With the rapid development of internet electronic media, the whole environment of modern visual system is in a dynamic and changeable state, so there are limits for those constant and static logos. However, the animation logo will adapt to the dynamic and changeable modern visual environment due to its changeable and polynary form, especially, it is the optimal logo form for the modern internet electronic media; if combined with the operation of creative industry, it would rapidly spread the brand and extremely boost up the brand, and create tremendous influence while putting the brand in a very good status.