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  • Invention Of Tradition
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Articles published on Innovative culture

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  • Research Article
  • 10.60008/thequest.v4i2.281
Status, Opportunities and Challenges of College Entrepreneurship Education and Competence of Teachers Basis for Strategic Plan
  • Mar 11, 2026
  • The QUEST: Journal of Multidisciplinary Research and Development
  • Zhao Pengfei + 1 more

College entrepreneurship education played an increasingly vital role in modern society. As innovation and entrepreneurship gained greater attention, such education became an essential component of the university system. This study aimed to examine the status, opportunities, and challenges of entrepreneurship education in colleges and universities, and to explore the importance of teacher competence in strategic planning. A quantitative research design was employed, using a stratified sampling survey of college teachers in Hunan Province. The findings showed that entrepreneurship education engaged a broad and diverse group of respondents across various demographics, including age, gender, educational attainment, years of service, marital status, and professional fields. Teachers aged 31–50 formed the majority, although a considerable number of young respondents aged 18–30 also participated, indicating diverse representation. Gender distribution appeared relatively balanced, reflecting inclusivity in the field. Undergraduate and master’s degree holders constituted the largest portion of respondents, suggesting the need to strengthen participation among those with lower academic qualifications. Teachers’ competence was shaped by entrepreneurial resources, opportunity identification abilities, professional knowledge, training policies, and individual skill levels. University entrepreneurship education demonstrated positive characteristics in terms of coverage, structure, management, strategic direction, and adoption of best practices. It offered students varied practical learning opportunities and institutional support. Teachers exhibited strong skills in utilizing entrepreneurial resources, transferring knowledge, sharing experience, participating in training, and applying appropriate teaching methods. They emphasized individualized student development and the cultivation of innovation and entrepreneurial capabilities. Despite emerging opportunities—such as increased government and societal support, as well as advances in information technology—challenges persisted, including inconsistent teacher quality and limited teaching resources. The study suggested that improving teacher competence through targeted training, enhanced resource allocation, curriculum refinement, and strengthened evaluation systems would help elevate the overall quality of entrepreneurship education and support its sustained development.

  • Research Article
  • 10.28968/cftt.v12i1.44431
"Good Tech" and Technologies of Elite Capture
  • Mar 10, 2026
  • Catalyst: Feminism, Theory, Technoscience
  • Juana Catalina Becerra + 1 more

This paper examines the utopian fantasies of technologies developed at the height of Silicon Valley’s culture of innovation around social good—or “good tech”—and situates their increasing purchase within the technology industry in the broader context of a global crisis of care. We explore how aspirations towards greater empathy, global connectivity, and diversity were captured by elite tech entrepreneurs in a strategy to bolster their moral power and raise capital in the name of disaffected and exhausted workers. Through an analysis of emergent AI-enabled accent modification technologies, which promise to relieve call center workers from accent-based discrimination by artificially modifying the sound of their voice, we locate the affective lures operating in their futuristic fantasies and marketing strategies. In a peculiar alliance where entrepreneurs, venture capital, and modes of labor-discipline conspire toward making globalization “feel good,” we trace the ideological conditions that allowed the exploitation of offshore workers to be recoded as the employment of diverse workers. Thus understood, good tech rhetorics, we argue, are productive discourses that function both as a mechanism of value accumulation and as a counterinsurgency tactic—they constitute concrete “structures of feeling” that sustain attachments to the social reproduction of structures of racial capitalism and the continuation of postindustrial, colonial dispossession.

  • Research Article
  • 10.37567/ijgie.v7i1.5057
The Effect Of Transformational Leadership and The Asah Asih Asuh Leadership Model Of The Principal On Teachers’ Professional Competence at SMA Negeri 1 Singkep
  • Mar 10, 2026
  • IJGIE (International Journal of Graduate of Islamic Education)
  • Mariono + 4 more

