International E-commerce Research Articles

Comparative Move Analysis of Chinese and English Product Description on eBay

Based on the move analysis theory of the ESP school, this research selects 10 product description pages of both Chinese and American e-stores on the international e-commerce platform eBay as the corpus of this paper. Quantitative analysis is used to compare the distinctive move structures of the product description in Chinese and American e-stores in order to find out the similarities and differences of moves employed between different countries and try to give explanations for the reasons behind these differences from the perspective of cross-cultural communication. The results of this paper can be regarded as a valuable resource for those online shoppers from both China and America so that they can have a better idea to edit the product detail page and it is hoped that this paper could also provide some inspiration on the ESP teaching.

Modelling and projecting digital trends in European regions: an econometric framework

ABSTRACT Our modelling strategy assesses model uncertainty explicitly and aims to identify the main drivers of differences in digital variables at the household and individual levels in 99 European NUTS-2 regions. Several economic and demographic covariates are found to be robust predictors of these variables. Our benchmark projection results indicate that historical convergence trends in variables related to the access to digital technologies (broadband and internet use) are expected to continue, but that in the absence of particular policy impulses, the digital divide existing in Europe for international e-commerce and e-government interactions is not expected to disappear in the coming years.

Purchase Intention in the Fashion Industry on Local and International E-Commerce in Indonesia

The purpose of this research is to examine the impact of the two categories of sales promotional tools (monetary and non-monetary) on purchase intention with the consideration of consumers’ perceived quality for fashion products in local and international e-commerce. As the competition between local and international e-commerce is increasingly fierce, it requires an appropriate sales promotion strategy that is in accordance with customers perceptions in Indonesia to capture customers’ purchase intention. This research is purely quantitative by using primary data through distributing online questionnaires to customers who have shopped fashion products in local or international e-commerce. Path analysis was used to verify the conceptual model and hypotheses in this research. This research confirms that sales promotions (both monetary and non-monetary) affect customers’ perceived quality of a product in both e-commerce.

Роль інформаційних технологій у маркетингових стратегіях світових брендів

Анотація. Визначено роль цифрових технологій у міжнародній маркетинговій діяльності, в умовах сучасної трансформації торговельних операцій, у зв’язку із частішим використанням електронних ресурсів споживачами для дослідження варіантів вибору та купівлі бажаного товару. У тексті роботи йдеться про важливість та доцільність використання інноваційних цифрових інструментів, з метою оптимізації процесу придбання, за рахунок швидкої перевірки цін на товари; можливості порівнювання обраних позицій з ціновою політикою конкурентів і прийняття відповідного рішення. Сформульовано важливість розвитку торгового маркетингу та наявні пріорітети розвитку на прикладі сучасних і відомих брендів. Діагностовано наявний етап автоматизованої цифрової торгівлі в Україні та наведено порівняльний аналіз із міжнародним ринком електронної комерції. Робота передбачає опис найбільш популярних та використовуваних інструментів автоматизації маркетингу для ефективної організації процесу у роботі фірми, які можуть оптимізувати продажі та збільшити прибутковість. Зазначені питання про необхідність конкретної стратегії цифрового маркетингу електронної комерції у будь-якій компанії, яка планує подальший розвиток на міжнародній арені, оскільки це буде не лише життєво важливою складовою для успіху компанії завдяки збільшенню продажів, але й існуватиме підтримка змінних тенденцій та випередження конкуренції на міжнародному ринку. 
 Abstract. The role of digital technologies in international marketing activities is determined, in the conditions of modern transformation of trade operations, due of the more frequent use of electronic resources by consumers to explore options for choosing and buying the desired product.. The text of the work deals with the importance and expediency of using innovative digital tools in order to optimize the acquisition process, by quickly checking the prices of goods; opportunities to compare selected positions with the pricing policy of competitors and make the appropriate decision. The importance of trade marketing development and existing development priorities on the example of modern and well-known brands are formulated. The current stage of automated digital trade in Ukraine is diagnosed and a comparative analysis with the international e-commerce market is given. The paper provides a description of the most popular and used marketing automation tools for effective organization of the process in the work of the firm, which can optimize sales and increase profitability. These questions call for a specific digital e-commerce marketing strategy in any company planning further development in the international arena, as it will not only be a vital component for the company's success through increased sales, but will also support changing trends and staying ahead of international market.

