Media Services Research Articles

Development of Basic Geology Mobile Learning Based on Android Indonesia Geodiversity Area

Basic Geology is a prior knowledge that needs to be supported by a flexible learning environment through the use of mobile technology. Through the supports of mobile technology, students will gain freedom of access because they can be used anytime and anywhere. The progress and speed of technological development, the ease and practicality of using smartphone devices are the potential, opportunities and challenges for presenting mobile technology in learning. The presence of generation Z who are already familiar with technology has reinforced the need to utilize technology to accommodate them in learning better. The aim of this development research is to produce a learning product in the form of a Basic Geology mobile learning application to support learning anywhere and anytime and to determine the feasibility of the product in terms of media and materials, as well as responses from users. This research uses the Lee & Owens model in developing mobile learning applications. Data was collected using a questionnaire filled out by media experts, material experts and service users in the Indonesian Geodiversity Area. The results of this research are (1) user needs for mobile learning to support Basic Geology learning by providing learning resources and building learning communities, (2) producing Basic Geology mobile learning products, (3) results of feasibility tests by media experts, material experts and Individual, small group and field trials show that mobile learning is suitable for use in learning.Keywords: geodiversity; basic geology; mobile learning

Legislation for Video­‑Sharing Platforms on the European Audiovisual Market

The progressing convergence of television and Internet services has caused a dynamic development of the audiovisual market. The decision to regulate the subject matter of video-sharing platforms (VSPs) in the amended Audiovisual Media Services Directive (AVMSD) was dictated by recognition that such platforms compete for the same viewers and incomes as other audiovisual media services. Coordination of legislation on the European level led to the necessity to introduce amendments to Polish law. The main purpose of this article is to present selected provisions of AVMSD and Poland’s Broadcasting Act concerning VSPs as an area of media policy, which previously had fallen outside the scope of institutional intervention and regulatory restrictions relating to the traditional media market. The central question that author attempted to resolve was whether measures used in relation to VSP providers are legitimate, necessary and proportional. The study explains the definition of video delivery services which is fundamental from the point of view of imposing some obligations on these types of services.

Social media in service of aquatic ecology

Social media in service of aquatic ecology

Diversity and the Evaluation of Talent in the Accounting Profession: The Enigma of Merit

SYNOPSIS While accounting firms are facing recruitment and retention problems, regulatory bodies are calling for efforts to improve diversity to be more effective, especially at senior levels. In this paper, we discuss “merit” and assumptions about “meritocracy” in processes of performance evaluation and career progression. Based on interviews in medium and large professional services firms in the United Kingdom, we explore how the language/practices of merit can inhibit moves to improving diversity. Merit has two aspects: “technical” notions of core competencies associated with merit and cultural notions of social fit, which have the effect of favoring the progression of the elite groups embedded within firms. The latter creates a loop in understanding merit, enacted within firm culture over time, that is difficult to disrupt. As such, efforts to improve diversity are unlikely to bring about change without considering how organizational beliefs about merit have unintended consequences.

Pelatihan Pengelolaan Keuangan bagi Pengurus Koperasi di Kabupaten Purwakarta

Financial management is very important in cooperative business activities, considering that financial reports are a form of accountability to the management stakeholders especially to members as owners. The financial report must at a minimum describe the condition of assets, liabilities, and capital stated in the balance sheet report and transaction activities with members and non-members as well as costs incurred which are stated in the business results calculation report (PHU). Cooperative financial reports must be well understood by cooperative administrators so that they can account in writing for all cooperative business activities carried out accurately. Considering the very importance of financial reports, it is necessary to provide training in preparing financial reports on an ongoing basis. The training was held by the Purwakarta Regency Cooperatives and Small and Medium Enterprises Service.

