Management Of Tourism Enterprises Research Articles

FEATURES OF MANAGEMENT OF MARKETING ACTIVITIES OF ENTERPRISES IN TOURISM: INVARIANT APPROACH

It is investigated that the tourism industry is an integral part of the national and world market and is considered as a promising direction of development in the world. This industry ranks second in the world economy after the computer and electronics industries. It is proved that the tourism industry is ahead of such industries as oil refining and automotive. The development of tourism became possible due to the scientific and technological progress of society and the introduction of a system of marketing management of tourism enterprises, that is, the creation of a market infrastructure. It is substantiated that management of marketing activities of tourist enterprises requires constant analysis of market trends, creativity in developing strategies and flexibility in responding to changing market conditions. Marketing and the marketing system are such basic phenomena that they cannot be considered as a separate function of business. It is investigated that success in business is determined not so much by the product that it offers as by its consumers. All definitions hide three aspects of the concept of marketing: the active aspect - market penetration; analytical aspect - understanding of markets; ideological aspect - way of thinking. Most often, one can observe trends in the decline of the concept of marketing to its active dimension, that is, to a series of sales techniques, and an extreme underestimation of its analytical aspect. It is analysed that in modern conditions of management the effective development of enterprises of the tourism industry of Ukraine is complicated by martial law, difficult economic and political situation; increased competition due to the lack of a proper system for coordinating the activities of the enterprise. In this situation, a significant interest for domestic enterprises of the industry is a modern marketing concept, the introduction of marketing measures in the management of enterprises, advanced methods of marketing influence on the formation of market demand, the competitive position of the tourist enterprise. It is proved that effective management of marketing activities of enterprises in the field of tourism is a rather complex economic, organizational and social phenomenon. This management requires a long process of activity, which should take into account the possible change in the state of the object of control, the emergence of the latest laws, principles and methods. The system of management of marketing activities of tourist enterprises includes knowledge, skills, abilities, information and human technologies of business communication of actual and potential consumers of the tourist product and managers of the enterprise

Research on the New Model of Tourism Enterprise Management under the Concept of Ecotourism Management

Research on the New Model of Tourism Enterprise Management under the Concept of Ecotourism Management

THE IMPACT OF THE SOCIO-DEMOGRAPHIC FACTORS ON TOURISM ENTERPRISE MANAGEMENT

The purpose of the paper is to reveal the impact of some socio-demographic factors on tourism enterprise management. A brief overview is presented of several important socio-demographic factors and their influence on tourism enterprise management. As a result, appropriate indicators are selected. On this basis, analysis is carried out of some important socio-demographic factors that tourism enterprise managers should consider when making managerial decisions in connection with the selection, attraction, and retention of target markets of tourists. Specifically, the factors include the purpose of travel of international tourists by countries of origin worldwide and in Bulgaria for the last years. As a result of the analysis, relevant conclusions are drawn.

Evaluation of the effectiveness of measures to improve the management of tourism enterprises in the context of eurointegration

Introduction. For each individual country, tourism plays an important role in stimulating economic development, not only directly in the tourism industry but also in related industries and other sectors of the economy. Tourism has a positive impact on employment, consumer demand and foreign exchange earnings. The role of tourism in the development of the national economy cannot be overemphasized, however, the tourism industry has objective prerequisites for its development based on historical, geographical, cultural and economic factors.Purpose of the research. The study aims at demonstrating the effectiveness of measures to improve the management of tourism enterprises in the context of Euro- European integration.Research method. The research methods used to achieve the objectives were: empirical - industry research and analysis; observation, generalization, comparison.Results. On the basis of the researches there were found problems concerning development of theoretical and applied researches in the direction of formation and development of tourist industry in Ukraine. Materials of work are based on scientific works of leading domestic and foreign scientists, legislative acts, normative documents. Management of the tourism industry in Ukraine in the conditions of globalization and European integration requires search for innovative approaches and new views, introduction of European norms and standards, i.e. improvement of the methods of management of the tourist industry, development and evaluation of models of development of tourism sphere in the system of state and regional economic development. Modern realities in Ukraine were analyzed and the necessity to create optimal, rational and profitable conditions of development was revealed.The peculiarities of the tourism industry development are defined, which is aimed at identifying opportunities and future development of the tourism industry on a long-term basis. In order to predict the effectiveness of the article the company of the tourist industry for which it is proposed to use auto-progressive models, which help to determine the presence of autocorrelation with the n-flags of late purchase activity of consumers of tourist services. It is established that stable development of tourism is possible on the conditions of cooperation between the state and business. This is necessary for the development and implementation of programs that will be used to cover the specific nature of the tourism industry.Perspectives. In the context of building a qualitatively new institutional framework for the development of the knowledge economy, substantial further research is required. Since the development of the tourism sector in Ukraine in the context of globalization and Euro-European integration requires the updating of types of tourism activity and the implementation of integration with international tourism industry leaders, Introduction of the already existing world experience in meeting the demand of the industry consumers.

