Abstract The star products in symbolic dynamics, as effective algebraic operations for describing self-similar bifurcation structure in classical dynamical systems, are found to have either associativity or non-associativity. In this Letter, non-associative star products in trimodal iterative dynamical systems are considered. As the left and right operations have different effects, right-associative star products break the conventional Feigenbaum's metric universality. Through high precision parallel computation, it is found that period- p -tupling bifurcation processes described by right-associative star products exhibit a superconvergent universality of double exponential form.