The successful development of an enterprise in a market economy is inextricably linked to the process of long-term investment. Investment activity is an essential part of the functioning of any organization. A very important place in the analysis of an investment project is given to the study of economic efficiency, which consists in measuring (evaluating) its final financial results. Economic efficiency in the most general sense is a comparison of the results of economic activity with the resources spent on this activity: labor, material, natural. Currently, many enterprises carry out long-term investments, however, this activity is not the main one for them. In this regard, there is a need to receive advice and assistance for the correct choice of a commercial idea and its analysis. The article contains theoretical aspects of the development of a project support strategy, namely, the essence of investment activity and the content of the investment strategy are considered, as well as the methods used in its construction are analyzed. To justify the choice of investment decisions, homogeneous classes of types of credit and business projects are distinguished, and methods of optimal project selection are considered. The main provisions, an indicator for evaluating the work of marketing, sales and business for quantitative and qualitative scales (distance), methods and quality functions are defined. The authors also analyzed the selected factors and identified the first four main components, the totality of which determines 70% of the labor productivity level of workers employed in the field of material production. The study presents specific data on the rating of regional agricultural organizations in the Orenburg region.
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