ПУТИ СОВЕРШЕНСТВОВАНИЯ ОРГАНИЗАЦИИ ЭФФЕКТИВНОГО УПРАВЛЕНИЯ ПЕРСОНАЛОМ ПРЕДПРИЯТИЙ ТУРИСТИЧЕСКОГО БИЗНЕСА

The article analyzes the ways to improve the organization of personnel management of tourism enterprises in the light of modern requirements for specialists. The model of the organizational structure of personnel management is investigated. The criteria of the effectiveness of this management in the context of the organization of the tourism business are identified. The tools contributing to efficiency improvement are described. The purpose of the study is to find ways to improve the organization of personnel management, taking into account the specifics of the industry. The main criteria of efficiency are highlighted, the main directions of improvement of work with personnel are outlined. As a theoretical and methodological basis, the research of modern Russian authors in the field of management, organization of work with personnel, as well as effective management in the field of tourism business is used.

WAYS TO OVERCOME THE CRISIS IN THE TOURISM SECTOR UNDER QUARANTINE RESTRICTIONS

The paper is devoted to exploring the main problems of the tourism business in Ukraine, which arose due to anti-epidemiological measures aimed at overcoming the COVID-19 pandemic. It is used a systematic approach and methods of synthesis, semantic analysis, historical analysis, analogies, generalization, explanation, classification and graphical method. Prospective directions of the Ukrainian tourism sector’s way out of the crisis are proposed and the tools of influencing the demand that will bring the desired level of profits are substantiated. The results of the study can be used in the management of tourism enterprises using the experience of other countries and international recommendations, as well as the selection of key factors of influence to stabilize their functioning. The paper summarizes, structures and studies the main consequences expected in case of exacerbation of the epidemic situation.

Strategic management as a tool for improving the tourist enterprise management system

The sphere of tourism can be safely attributed to the category of unique in efficiency industrial complexes that can help solve economic anti-crisis problems. Tourist activity has a significant impact on economic growth, which is manifested in the improvement of entrepreneurship, the scale of production of products and services, the growth of effective demand. The article considers the concept of strategic management in the tourism industry. In the course of research the stages of a cycle of strategic management of the tourist company are defined on the basis. The constituent elements of strategic planning as a basis of strategic management are considered. Peculiarities of strategic management at tourist enterprises are determined. The article identifies current problems of management of tourist enterprises in Ukraine. It is noted that the success of the tourist enterprises of Ukraine depends on an effective system of management and coordination of all components of tourist attractiveness: tourist resources, infrastructure, investment and quality service. It is offered to consider the management system of the tourist enterprise in dynamics which interacts with such important elements, as: tourist resources, services, production, external environment and the factors influencing development of tourist sphere, the purposes of development of system of management of tourism. The key characteristics of the process of realization of the tourist enterprise management system are given. In today’s global economic change and the crisis in the tourism industry, tourism companies should apply strategic management, which includes a program of action to identify specific goals and means of implementing the chosen path of development. The strategic management of tourism enterprises should be based on strategic planning, which will provide an opportunity to predict the future development of production of goods and services, promising projects, personnel and financial activities on a planned basis. Key words: strategic management, management system, planning, strategy, tourism company.

The implementation of leisure tourism enterprise management system based on deep learning

The implementation of leisure tourism enterprise management system based on deep learning

The management innovation of tourism enterprises under the eco-tourism model

Eco-tourism is a major trend in the development of the world’s tourism industry and a crucial part of Chinese tourism industrial restructuring. The development of eco-tourism should start with the management of eco-tourism. This article mainly discusses the management innovation of tourism enterprises under the eco-tourism model, summarizes the current situation of eco-tourism development, puts forward the problems in the management of tourism enterprises under the eco-tourism model, and finally puts forward suggestions about that, in order to promote the development of tourism enterprise management.

