As the public interest in tourism grows and travel becomes more common, local tourism is also gaining importance. In particular, revitalizing local tourism by attracting more living population has received much attention as a solution to the depopulation issue, and resultingly, policy interest and support for local tourism have also become greater. Now there are more intermediate organizations and destination management organizations (DMOs) that focus on attracting tourists and managing tourist destinations. Focusing on policy designers, suppliers, and DMO participants, this study examines and categorizes the DMO stakeholders' perceptions of DMO's roles and suggests future directions and plans for the development of Korean-style DMOs. To this end, Q-methodology, a type of factor analysis, that can objectively capture individuals' subjective views on social phenomena, was used. Results suggested that based on stakeholders' perceptions of DMO's functions and features, DMOs can be classified into the following four types: ‘local tourism leader type,' ‘governance-oriented type,' ‘marketing-oriented type,' and ‘nurture and support type., It was also found that DMOs need time to establish governance and consensus and it is important to differentiate the positioning of DMOs by region. Results further revealed that a DMO is not only a leader who manages local tourism but also an intermediate support organization focusing on governance. The empirical finding of this study can be used to set the practical directions of Korean-style DMOs and to identify, position, and foster the DMO types that fit the characteristics of different regions.
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