On the Evaluation of Online Payment Systems in Turkey Based on Users’ Perspectives

In this study, the factors affecting the present and future of payment systems in Turkey together with the technical payment systems are analyzed, and the supported payment systems in Turkey are examined by a survey from the users’ perspectives. While the widespread use of smart devices, rapid developments in technology, globalization, improvements in financial areas, the development of commercial and financial activities have led to an increase in domestic and international payment transactions. Consequently, the shopping habits change among many subjects. People's efforts to access information with the fastest, the most practical and the safest are seen as the main reasons for the change of today's world. Merchandising habits also started to show parallel development and change to the internet. The fact that e-commerce can be used with all banks thanks to virtual POSs has further strengthened the link between international e-commerce companies and users. Thus, payment systems became more widespread. The use of payment systems, payment options offered to customers on online shopping sites, campaigns, installments and postponement opportunities has become widespread with the support of credit card security.
 The need for payment systems has increased due to the fact that people go to a store in their daily routines and see shopping as a waste of time, and nowadays shopping and buy and sell are so easy in online environments. Thus, various payment systems have been initiated. The main purpose of this study is to evaluate the payment systems infrastructure in Turkey from two different users’ perspectives. The data gathered via questionnaires in terms of end users who have completed their orders in any e-commerce site using direct payment systems, and the developers who have programming practive on e-commerce sites having integrated payment systems. The statistical results are discussed with analytical evaluations.

Perils & pearls of purchasing sun protection over the internet: A google project.

Sunscreen use has been shown to reduce the incidence of skin cancers. Internet purchasing allows access to internationally sourced sunscreens, despite varying accepted active ingredients and regulations around the world. To determine the compliance of international sunscreen products advertised on the internet with the current Australian sunscreen standard (AS/NZS 2604:2012). Six sunscreen-related search queries were executed on Google between January-November 2018. Qualitative analysis of the search results to determine compliance with the current Australian sunscreen standard (AS/NZS 2604:2012) was performed by collecting descriptive data, including listed active ingredients of each advertised product. These were compared against the AS/NZS 2604:2012 list of permitted active ingredients. The compliance status of each product, and reasons for non-compliance were annotated. A multiple regression contingency table test was performed to determine whether compliance was associated with the products' country of origin, and a post hoc analysis was performed to identify countries with significant differences in discrepancy in compliance rate. Execution of the sunscreen-related search queries on Google generated 1350 results. Only 613 of the 1291 (47.5%) included products were compliant with the AS/NZS 2604:2012 permitted sunscreen active ingredients. 552 of 1291 products were non-compliant due to insufficient information advertised. Australia, India and South Korea had significantly lower than expected compliance rates. Online marketing of sunscreen products from other countries has a significantly lower than expected compliance rate with the AS/NZS 2604:2012 permitted sunscreen active ingredients, with many lacking the disclosure of the active ingredients. Advertising regulations for online suppliers need to be tightened to ensure that online consumers purchasing sunscreen products can make informed decisions, as the international E-commerce market rapidly expands.

Translator Competence Revisited in the Scenario of Digital Genre

Abstract As the translation market is becoming increasingly diversified and digital genre is gradually prevailing over paper-based media in communication, user-centred translation is high on the agenda. According to Suojanen, Koskinen and Tuominen (2015), the two important concepts behind user-centred translation are usability and user experience. Usability refers to the ease with which users can utilize a product to achieve their goals. User experience puts emphasis on the enjoyability experienced by users. While usability focuses on products being learnable or memorable, user experience is a holistic concept encompassing issues such as aesthetics, fun, and pleasure. Based on the case study of international E-commerce sites, this research reveals that translators under the new circumstances should be even more empathic than those working with paper-based media, which enables them to be versatile, adaptive, innovative and able to provide users with quality translation and enjoyable user experience.

