Main Tactics Research Articles

Advances in Microbial Biotechnology for Sustainable Alternatives to Petroleum-Based Plastics: A Comprehensive Review of Polyhydroxyalkanoate Production.

The industrial production of polyhydroxyalkanoates (PHAs) faces several limitations that hinder their competitiveness against traditional plastics, mainly due to high production costs and complex recovery processes. Innovations in microbial biotechnology offer promising solutions to overcome these challenges. The modification of the biosynthetic pathways is one of the main tactics; allowing for direct carbon flux toward PHA formation, increasing polymer accumulation and improving polymer properties. Additionally, techniques have been implemented to expand the range of renewable substrates used in PHA production. These feedstocks are inexpensive and plentiful but require costly and energy-intensive pretreatment. By removing the need for pretreatment and enabling the direct use of these raw materials, microbial biotechnology aims to reduce production costs. Furthermore, improving downstream processes to facilitate the separation of biomass from culture broth and the recovery of PHAs is critical. Genetic modifications that alter cell morphology and allow PHA secretion directly into the culture medium simplify the extraction and purification process, significantly reducing operating costs. These advances in microbial biotechnology not only enhance the efficient and sustainable production of PHAs, but also position these biopolymers as a viable and competitive alternative to petroleum-based plastics, contributing to a circular economy and reducing the dependence on fossil resources.

Speech Genre of Consolation in the Context of Foreign Language Learning at a Medical University

Empathy, which involves supporting the client, is a mandatory component of doctor-client communication. Sticking to the tactics of consolation in communication allows achieving greater effectiveness of the clinical activity of a medical worker. Since medical discourse as a sample of institutional discourse is characterized by a certain constant pattern, it has been proven that in the context of learning a foreign language it is appropriate to use a genre approach. The involvement of the genre approach in linguistic didactics is also explained by the dependence of the number of speech genres mastered by a foreigner and his level of formation of the secondary language personality. It is proved that consolation is a speech genre. The choice of film discourse for the study is justified by the specificity of the genre and the fact that it is a sample of authentic texts, the effectiveness of the auditory and visual channels of information perception. The "signals" of the use of the consolation genre, vocabulary and grammatical features are described. The verbal means of the main tactics within the secondary genre of consolation are listed. Methods of organizing the teaching of the Ukrainian language according to the genre approach are proposed.

Improving Operating Room Efficiency in Otolaryngology-Head and Neck Surgery: A Scoping Review.

One minute of operating room (OR) time costs $36 to 37. However, ORs are notoriously inefficient. There is growing literature on improving OR efficiency, but no formal review of this topic within otolaryngology has been performed. This study reviews and synthesizes the current literature on improving OR efficiency within otolaryngology. MEDLINE, EMBASE, Web of Science, CINAHL, Cochrane Library, preprints.org, and medRxiv were searched on November 4, 2022. Published English studies were included if they reported on metrics for improving OR efficiency within otolaryngology. There were no publication date restrictions. Articles were screened by 2 reviewers. Preferred Reporting Items for Systematic Reviews and Meta-analysis reporting for scoping reviews was followed. The search yielded 9316 no-duplicate articles; 129 articles were included. Most of the studies reported on head and neck procedures (n = 52/129). The main tactics included surgical considerations: hemostatic devices, techniques, and team/simultaneous approaches; anesthetic considerations: local anesthetic and laryngeal mask airways; procedure location considerations: procedures outside of the OR and remote technologies; standardization: equipment, checklists, and personnel; scheduling considerations: use of machine learning for booking, considering patient/surgeon factors, and utilizing dedicated OR time/multidisciplinary teams for on-call cases. The current literature brings to attention numerous strategies for improving OR efficiency within otolaryngology. Applying these strategies and implementing novel techniques to manage surgical cases may assist in offloading overloaded health care systems and improving access to care while facilitating patient safety and outcomes. Anticipated barriers to implementation include resistance to change, funding, and the current strain on health care systems and providers.