Creative Entrepreneurship: Background and Characteristics of Advertising Business Entrepreneurs in Chiang Mai Province, Thailand

The advertising business, one of Thailand’s key creative industries, has a strong economic and social impact. Hence, researches on this topic have mainly focused on the organizational structure and operation process of advertising agencies in Bangkok, the center of the industry, while studies on that of local are limited. However, knowledge on such topic is undoubted essential; local agencies can serve the needs of various local advertisers, they support national agencies in penetrating local markets, they also contribute to the strengthening of Thailand's creative industries as most employment and commercial activities take place within small businesses. Considering the aforementioned reasons, this study intents to answer the following research questions: 1. When and how did local advertising business start? 2. What creative entrepreneurship characteristics does an advertising business entrepreneur have? The purposes of this article were to explore background of advertising business and to clarify creative entrepreneurship characteristics of advertising business entrepreneurs in Chiang Mai Province, Thailand. The study was based on qualitative research methodology by using in-depth interviewing and self-assessment form to analyze the characteristics of eight entrepreneurs who were selected by specific qualifications. The results found that advertising businesses in Chiang Mai Province were established around 1985, they had primarily produced advertisements according to clients’ orders, especially for radio broadcasting and outdoor signage. At the present, they flexibly offer both advertising and non-advertising services. In addition, it revealed that the advertising business entrepreneurs were motivated to start their own businesses by both internal and external factors. Besides, it appeared that they clearly demonstrated excellent creative entrepreneurship characteristics, respectively: inventing himself/herself, endless learning, exploiting fame and celebrity, defining himself/herself by thinking or doing activities, having fun, being very ambitious, being kind, putting the priority on ideas, not on data, openly admiring success, being nomadic, and treating the virtual as real and vice versa. The findings indicated that the entrepreneurs actively evolved their business models according to local environment and technological changes while personal characteristics and experiences were the fundamental factors to run a successful business. Nevertheless, in the digital economy era, they do need to improve their competitiveness. Creative Economy Agency should support and develop the digital potential of entrepreneurs both using in operations and providing digital media services. Expanding domestic markets, by encouraging small and medium local enterprises to realize the importance of advertising and marketing communication, will increase demand for advertising business services as well.

The Media Pluralism Principle, The Financing of Public Broadcasters, and EU Law

AbstractIn the rise of authoritarian trends in Hungary and in Poland, public broadcasters play a crucial role in supporting the political forces in power. There are many examples which show how public broadcasters influence public opinion by selective coverage and distorted remit. While the problem of media plurality is often commented upon from the perspective of fundamental rights or the rule of law, another relevant perspective is that of internal market and economic law. The article analyses how can one make sure that the use of public funds to support State media does not lead to the distortion of citizens’ rights to be informed. The article argues that the current EU State Aid framework allows the balance of Member States’ prerogatives in respect to media freedom and content with the risk of EU-imposed censure. The article analyses the place of media pluralism in EU law and demonstrates that media pluralism has been integrated within the internal market framework, including an analysis of recent amendments to the Audiovisual Media Services Directive. Then, it focuses on the relationship between media pluralism, public service broadcasting and EU State aid law.

The Effect of Digital Marketing Strategy, Social Media Use, and Service Quality on Customer Loyalty at E-commerce Companies in Jakarta

This research investigates the effect of digital marketing strategy, social media use, and service quality on customer loyalty within the context of e-commerce companies operating in Jakarta. A quantitative analysis was conducted with a sample of 150 participants, utilizing Structural Equation Modeling with Partial Least Squares (SEM-PLS 4). Descriptive statistics, measurement model evaluation, structural model results, and mediation analysis were employed to examine the interrelationships among the variables. The findings reveal significant positive relationships between digital marketing strategy, social media use, service quality, and customer loyalty. Furthermore, customer satisfaction was identified as a partial mediator between digital marketing strategy and customer loyalty. The model fit assessment indicates a robust fit, supporting the validity of the proposed structural model. The study provides practical implications for e-commerce companies in Jakarta, emphasizing the importance of holistic strategies that integrate digital marketing, social media, and service quality to enhance customer loyalty.

