This paper deals with the definition of the input fluxes used for the calibration of the IUE Final Archive. The method adopted consists in the determination of the shape of the detector's sensitivity curves using IUE low resolution observations with model fluxes of the DA white dwarf G191-B2B. A scale factor was then determined so that the IUE observations of some bright OAO-2 standards match the original measurements from Meade ([CITE]) in the spectral region 2100-2300 Å. The ultraviolet fluxes of six standard stars used as input for the Final Archive photometric calibration together with the model fluxes of G191-B2B normalized to the OAO-2 scale are given. A comparison with the independent FOS calibration shows that the IUE flux scale for the Ultraviolet is 7.2% lower. We consider this mainly to be caused by the different normalization procedures. It is shown that the present flux calibration applies to spectra processed with the INES low resolution extraction software.