РОЗВИТОК ЕЛЕКТРОННОЇ ТОРГІВЛІ В УКРАЇНІ

The article is devoted to the study of the international e-commerce market and trends in the development of e-commerce in Ukraine, one of the key trends in the progressive development of the national economy and the world economy as a whole is international electronic commerce. Within accelerated development of information technology growing socio-economic needs influence Internet commerce constantly, as far as access to the resources of the global Internet information network opens up new opportunities. Therefore, the tendency to increase the volume of e-commerce and the importance of its optimization is obvious. The subject of the study is the analysis of the market of international e-commerce and Internet commerce in Ukraine at the present stage. The purpose of the article is to analyze the current state of e-commerce in Ukraine on the basis of information technology implementation tools and develop proposals for its further development in accordance with global trends. Objective: to study the development trends of international e-commerce and Internet commerce in Ukraine in connection with the growing role of computerization in the global dimension. The normative base of legal regulation of e-commerce in Ukraine, the concept of e-commerce and the main forms of Internet commerce are given. The number of Internet users in the world, the socio-demographic structure of regular Internet users in Ukraine, the net profit of world leaders in e-commerce, the dynamics of marketplaces with the Android application are analyzed. The following results were obtained: the analysis of the current state of e-commerce indicates the dynamic development of e-commerce in the world, including in Ukraine. It is investigated that the world leaders in e-commerce are Amazon and Alibaba, and in the Ukrainian e-commerce market – olx.ua, rozetka, prom.ua. It is established that e-commerce is a promising area of intensification of Ukraine's foreign trade activities. Conclusions: for the further development of e-commerce in Ukraine, increasing its volume in line with global trends and expanding actors in the e-commerce market, it is necessary to create appropriate conditions that would promote the inclusion of the state in the segment of international trade relations.

A Study on the Development of International E-Commerce Competency Model in China

A Study on the Development of International E-Commerce Competency Model in China

The development of international e-commerce in retail SMEs: An effectuation perspective

There is an urgent need in the field of international entrepreneurship to elucidate how SMEs can pursue new opportunities in a digital international business environment. The purpose of this study is to examine, by using effectuation theory, the processes by which retail SMEs develop international e-commerce in foreign markets. This research is based upon qualitative data from three Swedish retail-SMEs. This study makes a theoretical contribution to international entrepreneurship research by providing more granular insights into the actual drivers of e-commerce internationalisation. In particular, this study illustrates how capabilities underlie the processes of international e-commerce development.

Use of Generational Theory for the Assessment of Involvement In International Electronic Commerce Activities

Over the past two decades the number of Internet users around the world has incredibly increased. E-commerce is becoming a potential area for business development creating significant added value for the global economy. This increases competition between e-commerce platforms and makes it difficult to survive. The purpose of this article is to create a conceptual model for the success of e-commerce by identifying the factors that determine the involvement of different generations in the international e-commerce activities. An analysis of the scientific literature was carried out to identify the factors. The assessment of existing success factors and success models has identified weaknesses and shaped the model of e-commerce success, which includes the generational divide as a factor that determines the choice of the consumer.

Issues of Digital Trade Rules and Implications for Korea in the Post COVID-19 World

As a countermeasure to the COVID-19 pandemic, countries are implementing social distancing and mask-wearing. In this situation, the use of digital devices and untact activities are increasing. As a result, domestic and international e-commerce is increasing, and data is growing rapidly. Developed countries with advanced artificial intelligence and big data technologies have been striving to establish international regulations for digital trade in order to create a business environment that is advantageous for their own companies. This paper examines the e-commerce trend since the outbreak of COVID-19 and analyzes major issues related to digital trade rules under discussion. In particular, this paper pointed out that although Korea is recognized to be an advanced country considering its stage of industrial development and income level, the nation maintains the position of developing countries regarding digital trade. Based on this, this paper attempted to draw implications for the development of Korea's digital trade in the post COVID-19 world.

Nonvalidated Home Blood Pressure Devices Dominate the Online Marketplace in Australia: Major Implications for Cardiovascular Risk Management.