This study aims to determine the influence of transformational leadership and the Asah Asih Asuh pattern of the school principal on teachers’ professional competence at SMA Negeri 1 Singkep. The Asah Asih Asuh pattern emphasizes intellectual stimulation (asah), affective care (asih), and nurturing guidance (asuh) as the pillars of transformational leadership practiced by the school principal in fostering teacher professionalism. This research employs a quantitative approach with a descriptive-verificative design. The population consists of all teachers at SMA Negeri 1 Singkep, totaling 32 individuals, who were all selected as the research sample (total sampling). Data were collected through questionnaires developed based on indicators of transformational leadership, Asah Asih Asuh values, and teacher professional competence. The data were analyzed using descriptive statistics and regression analysis to determine the extent of influence between variables. The results indicate a significant and positive influence of the principal’s transformational leadership and Asah Asih Asuh pattern on teachers’ professional competence. This finding suggests that principals who demonstrate visionary leadership, emotional intelligence, and a nurturing approach effectively enhance teachers’ ability to plan, implement, and evaluate learning professionally. The study concludes that the Asah Asih Asuh leadership model serves as a strategic framework for improving teacher professional competence in coastal educational contexts. It is recommended that principals continue to develop this model to foster a more collaborative, innovative, and humanistic school culture.

  • Research Article
  • 10.1177/23949643261425004
Value Creation Gastronomy: The Case of a Peruvian–Japanese Cuisine
  • Mar 9, 2026
  • Journal of Creating Value
  • David Mayorga + 2 more

Gastronomy is a highly competitive and constantly evolving field worldwide. Some emerging countries, like Peru, have been among those that have solidly established their culinary art on the international stage over the past few decades. The creation of fusion cuisine, which merges elements from French, Italian, Spanish, Chinese and Japanese cultures, has led to a significant product offering for various markets. Our research aims to demonstrate how Hanzo, a specialized Peruvian–Japanese restaurant, has focused on value creation as the foundation for business growth. An important element about the creation and performance of this restaurant is the entrepreneurial capability of the founder. He has established an innovation culture based on original dishes and personal service. Using the case study approach, we analyzed the iterative process among the involved actors. Among Hanzo’s achievements are its recognition as one of the top Nikkei–Japanese restaurants, which enhances its market position and attracts a loyal customer base. We found relevant lessons on how to solidly unify different cultures/cuisines for creating value through fusion cuisine. Implications for management include analyzing new ways to co-create value through innovation, oriented personalization and integrating employees according to the values of strong cultures.

  • Research Article
  • 10.1007/s40497-026-00510-6
Innovation-driven entrepreneurial design: examining the mediating effect of innovative culture on innovation capabilities and innovation performance
  • Mar 9, 2026
  • Journal of Global Entrepreneurship Research
  • Ismail Juma Ismail

Innovation-driven entrepreneurial design: examining the mediating effect of innovative culture on innovation capabilities and innovation performance

  • Research Article
  • 10.36390/mfyxh573
Transformación digital: Talenthub 4.0 plataforma de aprendizaje aplicado en la gestión de talento humano
  • Mar 6, 2026
  • CICAG
  • Carlos Alfonso Rincón Valbuena + 1 more

In an increasingly digital world, educational innovation plays a fundamental role in preparing professionals and optimizing organizational processes. Within this context, we present the innovative educational practice known as the TalentHub 4.0 app; a platform designed to transform human talent management through digital education. This platform combines advanced technologies with learning methodologies, specifically aimed at students in technical training programs to enhance their human talent management skills efficiently, adapting to the current reality. The main focus of this innovative educational practice is to offer an interactive and personalized learning environment that facilitates the development of key skills in talent management, leadership, communication, and digital competencies. The platform's digital structure allows access to content anytime, anywhere, promoting continuous and flexible training. Furthermore, it incorporates monitoring and evaluation tools that help measure the progress and impact of human talent acquisition programs. The digital transformation driven by TalentHub 4.0 not only improves training efficiency but also fosters a culture of innovation by integrating technology and education. Furthermore, it facilitates adaptation to changes in the labor market and enhances the growth of human talent. In short, the innovative educational practice of TalentHub 4.0 represents a groundbreaking educational experience because it effectively links learning with the world of work. Its implementation in hybrid learning environments not only prepares students to face professional challenges but also transforms the educational process into a more dynamic and relevant experience.

  • Research Article
  • 10.1055/a-2814-8200
Creating a Culture of Green Chemistry and Innovation in the Organic Laboratory
  • Mar 2, 2026
  • Sustainability & Circularity NOW
  • David A Vosburg

Abstract This account presents a curriculum-level approach to green chemistry education. It highlights catalytic events and significant outcomes in fostering green chemistry and innovation in an undergraduate organic chemistry teaching laboratory sequence. Successful strategies have included going green from day one, greening existing experiments, adopting green chemistry experiments, developing new green chemistry experiments, and giving students choice. Instructors can promote a green chemistry mindset in their students simply by asking for every experiment: What was green? What could be greener?

