Modern society and the labor market in particular recognize the relevance of higher education for two main reasons: professional development and personal growth. Many employers consider a university degree to be an indicator not only of knowledge, but also of the ability to learn, critical thinking, analytical work, adaptation and self-development. Among the main trends currently observed in the labor market in Ukraine, which have a negative impact on the country’s economic processes in general, were economic, migration crises, mobilization, and demographic losses. At the same time, the rapid development of new technologies and digitalization processes in society was dictating their own rather high requirements for the qualifications and competencies of specialists. This was also confirmed by the World Bank's study «Skills for Modern Ukraine» conducted among employers. The study emphasized the changes in employers' demands for modern specialists to possess the latest competencies. For example, such skill as «complex problem solving», which was ranked first in 2015 and 2020, was projected to fall to third place in 2030, giving way to the relatively new skill of «emotional intelligence» (which appeared only in 2020 at 6th place) and the ability to work in a team (a similar skill, «interaction with people», was also ranked 2nd in 2015). It was predicted that by 2030, employers may significantly change the requirements for potential applicants, adding such skills as «quick learning ability», «analytical thinking», «project management», «strategic thinking» and «initiative/change management». The most popular vacancies in the Ukrainian labor market, including remote work, were outlined. The main requirements for specialists in the most popular positions were summarized, among which are: knowledge of English, digital literacy, design and engineering knowledge. It was been established that the training of specialists competitive in the labor market should be based on such basic principles as a high-quality theoretical foundation supported by practical skills, as well as individual, social and general cultural development of the individual.
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