Internal Communication Strategies Research Articles

Relationship of psychological capital, transformational leadership, and internal communication to work engagement in organizations

Organization A, which represents the country in the oil and gas industry and is tasked with managing oil and gas activities in Indonesia to ensure national energy security, requires employees with high work engagement. This requires enthusiasm, dedication, and perseverance to contribute fully to their work. However, human resource management surveys and several phenomena analyzed show that work engagement in Organization A is low. This research consists of two studies: a research study and an intervention study. This research aims to analyze the relationship between psychological capital (individual internal factors), transformational leadership (individual external factors), and internal communication (organizational factors) on work engagement using a sample of 267 employees of Organization A. Using a quantitative design supported by qualitative data, and found that individual psychological capital, transformational leadership style, and internal communication in the organization significantly predicted work engagement. Among these factors, internal communication predicted work engagement beyond psychological capital and transformational leadership. An intervention study involving 23 participants was designed to determine the effectiveness of an internal communication strategy training program in increasing work engagement. Results from the intervention study showed significant improvements in participants' pre-test and post-test scores, indicating the effectiveness of the program in increasing work engagement.

The Influence of Work-Life Balance Programs on Employee Loyalty

The Business Process Outsourcing (BPO) industry in Santa Rosa, Laguna, Philippines, faces persistent challenges in nurturing a resilient and committed workforce amidst evolving market dynamics. This study explores the impact of Work-Life Balance Programs on Employee Loyalty within this dynamic sector. Employing a quantitative causal-comparative research approach, data was collected from 150 BPO employees through structured questionnaires. Findings reveal a strong recognition of the positive influence of work support on family interactions, yet disparities exist in attitudes towards home obligations enrichment and clarity on work-life balance policies. Despite satisfaction with career progression, concerns arise regarding internal communication and management strategy. Nonetheless, employees demonstrate a commitment to the organization, underscoring the need for continuous reinforcement of its value proposition. Statistical analysis confirms the significant influence of Work-Life Balance Programs on employee loyalty. The study concludes that fostering mutual respect, supporting career growth, and prioritizing work-life balance are essential for enhancing employee satisfaction and loyalty. Recommendations include improving communication channels, fostering an ownership culture, and demonstrating corporate social responsibility through community engagement and wellness initiatives.

RELIGION AND VIOLENCE: TERRORISM AS A GLOBAL ISSUE

This research aims to explore the phenomenon of terrorism and radicalism, as well as the factors underlying their spread. Using a qualitative approach, this research involved in-depth interviews with former members of terrorist groups, security practitioners, academics, and government officials. Ethnographic studies and content analyses of documents, social media, and propaganda materials were also conducted to understand the internal dynamics and communication strategies of terrorist groups. The results show that terrorist groups utilise social media and digital platforms to spread radical ideology and recruit new members through narratives that manipulate political, economic, and social issues. Preventing terrorism requires a comprehensive approach that involves international cooperation, education that emphasises human values and tolerance, and equitable economic development. Effective de-radicalisation programmes are also essential to help individuals affected by radical ideologies return to society. This research makes an important contribution in developing more effective prevention and counterterrorism strategies, by understanding the factors that drive terrorism and radicalism and identifying comprehensive prevention measures.

Komunikasi Interpersonal Dan Budaya Kerja Dalam Meningkatkan Hubungan Dengan Pegawai Di Klinik Pelangi Bunda Medika