ШЛЯХИ ПІДВИЩЕННЯ ЕФЕКТИВНОСТІ УПРАВЛІННЯ ДІЯЛЬНІСТЮ ТУРИСТИЧНИХ ПІДПРИЄМСТВ НА СХОДІ УКРАЇНИ

The article considers the current situation of the national tourism industry and the peculiarities of the tourism industry in the eastern regions of Ukraine against the background of the pandemic and the existing quarantine restrictions that among all sectors of economic activity the most impressed the tourism industry at the international, national and regional levels. A review of recent research and publications of domestic tourism industry experts revealed that the vast majority of them are devoted to general theoretical tools and methods to ensure effective management of tourism entities, but there are no recommendations adapted to specific regions and specific conditions of tourism within a particular area. Accordingly, the aim of the work was to generalize the existing approaches to the management of tourism enterprises, to determine the most effective measures for business entities in the tourism industry of the eastern regions of Ukraine. The study identified: the process of restoring the tourism and recreation sector in the eastern regions began and significantly accelerated in 2020, but it is accompanied by a deep economic crisis in the regional tourism sector; in order to overcome this crisis, it is proposed to turn to the concept of economic security of the tourist enterprise and groups of its constituent indicators; it is determined that the whole set of indicators is divided into managed and unmanaged, but all of them can be controlled and regulated by the subject of tourist activity; based on the components of economic security, the dynamics of Ukraine in the global ranking of travel and tourism competitiveness, as well as the real situation within the regional tourism and recreation of the eastern regions in Ukraine, it was proposed a plan to improve the management of tourism enterprises in the eastern regions of Ukraine. Implementation of the presented action plan in accordance with the identified priorities by groups of economic security indicators will overcome the current financial and economic crisis and improve the quality of management of tourism entities, reorient the regional industry to the domestic market of tourism services and promote the full recovery of tourism and recreation.

Особливості маркетингової діяльності туристичних підприємств в Україні

The article examines the essence, significance and features of marketing of tourism services, outlines its role and significance for tour operating enterprises, identifies the main trends in the development of the national tourism market. The authors have developed and substantiated theoretical and methodological approaches to the formation and development of the conception of marketing in the market of tourism services. The analysis and assessment of the activity of tourism organizations in Ukraine are carried out, the factors of efficiency of marketing strategy of tourism enterprises are researched. The marketing model of management of tourism enterprises is proposed. Approaches to the formation of tourism services on the basis of marketing are defined, strategic directions of development of the tour operating organization on the basis of marketing approaches in the domestic and world tourism markets are offered. Recommendations for the use of the conception of targeted marketing and development of product strategies have been elaborated. The conceptual bases of marketing activity in the market of tourism services are suggested, the special role is defined and advantages of its realization taking into account transformation of socioeconomic relations, branch features of the modern tourism market and complex character of a tourism product are shown. The functional directions of marketing development in the market of tourism services and instruments of their practical realization are presented. The proposed approach provides freedom in the choice of commercial tools of an expanded set of marketing activities, which are a strategic resource to increase competitiveness, which stimulates consumer demand, increases commercial efficiency and overall effectivity of tourism services.

Scientific approaches to the formation of management of tourist enterprises

The management system of travel companies should be adapted to a wide range of travel services, the dynamics of tourist flows, trends in the tourism market, which are constantly changing due to new trends in the behavioral and inclusive economy, the experience economy. This causes the further development of approaches to the formation, improvement of methods and technologies of management of tourism enterprises to ensure the competitiveness of individual services, tourism products, and the tourism sector as a whole. The article aims to generalize and develop scientific approaches to the formation of management systems for tourism enterprises. The theoretical and methodological basis of the study is the principles of modern management theory, tourism economics, the economics of experience. There was used a systematic approach to the study of the processes of formation and development of the management system of tourism enterprises and a set of methods that ensure its implementation, namely: logical generalization, synthesis, analysis, and comparison. The main result of the work is the determination of the approaches to the formation of the management of tourism enterprises and substantiate their specifics, namely: an approach based on the classical functions of management; an approach based on taking into account the peculiarities of tourist services and tourist product; an approach based on market environment signs; an approach based on the principles of microsocial management; an approach based on world management standards; security approach; an approach based on the principles of experience economics. The content of the management of tourist enterprises is based on the principles of the economy of experience, namely: consumer loyalty, close emotional connection between customers and services, personalization of the tourist product. Conclusion: promising areas for the development of tourism enterprise management systems were identified due to the study of scientific and analytical sources. It is defined that modern tourism enterprises in improving management systems should take into account new trends in inclusive development, behavioral economy, the experience economy, to ensure both an acceptable level of profitability and long-term competitiveness.

