Market Processes Research Articles

National Development Plans and Market Process: A revision from Law & Economics, IA, and the Public Issues perspectives

National Development Plans and Market Process: A revision from Law & Economics, IA, and the Public Issues perspectives

Pengembangan Potensi Nelayan Melalui Pelatihan Manajemen Usaha Pengolahan Ikan Asap Di Gks Hanggaroru, Desa Kaliuda

Fisheries, especially capture fisheries, have quite large potential in the coastal area of ​​East Sumba. One of the potential catch fisheries in East Sumba is Kaliuda Village. The GKS Hanggaroru congregation is a community in Kaliuda village whose entire community depends on fishery products, both capture and aquaculture. Fisheries problems that often occur in Kaliuda village are the large number of catches that are damaged due to the way they are handled after being caught, due to the unavailability of ice, and the length of the marketing process. This results in losses at the community level so it is necessary to find a solution regarding partnerships and marketing the catch. This mentoring activity was carried out for 1 month through socialization and mentoring. Implementation of this activity includes socialization, distribution of leaflets on procedures for making smoked fish, training in making smoked fish using a cabinet with a separate smoke source using a drum, as well as designing packaging and packaging using a vacuum sealer. Partners are happy with the training activities carried out by the PKM team.

Implementation of Digital Marketing in Increasing Marketing Distribution at Pt. Sreeya Sewu Indonesia, Tbk

The goal of this research is to shed light on the marketing process at PT. Sreeya Sewu Indonesia, Tbk, with a focus on enhancing its digital marketing distribution. The data collection process for this company starts from December 11, 2023, to January 5, 2024. After the data collection process is complete, the researcher carries out transcription and data processing until January 19, 2024. This research employs a descriptive-qualitative approach. Data collection uses observation, interviews, field notes, and documentation. The results revealed that the decline in the previous quarter was caused by a slow distribution process, which was exacerbated by the difficulty in obtaining raw materials due to soaring prices, and a current lack of intensity in digital marketing, particularly in social media and email.

Analisis Proses Pembuatan Batik Tulis Sukapura Di Desa Janggala Kecamatan Sukaraja Kabupaten Tasikmalaya

This research aims to find out the preparations for working on Sukapura Handwritten Batik, knowing the marketing process of Sukapura batik products to consumers. The process of making Sukapura batik. The instruments used by researchers in research to collect data are observation, interviews and documentation studies. Data is analyzed through data reduction, data display, conclusions and verification. The findings from this research are that Sukapura written batik has its own uniqueness and characteristics that have been passed down from generation to generation, inherited from previous ancestors. Sukapura batik motifs can be modified and updated according to orders desired by the target market customers.

The effectiveness of voluntary collective action in China's rural land development

China is gradually and directly making rural collective land available on the land market. It is important to understand how stakeholders collectively treat and manage this land, and if this collective action leads to effective and sustainable results. This paper, however, revises Ostrom's framework of collective action by constructing the joint analysis of social capital, trust, and cooperation performance, in order to better capture the distinction between voluntary action and enforced action of stakeholders towards a sustainable goal. We analyze the role of voluntary collective action through higher-order structural equation modeling (HSEM), applied to a database consisting of 324 households in Jiangsu Province, China, collected in 2022 and 2023. The results suggest that social capital effectively promotes villagers' trust in policy implementers by establishing new institutions, increasing actors' trustworthiness, and improving channels of information exchange, and the first two means are more effective than the latter. We also demonstrate the significant positive effect of trust on cooperation performance, with trusting relationships with familiar groups and the credible behavior of policy implementers affecting performance outcomes of collective action. Moreover, social capital drives cooperation performance through the mediating effect of mutual trust that it breeds. With this revised framework and verified hypotheses one can thus create more effective policies to avoid inequality and informality in the land marketization process in China.

