Local Hotel Research Articles

Analysis of Ethical Values in the HR Pages of Local Chain Hotels

Bu çalışmada, yerli zincir otellerin belirledikleri etik değerlerinin örgütsel veya kişisel açılardan ne şekilde ele alındıklarını tespit etmek amaçlanmıştır. Bu amaç doğrultusunda, yerli zincir otellerin web sitelerinde yer alan bilgiler incelenmiştir. Araştırma nitel yaklaşım ile tasarlanarak, verilerin analizinde “İçerik Analizi” yöntemi uygulanmıştır. Yapılan literatür taraması sonucunda etik kodlar belirlenmiştir. Belirlenen etik kodlar; örgüt ilişkileri ve kişisel beceriler olmak üzere iki ana temada ele alınmış ve her biri beşer alt temaya ayrılmıştır. Örgüt ilişkileri ana teması altında; mükemmeliyeti arama, başkalarına yardım, adalet, şeffaflık ve empati alt temaları bulunurken, kişisel beceriler ana teması altında ise; saygı, dürüstlük, şefkat, sözünde durmak ve mesleki yeterlilik alt temaları bulunmaktadır. Yapılan içerik analizi sonucunda 41 işletmenin 6 tanesinde hiçbir etik kod bulunamamıştır. Ulaşılan sonuçlara göre; örgüt ilişkileri ana teması altındaki etik değerlerin kişisel etik değerlere göre daha fazla önemsendiği tespit edilmiştir. Mesleki anlamda yeterliliğe ve hizmette mükemmeliyeti arama davranışına verilen önemin yerli zincir otel işletmeleri tarafından en fazla önemsenen etik değerler olduğu tespit edilmiştir. Kişilik özelliği olarak değerlendirilebilen sözünde durma davranışı ise işletmeler için en az önemsenen etik değer olarak tespit edilmiştir. Zincir oteller tarafından mesleki yeterliliğin en fazla önemsenen etik değer olarak görüldüğünün tespiti, Küresel Etik İlkeler Bildirgesi’nin 6.ve 9. maddelerinde bahsedilen konular ile de örtüşmektedir.

Impact of the COVID-19 pandemic on the domestic tourism industry of India: A study of the hotels and restaurants in the Delhi region

The covid-19 has hit badly the hotel, aviation, and the tourism. These sectors are largely dependent and interdependent. It is accepted globally that the covid-19 has given the biggest challenge trouble worldwide. Due to the covid-19 pandemic, there is uncertainty in the market crisis in the hotel, tourism, and aviation. There is a need to plan to recover from the market crisis of hotels, restaurants, and tourism post-covid-19 pandemic. The lockdown and the international closer of the boundaries of the country for the airlines have put the operation of the local hotel, and restaurant on zero. Deep planning and implementation are required by the government for the survival of the hospitality business. According to the WHO report the Covid-19 pandemic has affected 193 million people and the death rate is 4.5 million. According to the UNWTO figures, there is 70% decrease in tourism in 2020 as against 2019. The tourism-driven countries are finding it difficult to survive for their livelihood and to earn the bread. There is descriptive research on the hotels and the restaurants in the Delhi and NCR region on the kind of nature of business during the Covid-19 pandemic.

PENGARUH ONLINE REVIEW TERHADAP KEPUTUSAN MENGINAP DI JEJARING HOTEL LOKAL TERBESAR DI INDONESIA SANTIKA GRUP

The high internet usage in the country of Indonesia has made very significant changes in many ways, one of the very big changes in the habits of the Indonesian people who initially used booking activities more directly but now turn to using online ordering methods. This can benefit customers by making choices at online hotels on the internet. By developing it further, changing the pattern of hotel bookings today makes guests more careful in making reservations, guests can check the ratings of the hotel they will visit by just looking at the comments listed on the online review comments page of the online travel agent. The comments listed are made by previous guests who have enjoyed staying at this hotel so it is not uncommon that the comments listed determine the outcome of the stay decision. The study was conducted to analyze the interaction of its review dimensions, namely: the usefulness of online reviews, expertise reviews, timeliness of online reviews, online review volumes, online review valence (positive and negative), and completeness of online reviews on the decision to stay at the local Santika hotel Groups . The research method used is to discuss hypotheses developed based on related theories. Data were analyzed using multiple regression analysis. The results of this study found: The positive benefits of each dimension of useful online reviews, the expertise of reviewers, the timeliness of online reviews, positive online reviews, and the completeness of online reviews for stay results. There is a negative effect of online reviews on stay decisions, but there is no effect of online review volume on stay decisions.
 