  • Research Article
  • 10.3390/metrics3010005
The Educational-Pink Innovation Grade Index (e-PIGI): A Novel Software-Based Tool for Assessing Innovation in Education
  • Mar 2, 2026
  • Metrics
  • Adrián Fuente-Ballesteros + 4 more

The educational-Pink Innovation Grade Index (e-PIGI) is a novel metric designed to assess and quantify the level of innovation within educational practices and pedagogical projects. This work introduces the e-PIGI tool, an interactive and survey-based software that enables educators, institutions, and project designers to identify both strengths and limitations in their initiatives across ten key dimensions. These include different categories such as: (i) emerging technologies, (ii) adaptability to diversity, (iii) promotion of 21st-century skills, (iv) collaboration, (v) alignment with regulatory frameworks, (vi) active methodologies, (vii) impact, (viii) sustainability, (ix) evaluation and (x) multidisciplinarity. Each dimension is scored using a pink color-based scale ranging from 0 to 10, with darker tones indicating a higher degree of innovation. The resulting output includes a color-coded innovation score and a circular-shaped pictogram that offers a visual representation of the project’s innovative profile. A threshold value of 50 points is proposed as an operational criterion for identifying projects considered innovative. The tool was validated through expert judgment for content validity and through empirical reliability analysis (Cronbach’s coefficient α = 0.833, n = 126), confirming good internal consistency. To demonstrate its utility, the new tool was applied to a set of educational initiatives, helping to highlight their pedagogical strengths and areas for improvement. As an accessible and scalable instrument, e-PIGI aims to support reflective teaching practices, promote ongoing developments, and facilitate the comparison of innovation across diverse educational contexts. This software highlights the potential of e-PIGI to contribute to a more evidence-based and strategically guided culture of innovation in education.

  • Research Article
  • 10.3390/ijfs14030056
Managerial Myopia, Willingness for Proactive Risk-Taking, and Digital Transformation in Commercial Banks: Evidence from China
  • Mar 2, 2026
  • International Journal of Financial Studies
  • Yuanyuan Huo + 2 more

Digital transformation in commercial banks is a critical enabler of modern financial development. While technological advancement and resource allocation are key drivers, managerial attributes also play a decisive role in shaping transformation trajectories. Managerial myopia—often arising from short-term performance pressures, evolving regulatory expectations, and cyclical macroeconomic conditions—warrants particular attention. This study examines how managerial myopia constrains banks’ digital transformation by analyzing its direct impact, underlying behavioral mechanisms, and contingent boundary conditions. Using panel data from 55 Chinese listed commercial banks from 2010 to 2021, we construct a text-based measure of managerial myopia through linguistic analysis of annual reports and employ fixed-effects models for estimation. The results show that a short-term managerial orientation significantly impedes digital transformation, primarily by reducing banks’ propensity for proactive risk-taking. However, this inhibitory effect weakens when managers anticipate longer tenures, management teams exhibit greater diversity in overseas experience and functional expertise, or the average educational level is higher. Moreover, the adverse effects are less pronounced in larger banks and those with stronger corporate governance. Increased external scrutiny and intensified market competition further mitigate this negative influence. These findings offer actionable insights for banking stakeholders aiming to strengthen governance, extend managerial time horizons, and foster an innovation-oriented culture conducive to sustained digital advancement.

  • Research Article
  • 10.1016/j.dsef.2026.100115
Building clean economies through clean governance: Why government effectiveness matters for green innovation and business confidence in diverse national culture
  • Mar 1, 2026
  • Development and Sustainability in Economics and Finance
  • Ennie Salina Roseli + 1 more

Building clean economies through clean governance: Why government effectiveness matters for green innovation and business confidence in diverse national culture

  • Research Article
  • 10.2478/eoik-2026-0002
OPEN SUSTAINABLE INNOVATION IN PORT ECOSYSTEMS: A LITERATURE REVIEW
  • Mar 1, 2026
  • ECONOMICS
  • Maria Do Rosário Cabrita + 4 more

