Awareness Level Of Customers Research Articles

Impact of e-Banking Services on Customer Awareness in Nepalese Commericial Banks

The main purpose of this research is to examine the impact of e-banking services on customer awareness of Nepalese commercial banks. To achieve the objective, descriptive as well as explanatory research designs were used. Primary data were collected from both questionnaires and interview that were distributed among the customers of all commercial banks. The descriptive result of the study indicates that the composite mean value of customer awareness is highest where as the mean value of reliability is the least. Similarly, the most consistent variable is privacy/security. The correlation analysis shows the positive and significant relationship among all dependent and independent variables. Furthermore, in terms of the values of the R square of the results of the regression, e-banking services such as accessibility, reliability, convenience and privacy/security explain 96% of variation on customer awareness. This study concludes that the convenience and privacy/security have significant positive effect on customer awareness of Nepalese commercial banks. More over the researcher recommend that the commercial banks should pay more attention to improve the overall level of customer awareness on accessibility and reliability.

Marketing Research - An Examination of Consumer Preferences for Shampoo Brands

The most common type of hair care product, shampoo, comprises the majority of the hair care cosmetics market. Shampoo was created to replace soap in the process of washing the scalp and hair by eliminating excess sebum, dandruff, environmental dust, and product residue. Today's consumers are preferring more natural products, and as a result, the demand for herbal shampoo is increasing, particularly in Asian nations. In the retail stores, there are numerous options for shampoos. The level of customer awareness that the business community possesses determines how effectively a free market system of enterprise functions. Which shampoo is best for all hair types will be made evident by this survey and meta-analysis study, which will provide us with a comprehensive view of the shampoo industry.

Exploring Customer Awareness towards Their Cyber Security in the Kingdom of Saudi Arabia: A Study in the Era of Banking Digital Transformation

The annual rate of cybersecurity breaches has risen in the last few years, exposing millions of records in some cases. The average data breach cost in 2021 was a massive $4.24 million. This study examines customer awareness and satisfaction with cybersecurity in the context of the digital transformation of banking in Saudi Arabia. The study is empirical and based on the data collected from 355 banking customers in Saudi Arabia. Three significant aspects of cybersecurity, including cyberattacks, phishing, and hacking, have been analyzed through various dimensions. Customer satisfaction with bank cybersecurity assistance and their expectations of technical support and services on cybersecurity has also been studied. ANOVA and bivariate regression analysis are used to study the impact of cyberattack, phishing, hacking, cybersecurity assistance, and expectations on cybersecurity’s technical awareness on customer satisfaction. The results show that digital transformation has boosted the banking sector, and users benefit from online services. However, an increase in the awareness level of customers on cyberattack, phishing, and hacking activities will influence customers’ satisfaction with digital transactions. The results also revealed that customers need more satisfaction on security level aspects from the bank’s side, and banks should provide regular training programs to safeguard customers from cyberattacks. If banks prepare more secure cybersecurity management, their long-term sustainability goals could be easily achieved.

A Study on the Level of Customer Awareness Towards Green Products in Theni District

As global awareness of climate change has grown, companies have changed their strategies to help protect the environment by reducing the negative climate impact of their products and services. They promote products that are both energy efficient and recyclable. The market has transformed due to environmental concerns, with the creation of a new market segment focused on environmentally friendly principles. Many companies are increasingly producing environmentally friendly products and consumers are showing an increased desire to buy them. The increase in pollution and environmental damage caused by traditional manufacturing methods has necessitated the marketing of green products. Due to government restrictions and changing customer preferences globally, the majority of Indian companies have started marketing themselves as green organizations. In a country like India, where the population is so large, every consumer has the potential to reduce negative impacts on the environment by changing their buying behaviour. On the other hand, increased customer awareness of the environmental sensitivity of things is an essential part of consumers' growing responsibility in terms of consumption. Companies' sustainability information is not always clear to consumers, and their claims are sometimes unreliable. Given the lack of information about green products, this is one of the key issues. Due to a lack of understanding of how to use eco-labels on products, consumers find it difficult to distinguish between nationally/internationally recognized eco-labels and self-reported false claims made by producers. Green products are generally expensive and little known to consumers. Customers may be skeptical of the company's green marketing strategy due to misleading advertising, misrepresentation, inaccurate labeling and inconsistent performance, all of which have contributed to consumer confusion. Many customers may not be willing to pay a higher price for environmentally friendly products, which reduce business revenue. In this context, the researchers tried to see to what extent customers knew about green products in Theni district. For the study, 750 customers were selected. Only customers who use green products are included in the sample. Primary data were collected from 750 customers using an interview schedule. Secondary data were mainly collected from journals, periodicals and books. To reach a meaningful conclusion, the data obtained for the study was edited, quantified, categorized and tabulated, and analyzed. Researchers have offered a number of suggestions for expanding the market for green products.