 Keywords: Online review, Online Booking, Stay decision

ANALISIS BRAND MANTRA DI JEJARING HOTEL GRUP LOKAL TERHADAP INTERAKSI PELANGGAN DENGAN STUDI KASUS: FAVEHOTEL

This research is all about studying the aims and explain also determine the influence of Brand Mantra on the local Hotel Group network on customer interaction, Case Study: Fave Hotel. Researcher would like to know about is there any impact about brand mantra with the customer interaction at favehotel. All data in this study were obtained through a questionnaire and using quantitative method. The sample of this study was 85 respondents who were customers of the Fave Hotel.
 Researcher used T-test, F-test, analysis of linier regression. Result from T-test for communicate dimension resulted tcalculate 29,729 > ttabel 1,9866 with significance 0,000<0,05, so concluded H11 accepted and H01 rejected means communicate has significant impact to customer interaction. Simplify dimension has tcalculate 36,619> ttabel 1,9866 with significance 0,000<0,005, so concluded H12 accepted and H02 rejected means simplify dimension has significant to customer interaction. Inspire dimension has tcalculdate 39,534 > ttabel 1,9866 with significance 0,000<0,05, so concluded H13 accepted and H03 rejected means inspire dimension has significant impact to customer interaction. 
 F-test resulted with 57,302 > Ftabel 2,718 with significance 0,000 < 0,05 means brand mantra has significant impact to customer interaction. From regresion linier, Customer interaction (Y) = 25,104+ 0,197 (communicate)+0,373 (simplify) +2,745 (inspire) +4,108. 
 
 Keywords: Brand Mantra, Communicate, Simplify, Inspire, customer interaction

Big Data, Social Media and Employer Branding: An exploratory study from the hospitality industry

Abstract: Purpose: “Data Production” and its analysis are becoming increasingly important for the hospitality industry due to wide mobile technology and social media use. “Big Data” has become an important concept for businesses and requires significant management competences in its usage. Within this scope the purpose of this exploratory study is to exemplify best practices from the concept of Big Data and its relation with social media in understanding how employer branding issues are perceived by hospitality operations.
 Design/methodology: Both quantitative and qualitative methods have been used in the study. The study consisted of two parts and data were obtained from lodging operations in Ankara, Turkey. The first stage consisted of analyzing content of social media sharings from ten 5-star hotels in Ankara, Turkey. For the second stage, a survey was conducted among 149 employees from the same lodging operations to determine employee’s employer branding perception levels.
 Findings: The first part of the study indicated that both international chains and local hotels mostly shared promotional message for employer brand enhancement. Sharings related to motivational messages, social responsibility activities, and events for customers and employees are mostly done by internationals chain hotels. Findings from the second part of the study revealed that international chain hotel employees’ perception of the employer brand is at a higher rate. The study showed that social media usage level of the operations and employees’ perceptions of employer brand concept are consistent. 
 Originality: This is an innovative research project. The study integrates the concept of Big Data and social media relations with employer branding issues in hospitality operations. With its quantitative and qualitative nature, the current study shed light to further studies. The sample size and the fact that the study was carried out in 5-star hotels in Ankara are the main limitations of this study.

Predictors of patronage intentions towards ‘green’ hotels in an emerging tourism market

Hotel administrations in emerging tourism markets do not invest in environmental conservation because of low confidence in that such investment will drive customer patronage. Empirical evidence is required to showcase what predicts patronage intentions towards ‘green’ hotels in emerging tourism markets. This evidence can encourage local hotel administrations to conserve the environment. This study augments theory of planned behaviour to explore predictors of customer patronage towards ‘green’ hotels in Poland, an emerging tourism market in East-Central Europe. Primary data are collected by the method of consumer survey (n = 376) and analysed by the method of structural equation modeling with partial least squares. The study identifies environmental knowledge and pro-environmental attitudes as strong predictors of patronage intentions. Knowledge of ‘green’ hotels has limited influence on patronage but strongly affects pro-environmental attitudes. Environmental concern significantly affects environmental knowledge but exerts limited effect on knowledge of ‘green’ hotels. Travel frequency does not influence patronage intentions, but tourist age and affluence do. Policy-making and management implications are discussed.