Internal communication can be understood as the foundation and building blocks of an organizational culture. The existence of an organizational culture that is firmly adhered to by employees will greatly support the process of achieving the company's main goals (Agustini & Purnaningsih, 2018). This research was conducted using a qualitative approach, which is descriptive in nature and Human Relations Theory. The data collection method was carried out using in-depth interviews and observation methods. (Isniyunisyafna, & Isfiantie S, 2020). For employees, the role of effective internal communication in improving good and sustainable relationships is very important. Because good internal communication can strengthen social relationships, increase collaboration, solve problems, develop leadership skills.This research explores the urgency of internal communication in building a strong organizational culture, strengthening social relationships, and improving company performance. Carried out using a qualitative approach and Human Relations Theory, with in-depth interview and observation methods.The importance of internal communication in building a strong organizational culture and supporting the achievement of company goals. The role of internal communications in improving social relationships, collaboration, and leadership skills. A qualitative approach and Human Relations Theory are used to understand the role of internal communication in organizational culture. Data collection methods through in-depth interviews and observation.Analyze the urgency and role of internal communication in building a strong organizational culture. Investigate the impact of internal communications on social relationships, collaboration, and leadership skills. Enrich understanding of the importance of internal communication in the context of organizational culture. Provides insight into effective internal communication practices in improving company performance. Provides a framework for the development of more effective internal communications strategies.

Employee Involvement in Internal Communication Activities PT. Pertamina Hulu Energi

Employee involvement is important for a company, where it shows how responsive employees are to the programs created by the company for its employees. How responsive employees are to an activity held by the company's internal communications is also a good record for the internal communications department. This research aims to examine employee involvement at PT. Pertamina Hulu Energiin programs held by the company's internal communications. The research was conducted using descriptive quantitative methods by distributing questionnaires to 470 employees spread throughout Indonesia and also from international branches. The research results show that employee involvement in activities held by the internal organization is very necessary to measure the efficiency and effectiveness of these activities. Communication channels also play a role in the effectiveness of delivering messages to reach employees. How to ensure that messages are well received by employees also requires a good strategy. By integrating internal communications strategies with employee engagement factors such as a participative culture, a supportive communications climate, and the quality of information flow, organizations can build a solid framework that strengthens consistency and synergy between internal communications and employee engagement.

The Mediating Effect of Motivation between Internal Communication and Job Satisfaction

Communication in organisations is essential for them to be competitive in a global world that is constantly changing. Internal communication especially can be a highly effective and useful strategic tool for improving organisational performance through employee motivation and satisfaction. Based on a questionnaire survey completed by 426 employees of Portuguese organisations, this work aims to understand, using a partial least squares structural equation model, the importance of internal communication in the motivation and satisfaction of Portuguese employees. The results show that internal communication in organisations directly influences job satisfaction and also indirectly, through motivation at work, giving motivation at work the role of mediator. It is therefore important for Portuguese organisations to invest in effective internal communication strategies in order to promote employee motivation and satisfaction, recognising motivation as a key mediator in the relationship between internal communication and job satisfaction.

Komunikasi Media Internal di PT PLN (Persero) Unit Induk Distribusi Sumatera Selatan Jambi dan Bengkulu dalam Meningkatkan Pengetahuan Karyawan

This study aims to find out and describe how the Internal Media Communication of PT PLN (Persero) Main Unit Distribution of South Sumatra, Jambi and Bengkulu in Increasing Employee Knowledge. The research method used is qualitative, with a descriptive approach. The object of this research is to discuss how the Internal Media Communication of PT PLN (Persero) Main Unit Distribution of South Sumatra, Jambi and Bengkulu in Increasing Employee Knowledge. Using Middleton's Communication Strategy & Planning Theory (1980), the internal media communication strategy with the POAC management approach is analyzed, namely: Planning, Organizing, Actuating (Controlling/implementation), and Controlling (monitoring/evaluating). The subjects in this study were the Communications Sub-Sector Manager, and the Communications & Stakeholder Officier. The data collection techniques used in this study were observation, interviews, documentation, and literature study. The results of the research are program planning strategies, brainstorming strategies, employee targeting strategies, HR strategies, to monitoring strategies.