Green Energy Strategies for Cross-Border E-Commerce: A Sustainable Approach

Cross-border e-commerce has become a significant force in the global economy, with the continuous growth of online retail giants such as Amazon and Alibaba. the rapid expansion of this industry has also brought significant environmental impacts, especially in terms of energy consumption and carbon emissions. In response, a number of green energy initiatives have been put out and put into practice to support a sustainable strategy in international e-commerce. Using renewable energy sources is one of the main tactics. An increasing number of international e-commerce businesses are relying on clean energy sources like solar and wind power to run their businesses as a result of the advancement of renewable energy technologies. It not only reduces their carbon footprint but also helps to lower energy costs in the long run. Another strategy is the implementation of energy-efficient practices. It includes adopting energy-efficient lighting, heating, and cooling systems, using efficient transportation methods for logistics, and optimizing the route planning to reduce fuel consumption. These measures not only contribute to reducing carbon emissions but also help companies save on energy costs. In addition, cross-border e-commerce companies are also exploring green packaging solutions. It involves using sustainable materials for packaging, such as biodegradable or recyclable materials, to reduce the environmental impact of packaging waste. Some companies are also implementing innovative green packaging designs, such as reusable containers and packaging made from recycled materials. There are efforts to promote sustainable supply chain management in cross-border e-commerce. It includes incentivizing suppliers to adopt green energy and sustainable practices, as well as implementing strict sustainability criteria for selecting and monitoring suppliers. By promoting sustainability throughout the supply chain, cross-border e-commerce companies can reduce their overall environmental impact.

EXPLORING CROSS-CULTURAL COMMUNICATION TACTICS: A STUDY OF ADVERTISING TEXTS ON THE EXAMPLE OF RUSSIAN, ENGLISH, AND ARABIC LANGUAGES

The study aims to acknowledge the communication tactics in the advertising texts used to implement strategies in the light of Russian, English, and Arabic examples. The paper considers the concept of advertising texts and the implementation of communication strategies into advertising texts, as well as highlights the main tactics, like "minus" tactics, positive presentation tactics, slander tactics, provocation tactics, warning tactics, deflecting or rejecting criticism tactics, cooperation tactics, motivation tactics and promise tactics. The study applies the methods of contextual and content analyses of advertising texts with reference to the methods of implementing communication strategies through text analysis as well as the advertising text. Results in describing the communication tactics and the language means that realise each tactic correspondingly.

Комунікативні стратегії учасників літературних інтернет-конкурсів: особливості мовленнєвої поведінки у віртуальному дискурсі

The study deals with the problems of linguopragmatic description of virtual discourse. Particular focus is paid to the discursive activity of the participants of literary competitions who participate in discussions and evaluate each other's stories. Cooperative and confl ict interactionsof commentators and authors of literary stories are characterized. A typology of communicative strategies in the virtual discourse of a literary competition is proposed, with a breakdown of those used by senders and recipients. It has been proved that the strategies of commentators gravitate towards a cooperative type of communication, while the strategies of authors in response to criticism trend towards a conflict type of communication. The linguistic features of the the ways each group implements their respective strategies are traced, and the main tactics of their representation inthe discourse of the virtual discussion of literary stories are determined. The illustrative material was collected from the transcripts of discussions at the Ukrainian-language fantasy short story competitions Litavytsia and RBZh Azimut for 2021.

MULTIMODALITY AND NEUROCOPYWRITING AS DIGITAL COMMERCIAL NARRATIVE STRATEGIES

The article discusses the strategies and tactics of the commercial narrative, which enable a pragmatic influence on the cognitive, emotional, and volitional sphere of the addressee-potential consumer. In a commercial narrative, verbal and non-verbal components form one visual, structural, meaningful, and functional whole. The purpose of our research is to analyze the techniques and tactics of implementing multimodality and neurocopywriting strategies in the English-language digital commercial narrative. In accordance with the set goal, the tasks of the article are: - Present the types of commercial narrative; - Determine the main tactics of neurocopywriting and multimodality in sales texts in the conditions of digital commerce transformation; - Analyze lingual and paralingual means of implementing commercial narrative tactics. We consider the commercial narrative as a combination of modes in the stereoscopy of semiotic and cognitive approaches. The development of Svitlana Zhabotynska was chosen as an appropriate methodology for the analysis of multimodality, and the definition of storytelling tactics is based on the main positions of David Herman. The elements of the method of quantitative calculations made it possible to generalize the obtained results. The success of the commercial narrative in its two types (branding and sales storytelling) is achieved through the interaction of different modes of sensorics, which change states of consciousness and participate in the receiver’s decision-making. The simultaneous combination of the codes of different sign systems to construct the recipient’s emotions and decisions is the essence of the multimodality strategy in the commercial narrative. The article analyzes the tactics of creating a commercial narrative with a certain construction of meaning through the interference of a complex of lingual and paralingual means. The cognitive dominance of the commercial narrative (conveying familiar information in an unusual way or from a new perspective, focusing on the advantages of the object of the offer: “Elaboration, Extending, Questioning, Combining” according to S. Zhabotynska) should cause a certain emotional reaction (surprise, expectation, trust) in the consumer, constructing a certain image. The purpose of creating such an image is to set the consumer in a positive mood and create motivational incentives. It is for the purpose of stimulating neurotransmitters that there is a need for the design of sales storytelling using specific linguistic means: allusions, emotionally-tinged vocabulary, unusual combinations of words, various resources of intertextuality that stimulate sensory sensations, and, in turn, is the task of the neurocopywriting strategy in commercial narrative. Table Landscape of responses made it possible to determine the digital reputation of the commercial narrative (concentration of meanings, general awareness, and recognition (authority), and the analysis of sales reports on the official companies’ websites and reviews in social networks visualized the result of the audit of the success of the commercial narrative. The study of the pragmatics of multimodality strategies and neurocopywriting in the modern digital space of commercial communication is an actual and promising research field in linguistics.