Ethnic and regional stereotypes in the TV series “Konak kod Hilmije”

Ethnic and regional stereotypes as simplified views of a people within a certain community based on their ethnic and regional affiliation are observed in this paper through the TV series “Konak kod Hilmije” (konak, local small private hotel with a restaurant), broadcast in 2018 and 2019 in Bosnia and Herzegovina, Serbia, Montenegro, North Macedonia, as well as in the diaspora countries of the former Yugoslavia. Ethnic and regional stereotypes were found during the analysis of the series’ rhetoric and discourse. The series is set in Sarajevo during World War II, more precisely in a restaurant with an overnight stay run by a local Sarajevo host. A handful of different characters moving through the tavern and konak has produced ethnic and regional stereotypes, in addition to their personal interests and allegedly reduced national tensions. These stereotypes run through the series as an important part of ethnic humor, whose content is primarily on an ethnic/national basis, but also contain geographical/regional or social foundations. Humor at the expense of various social groups, religious and other greetings, cultural background of the inhabitants of the old part of Sarajevo, retraditionalization in the domain of religion and language, indicates that the TV series “Konak kod Hilmije” is critical of these phenomena and processes in public discourse, mostly towards the simplified view of ethnic/regional communities in Bosnia and Herzegovina.

Hospitality Strategic Management Planning Post COVID-19 Pandemic

Purpose of the study: This study aims to analyze management planning and strategies implemented by local chain hotels post-COVID-19 pandemic. Design/methodology: This study uses a descriptive qualitative case study method, with two research instruments in data collection: documentation and interviews. Data reduction, data presentation, and data verification, as well as SWOT analysis, were used to analyze data. Regarding testing validity data, the technique used by researchers is a triangulation technique source. Findings: The Local chain hotel has implemented a competitive strategy well, proven with properties that can last for more than 28 years in the hospitality industry, and is still relevant in the competition between hotels today. Management can also maintain hotel operations during the COVID-19 pandemic without closing all their properties. Research limitations/Implications: This study only focuses on using a SWOT analysis tool to analyze the Hotel's internal and external environment, where many tools could be used in data analysis to produce more reliable output. Novelty/Originality of the study: This study discussed formulation local chain hotels strategy formulation post-COVID-19 pandemic. The formulation covering four pillars of the hospitality industry, including operational, marketing, finance, and human resources. This research can be a reference for local hotels in implementing competitive strategies.

Market Forecast for the Sharing Economy, Using Airbnb in US Cities and in Taipei as an Example

ABSTRACT This study aims to shed light on the prospects of the sharing economy by taking Airbnb as an example. We firstly collected listing data of Airbnb to analyze the growth patterns using the diffusion model for Taiwan and major cities in the United States. Afterward, we applied the Lotka–Volterra (LV) competition model to study the relationship between the Airbnb and local hotel industry in Taiwan with data from the Tourism Bureau of Taiwan. The study found that growth rates have been reaching their limits in both sets of markets. Moreover, the competition between Airbnb and the local hotel industry in Metro Taipei reflects a predator-and-prey relationship.

Labour Compensation Strategies/Practices of Maritime Industry-Discussion on Critical Cases

In July 25, 2020, a bulk carrier ran aground and there was an oil spill. *Mr. Perera, a Sri Lankan,was employed as anAble seaman with a Panama CDC (Continuous Discharge Certificates) onboard the vessel.He as well asmost of the crew had been onboardthe vessel over a period of 12 months in excess of their contracts, none of the mariners had access to communication to contact their families despite this been assured in their employment agreements.In addition many of the crew had not taken any shore leave since Sep 2019. Combinedwith the global pandemic that made the future of the seafarers uncertain. One of his fellow crew mates tried to jump overboard to escape the vessel and was seriously injured. Following the grounding the Master of the vessel and Chief Officer were arrested on 18 Aug 2020 and were charged with endangering safe navigation. The pair had been detained in prison since their arrest andhad not been released on bail. The remainder of the crew have been detained under ―house arrest‖ in a local hotel. The only organization that could help these seafarers would be their union who would stand by them in order to bring them home safely to their families and organize to get compensationfor unjust treatment andviolation oftheir rights. This concept paper would present several relevant institutions, programs and scientific research with impact for increasing union efficiency. The author would follow *Mr. Perera‘s emails to the union and how the immediate response brought the crew home. The main conclusion of this paper highlights the importance of the union and the further programs, policies and strategies that should be adopted to keep the seafarers‘ lives safe.