Analysis Of The Role Of Social Media In Political Marketing Of The National Mandate Party In The 2024 General Election In Jambi City

In the world of politics, the use of social media can also be an opportunity for new political parties to introduce their parties to the public. Political marketing via social media nowadays is one of the effective marketing techniques used by a number of political actors and political parties in Indonesia, especially for new political parties, because social media can make it easier to disseminate information related to the political party. This study used qualitative research methods. The aim is to explain the phenomenon in as much detail as possible through data collection and the object of this research includes the Jambi City National Mandate Party. The method used in this research is a literature review. Literature review is a systematic process of collecting, evaluating, and synthesizing literature related to a particular research topic. Data collection and documentation techniques from Google Schoolar. Data analysis and critical review techniques. Critical review is a process of critical evaluation and analysis of a particular work or topic. Political marketing strategies teach parties to be able to differentiate their political products and image through the political marketing process. There are 4 marketing mixes in the world of politics, namely: Product, Promotion, Price, Placement.

From global tensions to regional integration: An analysis of bond market convergence in East Asia

Against the backdrop of the Russia–Ukraine (R–U) conflict, this paper investigates the convergence process of the bond market in East Asia from 2010 to 2024, focusing on the impact of the R–U crisis on bond yield convergence. Our findings show convergence toward both benchmarks, with an accelerated rate during the conflict. Malaysia, China, Indonesia, and the Philippines exhibit significant convergence toward Japan, particularly for long-term bonds, while the Philippines consistently converges toward the United States. Large discrepancies in interest rates and inflation spreads cause bond yield divergence, while geopolitical risk related to Russia narrows bond yield spreads, indicating a flight-to-quality effect. Conversely, global financial risk widens yield spreads to the U.S. benchmark but narrows them to Japan. This research highlights bond market convergence in East Asia amid geopolitical tensions, with significant implications for investors, policymakers, and researchers.

ANALYSIS OF PRIORITY BANKING OFFICER (PBO) MARKETING STRATEGY IN INCREASING THE NUMBER OF PRIORITY CUSTOMERS VIEWED FROM A MAQASHID SYARIAH PERSPECTIVE: BANK SUMUT KC SYARIAH PADANGSIDIMPUAN

Maintaining the excellence of PT Bank Sumut KC Syariah Padangsidimpuan requires an effective marketing strategy to be implemented in order to realize a competitive advantage and achieve predetermined targets in the marketing process. Bank Sumut KC Syariah Padangsidimpuan certainly has goals and strategies with Sharia-based purposes (Maqashid Sharia) or is more than merely material. In this context, the target in question is Priority Customers. This writing analyzes the Priority Banking Officer's marketing strategy for increasing the number of priority customers at PT. Bank Sumut KC Syariah Padangsidimpuan is reviewed from a Maqashid Syariah perspective. The research method used is descriptive-qualitative. The data collection techniques in this research were observation, interviews, documentation, and literature. Moreover, researchers used descriptive analysis techniques. The result of this writing is that PT. Bank Sumut KC Syariah Padangsidimpuan, in implementing marketing strategies to increase the number of customers, applies the Marketing Mix 7P component. Marketing Mix is a tool for marketers consisting of various marketing program elements (product, price, promotion, place, people, process, and physical evidence) that must be considered to implement the determined marketing strategy. Bank Sumut KC Syariah Padangsidimpuan, in carrying out the marketing mix strategy, contains Maqashid Syariah principles containing sharia values ​​that are by sharia objectives (Maqashid Syariah). The marketing mix aspect (product, price, promotion, place, people, processes, and physical evidence) contains sharia values ​​by the 5 principles of maqashid sharia (sharia goals), namely protecting religion, soul, will, descendants, and property.

Competency and efficacy of energy futures: empirical investigation from emerging economy