ІНДЕКС МЕДІАГРАМОТНОСТІ УКРАЇНЦІВ: СПОЖИВАННЯ ТА КОРИСТУВАННЯ МЕДІА

<p><strong><em>This study aims</em></strong><em> to understand the state and level of media literacy of Ukrainians as their ability to consciously perceive and critically interpret information, as well as to use a variety of mass media, based on the analysis of the «Media Literacy Index of Ukrainians: 2020–2022» study conducted by the «New Image Marketing Group» research agency with the support of the «Detector Media» NGO.</em></p><p><strong><em>Research methodology. </em></strong><em>The study uses a review of scholarly and publicistic literature on the topic, including a search of academic databases and other relevant materials. To achieve the goal, bibliographic, comparative, and statistical methods were used, as well as definitive analysis to clarify the definition of the «media literacy» term. The bibliographic method involves the study of legislative documents and their analysis. Statistical and comparative methods were used to interpret the «Media Literacy Index of Ukrainians: 2020–2022» study results.</em></p><p><strong><em>The results</em></strong><em> of the study show that the level of the overall media literacy index of Ukrainians increased in 2020–2022. The share of the audience with an above-average level of media literacy increased from 55% to 81%. There is a certain correlation between the level of media literacy and the level of education: the lower the educational status, the lower the media literacy index. Significant differences in the level of media literacy are also observed among people with different financial statuses: the higher the level of welfare, the higher the index. There have also been shifts in the understanding of the role of the media in society: the percentage of citizens who believe that the primary mission of the mass media is to inform the public about socially significant events has increased from 54% to 69% during 2022. The share of Ukrainians who believe that the media work in the interests of the state and society generally increased over the past two years, from 8% to 31% and from 8% to 15%, respectively. Among the changes in the media preferences of Ukrainians, it is worth noting a strong increase in interest in Ukrainian-made media content (63%). At the same time, from 68% to 81% of Ukrainians have completely abandoned Russian-made media content (including music). The role of Internet media has increased. Compared to 2020, in 2022, the number of consumers of social and political content in messengers increased 2.5 times (from 19% to 49%). The importance of the problem of disinformation is emphasized by 61% of the audience (compared to 57% in 2020). The share of Ukrainians who detect disinformation by looking for a link to a source in the information material has increased (39% compared to 28%). The number of Ukrainians who check information for accuracy has almost doubled, from 24% to 47%.</em></p><p><strong><em>Novelty. </em></strong><em>The «media literacy» concept was introduced into academic circulation in accordance with the Law of Ukraine «On Media». The article suggests combining the efforts of the state and civil society to implement media literacy projects. It is noted that, according to the law, the National Council of Television and Radio Broadcasting is authorized to determine the main tasks in the field of media literacy.</em></p><p><strong><em>Practical significance. </em></strong><em>The results of the analysis of the «Media Literacy Index of Ukrainians: <br /> 2020–2022» study and the introduction of the «media literacy» term into academic circulation as defined in the Law of Ukraine «On Media» will contribute to the further development of media education, deepening critical thinking, and raising awareness of the need to master the skills to use media services effectively and safely in times of war.</em></p><p><strong><em>Key words:</em></strong><em> media literacy, media, critical thinking, disinformation, media services.</em></p>

The Effect of Social Media Marketing and Service Quality on Customer Satisfaction of “Rpm Body Fitness” with Brand Image as an Intervening Variable

This research addresses the challenge of maintaining competitiveness and customer satisfaction in fitness centers, during the increasing popularity of fitness activities after the COVID-19 pandemic. With a study case of RPM Body Fitness, this research aims to explore the correlation of Social Media Marketing, Service Quality, Brand Image, and Customer Satisfaction. The number of samples used in this study was 104 using non-probability sampling techniques with purposive sampling methods. In this study, the tool used to analyze is the Structural Equation Model Partial Least Square (SEM-PLS) with the help of SMART PLS 4.0 software. The results of the analysis show that social media marketing has a positive and significant effect on brand image, Social media marketing does not have a positive and significant effect on customer satisfaction, Service quality has a positive and significant effect on brand image, Service quality has a positive and significant effect on customer satisfaction, Brand image has a positive and significant effect on customer satisfaction, Brand image can mediate social media marketing on customer satisfaction, Brand image can mediate service quality on customer satisfaction. RPM Body Fitness has successfully treated its customers with great customer service and optimized its social media to increase brand image and customer satisfaction.

Analisis SWOT (Strenghts, Weaknesesses, Opportunity, Threats) Jasa Kelola Media Sosial KRUV

This research aims to explore the application of SWOT analysis as an effort to enhance competitiveness and overcome challenges in managing the KRUV social media service. The research method applied is a quantitative descriptive approach. The SWOT analysis approach includes descriptive methods, SWOT matrix, and SWOT diagram analysis. Data collection is carried out through interviews, questionnaires, and literature reviews. The research findings indicate that further evaluation is needed for the SWOT analysis strategy to improve competitiveness, thereby strengthening the performance of the KRUV Social Media Management Service, both internally and externally, in expanding its business.