Early evidence of leadership skills and strategies in managing the impact of COVID-19 pandemic in the hospitality industry

PurposeGiven the critical consequences of the current Coronavirus (COVID-19) crisis worldwide, displaying good leadership has been of utmost importance. Hospitality has been among the industries that have been hit the hardest by the pandemic, and it requires exceptional leadership skills unique to this crisis and sector. This multi-country study aims to contribute to the understanding of some of the most important skills and strategies that leaders in the hospitality industry may use to navigate the COVID-19 crisis effectively.Design/methodology/approachThis paper employs a qualitative study. Semi-structured interviews are conducted with managers of international hospitality groups or local hotel chains in seven different countries.FindingsThe results show that positive thinking, decision-making, flexibility, divergent thinking, trust-building and communication skills have a positive impact on leadership effectiveness in the hospitality sector during the pandemic. Besides, saving payroll costs, elaborating contingency plans and leveraging from partners' strengths are highlighted as crucial strategies.Practical implicationsThis paper provides hospitality professionals across borders preliminary insights and recommendations to manage the COVID-19 crisis.Originality/valueEspecially being one of the sectors that have been hit the hardest by the COVID-19 crisis worldwide, the dynamics and leadership requirements of the hospitality sector need further attention. The findings contribute to the literature by illustrating how managers have navigated the initial stages of the crisis in the under-researched hotel sector, and also by gathering evidence about the sector dynamics related to the early stages of this crisis.

PERAN CITRA MEREK MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING TERHADAP BOOKING INTENTION PADA CHAIN HOTEL DI BALI

The economy in Bali relies on tourism sector, but due to the Covid-19 outbreak, regional income in Bali decreased in 2020. The tourism accommodation sector is one sort of business involved in the affected tourism industry. Bali has a large number of hotels, particularly chain hotels such as Aston, Ibis, Harris, Fave, and Horizon Hotels. When compared to local hotels, the hotel chain has the strength of a strong brand because it is more well-known. However, hotel chains in Bali were also affected by the Covid-19 outbreak, as seen by the decreased occupancy rate. As a result, the researcher investigated the role of brand image in mediating the effect of social media marketing on chain hotel booking intentions in Bali. Data was gathered by having 70 domestic tourists fill out google form questionnaire. Purposive sampling was utilized as the sample technique. SMART-PLS 3.0 was used to analyze the data. The findings of this study show that social media marketing has a positive and significant effect on brand image, that social media marketing has a positive and significant effect on booking intention, that social media marketing has a positive and significant effect on booking intention, and that the brand image variable can mediate the influence of social media marketing on booking intention.

The Making of Capital City Tourism in South Africa

Capital city tourism is a significant theme for urban tourism scholarship. Existing international research on capital city tourism mainly concentrates on the global North. For the global South as a whole limited research examines capital cities as tourism destinations and for sub-Saharan Africa scholarship is minimal. This study contributes to the small body of writings that interrogate capital city tourism in the global South. Further, it marks a departure from the mainstream research focus on contemporary issues of capital city tourism by adopting an historical perspective on capital city tourism. Using a range of archival and documentary sources the analysis highlights the making of South Africa's capital city as a tourism destination. Under scrutiny is the historical evolution and changing character of tourism in Pretoria over a period of a half century from 1920 to 1975. It is shown that the distinctiveness of Pretoria's early tourism products were a reflection of its capital status. Definition of the tourism product base and its promotion were facilitated by the activities undertaken by national government promotion and the local Pretoria Publicity Association. An historical challenge for tourism development was the poor quality of local hotels, which were at a standard below international norms until at least the late 1960s. The difficulties of the accommodation services sector were compounded by the enactment of apartheid legislation from 1948 onwards, which required the existence of hotels as racialized and segregated spaces.

