The synthesis is reported of new liquid crystals incorporating the 1,4‐disubstituted bicyclo[2.2.2]octane ring and a series of substituents in a terminal position on the molecular core. The nature of the terminal substituent is varied from apolar with a small dipole moment to polar with a strong dipole moment. The angle of the dipole moment with respect to the molecular axis is also varied. An updated order of terminal group efficiency for substituents in a terminal position for the nematic phase is provided. The bicyclo[2.2.2]octane ring shields halogen substituents in a lateral position on phenyl rings attached to the bicyclooctane ring to a small degree and reduces the steric efects of these substituents, giving rise to high relative nematic–isotropic transition temperatures.