ABSTRACT The tourism industry has commenced the promotion of low-carbon tourism to combat climate change and reduce carbon emissions. This study focused on low-carbon tourism itinerary planning and sustainable development indicators, which are based on the theoretical perspective of tourism experience value. These insights were gained through interviews with government tourism bureau managers, academic researchers and managers of industry sustainable tourism development associations. The results indicate that among the dimensions of sustainable development indicators, ‘sustainable management mechanism’ and ‘environmental education and training’ had the most significant impact. The order of importance in the attributes was ‘green energy promotion’, ‘low-carbon production and marketing mechanism’, ‘asset protection monitoring’ and ‘carbon reduction education’. This indicates that these attributes play a crucial role in ensuring sustainability and environmental protection. This study thus provides a valuable integrated tool for sustainable development and low-carbon tourism itinerary management.