Spatial constraints or spatial dynamics? The spatial spillover effect of networks of flood regulation service flows on land-use degree.

In the face of frequent floods under climate and environmental changes, it is particularly important to measure the supply and demand of flood regulation services. Using the Hainan Island as an illustrative case, this study constructs a spatial spillover model to examine the spatial correlation mode and evolution of regional land-use degree through the network of ecosystem service flow. The research results show that forests, grasslands, and reservoirs function as the primary suppliers of flood regulation services, with forests contributing significantly to the regulation of floods. High flood risk was identified in the eastern, northern, and western regions of the Hainan Island, corresponding to increased demand for flood regulation services in croplands, towns, and rural settlements within these areas. The flow of flood regulation services within the Hainan Island was found to be directed from the center to the surrounding areas, with medium and high service flows predominantly concentrated in the northern and surrounding regions. The degree of land use on the Hainan Island demonstrated an influence on socio-economic development. Additionally, the flow network of ecological services was identified as a crucial factor in spatial spillovers, reflecting the level of interaction between county units.

Radio resource management Satellite Communication Networks MCDM Method

A communications satellite would be an artificial satellite that creates a channel here for the transmission of a communication through a transponder between a sender and a recipient located at various locations on Earth. Communications via satellite are used in telecommunications, radio, broadcast, computer, and military applications. Satellites offer three different kinds of communication services: data communication, broadcasting, and telephone. Lower Geostationary satellite, Networks for Low-Earth-orbiting (LEO) and Medium Eccentricity Orbit (MEO) are the three different types of satellite networks. A satellite system or a portion of a satellite system with only one satellite in it and a working ground station is known as a satellite network. Models 1, 2, and 3. A satellite network is a system that uses satellite technology to transmit media services to recipients. The two main components of communication systems are the ground component, which consists of stationary or mobility transmissions, receptions, and ancillary equipment, and indeed the space component, which primarily consists of the satellite. In addition to offering in-flight communications, satellites are frequently the primary voice communication method in rural areas and places where telephone connections have been disrupted during a catastrophe. Satellites are also a major source of time for cell phones and pagers. With nine operating communications satellites in geo-stationary orbit, one of the largest domestic satellite communications networks in the Asia-Pacific region is the Indian National Television (INSAT) system. Radio and cable television are provided to us. They allow us to use our mobile phones to make long distance calls. So that we can find ourselves and get directions, they offer us the Global Positioning System (GPS) our destinations. Satellites offer data on Earth's atmosphere, seas, land, and clouds. They can also see smoke, volcanoes, and forest fires. All of this data aids in weather and climate prediction. Farmers benefit from knowing what crops to plant. PROMETHEE (Priority Ranking System Method for Enrichment Assessments) About PROMETHEE methods and usage to uncover current research to classify and explain A classification scheme and a comprehensive literature review is presented. Alternative is Laser communication, optical networks, satellite optical communication, vibrations and satellite network. Evaluation parameters are Solar Radiation Pressure, Thermal Bending, Micro Meteorite impacts, Solar and Lunar Gravity and Earth oblations effects. Vibrations are got the first rank whereas is the Optical networks are having the Lowest rank. Satellite Communication Networks for using the analysis of PROMETHEE Method. Vibrations is got the first rank whereas is the Optical networks is having the Lowest rank.

The Reinforced Effect of Integrating New Media and Local Urban Broadcasting

With the rapid advancements in information technology and the onset of the digital age, local urban broadcasting media in China, exemplified by radio stations, confront a slew of challenges and pressures. These range from competition with new media services, online broadcasting, and a myriad of digital media platforms. Yet, amidst these challenges lies the question of how local media can transition successfully in this new media era. Taking Haikou Music Broadcasting 916 as a representative case, this paper delves into the current predicaments faced by local radio stations. Moreover, it highlights strategies leveraging new media ideologies for transformation. The broader context involves a significant shift in listener demographics and preferences, underscored by the decline in traditional radio audience size and the parallel rise in smart device listenership. As local broadcasting stations grapple with these shifts, their strategic responsesincluding content diversification, multi-platform engagement, and offline event integrationsbecome pivotal. This research encapsulates these dynamics, offering insights into the evolving landscape of local urban broadcasting in China and presenting a roadmap for traditional media entities striving to remain relevant and impactful in the digital age.