Дихотомия стратегий умиротворения и раздражения как основа коммуникативного поведения немецкоязычных поэтов-хайкаистов

Introduction. The article considers the genre of German haiku as an element of a communicative act stipulating certain dialogue between the addresser (haiku poet) and the recepient (reader).
 The aim of research is to identify communicative strategies and tactics representing the communicative behavior of contemporary haiku authors. Methodology and research methods. The research work used methods of systematization and generalization of the scientific material, descriptive-analytical method, method of linguistic and stylistic analysis of the text. Results. It has been shown that the author's intention in the texts of modern German haiku is explicated through two basic strategies — tranquility and annoyance. Each strategy is represented by a set of main tactics. In particular, the strategy of tranquility includes tactics of observation and adaptation, the strategy of annoyance involves tactics of breaking the taboo topics, intimidation, and creating a negative mood.
 In the 21st century, due to the haiku genre evolution and transformation of the social values it is possible to adopt a micro-diachronic approach to the research of changes in the communicative behavior of haiku poets in the light of the communicative strategies dichotomy. Previously haiku poems were composed exclusively according to the canons of Japanese poetry. This fact also determines the relevance of the study.
 Scientific novelty lies in the study of the specifics of communicative strategies and tactics, the norms of artistic communication in terms of German haiku genre.
 The practical significance is determined by the possibility of using the obtained scientific results in special university basic courses on literary translation, discourse theory, linguistic and stylistic interpretation of the text.

Toward sustainable management of ant-hemipteran mutualism in agricultural settings: a comparison of different approaches

Mutualistic associations between ants and honeydew-producing hemipterans have a great ecological and evolutionary significance across terrestrial habitats but can also cause pest outbreaks in agroecosystems. At the same time, ants are often effective predators of several agricultural pests, can improve soil quality, and can control some plant pathogens. Neither ant attendance of hemipteran pests alone, nor a positive correlation between the abundance of ants and hemipterans automatically imply that ants are a worthy target or a key element in hemipteran management strategies. The main tactics in the management of ant-hemipteran associations in agroecosystems include the use of sticky or insecticidal barriers, low-toxicity baits, alternative sugary sources, or ant-adapted biocontrol agents. Barriers can quickly seal ground-nesting ants from the canopy of perennial plants but are unselective towards other arthropods and costly in terms of maintenance. Low-toxicity baits have been particularly tested against invasive and supercolonial ant species and yet are worth considering only when the complete elimination of ant colonies can be desirable. More recently developed and not yet widely available methods based on the provision of alternative sugary sources to manipulate ant behavior can allow to retain or even enhance the contribution of ants to the control of other phytophagous insects or plant pathogens while effective disrupting their mutualism with hemipteran pests. Finally, many parasitoids and predators possess specific adaptations to bypass attending ants, but the existence of species-specific factors complicatesthese networks. Further basic research and longer-term studies are needed to refine and improve the development of sustainable management strategies.