The Empirical Research on Transfer of Cultural Meaning from Commodity to Customer—A Case Study for Hotel Staying Experience

This purpose of this article is to explore the case for the integration of art, aesthetics, and the atmosphere of local life into hotel interior designs. We used statistical empirical methods to verify whether the transformation of cultural elements into tourism products can really bring tourists to feel cultural meaning. In this study, we use the “Movement of meaning” model proposed by McCracken as a validation of how consumers feel the effects of cultural learning through the consumption of hotel stays. This research focuses on the integration of local culture and hotel consumption in the part of cultural learning, and particularly on the second stage of the meaning trajectory: hotel tourists feel the cultural meaning transfer when they consume and stay. In order to objectively investigate the influence of cultural products on guest consumption experience, we asked more than 187 hotel guests for their data to understand their perceptions of artistic experience and cultural meaning through questionnaires. The contribution of our research is to provide a framework for testing the validity of cultural meanings transformed into commodity consumption for tourism. The value of this research lies in our empirical research on how people perceive the beauty of local culture, and how the combination of cultural elements and hotel design allows customers to experience the cultural meaning benefits. The quantitative verification method of this research for the “meaning movement” model can be used as an operational procedure for tourism relative research, especially for verifying the effectiveness of cultural meaning transmission by integrating culture into tourism products.

'n Ou skoolsaal of teater - die opvoerruimtes van die Cape Flats Players en die Eoan-groep

Die teaternavorser Temple Hauptfleisch spreek in 1983 kommer uit oor die agteruitgang van plaaslike amateurteater. Hy identifiseer verskeie faktore om dit te stimuleer, onder meer die beskikbaarheid van 'n saal of 'n teater, verkieslik laasgenoemde, "omdat vir vandag se geso-fistikeerde gehore die ou skoolsaal nie meer goed genoeg is nie". Hierdie artikel ondersoek na aanleiding van hierdie stelling die lotgevalle van die Cape Flats Players en die Eoan-groep, beide Kaapse amateurgeselskappe tydens die hoogbloei van apartheid. Die beskikbaarheid van teatergeriewe en veral die toepassing van apartheidswetgewing met verwysing na die Wet op die Aanwysing van Aparte Geriewe en die Groepsgebiedewet, word van nader beskou. Die ondersoek vind plaas aan die hand van Michel Foucault, David Harvey en Henri Lefebvre se insigte oor die aard van plek en ruimte. Hier is bevind dat die Cape Flats Players nie toegang tot teaters gehad het nie; dat die toegang van gehore beperk was; dat hulle nie-tradisionele ruimtes moes gebruik; dat hulle geen beheer oor die aard en demografie van hulle gehore gehad het nie en dat hulle nuwe netwerke van verbandhoudende individue en groepe gevestig het. Ten opsigte van die Eoan-groep is bevind dat die apartheidswetgewing tot gevolg gehad het dat hul kulturele netwerk vernietig is. Ná die oprigting van hul eie teater, het hul onmiddellike gemeenskap die fasiliteit geboikot, hoofsaaklik vanweë die apartheidsregering se geldelike steun aan die groep. Die kontrasterende ervaring van die Cape Flats Players wat in 1991 in die voorheen "slegs blankes" Nico Malan-teater opgetree het, word bespreek. Alhoewel daar kritiek teen hul optrede was, het dit ook die einde van die boikot van die teaterkompleks ingelui. In die algemeen is bevind dat opvoerruimtes verbande oproep met ander ruimtes, geskiedenisse en simbole. Die keuse tussen "'n ou skoolsaal" en "'n teater" mag eenvoudig klink, maar verdoesel verwikkelde vrae oor ruimtes, toegang en uitsluiting.

Collaborative Destination Management of V4 Countries and Germany During the Covid-19 Pandemic

Abstract Tourism destinations need to develop a coordinated approach to the development of new tourism options. One possibility is to strengthen domestic tourism in the own country and to support local hotels and restaurants. However, rebuilding the destination requires a coordinated approach; for instance, collaborations with cross-border regions. Collaborative destination management is an approach to work with partner countries to jointly address the challenges of pandemics by establishing different types of tourism. Recommendations for action are identified from the PESTLE and SWOT analysis to ensure successful collaborative destination management of V4 countries and Germany during the Covid-19 pandemic. These analyses were performed because of brainstorming and the Delphi method with 4 experts from several fields of this study. Therefore, a strategy based on the TOWS Matrix reflects what a new collaborative destination management approach could look like during the current crisis for the Euroregions.