Abstract Maritime ports are under growing pressure to reconcile operational efficiency with environmental and social sustainability. This paper investigates how open innovation can accelerate sustainable transformation across port ecosystems by proposing the integrative paradigm of Open Sustainable Innovation (OSI). The study adopts a semi-systematic literature review of peer-reviewed articles indexed in Scopus and Web of Science (2014–2024). Bibliometric mapping techniques were combined with qualitative synthesis to identify recurrent practices and trends. Comparative evidence from leading European ports complements the analysis. The findings reveal that OSI practices—such as open data initiatives, incubators, start-up challenge programs, and multi-stakeholder governance intermediaries—support improvements in process efficiency, environmental performance, and digital capability building. At the same time, significant barriers persist, including institutional inertia, fragmented funding, regulatory misalignment, uneven digital maturity, and limited impact assessment. Evidence from Rotterdam, Valencia, Barcelona, and Motril demonstrates that the orchestration capacity of port authorities and intermediaries, supported by robust digital infrastructures and inclusive innovation cultures, determines the scalability of OSI initiatives. Conceptually, OSI is positioned as the coupling of cross-boundary knowledge flows with triple-bottom-line objectives. The article concludes by outlining a future research agenda focused on ecosystem governance, value distribution, and long-term impact evaluation. By consolidating fragmented knowledge, this study contributes to both academic discourse and managerial practice, providing guidance for ports seeking to move beyond isolated pilot projects towards systemic, sustainability-aligned innovation.

  • Research Article
  • 10.35446/dayasaing.v12i1.2627
PENGARUH EFISIENSI ANGGARAN TERHADAP KINERJA PEGAWAI: PERAN MEDIASI KEADILAN ORGANISASI
  • Feb 28, 2026
  • Jurnal Daya Saing
  • Vinna Aziza + 2 more

This study aims to explore the impact of altruistic leadership on voice behavior and evaluate the mediating role of trust in the leader, considering the significance of voice behavior as a driver of innovation and organizational performance improvement. This study focuses on the impact of altruistic leadership on voice behavior through the mediation of trust in the leader among civil servants (ASN) in Indragiri Hilir Regency. To examine the causal relationship between variables, a quantitative approach with a causal design was used. The population consists of active civil servants, with a sample of 152 respondents selected using purposive sampling to include relevant elements. The main instrument was a questionnaire that measured respondents' perceptions of the variables of altruistic leadership, trust in the leader, and voice behavior. It was found that altruistic leadership positively and significantly influences both voice behavior and trust in the leader, with trust in the leader also positively influencing voice behavior. The key finding is that trust in the leader fully mediates the relationship between altruistic leadership and voice behavior, indicating that a leader's authentic altruistic behavior can only enhance employees' willingness to speak up when it successfully establishes a solid foundation of trust, acting as a psychological buffer against potential risks. The implications of these findings emphasize the urgency for organizations to develop altruism-based leadership as a foundational strategy to build trust, ultimately supporting a participatory and innovative culture. Keywords: Altruistic Leadership, Public Services, Innovation

  • Research Article
  • 10.55885/jprsp.v6i1.840
Enhancing Sustainable Performance via GHRM: Roles of Green Innovation and Organisational Culture in the Batam Hospitality Sector
  • Feb 26, 2026
  • Journal of Public Representative and Society Provision
  • Ellen Wu + 1 more

The depletion of natural resources and the intensification of climate change have become pressing global challenges for sustainable development. This study examines how Green Human Resource Management (GHRM) influences sustainable performance in the hospitality sector of Batam, with green innovation and organizational culture serving as mediating factors. Using a quantitative approach and Partial Least Squares-Structural Equation Modeling (PLS-SEM), data were collected from 400 respondents working in hotels and resorts. The findings reveal that GHRM significantly enhances sustainable performance, primarily through the mediation of organizational culture and green innovation, with organizational culture emerging as the stronger mediator. These results emphasize the importance of integrating sustainability into human resource strategies to balance operational efficiency, environmental responsibility, and long-term success. Practically, hotels are encouraged to implement green training programs, incorporate environmental criteria into performance evaluations, and establish cross-functional teams to foster innovation and cultural change.