Cicada feast and food links: Grey-headed flying fox preys on black prince in south-East Australia

Cicada mass emergence offers a plentiful and energy-rich food source for a variety of predators, mainly birds and spiders. Megabats (Pteropodidae) mostly feed on nectar and fruits, but occasionally prey on insects such as sap-sucking cicadas and fruit-eating beetles. We observed and documented with photographs the behavioural repertoire of the Grey-headed Flying Fox Pteropus poliocephalus while hunting and consuming the Black Prince cicada Psaltoda plaga in Sydney, New South Wales, Australia. The bats used three main tactics while hunting the cicadas: a) flushing and/or catching cicadas on tree foliage while clambering over branches or landing on the foliage, b) lunging from a perch after spotting a resting cicada, and c) pursuing cicadas on the wing. Upon securing a cicada the bats flew off and landed on a feeding perch, where they chewed the prey and spat the remains as a pellet below this perch. On the ground, the pellets were usually sought by large ants that tore off pieces from these remains, the ants transporting them to the nest. Small ants aggregated on the pellets probably to seek the remaining sap, after which they left the pellets. The above described events showed three main food links: a) cicadas feeding on plant sap, b) bats preying on cicadas and spitting the remains as pellets, and c) ants feeding on bat pellets. The links illustrate a food chain that include plants, cicadas, bats, and ants. Additional food links we observed were: 1) cicadas feeding on different plants, 2) cicadas preyed on by diurnal animals, 3) dead cicadas consumed by ants, 4) dead bats consumed by birds, and 5) nocturnal raptorial bird that may prey on bats. This report seems the first to mention food links within a megabat-insect trophic interaction.

Knowledge-based resistance: the role of professional organisations in the struggle against statutory assessments in England

ABSTRACT This paper aims to map and understand tactics and practices of resistance to standardised testing in England by focusing on the More Than a Score (MTAS) campaign. More specifically, this paper examines the role of professional organisations affiliated to the MTAS campaign in the production and mobilisation of expert knowledge as a tool for resistance. In particular, by examining their transactions and exchanges, we identify three main tactics of resistance: i) a diffused policy approach, ii) expert reports, and iii) a deep understanding of network boundaries. The development and use of these tactics allowed MTAS to move beyond traditional forms of resistance, towards more complex and granular modes of refusal and contestation. We conclude with a discussion about how this work can extend our understanding of resistance and the tensions and compromise that multi-stakeholder resistance involve.

Манипулирование собеседником в ситуациях делового общения (на материале немецкого кинематографа)

The paper presents the most common ways of manipulating the interlocutor in the business communication of Germans using the example of dialogues from modern German films. The authors consider the basic principles of business interaction between partners in order to identify deviations from the norms of communicative behaviour. The aim of the research is to identify and describe the main tactics of manipulation in the business communication of Germans. The paper examines acts of manipulation, the linguistic units used for further recognition of an act of manipulation and also reveals Germans’ response to manipulation attempts. In addition, the authors consider the main personality types of the manipulator in business communication. The research is novel in that it is the first to consider the linguistic units peculiar to the act of manipulation in German business communication. As a result of the study, it has been found that the main tactics of the manipulator’s behaviour in business communication are his/her attempt to depart from the accepted norms of behaviour in the business communication of Germans by creating situations unusual for the manipulated person (tactics of departure from generally accepted norms), as well as the tactics of seduction, implemented through the use of the manipulator’s personal qualities.

Lexical and grammatical means of expression of dominant assessment in media speech of virtual language personality in blogs: gender aspect

The aim of the study is to present an analysis of the lexical and grammatical means of expression of dominant assessment in the speech behavior of the Russian-speaking and English-speaking virtual language personality in blogs, depending on belonging to a particular gender. The research material is a card index of more than 200 posts of beauty bloggers on the social network in 2021. There were used 15 accounts of the Russian-speaking and 15 accounts of the English-speaking addressers. All blogger’s virtual language personalities position themselves on the Internet as men, transgender people (mtf – male-to-female) and women. In total more than 3,800 small syntactic groups have been analyzed. The following research methods were used in the work: the lexico-semantic, lexico-grammatical, and stylistic analyses, method of objective pragmalinguistic analysis combining modified content analysis and the comparison method. When studying the differences in the media speeches among the English- and Russian-speaking virtual communicative personalities, several lexical differences in the speeches of the women, men and transgender people were identified. Thus, among the Russian-speaking bloggers the highest percentage of negative attitudes and in general the brightest emotional coloring of lexis and grammar constructions was observed in the men’s media speech despite the widespread stereotype about the greater emotional intensity of women’s media speech. The women in their media speech tend to prevail in the formation of positive assessment. For the transgender people in blogs, all three indicators of the formation of assessment using lexical and grammatical means occupy a middle position between the media speech of the women and the men, which indicates the presence of female and male traits in the media speech of the transgender people. For the English-speaking virtual communicative personalities in the media speeches of the women and the men, all three indicators are approximately equal, while for the transgender people the index of the formation of a negative attitude using lexical and grammatical means is twice exceeded, and the indicator of the formation of a positive attitude through vocabulary is twice reduced. In general, the media speech of the English-speaking transgender people in blogs is characterized by a more open and more emotionally colored lexical and grammatical constructions in media speech. The transgender bloggers share all the events from their lives, regardless of whether they are positive or negative, which indicates maximum self-presentation and maximum attention of Internet users to their language personality and lifestyle among Internet users. It seems promising to consider the linguopragmatic aspect of gender self-presentation of virtual language personalities in blogs, to identify the main tactics of their self-presentation in media space.

