Urban parks enhance residents’ quality of life and health by fostering a harmonious relationship between people and nature, so effective park design needs to prioritize ecological protection, sustainable landscapes, and practical spatial structures to achieve these benefits. This study takes the typical case of urban park renovation and reconstruction—Kowloon Walled City Park—as an example to conduct research and divides the interior of the park into four types of areas: contemporary built-up area; historical relic area; natural–folk custom area; and ecological conservation area. Based on 405 valid questionnaire data for respondents, this study conducts empirical research using a combination of the Semantic Differential (SD) method, Importance Performance Analysis (IPA) model, and unordered multivariate logit choice model, comprehensively describes and analyzes individual spatial perception and preferences, and further discusses the potential factors affecting individual perception preferences. The results show that there are differences in many characteristics between different areas in Kowloon Walled City Park. At the same time, people generally prefer park areas that integrate modern and traditional elements, natural and cultural environments, and pay attention to the balance between naturalness and sociality in park design. These results provide useful information for planners, developers, and others, as well as data for designing urban park construction with higher practical value and natural benefits.
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