In recent years, there has been growing concern over the reporting by the media of those who die by suicide. Recommendations have been proposed by various groups, such as the Centers for Disease Control (1994), the World Health Organization and the International Association for Suicide Prevention (IASP) (WHO & IASP, 2008). In addition, scholarly research has studied the impact of the media on suicidal behavior. Recent research confirmed that media attention can trigger copycat suicides. For example, Kunrath, Baumert, and Ladwig (2011) documented media reports of railway suicides in Germany affecting the subsequent number of railway suicides. Similarly, in Taiwan, Chen et al. (2012) documented an increase in suicides using charcoal burning after the suicide of a popular young female singer using this method. Bale (2001), writing on behalf of Befrienders International, stressed the importance of collaboration with the media in order to advance suicide prevention. Bale discussed the work of Keith Hawton from the Center for Suicide Research at Oxford University (UK), who was commissioned by Befrienders International to review research examining the links between suicide and media coverage. Hawton’s review resulted in several conclusions: First, reports and portrayals of suicide in the media can increase suicidal behavior, especially when those reports are emphasized (for example, put on the front page of a newspaper) and repeated; and when they describe the methods in detail (with the young and old at particular risk in this case). Second, changes made to the reporting of methods can help to prevent subsequent suicides. Third, positive benefits are found in giving information regarding crisis hotlines and encouraging their use alongside the article about a particular suicidal individual. Finally, the media often underreport the role of mental illness in suicidal behavior. Hawton’s review also suggested a series of practical considerations for dealing with the media. The first is to be realistic when working with the media: Suicides remain newsworthy, especially the suicides of celebrities, so these deaths are going to be covered by reporters regardless. Second, a media strategy should be developed for preparing and rehearsing official spokespersons in order to make the messages to reporters clear and simple. Finally, it may be useful to accept the help of prominent individuals to pass on appropriate messages. By collaborating with others, the attention of the media may be steered to topics that they can include in their articles. Pirkis and Blood (2001a, 2001b) published a series of articles in Crisis on suicide and the media. They reviewed studies on the reporting of suicide in the media in newspapers, television, and nonfiction books, and concluded that there was indeed an association between suicidal behavior and the media reporting of suicide. They urged that suicide reporting be done in a responsible manner. Pirkis and Blood also reviewed studies on fictional depictions of suicidal behavior. While the relationship between suicidal behavior and fictional portrayals of suicide (on television, in plays, and in songs) was much less clear than nonfictional reporting, the authors concluded that caution should still be taken by producers of plays and dramas that will be shown on television and in films. Pirkis and Blood noted that the influence of the Internet on suicidal behavior needs investigation as neither of their reviews examined the effects of the Internet. Gould, Jamieson, and Romer (2003) discussed the role of the media among the young and concluded that the evidence suggests they are at increased risk of contagion from media reports. They also concluded that educating producers and journalists about the risk of irresponsible reporting and about the proper ways to report suicide could prevent subsequent suicides. They further recommended that journalists and producers be educated in the best ways to present suicide that are conducive to prevention. On the other hand, Goldney (2001), while acknowledging that there is an association between media portrayals of suicide and subsequent suicidal behavior, pointed out that this association is relatively weak. Goldney recommended focusing on the positive effect that media can have on suicide prevention.
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