PurposeThe purpose of this study is to analyze the price discovery and market efficiency of energy futures traded in India. The study also examines the volatility spillover effect between the cash and futures markets of energy commodities.Design/methodology/approachThe study uses crude oil and natural gas spot and futures series traded at Multi Commodity Exchange (MCX), India. To evaluate the objectives, the paper employs the cointegration test, causality check, dynamic ordinary least squares (DOLS) method and Baba, Engle, Kraft and Kroner (BEKK) GARCH Model.FindingsThe study supports the long-run association between the selected markets. Unlike natural gas, in the case of crude oil bidirectional, flow of information is observed. The study rejects the unbiasedness and efficient market hypothesis of the energy futures market in India. Further, the study confirms that the selected energy commodities indicate bidirectional shock transmission between their respective cash and futures markets.Practical implicationsThe study will assist the commodity market participants in designing their trading strategy. The volatility signal will be used by investors and portfolio managers for risk management and portfolio adjustment. Regulators will be able to anticipate future spillover and can design policies to strengthen the market.Originality/valueThe paper evaluates the three aspects of the energy futures market, namely price discovery, market efficiency and volatility slipover. To the best of the authors’ knowledge, studies on efficacy and shock transmission in the context of the energy futures market in India are rare. Further, the study also contributes by investigating the price discovery process of the energy futures market.

Exploring the Chatbot usage intention-A mediating role of Chatbot initial trust

Chatbots, an integral part of Digitalization, are becoming the cornerstone of modern-day marketing practices. This study's main objective is to identify the Chabot traits that have a bearing on users' confidence, acceptability, and engagement. Chatbots hold much potential for customer support in terms of service efficiency, cost savings, and customer experience. In addition to saving business costs, chatbots improve customer engagement, by reducing time and effort they need to spend in doing their business transactions. Aspiring, well-educated, and tech-savvy Gen Z customers perceive chatbots as highly compatible with their preferred method of seeking product-related information. As chatbots play a significant role in the marketing process, this study aims to identify the chatbot traits that influence customers' confidence, acceptance, and engagement with chatbots. Using the PLS-SEM tool/technique we computed a structural equation measurement model to test the traits leading to Chabot trust. The study also found that perceived ease of use, performance expectations, and social influence of chatbots are all greatly enhanced by trust on the part of the customers. Detailed statistical analysis showed that the trust that consumers have in chatbots strongly influences consumers' intentions, loyalty, and engagement levels. While gender had no impact on consumer intentions to use chatbots, the age of the respondents played a substantial role in their plans to use chatbots.

CEO's prison experience and corporate risk-taking

This paper studies the impact of a CEO's prison experience on corporate risk-taking. Using a sample of Chinese private sector manufacturing firms listed on the A-shares in Shanghai and Shenzhen from 2000 to 2021, the results show that firms led by CEOs with prison experience have higher levels of risk-taking. Further analysis suggests that the marketization process moderates the positive effect of the CEO's prison experience on corporate risk-taking. Similarly, the effect is less pronounced according to the CEO's education level and political identity. This paper also finds that the effect of the CEO's prison experience on corporate risk-taking is amplified during the period of COVID-19.

Man of Action: Murray N. Rothbard’s Contributions to the Theory of Entrepreneurship

Even though entrepreneurship underlies Rothbard’s economic theorizing, his contributions to this topic are spread among many writings. This paper traces a comprehensive idea of Rothbard’s “Man of Action,” the capitalist-entrepreneur in the causal-realist tradition of the Austrian School, organizing his thinking. Rothbard defines the entrepreneur as the economic agent who judges at the present about the future and directs production processes by controlling and allocating productive resources in search for profit. By organizing his ideas, I demonstrate how they differ from arguably similar approaches—notably Kirzner’s and Schumpeter’s—and argue that his strand of theorizing is the one in line with praxeology in the lineage of Menger, Böhm-Bawerk and Mises. I show that his contributions influenced others and are reflected in contemporaneous developments in both causal-realist and mainstream discussions. To close, I suggest how to use his ideas to continue to advance the theoretical understanding of the engine of the market process.