Практики пространственного существования человека в условиях постконфликтной ситуации

This article attempts to develop understanding of human practices in a post-conflict situation within the framework of the spatially oriented approach. Traditional methods of understanding conflicts, such as trauma studies, focus on the psycho-emotional state of the participants in a conflict. Based on the works of A. Lefebvre, M. de Certeau and G. Bachelard, the author proposes to consider this problem in a manner of Philosophical Anthropology, which allows us to identify the relationship between the experience of a post-conflict situation and everyday space of the individual. Considering the spaces of a post-conflict situation as «non-places», and based on the theoretical approach of M. de Certeau, the author proposes several tactics for a person’s staying and adaptation to a post-conflict situation. The author believes that there are two main tactics of this kind: the «tactics of immobility» and the tactics of «temporary rootedness». «Immobility» is understood as an individual’s right not to act, as an opportunity while not to form but to comprehend the probabilities of constructing new spatial connections «here and now». In addition, «immobility» is considered by the author as an opportunity to move on to the next step — «temporary rootedness». Such rootedness is characterized by more stable boundaries and spatial practices that allow us to reproduce «home» practices, and thereby find psycho-emotional and even physiological stability in the new post-conflict everyday life. The possibility of reproducing elements of the old pre-conflict existence sets the prospect of existence in a new reality.

TACTICS OF TRANSLATING ENGLISH FILM TITLES INTO UKRAINIAN LANGUAGE

The full-scale Russian-Ukrainian war proved the need to abandon everything that is a marker of the aggressor country, in particular, Russian-language content. With this in mind, the translation and dubbing of foreign films into Ukrainian are worth paying attention to. The film title serves as the key to its success. It's a kind of a sign of the work which introduces the film.
 The article analyzes the main tactics of translating film titles from English to Ukrainian. To find out the specifics of playing film titles in the conditions of the new artistic reality, the film titles posted on the resource https://eneyida.tv/ were selected. Translations were made by film distribution companies "Старий майстер", "MEGOGO Voice", "Так Треба Продакшн", "НЛО TV", "MVO", "Line In", "UFD", "DUB", etc.
 Film titles are included in the objects of the secondary nomination, which is interpreted as the designation of elements of reality with the help of ready-made language units. The translation of nomen appears as a variant nomination since it is not an object that is nominated, but a variant that functions in other national and cultural spheres and which is related to the original name as a variant and invariant.
 Three main tactics of translating English film titles into Ukrainian have been identified and characterized: direct translation, transformational translation, and indirect translation (full replacement of the film title). In direct translation, the film title preserves the original idea as much as possible. In the array of Ukrainian equivalents that arose as a result of direct translation, filmonyms-monolexes, names-phrases formed according to the Adj+N model, and movie titles containing three or more full-meaning words are differentiated.
 The essence of transformation as a type of translation tactic is clarified and the following methods of transformation are analyzed: substitution, expansion, and truncation of the component composition of the filmonym. Among the researched material, a number of methods of transformation of the primary name are singled out: specification, generalization, compensation, antonymic translation, and semantic development. It has been established that indirect translation, or full replacement of the name, is used for names containing various culturally specific components.

Russian Actionism as Biopolitical Performance: Shifting Grounds and Forms of Resistance

This article traces the development of Russian actionism through a biopolitical lens. Emerging in the 1990s as a public enactment of post-Soviet society’s regression from bios to zoē, actionism became more consciously biopolitical in the twenty-first century as a succession of artists sought to challenge the biopoliticization of life under Vladimir Putin. Focusing on the actions and statements of Voina, Pussy Riot, Pyotr Pavlensky, and Katrin Nenasheva, the author identifies four main tactics of resistance, gradually leading actionism away from its roots in aestheticized violence toward the cultivation of practices of radical care. The article concludes with a brief overview of actions performed in the wake of Russia’s 2022 invasion of Ukraine.