GREEN INITIATIVES OF SBI: A CUSTOMER-CENTRIC STUDY

Green banking is the topic of discussion in the current era of global warming and climate change. India banking system has taken the concept of green banking into consideration and the circular issued by RBI in 2013 regarding green banking is the proof of its relevance. SBI is a bank in the public sector which has taken green banking into next level. The initiatives taken by the bank in implementing green banking is remarkable and this study intends to conduct an in-depth study about the green products offered by the bank. The article also analyses the concept of green banking from the side of customers. The awareness level of customers regarding various green product is looked into. An in-depth analysis of the benefits and satisfaction of green banking is also done from the perspective of customers. KEYWORDS: Green Banking, Sustainable Banking, Green Products, Paperless Banking

Factors that Lead Amazon.com to A Successful Online Shopping Platform

The online shopping method has replaced the traditional shopping method. Amazon.com as one of the largest online shopping platforms has adopted a number of strategies which has contributed to its success. It includes innovation, outstanding customer service, execution, and diversification. The purpose of this study is to investigate the factors that lead Amazon.com to be a successful online shopping platform. This study explored what made Amazon today by gauging some factors such as the level of customer awareness, sources of awareness, customer perception, customer satisfaction, competitor analysis, competitive advantage, etc. It also investigates the opportunity Amazon gained in the market. This study proves there is a positive relationship between the factors and the success of Amazon.com.

The product‐market performance benefits of environmental policy: Why customer awareness and firm innovativeness matter

AbstractResearchers have widely studied the nexus between corporate environmental (“green”) policy and its green performance and firm financial performance, but with mixed findings. A potential explanation for these mixed findings is the focus of extant studies on the direct and immediate impact of environmental performance on financial performance to the exclusion of firm‐specific boundary conditions. Furthermore, all prior research study the effect of environmental performance on either stock market‐based performance measures (i.e., stock return) or accounting‐based performance measures (i.e., return on assets). A missing third dimension of firm performance, product–market‐based performance (i.e., market share), has so far remained unexplored despite representing a crucial objective when innovating. Using Newsweek's annual green ranking as a novel measure of environmental performance for a panel of U.S. firms from 2010 to 2015, this paper attempts to fill these voids in the literature. The results show a positive relationship between firms' environmental performance and market share as a measure of product–market‐based performance. The findings further demonstrate that this relationship is positively moderated by the level of customer awareness and innovativeness of the firm: The higher the level of awareness of a firm's environmental credentials and innovativeness, the stronger the effects of environmental performance on market share. Our results are robust against endogeneity concerns and alternative measures of firm financial and environmental performance.

ISM approach for modelling drivers to practices of green supply chain management in Jordanian industrial firms

This research utilises interpretive structural modelling (ISM) methodology to model the relationships between eight key drivers of Green supply chain management (GSCM) in Jordanian industrial firms. Data were collected from 30 experts. Structural self-interaction matrix is developed and then adopted to construct the reachability matrices. The results revealed that 'government regulations and legislations' pressure is the motivator driver of 'stakeholder pressure', 'global competition', 'financial factors', and 'awareness level of customers'. In conclusion, pressures from government, customers, and management drive the adoption of GSCM practices in Jordanian industrial firms. Moreover, management commitment is crucial in providing sufficient resources to accomplish successful adoption of GSCM practices. Finally, the ISM model developed in this research shall provide valuable guidance to decision makers in government, as well as management of industrial firms on the key drivers of GSCM that need more attention during planning, implementation and evaluation during the downstream and upstream of product life.