OTT Media Service and Use of Internet in India During COVID-19 Pandemic: A Study of Netflix

OTT Media Service and Use of Internet in India During COVID-19 Pandemic: A Study of Netflix

ADVANCED SECURITY IN CLOUD COMPUTING OF MILITARY WEAPONS

Cloud storage systems are widely deployed in the world, and many people use them to download and upload their personal stuff like videos, text document, images, etc. Now a day many private firms, company’s, governments, military move their database on cloud storage. However, a significant question is, can users trust the media services provided by the media cloud service providers? Many traditional security approaches are proposed to secure the data exchange between users and the media cloud. However, the problem comes to military users if scientist develop a new weapon for military and he want to send a launching code to military admirals /chiefs through cloud, how he can trust cloud that he’s codes will be safely delivered to admirals. Now a day’s cloud storage can easily have cracked by hacker and gain information of military weapons and confidential secrets. It could be dangerous if they sold this information to terrorists or rival country, in this article, we propose to use steganography, watermarking, image encryption and visual cryptography schemes to protect military weapons data in clouds. steganography allows users to hide the weapons launch code in image captcha. Visual cryptography shares the image captcha in shares which is depend on number peoples in group in military. image encryption will apply on each share of captcha. After this watermarking is apply on each share for authentications between users and cloud. For receiving the launch code receivers have to from de-watermarking, image decryption then visual cryptography to get captcha and launch code. Our studies show that the proposed approach achieves good security performance and securing the future of country.

When journalists are consumers: examining effects of media service quality on media members' behavioural intention

When journalists are consumers: examining effects of media service quality on media members' behavioural intention

When journalists are consumers: examining effects of media service quality on media members' behavioural intention

When journalists are consumers: examining effects of media service quality on media members' behavioural intention

Data-Driven Deepfake Forensics Model Based on Large-Scale Frequency and Noise Features

With the rapid development of deep learning and communication technology, the application of streaming media services and social software have gone deep into life. However, in the face of many uncertain factors in data dissemination, protecting privacy and security is particularly important. In order to solve the above problems, this study proposes a deep face forgery forensics method with frequency domain and noise features. In this method, DCT (i.e. Discrete Cosine Transform) transform is proposed to perceive the forgery trace features of different frequency bands in the frequency domain. At the same time, the spatial rich model (SRM) is used for guidance to enhance the traces of forged noise. Then, large-scale network and single center loss function are introduced to improve the forensics ability of the model. Experimental results on several databases such as faceforensics++, celeb DF and DFDC show that this method can effectively improve the accuracy of forensics.

Javno informisanje i informisanje javnosti - kapaciteti lokalne samouprave u Republici Srbiji

One of the constitutional and legal responsibilities of the local selfgovernment (LSGs), i.e. municipalities and cities in the Republic of Serbia, is "taking care of public information". Content-wise, this jurisdiction implies ensuring the right to public information through the media (local or others, including the rules on state aid and project financing, rules on public procurement, etc.). However, there is another significant side related to the functioning of local self-government, which involves "informing the public". It is about the obligation of local self-government to "provide" information to citizens at the local level, within the framework of work transparency and citizens' right to information, as well as the right established by the Constitution and laws. In this way, the public is informed about the work and procedures, as well as the implementation of certain public policies in the local self-government (e.g. through announcements about the work of LSG bodies, providing non-commercial audiovisual media services, issuing newsletters about the undertaken "actions" etc.). This paper is focused on the research, based on a sample of 25 municipalities and cities in the Republic of Serbia, in which way LSGs in the Republic of Serbia provide information to citizens at the local level, apart from through the (local) media. The research should present whether LSGs in the Republic of Serbia: (1) have the organizational, personnel, and other capacities to take care of informing the public and (2) the ways and forms through which LSGs independently of registered (local) media provide information to the general public at the local level.