Self-home blood pressure (BP) monitoring is recommended to guide clinical decisions on hypertension and is used worldwide for cardiovascular risk management. People usually make their own decisions when purchasing BP devices, which can be made online. If patients purchase nonvalidated devices (those not proven accurate according to internationally accepted standards), hypertension management may be based on inaccurate readings resulting in under- or over-diagnosis or treatment. This study aimed to evaluate the number, type, percentage validated, and cost of home BP devices available online. A search of online businesses selling devices for home BP monitoring was conducted. Multinational companies make worldwide deliveries, so searches were restricted to BP devices available for one nation (Australia) as an example of device availability through the global online marketplace. Validation status of BP devices was determined according to established protocols. Fifty nine online businesses, selling 972 unique BP devices were identified. These included 278 upper-arm cuff devices (18.3% validated), 162 wrist-cuff devices (8.0% validated), and 532 wrist-band wearables (0% validated). Most BP devices (92.4%) were stocked by international e-commerce businesses (eg, eBay, Amazon), but only 5.5% were validated. Validated cuff BP devices were more expensive than nonvalidated devices: median (interquartile range) of 101.1 (75.0-151.5) versus 67.4 (30.4-112.8) Australian Dollars. Nonvalidated BP devices dominate the online marketplace and are sold at lower cost than validated ones, which is a major barrier to accurate home BP monitoring and cardiovascular risk management. Before purchasing a BP device, people should check it has been validated at https://www.stridebp.org.

Business model of amazon India-A case study

Amazon is an American international e-commerce company. It was started by Jeffrey P. Bezos in the year 1994. And it was launched in India in June 2013. Three years back, Amazon had no infrastructure in India, and now it dominates the Indian markets. At the very start it was perception of investors that in India It will not go long like China as in the year 2004 when Amazon entered in China it hasn't seen much success there with Alibaba, its Chinese competitor, dominating the e-commerce market. After its bad run in China, Bezos is going all in for India. Fact behind formation of Amazon in India was its huge number of headcounts i.e. 1.25 billion four times as big as the U.S.’s and more than doubles Europe's. Of these, 500 million, around 35 percent, are internet users. As per researches the yearly growth rate of internet users is highest in India around six million users join every month. Researchers expect the online shopping market in India to reach $15 billion by 2016 up from only $35 million in 2014. For example small business seller or dresses in Rajasthan, currently their reach is very constrained and growth is much limited. But by participating in these market places, this small business can now reach all over India. All the marketplaces have specific services for sellers that define on boarding, verification, tools to provide insights and fulfillment services. For attracting the customer Amazon India is doing a lot for this it has enlisted mom-and-pop store owners as partners in its delivery platform. In small villages and remote areas where few people have internet access, residents can go to their local store and use the owner's internet connection to browse and select goods from online Store.

INTERNATIONAL ELECTRONIC STOCK TRADING: MECHANISM OF FUNCTIONING AND CURRENT TRENDS

Abstract. Modern international electronic stock trading is becoming increasingly important in the organization of the system of international trade relations. Several studies of the domestic and foreign scientists have highlighted various aspects of the place and role of electronic exchanges in trade relations between countries. At the same time, the peculiarities of the mechanism of functioning of the international e-commerce, which is constantly evolving and improving, need to be studied both from the point of view of theory and practice.
 Electronic exchanges have created and implemented their own mechanism of functioning, which turns them into the most organized form of international trade. It is substantiated that trends and key features of the development of electronic exchanges can be tracked and forecasted with the help of relevant stock indices. The main features and the most important aspects of the development of electronic exchanges are determined, based on the analysis of stock indices of the two largest electronic exchanges in the world, the geographical structure of electronic stock exchanges and the dynamics of the use of artificial intelligence in the exchange trading process. Here also highlighted the negative and positive interdependencies regarding the future development of international e-commerce.

ПЕСПЕКТИВИ ТА НОВАЦІЇ ЕЛЕКТРОННОЇ КОМЕРЦІЇ В УКРАЇНІ

Електронна комерція представляє собою середовище, в якому юридична або фізична особа, що знаходиться в будь-якій точці економічної системи, може легко контактувати із мінімальними витратами з будь-якою іншою юридичною або фізичною особою з метою сумісної роботи: торгівлі, обміну ідеями і «ноу-хау» або просто з метою отримання задоволення. І хоча електронна комерція загалом мало чим відрізняється від традиційного бізнесу, вона вимагає від своїх учасників знання спеціальних Інтернет-термінів, оскільки вони слугують підставою для прийняття того чи іншого рішення, пов’язаного із бізнесом. Це пояснюється специфікою підприємницької діяль-ності в Інтернеті, а саме із прийняттям, переробкою і наданням інформації. Тому для того щоб участь в елек-тронному бізнесі була плідною, необхідно мати не тільки серйозну правову підготовку, а й знання про бізнес в Інтернеті, включаючи знання технічних термінів тощо.