Internal and external communication in oil & gas for enhancing CSR implementation: A review

Effective communication is essential for the successful implementation of Corporate Social Responsibility (CSR) initiatives in the oil and gas sector. This review examines the role of internal and external communication in enhancing CSR implementation in the industry. Internal communication focuses on engaging employees and stakeholders within the organization, while external communication involves interactions with external stakeholders, including communities, governments, and NGOs. The review finds that internal communication plays a crucial role in fostering a culture of CSR within oil and gas companies. By effectively communicating CSR goals, initiatives, and progress to employees, companies can increase employee engagement and commitment to CSR objectives. Internal communication also helps ensure that CSR values are integrated into organizational practices and decision-making processes. External communication is equally important for enhancing CSR implementation in the oil and gas sector. By engaging with external stakeholders, companies can build trust, enhance their reputation, and gain valuable insights into community needs and expectations. Effective external communication also helps companies demonstrate transparency and accountability in their CSR efforts, which is critical for maintaining a social license to operate. Overall, the review highlights the importance of integrating internal and external communication strategies into CSR implementation in the oil and gas sector. By fostering a culture of CSR internally and engaging with external stakeholders effectively, companies can enhance the impact of their CSR initiatives and contribute to sustainable development in the communities where they operate.

Using a Digital Internal Communication Strategy for Digital Capability Development

ABSTRACT This study aims to illustrate the multidimensional perspective of digital internal communication defined and applied in the context of strategic communication, and how digital capability development and training are embedded. We use a conceptual approach to integrate literature from the fields of digital transformation, digital internal communication, and digital human resource capability development. The findings reveal that an organisational system’s technical (channels and platforms, and policy) and social (leadership, culture, and collaboration) digital elements are interrelated across all communication levels, contributing to digital capability development. Furthermore, digital trust is required for and enforced by effective learning in the digital space. This study proposes a holistic digital internal communication strategy focusing on developing digital human resource capabilities as a strategic training initiative in organisational settings to promote strategic communication. Hence, a strategic map for digital capability development and training offers senior leadership a practical and adaptable tool. It allows them to create their own organisation-specific digital human resource initiatives, contributing to organisational learning and trust-building as the bedrock of organisational sustainability and success.

Optimizing Auditor Performance : Examining the Mediating Role of Communication in the Work Environment

This research has high significance in the context of operational efficiency and effectiveness of the Riau Province Inspectorate Office as well as improving employee performance. There is a lack of research regarding the role of communication, so researchers explore it further through a deeper understanding of the interaction between communication and the work environment and provide valuable insights for management to improve internal communication strategies, manage the work environment, and design policies that support the performance of auditor employees. This research approach is quantitative, with sampling using a cluster random sampling technique involving 121 auditor respondents. Data analysis was carried out using SEM with SMART PLS 4 processing. Research findings suggest that the work environment influences auditor performance and communication contributes as mediation, which strengthens the influence of the work environment on auditor performance. In conclusion, communication plays a role in mediating the influence of the work environment on the performance of auditors at the Riau Province Inspectorate Office. Thus, these findings can be used as a basis for developing more effective management strategies by prioritizing the role of communication in improving the quality of auditor performance.

Internal Communication Strategies and Employee Engagement

Purpose: The general purpose of the study was to investigate internal communi8cation strategies and employee engagement.
 Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library.
 Findings: The findings reveal that there exists a contextual and methodological gap relating to political public relations. Preliminary empirical review revealed that the importance of effective internal communication strategies in fostering employee engagement is evident from numerous studies, which consistently highlight the positive association between transparent communication, two-way communication, leadership communication, and the use of multiple communication channels with higher levels of engagement. Leadership communication, particularly, plays a crucial role in shaping organizational culture and values, impacting employees' commitment to organizational goals. However, challenges such as information overload, language barriers, and discrepancies in communication effectiveness across departments exist. Addressing these challenges requires a multifaceted approach, including training programs and technology investment. Overall, this study underscores the significance of internal communication in enhancing engagement and organizational success, emphasizing the need for future research to explore specific strategies and emerging trends in different organizational contexts.
 Unique Contribution to Theory, Practice and Policy: The Social Exchange theory, Self-Determination theory and Social Identity theory may be used to anchor future studies on internal communication strategies. The study offered key recommendations to enhance organizational practices and improve employee engagement. It emphasizes the importance of transparency, two-way communication, and effective leadership communication in fostering trust and collaboration among employees. Additionally, leveraging multiple communication channels, ensuring consistent messaging, and recognizing employee contributions are vital for promoting engagement and motivation. By implementing these recommendations, organizations can cultivate a positive work environment where employees feel valued, informed, and empowered to contribute to organizational success.

