China has achieved success in implementing the rural revitalization strategy and promoting the development of new urbanization. However, there are still many problems in the research and implementation on urban–rural integration development, such as insufficient research at the township level, unclear recognition of development patterns, and disconnection from land-use planning. Therefore, taking Hanchuan city in the Wuhan metropolitan area as a case study, this research constructs a comprehensive evaluation system of urban–rural integration development based on both on the current and potential level of development, and identifies the spatial characteristics and patterns in the study area. This study found that: (1) The comprehensive evaluation result of urban–rural integration development in Hanchuan City shows that a high level of development units are mainly distributed in the northeast and southwest, and gradually decreases from the northeast and southwest, indicating that towns in the central area are relatively weakly driven by the radiation of the surrounding growth poles. (2) Xiannvshan Street, Makou Town, Chenhu Town, and Xinyan Town with the highest comprehensive evaluation values were selected as the centers of urban–rural integration development in four directions. (3) Four typical patterns of urban–rural integration development, which are town gathering, agro-tourism interaction, industry-trade driven, and agricultural service, are derived by the gravity model and classification assignment method according to their respective centers. (4) According to the urban–rural integration development patterns, land-use strategies such as centralization for promoting linkage level of towns, differentiation for arranging various resources and infrastructures, and demonstration for optimization of experience to the whole area are proposed in a targeted manner. This study has important implications for the preparation and implementation of urban–rural integration development and provides effective planning guidance for promoting social equity and accessibility of facilities in the metropolitan area.
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