LEGAL LIABILITY OF PROPERTY DEVELOPERS REGARDING THE FULFILLMENT OF OBLIGATIONS TO CONSUMERS IN SALE AND PURCHASE TRANSACTIONS USING THE BINDING SALE AND PURCHASE AGREEMENT

Business people show great interest in the development of the property industry. With promising market prospects, developers have significant legal responsibilities to potential buyers. To ensure legal certainty and avoid future conflicts, consumers must understand and comply with the legal rules contained in the agreement. The Sales and Purchase Agreement functions as a contract between the seller and the buyer at the initial stage of the home buying and selling process. This research examines the developer's responsibility towards consumers in house sale and purchase agreements through the Agreement of Sale and Purchase Binding mechanism, because a lack of consumer awareness and knowledge can increase risks to their rights. The method used in this research is based on normative juridical. The aim of this research is to determine the developer's legal responsibility towards buyers as consumers, so that there is legal certainty for buyers using the Agreement of Sale and Purchase Binding system. Developers must bear the losses experienced by consumers in accordance with Article 19 of Law Number 8 of 1999 concerning Consumer Protection. In accordance with Article 19 of Law Number 8 of 1999 concerning Consumer Protection, this research aims to determine the developer's legal responsibility towards buyers as consumers, so that buyers can obtain legal certainty through the Agreement of Sale and Purchase Binding system. In addition, the developer is responsible for providing accurate information and guaranteeing the quality of construction, which includes the construction period to the maintenance period, until all sales and purchase agreements are completed.

ANALISIS PERKEMBANGAN TOKO ONLINE (E-COMMERCE) DI INDONESIA

This article discusses the impact of e-commerce in Indonesia. E-commerce has become a popular way for people to fulfill their needs in the midst of daily activities. With many marketplaces and online stores available, e-commerce has changed the process of buying and selling. E-commerce has made it easier for buyers to get products without going to a physical store, and for sellers to reach a wider audience. E-commerce has also helped increase the efficiency of businesses and has the potential to increase the income of small and medium-sized enterprises. The future of e-commerce in Indonesia is promising, with an estimated annual growth rate of 53.23%. Some popular e-commerce platforms in Indonesia include Bhineka, Blibli, Gramedia, Tokopedia, Bukalapak, and Shopee. Important features of e-commerce include shopping carts, discount coupons, and shipping options. Despite the benefits of e-commerce, there are also challenges, such as the need for consumer protection and the need to establish trust between buyers and sellers.

Assessing City Marketing in Jordan: The Case of Petra

The aim of this study is to assess city marketing approaches used in promoting Petra in Jordan. To this end, four major criteria, including integrated marketing communication, quality of urban services, organizational procedures, and tourism receipt, were considered in this study. A qualitative method using in-depth, face-to-face interviews with top managers, was used to achieve the study objectives. Findings reveal that Petra suffers from a lack of effective city marketing strategies. The processes of city marketing, including integrated marketing communication, urban services, organizational aspects, and financial reserves, are greatly ineffective. Such processes are basically influenced by regulations, funding, and collaboration between various public authorities, as well as between the public sector and the private sector. The study provides useful insights for policymakers in order to improve city marketing in Jordan.

INTEGRATION OF THE CRISIS RULES CREATED BY COVID 19 INTO THE EUROPEAN COMMON AGRICULTURAL POLICY AND HUNGARIAN AGRICULTURAL LEGISLATION

After the end of the COVID 19 outbreak, the authors summarise the measures taken by the European Union to ensure the continuity of food supply and the functioning of the food chain during the outbreak. In addition to the EU measures, the specific measures followed by the Member States and their room for manoeuvre are presented using the Hungarian example. In this article we have also tried to elaborate the implications for the European Agricultural Policy and consequently for European Agriculture. The literature we have elaborated also covers the agricultural market processes and the implications for rural areas. However, this article focuses on the Hungarian public law implications of the legislation and the Hungarian judgement practical issues of its application.Our article also discusses the link between the extreme drought year 2022 and the pandemic. We will look at why the extraordinary legal instruments used under COVID '19 were appropriate to deal with the consequences of extreme weather.