Sosialisasi Pengembangan Ekspor Melalui International E-Commerce di Kampung Batik Laweyan Solo

The e-commerce market trend is taking place around the world. This trend encourages international trade be more intense. This can be an opportunity for Indonesia to be able to develop its exports rate using e-commerce. Based on this background, this program purposes to provide indeep information to industry and trade players about how to increase their potential and expand the market through international e-commerce. This international e-commerce should be a solution to improve its economic welfare. The method of this program is carried out through assessment and socialization at the location of service, as Kampung Batik Laweyan Solo. Exploration activities were to obtain detailed information about program targets, which are held in August and September 2018. Furthermore, a one-day socialization event is held on 28 October 2018. The results of this program are (1) business actors can obtain information about the potential export by utilizing international e-commerce; (2) for the region, can develop regional potential, regional promotion, and regional economic development; (3) for universities, as a fulfillment of the Tri Dharma elements of Higher Education.Keywords : export, international e-commerce, Kampung Batik LaweyanI. PENDAHULUAN

Дослідження тенденцій розвитку міжнародної інтернет-торгівлі та міжнародного поштового обміну

Мета. Аналіз тенденцій розвитку міжнародної інтернет-торгівлі та міжнародного поштового обміну у їхньому взаємозв’язку. Методика дослідження. Теоретичною основою дослідження є наукові праці вітчизняних та зарубіжних вчених за досліджуваною проблемою. У процесі роботи були використані загальнонаукові методи та прийоми: монографічний – для вивчення літературних джерел з теми дослідження; формальної логіки – для аналізу, узагальнення і систематизації матеріалу; табличний та графічний – для наочного відображення проаналізованих даних; абстрактно-логічний – під час обґрунтування теоретичних положень і формулювання висновків. Результати. Проаналізовано динаміку показників розвитку електронної торгівлі України у 2014–2017 рр. і встановлено, що вони характеризуються вищими темпами зростання, ніж показники обсягу роздрібної торгівлі; зростає кількість транскордонних операцій; лідерами поставок товарів в України є AliExpress, eBay та Amazon. Узагальнено умови виконання замовлень зарубіжними торговцями. Виявлено, що найбільша частка обсягом реалізованих міжнародних послуг у сфері телекомунікацій та поштового зв’язку припадає на м. Київ, Львівську, Одеську, Київську та Харківську області, що пояснюється наявністю саме у цих регіонах місць міжнародного поштового обміну (проведення митних формальностей стосовно міжнародних поштових відправлень) та розміщенням центральних сортувальних станцій (проведення митних формальностей стосовно міжнародних експрес-відправлень). Узагальнено місця міжнародного поштового обміну та центральні сортувальні станції в регіональному розрізі. Проаналізовано структуру поштового обміну. Встановлено, що упродовж 2014–2016 рр. зростає кількість оформлених митницями ДФС міжнародних поштових та експрес-відправлень вартістю до 150 євро без сплати до державного бюджету митних платежів. Наукова новизна. Дістало подальшого розвитку дослідження особливостей і наслідків переміщення (пересилання) товарів через митний кордон України у міжнародних поштових та експрес-відправленнях. Обґрунтовано потребу у розробці дієвого механізму аналізу ризиків, що актуалізуються під час здійснення міжнародної електронної торгівлі. Практична значущість. Окремі положення наукового дослідження можуть бути використані в навчальному процесі та щодо написання наукових робіт.

Factors of the development of international e-commerce under the conditions of globalization

The article discusses the theoretical foundations of the development of global e-commerce in the processes of globalization. The analysis of the definition of the concept of e-commerce, identified its varieties. The authors investigated the main trends that have developed in the e-commerce market, and provide statistical indicators. In addition, the factors that influence the process of development and distribution of e-commerce in the world are identified. Also highlighted the main problems that do not allow the process of distribution of e-commerce technology to develop the maximum rate.

국제전자상거래에 의한 소비자계약상 국제재판관할

국제전자상거래에 의한 소비자계약상 국제재판관할