Approaches to strategic management in the context of ensuring the tourism industry development

Analysis of existing scientific approaches to the management of tourism enterprises, developed by domestic scientists in recent years is presented in this paper. The current problems of tourism in Ukraine under existing conditions are noted. The authors note that tourism in Ukraine should be considered as a strategic direction of the domestic economy development. It is determined that the current problems of tourism in Ukraine, in the current conditions, include the low professional level of training; non-professional management methods and poor service; environmental issues; insufficient development of the communication system. It is proposed to consider tourism in Ukraine, as priority areas of the domestic economy development, in the context of key components of sustainable development of society, such as: economic, social, environmental. The concept of strategic management is defined as a system of preparation, development and organization of a set of strategic decisions, which is based on the interaction of state, business, science and education. In order to organize strategic management in tourism industry, it is proposed to use modern approaches, such as: synergetic, innovative and cluster. Three main directions of the development of innovative activity in tourism in Ukraine are noted. They are based on the provisions of the General Agreement on Trade in Services. The necessary presence of factors for attracting innovations in the development of tourism industry is determined. It is indicated which measures at the state level, should be taken to attract innovative principles of tourism management and related industries that directly affect the quality and efficiency of tourism services. It is emphasized that the main task of tourism cluster creation is to increase the attractiveness of the territory for potential tourists due to the use of differentiated economic policies. It is noted that the cluster feature is the creation of a number of positive effects that provide the benefits of this form of business relationships, namely: the effect of large-scale production, synergy effect, multiplier effect, innovation-oriented effect. It is noted that under the influence of these factors, non-profit enterprises of the cluster can overcome the lower limit of profitability through specialization, which ensures productivity and reduces the cost of goods created.

Assessment of the Competitiveness of the Tourist Enterprise in the Modern Conditions

The theoretical and methodological basis of the study are scientific developments of domestic and foreign scientists related to competitiveness as a priority economic factor of sustainable development and functioning of the tourist enterprise in a changing environment, materials of specialized scientific conferences and symposia. The article considers and highlights the problems of competitiveness of the tourist enterprise as a separate subject of research. It is revealed that the recent strategic changes, which are the key to creating future competitive advantages, are the result of ensuring the long-term development of the tourist enterprise in the relevant competitive economic conditions. It is shown that the most acute problem of assessing the level of competitiveness of a tourist enterprise is the lack of information about competitors, which leads to incomplete analysis, the use of subjective scores, high financial and time costs to conduct a study of competitiveness. The main competitive strategies of the enterprise which allow to win in struggle against competitors are analyzed. Emphasis is placed on the need to develop stages of systematic study of the competitiveness of tourism enterprises, which will allow to characterize the level of their competitiveness, even in conditions of information lack. The obtained results of the research are the basis for the scientific substantiation of the process of managing the competitiveness of tourist services (goods), which is one of the sub-goals of managing the competitiveness of the enterprise and should be subordinated to it. The results of the study are the basis for effective strategic management of tourism enterprises of Ukraine, capable of enhancing the competitiveness of the industry.

