A study was conducted on the distribution data of a range of Russian national films from 2004 to September 2023 using machine learning methods, with successful and unsuccessful films and patriotic projects considered separately. The study utilized the ensemble machine learning model HistGradientBoostingClassifier and a sequential fully connected three-layer neural network based on the TensorFlow library, along with basic methods of natural language processing. It was found that patriotic films exhibit distribution characteristics lower than the market average and significantly lag behind successful Russian cinema projects at the box office. The study demonstrated the possibility of accurately predicting film box office receipts, distribution characteristics, as well as selecting project parameters and the composition of its creative team to enhance distribution results and increase the reach of target audiences. The study also illustrated the use of language models, specifically through film annotations, to create effective film content. A conclusion was drawn regarding the need for a set of measures to implement state policy in the field of education, information technology, culture, and art, focusing on the creation of unified media franchises and umbrella brands encompassing films, TV series, computer and online games, music, and other products. The implementation of the research results will enhance the effectiveness of public policy and the return on public and private- public investments in the creative industries sector, positioning cinema and the creative industry as self-sustaining and income-generating sectors of the economy. Leveraging rental data from other markets will facilitate the creation of content with higher demand globally, serving as a soft power and cultural influence tool. The results of the study can aid in project selection and film project development by the Russian Cinema Fund, the Ministry of Culture of the Russian Federation, private Russian investors and film studios, as well as authorities and organizations responsible for distributing Russian film content abroad.
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