A PERCEPTION ANALYSIS OF CUSTOMER’S SENSITIVITY TO INTEREST FACTOR IN CONTEMPORARY ISLAMIC BANKING IN PAKISTAN

This study aims to understand common customer’s perception about interest factor in Islamic banking in Pakistan. Initiation of Islamic banking has produced numerous issues for banking sector in Pakistan. Based on theoretical background, research questions and objectives were developed which were investigated through a survey type study. This endeavor revolves around a two-fold enquiry. First it probes the perception of customers about current practices and products offered by Islamic banks. Secondly it considers the awareness level of customers, based on real knowledge. Data was collected from selected respondents having their bank accounts in either conventional or Islamic banks. In addition to cross tabulation, Analysis of Variance and Regression were used to analyze the data. The result of the study indicates that customer have almost the same perception about interest factor in Islamic banks as in other conventional banks. Moreover, besides other factors the findings show that awareness has a significant role in this perception.

A STUDY ON THE AWARENESS, PREFERENCE AND SATISFACTION OF POLICY HOLDERS TOWARDS LIC WITH SPECIAL REFERENCE TO MALAPPURAM DISTRICT

Life insurance is actually an agreement between the insured and the insurer in which the policy holder accepts to pay regular premium to the insurer. In return, the insurer guarantees monetary protection to the insured in case of any accident or mishaps. If the insured dies in accident, financial help is provided to his family members. Thus, life insurance is necessary as it provides protection to not only for the insured but also to the family of insured in case of any unwanted disaster. A thriving insurance sector is very important to every modern economy. Firstly because it encourages the habit of saving, secondly because it provides safety to rural and urban enterprises and productive individuals. 
 At present the number of customers investing in LIC is increasing rapidly due to various reasons. Some of them are investing to get tax advantage, while some others are for children education,children marriage, pension for future etc.The number of LIC agents are also increasing .They are providing adequate services to their customers. This study helps to find out the awareness level of customers towards various schemes of LIC and to measure the preference and satisfaction of policy holders towards LIC. The data required for the study are collected from 100 customers of LIC from Malappuram district through well designed questionnaire. Simple percentage and chi square test are used for analyzing the collected data.

Can corporate social responsibility bias lending decisions?

ABSTRACTRecent research suggests that the effect of Corporate Social Responsibility performance (CSRp) on firm value is conditional on its ability to influence stakeholders through customer awareness. This study extends previous research using an experiment to investigate whether the impact of CSRp ratings on lending decisions is moderated by the level of customer awareness. Results using experienced loan officers from an international commercial bank indicate that lending decisions are likely to be biased since CSRp ratings are interpreted as a signal for superior financial performance regardless of the level of customer awareness. Our findings suggest that loan officers are susceptible to further training in the correct interpretation of CSRp.

Customers” Persistence for Green Banking in Nepal

Asian countries have been contributing significant in green initiatives. In addition to Thailand, India and Indonesia are also able to get ranking among top five countries for Solar Water Collector and Bio Diesel Production respectively. The financial institutions including banks are also expected to promote environment friendly initiatives and promote socially responsible investment with higher earnings. Green banking is not just motivating online banking to save resources and environment but it is an umbrella term which includes various practices adopted by banks and guidelines meant for sustainable economic, social and environment dimensions. Nepal is a small country and also progressing towards development despite all infrastructural challenges at domestic level. The present study is destined to scrutinize the awareness level of customers regarding Green Banking and to study the overall understanding of the customers regarding Green Banking initiatives and practices followed by banks in Nepal. That's why a descriptive research design has been followed in the present study to know the awareness and perception of customers regarding Green Banking. It is interesting to find that even having reduced level of understanding of overall concept of “Green Banking”, it has been identified that the customers are agreed that “Green Banking” initiatives are necessary for environment conservation and sustainable growth in future.