Audit in ensuring the effectiveness of tourism management

Due to the spread of the coronavirus pandemic, the losses of the tourism industry in Ukraine in 2020 are estimated at more than 1.5 billion dollars. USA. The current situation requires an adequate response from the government and business, which leads to an increased need for the use of scientific tools to justify the options for optimal economic development and relevant management decisions. Under such conditions, the key to sustainable development of the tourism industry should be the maximum use of management tools: management accounting, analysis and audit, implemented in the concept of their effective interaction. The aim of the article is to improve the theoretical and praxeological principles of management accounting, analysis and audit in the tourism management system, by developing the concept of their synergy and substantiation of prospects for implementation as a key imperative for sustainable development of the tourism industry. The economic and social significance of tourism in modern conditions is determined by the fact that the tourism business contributes to economic development, developing related industries, promotes employment, growth of gross domestic product, is a significant source of foreign exchange earnings. Experts from the World Tourism Organization emphasize the historical sustainability of tourism and its ability to create jobs after crises, and emphasize the importance of international cooperation and ensuring that the sector becomes a central part of the recovery effort after the coronavirus pandemic. To increase the efficiency of the tourism industry, as an imperative for sustainable development of the national economy, it is advisable to use such management system tools as management accounting, analysis and audit, implemented in the concept of effective interaction. The article identifies the place of a separate concept in the formation of the paradigm of management accounting, analysis and audit. One of the concepts that contributes to the modern audit paradigm is the concept of synergy between internal and external audit proposed in this study. A qualitative feature of the proposed concept is the two-vector direction of its action, as it is aimed at meeting the needs of internal and external users of information, which fundamentally distinguishes it from other concepts of audit. The proposed scheme of management of the tourist enterprise on the basis of interaction of administrative accounting, business analysis and audit will promote their practical realization in activity of the subject of tourist business. One of the concepts that contributes to the modern audit paradigm was the concept of synergy of internal and external audit proposed in this study. A qualitative featureof the proposed concept is the two-vector direction of its action, as it is aimed at meeting the needs of internal and external users of information, which fundamentally distinguishes it from other concepts of audit. The practical implementation of the interaction of management accounting tools, business analysis and audit at the micro level will also be facilitated by the developed scheme of tourism enterprise management based on the interaction of management accounting, business analysis and audit.

Directions of introduction of innovation-investment and marketing strategies for effective development of rural green tourism enterprises

The subject of the research is the theoretical and practical aspects of defining and implementing innovation, investment and marketing strategies to increase the competitiveness of rural green tourism enterprises and the reproduction of rural areas. The purpose of the work is to substantiate the main components and directions of implementation of innovation, investment and marketing strategies to ensure the effective development of rural green tourism enterprises, taking into account others, including problematic factors of their locations. Methodological basis of the article were the main theoretical and methodological provisions of economics, regulations of Ukraine, the works of leading foreign and domestic scientists in economics, marketing and management of tourism enterprises. Results of work. The importance of using innovation-investment and marketing strategies for the effective development of rural green tourism enterprises is substantiated in the work. Their main components and directions are determined. The main problems were identified and the forecast of the expected results of involvement was made. The field of application of results. The results can be used by rural green tourism enterprises, united territorial communities, regional and state authorities. Conclusions. Innovations are of paramount importance in increasing the efficiency of rural green tourism enterprises in the knowledge economy. Therefore, it is important to group them by areas of implementation. Investing in the development of rural green tourism enterprises is recognized as one of the main problems hindering their spread due to the low incomes of the vast majority of the rural population on the one hand and housing and other conditions that need improvement on the other. Therefore, determining their sources and reserves is of paramount importance. Marketing strategies are of paramount importance for the development of rural green tourism enterprises. Their main tools are brands and trademarks; virtual sales; advertising and PR-technologies, detailed by enterprises and agro-villages; tourist goods, unique and inherent in certain rural areas (food, cosmetics, crafts); attractions and services.

