An experimental study was conducted on the effects of non-oscillating and oscillating combustions on nitric oxide (NO)-emission reduction and heat-transfer enhancement in an industrial low-NOx burner for reheating furnaces. Natural gas was periodically supplied by an oscillating control valve equipped with a rotary-type disk generating an oscillating fuel flow inside the furnace. The furnace temperatures and gas-species concentrations were measured for non-oscillating and oscillating combustions with the oscillating-frequency and duty ratio in the ranges of 1–5 Hz and 10–40%, respectively. The flame sizes in oscillating combustion increased (decreased) under a fuel-rich (fuel-lean) combustion condition, corresponding to the oscillating fuel-flow rates. The NO-reduction efficiency of the oscillating combustion increased as the oscillating frequency (Hz) decreased and as the duty ratio (%) increased in contrast to the non-oscillating combustion. The maximum NO reduction was ∼32% under the 1 Hz/40% oscillating combustion. Although the peak temperature was lower in the oscillating combustion than in the non-oscillating combustion, the overall temperature distribution in the oscillating condition was higher than that in the non-oscillating combustion. Thus, the oscillating combustion improved the furnace-heating performance by ∼9.8%. Consequently, it effectively facilitated NO-emission reduction and heat-transfer enhancement simultaneously.