Personalised Solutions for Universal Goals. A Home Adaptation Project for Disabled People in Italy.

Home adaptation is a practice that addresses accessibility issues in the domestic environment of disabled people, introducing modifications to the spatial environment or devices which improve their autonomy and wellbeing, and that of their caregivers. Protocols developed to define the right adaptations for each home mainly rely on checklists to verify the normative compliance of the physical environment to predefined accessibility standards. However, these protocols fail to address the complexity of the social, cultural, and economic dimensions that structure the person-environment relationship, thus compromising the efficacy of the adaptations. The excessive rigidity of such approach relates to the current debate on the limits of Universal Design when applied to the domestic environment, and especially when directed to people with specific needs. As an example of a more productive approach, this essay illustrates ADA, a public funded action-research project that proposes home adaptations for severely disabled people. The paper discusses the innovative strategy of ADA, based on a high level of personalization, and its main tactics: interdisciplinarity, relational setting, and centrality of activities, both in the assessment of the users' profiles and spaces, and in the design of the adaptations. This essay also evaluates the impact of the project, showing how in specific domains, such as those of ADA, personalization is the key to achieve the inclusive and sustainable goals of Universal Design.

The Manipulative Strategy of Discrediting in US Political Interview

The research aims at the speech discrediting strategy investigation in the light of the manipulative influence on the addressee. The American politicians’ interviews serve as a material for the case investigation. The paper considers, the concept of a political interview and the implementation of a discrediting strategy into a political text, highlights the main tactics and techniques of the discrediting strategy like the tactic of “unsupported derogation of authority”, comparative tactics, the “quoting the object of discredit” tactic, accusation tactics, bullying tactics, the tactics of insult, polarizing tactics, tactics of a precedent text “hooking”, the tactics of “aggressive opponent”. The study provides the speech analyses of discrediting strategy implementation. The paper applies the methods of contextual and content analyses of political interview texts regarding the means of discrediting strategy realization via political discourse analysis. The paper results in describing discrediting strategy tactics and the language means that realize each tactic correspondingly.

Whiteflies at the Intersection of Polyphagy and Insecticide Resistance

Abstract The sweetpotato whitefly, Bemisia tabaci (Gennadius) (Hemiptera: Aleyrodidae), is one of the most damaging, polyphagous insect pests of agricultural cropping systems around the world. Insecticide control is one of the main tactics used to mitigate damage and crop injury caused by the species. Similarly, plant chemical defenses are primary natural mechanisms that reduce attacks from whiteflies. Like all Sternorrhyncha insects, whiteflies have piercing/sucking mouthparts and feed on phloem sap from vascular plants through a stylet. Therefore, if this insect can overcome the physical barriers of the plant and pierce the vascular bundle, the main remaining barriers to nutrition uptake and utilization are phytochemicals that might exhibit some degree of toxicity toward the insect. Bemisia tabaci has been reported to feed on over 1,000 plant species representing an enormous range of phytochemicals to which whiteflies are potentially exposed. Recently, whiteflies were shown to have acquired a gene from plants to detoxify the plant’s phenolic glycosides that are usually toxic. Additionally, host plants have been shown to alter the response of a single whitefly population to insecticides. Herein, we review possible interactions between the highly polyphagous B. tabaci, the potential phytochemicals associated with its extensive plant host range, and the main chemical insecticides used to control this pest. This review aims to provide a conceptual framework for studying possible biological interactions between the insect, host plant, and insecticidal toxins used to control this pest at the mechanistic and population selection levels.

Social Media and Impression Management of Governors During the COVID-19 Pandemic

The COVID-19 pandemic has placed enormous demands on leaders in the public sector. Regional politicians have two interests: conveying information related to handling the pandemic and convincing the public that they are competent in handling the crisis. Through impression management on social media, regional leaders seek to achieve these two goals. This study aimed to find out what impression management tactics were used by regional heads in Indonesia during the pandemic through social media. This study used the Leader Impression Management Framework to analyze the contents of posts on the official Instagram accounts of four governors in Indonesia, namely West Java Governor Ridwan Kamil, DKI Jakarta Governor Anies Baswedan, Central Java Governor Ganjar Pranowo and East Java Governor Khofifah Indar Parawansa, during the early period of the pandemic. The results showed that the four governors used impression management tactics in varied ways, but there were similarities in the main tactics used to manage their impressions. The findings raised theoretical and practical implications about the leaders’ methods of communication to the public during the pandemic.
 Keywords: social media, impression management, leadership, governor, pandemic