What is the link between internal communication, organizational culture and environmental strategy? The context of company size and employee perception

PurposeThe article explores the linkages between the type of environmental strategy (ES), the use of internal communication (IC), and the greening of organizational culture (OC). Moreover, the article empirically examines whether company size matters in the use of environmental IC practices in the green context. Additionally, the article considers differences between people employed at different organizational hierarchy levels. The basis for such a comparison is their opinions about the effectiveness of communication practices.Design/methodology/approachEmpirical research employed a survey method done on 199 organizations in 2020. Statistical analyses used the chi-squared test, Kendall’s Tau-b correlation coefficient, and the Mann–Whitney U test.FindingsThe research showed that companies with a proactive green strategy more often use different communication practices related to ES and have a greener culture. The study proved that larger companies more often use the analyzed communication practices. However, we found no significant difference in opinion between middle managers and line employees about the effectiveness of these practices.Practical implicationsThe main contribution to business practice is the exploratory model based on the empirical study, which allows organizations to successfully implement the ES.Originality/valueStudies rarely combine the three organizational elements: IC, OC, and ES. This article provides new empirical evidence on relationships between features of OC, green strategy types, and communication practices.

Contextualised shared leadership: A Canadian case study

ABSTRACT This account summarises the findings from one component of a six-stage study conducted in multiple international sites. Following a series of interviews, a 10-month case study was conducted in a K-12 private school in western Canada. Initial interviews demonstrated how the school manifested shared leadership, clear pedagogical goals, student success, and strong community support. Members of the school agreed to have two university researchers conduct further interviews, observe school-wide, grade level and subject area meetings. Two school-based researchers collaborated to identify key members of the school community, flag salient planning and celebratory events, and participated in ongoing debriefing meetings with the university researchers. All four researchers engaged in data analysis and reporting. The research team identified four themes. First, the teacher work theme included positivity, shared expectations for professionalism, and rigour. Second, communication included unique internal and external communication strategies. Third, there was a learning culture that utilised unconventional information sources. A fourth theme was operational support. Results highlighted the holistic nature of teacher leadership and suggested that teacher leadership is a complex, sophisticated state of being. Results challenge school governance stereotypes and invite educators to work with a sense of vocation and mission.

Internal Communication Management Strategy to Increase Office Administration Effectiveness

This research discusses Internal Communication Management Strategies to Increase the Effectiveness of Office Administration at PT Hana Kreasi Utama in Jakarta using a combined qualitative and quantitative approach. Using interview, observation and documentation study methods, this research aims to understand the impact of internal communication strategies on the effectiveness of office administration. Involving all PT Hana Kreasi Utama employees, this research obtained in-depth data and statistics to support the analysis. The research results show that the company implements internal communication strategies such as integrated systems, regular meetings, and technology. This strategy positively impacts interdepartmental efficiency and collaboration, speeds up workflow, and increases employee understanding of company goals. Discussion of the research results links the findings to organizational communication theory, highlighting the importance of factors such as message alignment and employee participation. Key factors supporting success involve message alignment, openness, and employee participation. These findings strengthen the relationship between effective internal communication and administrative performance. Practical implications and recommendations are presented to support companies in improving their internal communications management. Comparison with previous research confirms the consistency of the internal communication strategy findings. Nonetheless, contextual differences need to be taken into account, and the practical implications of previous research can help companies improve strategy implementation. This discussion provides a comprehensive understanding of the importance of Internal Communication Management Strategies to Increase the Effectiveness of Office Administration at PT Hana Kreasi Utama in Jakarta.