  • Research Article
  • 10.62177/chst.v3i1.1096
Research and Innovative Design of Yi Ethnic Costume Patterns in Huanzhou Village, Wuding
  • Feb 26, 2026
  • Critical Humanistic Social Theory
  • Chaocheng Cheng

Focusing on the costume patterns of the Yi ethnic group in Huanzhou Village, Wuding, this study explores their contemporary aesthetic significance and potential for cultural innovation. It aims to enrich modern design practices with deeper cultural meaning and to address market demands for innovative products rooted in intangible cultural heritage. Grounded in design studies and centered on the continuity and reinterpretation of ethnic culture, the research employs field investigation and firsthand data to systematically analyze the artistic characteristics of these local patterns. Through design strategies including Thematic Development, Compositional Design, Color Reconstruction and Formal Innovation, the traditional patterns are reinterpreted from a contemporary perspective. Both theoretical and practical outcomes demonstrate that such innovative reconstruction contributes to the revitalization of traditional culture and offers a viable approach for the sustainable preservation of intangible heritage. Integrating these Yi patterns into modern product design not only enhances artistic expression and visual impact but also improves market reception and strengthens the communicative efficacy of culturally innovative products.

  • Research Article
  • 10.1186/s12913-026-14209-7
Identifying dimensions and components of organizational readiness for knowledge translation implementation in type I medical sciences universities in Iran: a scoping review.
  • Feb 24, 2026
  • BMC health services research
  • Ali Sadatmoosavi + 5 more

Healthcare organizations must have the ability to adapt to rapid environmental changes and respond to evidence-based needs. One of the key prerequisites for the effective implementation of these changes is organizational readiness for knowledge translation (KT). The aim of this study is to identify the dimensions and components of organizational readiness for implementing KT in medical universities in Iran. This research was conducted using a scoping review approach based on the Arksey and O'Malley framework. A comprehensive search was performed without a time limitation in international databases such as PubMed, Scopus, Web of Science, and Persian databases MagIran and SID. Out of 4540 identified documents, 14 articles were included after screening and final assessment. After extracting the dimensions and components from the reviewed studies, five dimensions and 14 components were identified, as follows: Organizational Climate (culture of readiness and innovation, intra- and inter-organizational interactions, organizational dynamics), Organizational Support (development and training opportunities, financial resources, capacity building and organizational performance improvement), Change Management (strategies and change implementation capacity, leadership support), Organizational Context (knowledge management in the organization, organizational structure and technological advancement, social capital), and Human Resources (self-efficacy and motivation, leadership, collaboration and participation). This scoping review identified five key dimensions-Organizational Climate, Organizational Support, Change Management, Organizational Context, and Human Resources-comprising 14 components that constitute organizational readiness for KT. To enhance readiness, health system managers and policymakers must understand the importance of utilizing research evidence and, through skill development and fostering participation, create the necessary environment for implementing knowledge.

  • Research Article
  • 10.35446/dayasaing.v12i1.2619
PENGARUH KEPEMIMPINAN ALTRUISTIK TERHADAP VOICE BEHAVIOR: PERAN MEDIASI KEPERCAYAAN KEPADA PEMIMPIN
  • Feb 21, 2026
  • Jurnal Daya Saing
  • Anita Dewi Kumala Sari + 2 more

This study aims to explore the impact of altruistic leadership on voice behavior and evaluate the mediating role of trust in the leader, considering the significance of voice behavior as a driver of innovation and organizational performance improvement. This study focuses on the impact of altruistic leadership on voice behavior through the mediation of trust in the leader among civil servants (ASN) in Indragiri Hilir Regency. To examine the causal relationship between variables, a quantitative approach with a causal design was used. The population consists of active civil servants, with a sample of 152 respondents selected using purposive sampling to include relevant elements. The main instrument was a questionnaire that measured respondents' perceptions of the variables of altruistic leadership, trust in the leader, and voice behavior. It was found that altruistic leadership positively and significantly influences both voice behavior and trust in the leader, with trust in the leader also positively influencing voice behavior. The key finding is that trust in the leader fully mediates the relationship between altruistic leadership and voice behavior, indicating that a leader's authentic altruistic behavior can only enhance employees' willingness to speak up when it successfully establishes a solid foundation of trust, acting as a psychological buffer against potential risks. The implications of these findings emphasize the urgency for organizations to develop altruism-based leadership as a foundational strategy to build trust, ultimately supporting a participatory and innovative culture.

