare well-developed, competent new generation specialists who possess not only professional but soft skills, a high level of communication culture, critical thinking, ability to make non-standard decisions, work in a team, model and project the results of professional activity. Outlined tasks are facilitated by the use of interactive learning technologies in the training of future social workers. The purpose of the article is to substantiate the expediency of using interactive training technologies in the process of forming the communicative and vocational competence of future social workers in higher education institutions. Playing learning technologies play an important role in shaping the communicative and vocational competence of future social workers. Thanks to the game, future social workers have the opportunity to experience different professional roles, to put themselves in the place of the interlocutor, to better understand him. Created in the course of the game, the communicative situation helps to form the ability to navigate in communication conditions, to choose language, communication strategies and tactics, to ask questions and to answer them. The main purpose of game technologies in the process of training students, future social workers, is to create professionally oriented communication and speech situations, during which students master the practical skills of interpersonal interaction, conducting dialogue, which is the basis of professional work of a social worker. Modeling of professionally directed situations in the process of forming communicative and vocational competence of future social workers is aimed at conscious attitude towards the future profession. The efficiency of mastering the material, the result of the game and the performance of tasks depends on the purpose and task, the equipment selected, the content of professional situations in solving various problems, a positive focus on learning.