CORPORATE SOCIAL RESPONSIBILITY IN THE SOUTH AFRICAN RETAIL SECTOR: ARE EMPLOYEES AWARE OF WHAT THEIR EMPLOYERS ARE DOING?

Corporate social responsibility (CSR), which is the adoption of responsible business practices concerning economic, environmental, and social CSR, is an important topic among marketers aiming to develop market value with various stakeholder groups, including employees. Previous research is limited to developed market economies and has focused mainly on external stakeholder groups. This study explored South African retail employees’ awareness of their organizations’ CSR initiatives. The sample size was 229 South African retail employees, from lower-level employees up to middle and senior management. The study made use of a computer-aided self-administered survey, distributed via LinkedIn. The results indicated that lower-level employees are less aware of economic, environmental, and social CSR initiatives implemented by their organizations than those in middle and senior management, but that there was no significant difference between middle and senior managements’ levels of awareness of their organizations’ CSR initiatives. The results also indicated that employees have higher levels of awareness when it comes to internal economic CSR, external economic CSR, and external social CSR, as opposed to internal environmental CSR, external environmental CSR, and internal social CSR initiatives. The findings of the study can assist organizations to customize internal CSR communication strategies.

Combatting the “great discontent”: the impact of employability culture and leadership empowerment on career growth, loyalty and satisfaction

PurposeMotivated by the organizational challenge coined the great discontent, employees are dissatisfied with their jobs, see minimal opportunities for growth and are actively searching for new roles. This research aims to take a novel approach to internal communication strategy by introducing employability culture and leadership empowerment as mechanisms for supporting employees' career growth and additional positive workplace outcomes.Design/methodology/approachAn online survey was designed and administered in the United States. The final sample size includes 425 full-time employees working in a variety of roles, industries and work arrangements.FindingsFindings point to the inherent need for revised internal communication strategy that goes beyond managing and disseminating information. Organizations must develop cultures and their leaders in ways that empower employees and help them understand the meaning of their work. Employability culture, or an organization's support for developing employees' adaptive skills as work roles change, positively predicted employees' perceptions of their career growth opportunities at their current place of employment, employee loyalty and engagement, and job satisfaction. Leadership empowerment behaviors also positively predicted all previously listed workplace variables. These perceptions as influenced by work arrangement (onsite, hybrid, fully remote) and younger versus older generations were also analyzed.Originality/valueResearch findings offer new strategies for internal communications. Internal communication teams can partner alongside executive leadership to develop a culture that helps employees envision how their skills and expertise translates to different areas of the organization, empowering them to find meaning in their work, and be driven to support organizational growth.

Pandemic Problems in the Ivory Tower: Exploring Employee Engagement During the COVID-19 Crisis

ABSTRACT The purpose of this study was to investigate how communication constituted the engagement experiences of employees at research-intensive universities during the COVID-19 crisis. Twenty-one semi-structured in-depth interviews were conducted with vice presidents of research, research center and institute directors and support staff, and research faculty at research-intensive universities in the U.S. The findings revealed paradoxical engagement experiences. Participants reported blurred boundaries through increased technological access to information and communication that also created no way to shut off work. Overcommunication was reported as both a common informal communication experience and a formal organizational communication strategy during the crisis. Universities seemed to be partially prepared for the crisis, and the results demonstrated that individual personal coping strategies can serve one’s negative engagement experience constituted by communication. Implications for internal crisis communication strategy and employee engagement theory are discussed.