Vegetative methods and dune renegotiation as efforts to restore functions and minimize natural disasters

The dune plays a crucial role in the community life of Sumberkejayan Village, Mayang Subdistrict, Jember Regency. The decline in its functionality began in 2017, coinciding with a tornado and a reduction in the water discharge from community water sources around the dune. In response to these developments, the team initiated a program aimed at restoring the functionality of the dune within the Sumberkejayan Village area. The objective of this program is twofold: to reinstate the functionality of the dune and to emphasize the importance of caution in the buying and selling of dunes by its owners. Vegetative and renegotiation methods are employed through replanting (reforestation) using Sengon Solomon planting media. Sengon Solomon was selected for its rapid development compared to other types of sengon. Concurrently, renegotiation serves as a remedy in the buying and selling process, addressing disparities in agreements regarding dunes. Renegotiation provides alternative solutions for disadvantaged parties, aiming to restore the terms of the agreement and the conditions of the involved parties.

The Phenomenon of Change from Sellers Using Candy in Sharia Business Ethics

This article aims to discuss in depth the phenomenon of replacing change with candy that is widely practised by business actors in the buying and selling process from the perspective of sharia business ethics. Basically, buying and selling in Islam is a permissible activity. However, in the process there are interesting activities to be studied from an Islamic perspective, one of which is this phenomenon. This type of research is descriptive qualitative. While literature study is used as a data collection technique. The results of this study show that sharia business ethics sees that in th relations between humans (muamalah), all things can be done, unless there is clear evidence that prohibits it. In this case, when business actors do not pay full return, there are buyer rights that are not given by business actors. If the buyer is not happy with the return, then even very small change becomes bastard (haram) because it was taken in a bad way (batil). Not giving the full change, or the change is replaced with candy by the business is also not in accordance with the principles of Islamic economic ethics, which consist of Tawhid, balance, free will, and responsibility

ROLE OF CONVERSION RATE OPTIMISATION (CRO) IN MARKETING

Conversion rate optimisation (CRO) is a crucial aspect of digital marketing that empowers businesses with websites to acquire real customers and boost revenue. CRO significantly impacts the efficiency of website optimisation and promotion, advertising campaigns, and overall marketing processes. Therefore, investigating the role of CRO in marketing is highly relevant. The article aims to study the role of optimising the conversion rate in marketing and the impact of CRO on the company's marketing activities. The article defines the essence of the “optimisation” concept as a set of measures to optimise website pages to increase the conversion of visitors into customers. Essential techniques that increase conversion are indicated, including focusing the landing page on a single offer, optimising lead forms, adding company information, content structuring, and personalisation. It emphasises the importance of CRO for search engine optimisation (SEO) of websites and PPC advertising activities. The article also highlights the need for CRO when designing landing pages. SEO specialists were surveyed to determine whether they should be involved in website conversion rate improvement. Finally, a plan for implementing CRO activities into a company's marketing activities was developed. The following methods were utilised for conducting the research: inductive analysis, synthesis, content analysis of articles on the significance and trends of CRO, literature review, abstraction, surveying SEO specialists regarding the importance of CRO for SEO, tabular and graphical modelling of the role of CRO for PPC, and studying best practices for website optimisation. This scientific article holds practical value for digital marketers, web specialists, and business owners who plan to integrate CRO into their marketing activities. The global research perspectives include developing a CRO audit methodology and analysing the impact of such an audit on website effectiveness.

The social reproduction of (and through) food: Agrarian change in Uzbekistan

AbstractFood systems—and the interplay between food production, marketisation and access—are constituent elements of the social reproduction of life. Using a social reproduction framework, this paper problematises the ontological, epistemological and methodological premises of food system studies in agrarian change. Based on primary data collected during multiple rounds of fieldwork in rural Uzbekistan and adopting mixed methods, it offers a triple contribution. First, it assesses the inequalities of food security and dietary diversity among different classes of farmers and agrarian wage workers. Along these lines, it argues that individualised food security indicators do not unveil the systemic determinants that explain unequal patterns of social reproduction through nutrition during processes of agrarian marketisation. To move beyond individual‐based theorisations, it extends the investigation to state policies, market drivers and gender norms in relation to food knowledge, provision, affordability and availability. In so doing, it unpacks the contradictions that explain the uneven conditions of social reproduction of (and through) food. Finally, by investigating the modalities of access and availability of ultra‐processed food in rural areas, it reflects on the tensions between the capitalist global food system and its interaction with the logics of state‐led development to maintain the social reproduction of rural life.