A Study on i-Fashion 3D Avatar's Consumer satisfaction & Comparison of 3D and Direct Masurement - Based of Domestic University Students

This research is to understand customer satisfaction with virtual fitting based on a 3D body scanner and avatars as well as differences between avatars and the 'real me'. To this end, this research examined Korean college students to facilitate 3D body scanning, avatar generation and surveys. The author used 3D body scan data with direct measurements to identify differences between the 3D body scan data-based 'my avatar' and 'real me' in the virtual dress fitting system. The survey results on 'the level of customer awareness on 3D body scanner' found that the majority of both genders did not know about it and indicated a lower usability to incorporate IT technology into the fashion industry. The question in the 3D body scanning and avatar found an affirmative attitude. Satisfaction levels on the 3D avatars' similarity with 'own body' and garment fitting were positive and indicated a need for further technological improvements to express the avatars identical to customers' own body. More research is necessary for the accuracy of sizes for 3D body scanning that measure body sizes while wearing clothes. Avatars based on such datamay be less similar to 'own body' and cause customer dissatisfaction. Thus, further technology development is required to narrow gaps using data to make avatars that provide more accurate virtual fitting simulation services to customers.

Customers' Perception towards Service Quality in Select Public Sector Banks

The banking sector is facing a changing market due to new technologies, economic uncertainties, concentrated competition and more demanding customers. Banking is a customer-oriented services industry. Therefore, customer is the focus and customer service is the differentiating factor. The purpose of this paper is to evaluate awareness level of customers regarding various services and to examine the key drivers for enhancing the service quality of various public sector banks. This study helps public sector banks to adopt strategies, to frame their policies and to enhance their soundness in service quality. For this study, the data is collected through the questionnaire. The information is gathered from the different customers of public sector banks (SBI, OBC, PNB and Union Bank of India) in Haryana. The results indicated that the quality of services provided by public sector banks are below customers' expectations and in order to achieve higher level of service quality, bank managers should redesign their strategies so as to provide maximum customer satisfaction in terms of service quality.

Tickled Pink: The Personal Meaning of Cause Related Marketing for Customers

There has been significant growth and interest in Cause Related Marketing over the past few years. (See Fellman 1999; Polonsky and McDonald 2002; Dupree 2002), An important element of cause related marketing is the level of customer awareness and involvement. However, in a review of previous studies conducted, it is clear that a limited amount of research has been conducted with regard to the role and involvement of consumers within Cause Related Marketing programmes. This paper reports on a qualitative research study of customers’ perceptions and levels of involvement in Cause Related Marketing activities. Focusing on a case study of Breast Cancer Awareness campaigns involving one retail and one product-based organization (ASDA and AVON), now running for several years, respondents offered some revealing and insightful commentary on their perceptions of the campaign. Among respondents in the study, the emotional level of individual involvement was found to be a key differentiating factor in customers’ awareness, perception and response to cause-related marketing campaigns. Findings also highlight the importance to customers of the credibility of the partner organization and their overall more positive view of business organizations that get involved in appropriate cause-related marketing.

Tickled Pink: The Personal Meaning of Cause Related Marketing for Customers

There has been significant growth and interest in Cause Related Marketing over the past few years. (See Fellman 1999; Polonsky and McDonald 2002; Dupree 2002), An important element of cause related marketing is the level of customer awareness and involvement. However, in a review of previous studies conducted, it is clear that a limited amount of research has been conducted with regard to the role and involvement of consumers within Cause Related Marketing programmes. This paper reports on a qualitative research study of customers’ perceptions and levels of involvement in Cause Related Marketing activities. Focusing on a case study of Breast Cancer Awareness campaigns involving one retail and one product-based organization (ASDA and AVON), now running for several years, respondents offered some revealing and insightful commentary on their perceptions of the campaign. Among respondents in the study, the emotional level of individual involvement was found to be a key differentiating factor in customers’ awa...