This work assesses the potential of natural analcime zeolite as a sorbent for the preconcentration of palladium. Palladium is quantitatively retained on modified analcime zeolite loaded with zincon using the column method in the pH range from 2.5 to 3.5 at a flow rate of 1 mL/min. The palladium complex was removed from the column with 5.0 mL of dimethylsulfoxide (DMSO) and determined by third-derivative spectrophotometry. The detection limit is 0.03 μg/mL (signal-to-noise ratio = 3) in the final solution. Since it is possible to retain 0.15 μg of palladium from 600 mL of solution passing through the column, elution with 5.0 mL of DMSO gives a detection limit of 0.25 ng/mL for palladium in the initial aqueous solution. The calibration curve is linear over the range 0.1 to 5.0 μg/mL of palladium(II) in the final solution with a correlation coefficient of 0.9996. Seven replicated determinations of 5.0 μg of palladium in 5.0 mL dimethylsulfoxide gave a mean d 3 A/dλ3 (peak-to-peak signal between λ2 = 625 and λ1 = 654 nm) of 0.64 with a relative standard deviation of 1.2%. The sensitivity of the method (d 3 A/dλ3) is 0.5843 mL/μg of palladium(II) from the slope of the calibration curve. The interference of a large number of anions and cations has been studied and the optimized conditions developed were utilized for the determination of trace palladium in various synthetic and water samples.