  • Research Article
  • 10.63332/joph.v6i2.4001
Examining the Impact of Organisational Culture on Employee Performance in SMEs in Enugu State, Nigeria
  • Feb 21, 2026
  • Journal of Posthumanism
  • Mba Sr., Ike Nnia + 2 more

This study examines the impact of organisational culture on employee performance in Small and Medium-Sized Enterprises (SMEs) in Enugu State, Nigeria. Specifically, the study investigates how the dimensions of organisational culture that encompass proactiveness, innovation, alignment, and accountability relate to employee performance outcomes, including engagement, creativity, goal realisation, and organisational success. Quantitative data were collected from 173 respondents across selected SMEs using a structured questionnaire. Descriptive statistics and ordinal logistic regression were employed for data analysis. The findings reveal that a proactive culture significantly enhances employee engagement, cultural alignment positively influences goal realisation, an innovation-orientated culture promotes creativity, and an accountability-driven culture strongly supports organisational success. The study concludes that organisational culture is a critical driver of SME performance in Enugu State and recommends that SME owners and managers deliberately cultivate proactive, innovative, aligned, and accountable cultures to improve employee outcomes and overall competitiveness.

  • Research Article
  • 10.1002/bse.70656
Harnessing Metaverse Capabilities for Green Value Creation: The Interplay of Innovation, Manufacturing Practices, and Organizational Culture
  • Feb 20, 2026
  • Business Strategy and the Environment
  • Mei Kei Leong + 1 more

ABSTRACT The digital transformation and sustainability are converging rapidly, making the technologies enabled by the metaverse one of the most significant frontiers in green and intelligent manufacturing. This paper examines the potential of the metaverse based on cognitive realism, digital twins, technical interoperability, and real‐time integration, which can be leveraged to create green value by enhancing sustainable innovation and green manufacturing processes in Chinese furniture companies. We employed the resource‐based view (RBV) as the theoretical framework for this study, based on which data were gathered from 378 respondents and analyzed using partial least squares structural equation modeling (PLS‐SEM). The results indicate that the use of the metaverse has a significant impact on sustainable innovation and green manufacturing, resulting in improved green firm performance. Digital organizational culture strengthened these relationships to enhance the positive effects of metaverse technology on sustainability outcomes. By combining technological and cultural resources in a coherent structural model, this study extends the digital sustainability literature.

  • Research Article
  • 10.1126/sciadv.ady1597
Multiple southward migrations of Neolithic Chinese farmers into Southeast Asia revealed from large-scale Y-chromosome sequences.
  • Feb 20, 2026
  • Science advances
  • Mengge Wang + 18 more

The scale and timing of genetic contributions from ancient millet- and rice-farming populations in China to Southeast Asian populations remain incompletely understood, particularly concerning Y-chromosome diversity. Here, a comprehensive dataset of Chinese Y-chromosome variations, including 1507 high-coverage sequences from ethnolinguistically diverse groups, was analyzed alongside 780 ancient genomes from eastern Eurasia and 1748 low-coverage sequences from Southeast Asia. We reconstructed a high-resolution, time-calibrated Y-chromosome phylogeny, revealing multiple male-biased expansions associated with Neolithic cultural innovations in South China. These expansions markedly shaped the paternal ancestry of both South China and mainland Southeast Asia. Founding lineages linked to Hmong-Mien and Tai-Kadai speakers were traced, revealing notable growth during the Middle Neolithic. Phylogeographic structure, network analyses, and haplogroup distributions indicate complex demographic interactions that established the genetic legacy of Neolithic farmers in Southeast Asia. These findings highlight recurrent southward migrations of Chinese farmer-related groups and their enduring influence on the paternal genetic landscape of ancient and present-day Southeast Asians.

  • Research Article
  • 10.1080/10963758.2026.2619600
Sharpening the Edge: Big Data Analytics as Game-Changers for Decision-Making in Health Tourism Education
  • Feb 19, 2026
  • Journal of Hospitality & Tourism Education
  • Islam Elgammal + 4 more

ABSTRACT This paper examines big data analytics (BDA)‘s pivotal role in decision-making effectiveness in health tourism-related education settings. This paper also highlights the mediating effect of attitudes toward health tourism-related education and the moderating function of innovative organizational culture. Data were collected from 527 technology development managers within MENA tourism higher education institutions using ADANCO-PLS v.2.4. Findings showed that attitudes toward health tourism-related education partially mediated the relationship between decision-making effectiveness and two BDA management capabilities (i.e. planning and decision-making). Further, an innovative organizational culture strengthened the effect of BDA planning and decision-making on attitudes toward health tourism-related education. This paper highlights how positive attitudes enhance educational strategies and sustainable planning, contributing to policymakers and tourism educators.

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