The expatriate and local hotel general managers: differing approaches to employees’ loyalty

PurposeHotels conducting international business are acknowledging the importance of an expatriate general manager (GM), to increase the effectiveness of their knowledge management system through the sharing of knowledge between expatriates and local employees. In the aspect of comparative leadership studies, this study attempts to compare and analyze the effects of knowledge sharing (KS) efforts, which are competencies of expatriate GMs and local GMs, on employee trust, organizational KS and employee loyalty.Design/methodology/approachData were collected from employees of 7 hotels managed by expatriate GMs among 16 franchising luxury (5-star) hotels, and from employees of 6 hotels operated by local GMs among 9 local luxury hotels located in Korea. Structural equation modeling method using SmartPLS 3.3.3 was used to analyze the data.FindingsExpatriate GM’s two-way KS influences affective trust but does not influence cognitive trust. Affective trust influences cognitive and organizational KS but does not influence employee loyalty. Cognitive trust does not influence organizational KS but influences employee loyalty. Finally, organizational KS significantly affects employee loyalty. In addition, in the analysis comparing the estimates between expatriate and local GM group, significant differences in groups were found for the impact of GM’s two-way KS on cognitive trust, for the impact of affective trust on organizational KS, for the impact of affective trust on employee loyalty and for the impact of cognitive trust on organizational KS.Practical implicationsThis study shows that knowledge management designs need to consider different effects of expatriate GMs’ and local GMs’ capabilities on employee attitudes and behavior considering cultural impacts. Expatriate GMs will greatly benefit their effort for KS by assuring employees that they are attentive to their needs, interests and problems.Originality/valueThis study not only contributes to the existing social capital theory but also provides managerial implications for human resources management in the hospitality field through a comparative study of KS efforts of expatriate and local GMs.

Comparative study: International chain and local chain hotel COVID-19 readiness strategies in Indonesia

The global hospitality and tourism industry has been severely impacted by the spread of COVID-19 and large-scale travel restrictions. Due to the nature of the crisis of COVID-19, Hotel businesses in Indonesia need to adapting many new strategies in response to the evolving circumstances. This study presents a comparative coronavirus readiness strategy at International Chain Hotel and Local Hotel in Indonesia and their impacts on hotel guests’ trust and satisfaction. The study used quantitative approaches by using an online survey to obtain data from a total of 400 participants. The data were collected from respondents that have been stayed in both the International Chain hotel or Local Chain Hotel in Indonesia during pandemics. The data collected is analyzed using Structural Equation Modeling (SEM) with Smart PLS statistical software. The findings from this dataset show that both local and international hotel readiness had a significant effect on customer trust and satisfaction with COVID-19 readiness in the hotel industry.

Perception and Sentiment Analysis on Empathic Brand Initiative During the COVID-19 Pandemic: Indonesia Perspective

This study aims to evaluate the empathic brand initiative during the COVID-19 pandemic in Indonesia and analyse the online sentiments toward the philanthropy of corporations, non-profits organisations, citizens and society. Sentiment analysis was conducted on related posts of 15 companies from March to June 2020 with varying preliminary times for each company as the first donor. To complete the perception, the authors conducted a focus group discussion (FGD). Research shows that medium size and small–medium enterprises, such as local cosmetic companies and budget hotel are the first donors, followed by large or multinational companies (MNCs). In contrary with previous research, public perception was not influenced by the amount and the time of giving but was impacted by communication strategies, the empathy of the brand itself, and the company behaviour before COVID-19 period. This research’s novelty is the emphatic communication model to create, maintain and protect a company’s reputation.

The Adoption of Circular Economy Principles in the Hotel Industry

Objective – The aim of this study is to explore the awareness level of CE concept and to assess the adoption of the CE principles in the hotel industry. Methodology/Technique – This study employed a qualitative method. In depth interviews were addressed to hotel managers. The hotels were chosen based on three categories: local, national chain and international chain hotel. Observation of evidence was also used to analyze information from existing condition. Findings – The findings pointed out the awareness level of CE concept in each hotel categories. It also revealed how hotels adopt CE principles in their daily business routine and how they see the aforementioned concept as one of the factors that help to preserve the environment. Novelty – This paper provides a clear look on the awareness level of CE concept and a new perspective of the adoption of CE principles in hotel industry. Type of Paper: Empirical. JEL Classification: M10, Z31 Keywords: Circular economy; awareness; principles; adoption; hotel industry