MODERN DIRECTIONS OF TOURISM ENTERPRISES DEVELOPMENT IN UKRAINE

The modern areas of enterprise development in the tourist industry are considered in this article. Nowadays it is important to take into account the new challenges of the new millennium, features of resource use, implementation of e-business in tourism, investment and innovation management, modern management concepts. The authors attempted to summarize the factors influencing the modern tourism enterprises development, to substantiate certain conclusions, which should help improve the situation in tourism. Development of consciousness and psycho-emotional training of tourism workers and consumers of tourism services for the conservation of natural and recreational resources following the concept of sustainable development, ratified by Ukraine in the framework of international cooperation was considered. The effective work of tourism enterprises influences the successful development of Ukraine and its regions. The modern activity and development of enterprises in the tourist industry have been studied by the authors taking into account the latest theoretical approaches and modern management concepts. Successful work of tourism companies and organizations in the region will increase the efficiency of the entire tourist industry of Ukraine, individual performance indicators of enterprises, budget content in specific regions. Implementation of investment projects, innovative technologies, and modern management concepts will be able to contribute to the sustainable development of individual enterprises and regions, the successful activity of the Ukrainian tourist industry, and individual tourism companies and organizations following international agreements and conventions. Successful and profitable enterprises activity, due to the conscious, efficient staff work, involves rational resources use, which will increase the efficiency of tourism enterprises’ innovative activities. The basis for the implementation of new projects, e-business, effective resource management is an objective assessment, accurate analysis of the development level, and use of tourism enterprises resources, as well as the effectiveness of their activities. Ukrainian tourism enterprises (tourist entities and collective accommodation facilities) have the opportunity to increase tourist flows and annually improve their financial results from the provision of tourism services, confirming the status of Ukraine as a tourist attractive country in the global services market. Clustering and modern management measures application help to increase the level of tourism enterprises development. The article gives examples of efficient resource use, integrated management of tourism enterprises. Based on the conducted researches the modern directions and measures for tourism enterprises and staff development which will allow increasing the efficiency of tourism enterprises activity in Ukraine were suggested.

Resíduos sólidos no Parque Nacional da Chapada dos Veadeiros

Meios de hospedagem são os maiores geradores de resíduos sólidos do setor turístico. No contexto da instituição da Política Nacional de Resíduos Sólidos e uma série de orientações sobre gestão sustentável de empreendimentos turísticos, elaboradas pelos órgãos públicos brasileiros, torna-se relevante avaliar as práticas dos meios de hospedagem nesse sentido. Este estudo analisa a gestão de resíduos sólidos nas pousadas e hostels de Alto Paraíso (GO), cidade com a maior capacidade de alojamento mais próxima da entrada do Parque Nacional da Chapada dos Veadeiros. Trata-se de um estudo de caso, com coleta de dados por meio de entrevistas em dez meios de hospedagem e com um representante da associação de reciclagem local. Os resultados indicam uma fraca conscientização dos clientes, forte dependência de decisões das autoridades locais, pouca vontade de cooperar e desconhecimento de técnicas de minimização de resíduos sólidos.

Improvement of the financial resources management system of tourist enterprises and methodological approaches to the analysis of the efficiency of their productivity

The paper considers the conceptual basis of financial resources management of tourism enterprises. The essence of economic efficiency of tourist enterprises is revealed from the following aspects: definition of standards and efficiency indicators; their impact on the enterprise; process of management of financial resources of tourist enterprises. The system of management of financial resources for tourist enterprises is considered. Formulation of the problem. The current stage of economic development of the management of the financial system of tourism enterprises is becoming increasingly important, as financial resources are the main resources for the survival and development of enterprises. The purpose of the paper is to develop financial resource management systems for tourism enterprises and the main ways to improve it; in addition to studying the problems and generalizing the concepts related to the effective functioning of the tourism industry. It opens up new options for possible directions of development. Presentation of research material. In enterprises, financial resources are the object of financial management. One of its tasks is to make a number of decisions on the formation and operation of the best structure of financial resources to increase the company's profits. This method requires a lot of work on the analysis, as well as the results of the assessment of various situations: the state of the structure and use of financial resources; resource requirements and methods of resource use. Based on the findings of the analysis to develop several forecasts of financial resource management models. The modern set of indicators makes it possible to analyze the internal and external forms of economic efficiency. The practical significance of the obtained results can improve the quality of economic analysis of the efficiency of travel companies.

Innovative Approach to the Formation of a System of Strategic Marketing Management of Tourism Enterprises in Conditions of Market Uncertainty

The main purpose of the study is to develop methodological basis and practical recommendations in respect of the formation of a system of strategic marketing management of enterprises in conditions of market uncertainty. The urgency of solving this scientific problem consists in the fact that the construction of the market structure of the modern economy requires to solve many strategic managerial tasks on different levels. Within this context, one of the important tasks is to elaborate strategic approaches to advance enterprises in the tourism industry, which allow to use the opportunities of the external and internal environment effectively, to minimize the negative impact of environmental factors, to sustain and to develop competitive advantages in the long run.