Organizational Communication Strategy of Menantea Purwokerto in Handling Customer Complaints Through Digital Media

Menantea Purwokerto uses Instagram to promote its products and engage with its followers. Although Menantea Purwokerto has been successful in utilizing digital media to increase its sales potential, it has been noted that since the opening of Menantea Purwokerto on 5 February 2022, there have been customer complaints that can have a negative impact on Menantea Purwokerto. This study aims to analyze and describe how Menantea Purwokerto's organizational communication strategy handles customer complaints via digital media, what obstacles are encountered when implementing organizational communication, and how solutions are devised to overcome the obstacles encountered. This study employs a qualitative descriptive approach, with data collected via observation, interviews, documentation studies, and literature reviews. The research shows two types of complaints made by customers via digital media: Gofood, Grabfood, Shopeefood, and Menantea Customer Service at 0812-8415xxxx. Menantea Purwokerto encountered internal obstacles such as the distance between the owner and employees, obstacles to individual employee behavior, and external obstacles such as difficulties in handling incoming complaints via Gofood, Grabfood, and Shopeefood when implementing organizational communication. The Menantea Purwokerto conducts an organizational communication audit to address complaints and obstacles in the implementation of organizational communication. For handling complaints and obstacles between Menantea and customers, the Menantea Purwokerto employs a top-down internal communication strategy as well as an external communication strategy.

Impact of Transparent Communication in HR Governance: Fostering Employee Trust and Engagement

This comprehensive study investigates the dynamic landscape of Human Resources (HR) governance in modern organizations, particularly in the context of diverse industries in Pakistan. Executives specializing in internal communications and HR were interviewed to glean insights into the evolving role of HR and its intersection with effective internal communication strategies. The research employed a qualitative approach, conducting in-depth interviews either face-to-face or via telephone, recording and transcribing the conversations. The participating executives, selected through a snowball technique, provided diverse perspectives from financial services, utilities, retailing, and more. The study employed cluster analysis to code interview data, identify key themes, and visualize patterns using a mindmap. The findings illuminate the heightened significance of employee engagement, the strategic management of organizational reputation, trust-building through dialogue, ownership of communication channels, and the enduring value of face-to-face communication in shaping contemporary HR practices. While the study acknowledges its limitations in sample size, it lays the groundwork for future research directions and contributes valuable insights to the evolving landscape of HR governance in the Pakistani organizational context.

Assessment of Employees Perception of Wema Bank Internal Communication Strategies in the Management of COVID-19 Pandemic

The study assessed employees’ perception of Wema Bank internal communication strategies inthe management of COVID-19. The objectives of the study were to assess the strategies adopted by Wema Bank internal communication before and during COVID-19 pandemic with a view to evaluating the level of workers’ satisfaction with the strategies adopted by the bank. The study was premised on Organizational Information Theory. The study adopted survey design with structured questionnaire as instrument of data collection through which two hundred and ninety-four (294) respondents were sampled from one thousand, one hundred and nine staff members of Wema bank branches across three states of Lagos, Ogun and Oyo. Findings showed that 83.1% of the respondents have communication engagement with the management of Wema bank daily, while others indicated less frequently. Prior to the pandemic, they communicated through multiple channels such as face to face (92.2%); individual official mail (96.1%), memo and circular (36.3%), WhatsApp messaging (22.1%), Zoom (18.8%) and notice board (12.3%), heads of departments (94.1%), corporate communication (96.8%) line managers (90.9%). During the COVID-19 pandemic, 47.4% of respondents that they received information from the management daily during 19.5% said weekly, 8.4% said monthly, while 24.7% said as the need arose. At this time, Wema bank management communicated majorly through individual E-mail (98.1%), WhatsApp loop (92.2%), Zoom (98.7%), corporate communication (96%), heads of departments (96.8%). and line managers (98.1%). 97.4% of the respondents indicated Internet/Online based communication as the major form of communication channel during COVID-19 outbreak. So, there was increased reliance on digital channels with pressure on technology infrastructure and resources. It was concluded that strategic communication effectively applied in crises contexts, enlists the employees as corporate brand disciples who are comm